Episodios
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Ever wondered if you're working too hard for too little return in your business? In this powerful episode, host Ray Green shares a harrowing personal story that changed his entire approach to entrepreneurship. After nearly losing his life in a riptide, Ray discovered a profound truth: sometimes swimming harder isn't the answer – you need to change direction entirely.
Ray, former managing director of the U.S. Chamber of Commerce, opens up about his terrifying experience in the ocean and reveals how this brush with death transformed into a breakthrough business insight. He breaks down why many entrepreneurs get stuck "swimming against the tide" in their businesses and explains how to spot these patterns before they drain your energy and resources.
Through raw storytelling and practical business wisdom, Ray challenges the common entrepreneurial belief that sheer effort will solve every problem. He shares vulnerable insights about overcoming ego, the critical importance of expert guidance, and how to recognize when you're fighting the wrong battle in business.
Whether you're feeling stuck in your entrepreneurial journey or simply seeking a fresh perspective on business growth, this episode offers both inspiration and actionable strategies to help you work smarter, not harder.
Listen now to discover why the hardest path isn't always the right one, and how this ocean survival story might just change the way you run your business forever.
Featured Book: "Ego is the Enemy" by Ryan Holiday
Follow Ray Green:
Website: rayjgreen.com
Instagram: @rayj.green
LinkedIn: /raymondgreen
Twitter: @therayjgreen
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Are you an IT services business, managed service provider (MSP), or B2B entrepreneur struggling to scale your revenue? This comprehensive sales audit breakdown reveals the hidden obstacles preventing you from achieving your growth potential.
In this expert video, Ray Green - a seasoned business consultant with experience as a former CEO and managing director of the U.S. Chamber of Commerce - shares insider insights from conducting sales audits across hundreds of businesses.
Key Topics Covered:
- Sales Leadership Fundamentals
- Marketing Channel Performance Analysis
- Business Economic Health Assessment
Detailed Video Breakdown:
Mistake #1: Absence of Effective Sales Leadership
- Why simply hiring a salesperson isn't enough
- Essential sales management functions
- The importance of consistent coaching and performance management
- How to maximize sales team potential
Mistake #2: Lack of Marketing Insights
- Identifying high-performing marketing channels
- Measuring true marketing ROI
- Eliminating ineffective marketing spend
- Data-driven marketing strategy development
Mistake #3: Overlooking Business Fundamentals
- Critical financial metrics every business must track
- Understanding revenue streams
- Calculating gross and net margins
- Lifetime customer value analysis
- Customer acquisition cost evaluation
Learning Outcomes:
- Develop a robust sales management framework
- Create data-driven marketing strategies
- Understand key business performance indicators
- Prepare your business for sustainable scaling
Target Audience:
- IT Service Businesses
- Managed Service Providers (MSPs)
- B2B Sales Organizations
- Startup Entrepreneurs
- Small to Medium Business Owners
Recommended for business leaders looking to:
- Improve sales team performance
- Optimize marketing spend
- Understand critical business metrics
- Prepare for business scaling
00:00 - Three Common Sales Mistakes
01:20 - Mistake #1: Sales Leadership Breakdown
04:13 - Mistake #2: Mistake of Marketing Insights
06:16 - Mistake #3: Business Fundamentals
07:10 - Basic Metrics Every Business MUST KNOW
08:56 - Know Your Data Before You Scale
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
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Are you ready to revolutionize your sales process with AI? In this step-by-step mini-course, discover how to create a powerful sales playbook using AI tools and real sales call data. This video breaks down practical techniques and strategies to help you enhance your sales team's performance, handle objections, and scale your business.
What You’ll Learn:
• Why AI is a game-changer for modern sales processes.
• How to turn real sales calls into actionable insights and sales playbooks.
• Tools like Descript to transcribe and edit sales call data.
• Building a sales playbook to train your team and improve objection handling.
• Using AI prompts to analyze call patterns and create a repeatable sales process.
• How to proactively address common client objections to close more deals.
Whether you're a sales manager, entrepreneur, or business owner, this mini-course will show you how to leverage AI to streamline your sales operations and achieve consistent results.
Tools and Concepts Mentioned:
• Descript for transcribing and editing calls.
• AI-driven sales coaching strategies.
• Frameworks for building and refining a sales playbook.
• Prompts to identify and handle objections.
Don't miss this opportunity to learn how AI can transform your sales process. Subscribe for more insights into sales, business growth, and AI-driven tools.
Chapters:
00:00 - Don’t Get Left Behind
00:50 - How to Use AI to Create a Sales Playbook
02:22 - Transcribe Calls With Descript
07:23 - AI Prompts For Research And Development
11:55 - AI Prompts To Build A Sales Playbook
15:03 - Sales Playbook Tweaks
17:12 - AI Prompts To Build An Objection handling playbook
18:54 - Extra Prompts To Refine Your Playbook
20:54 - Change Your Mindset Around AI for Sales
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
#SalesPlaybook #AIInSales #SalesTraining
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Struggling to get the most out of your sales team? This game-changing video reveals the ESSENTIAL sales management strategies that can transform your business's revenue potential!
In this must-watch guide, experienced sales leader Ray Green breaks down the EXACT sales management techniques that:
Increase sales performance
Improve team accountability
Optimize your sales process
Help you retain top sales talent
Key Insights You'll Learn:
✓ The critical 10-hour monthly framework for sales management
✓ How to conduct effective weekly sales meetings
✓ Essential monthly sales call reviews and role-playing techniques
✓ Pipeline management strategies
✓ Building stronger relationships with your sales team
Perfect for:
Small business owners
Entrepreneurs
Sales managers
Startup founders
B2B sales professionals
Whether you have 1 or 5 salespeople, these proven strategies will help you drive better results and scale your revenue.
00:00 - Sales Management Mistakes
01:06 - The Importance of Sales Management
03:10 - Weekly Sales Meetings
06:32 - Monthly Sales Call Reviews
09:52 - Role Play Sessions
12:19 - Pipeline Reviews
15:16 - One-on-One Meetings
18:41 - Time Management for Sales Leaders
22:45 - The Essential Sales Management Checklist for Small Business Owners
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
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In this episode of the Repeatable Revenue Podcast, we dive deep into the art and science of cold emailing. Forget everything you know about generic, ignored email outreach. Our expert breaks down a proven strategy that's achieving an impressive 43% open rate, providing listeners with actionable insights to revolutionize their email marketing approach.
Key Highlights:
Explore the powerful "Show Me You Know Me" cold email framework
Master a step-by-step research process for hyper-personalized emails
Learn advanced LinkedIn research techniques for unique personalization
Discover strategies to make your emails stand out in crowded inboxes
Understand why personalization trumps email volume
This episode is packed with practical advice for sales professionals, entrepreneurs, B2B marketers, and business owners looking to transform their email outreach. You'll learn how to:
Conduct effective research to find personalization details
Structure emails that spark curiosity
Address client pain points with precision
Avoid common cold email pitfalls
Craft compelling calls-to-action that drive results
Recommended tools discussed include LinkedIn, Perplexity AI, and insights from Sam McKenna's Email Framework. Whether you're struggling to get responses or looking to elevate your email game, this episode provides the blueprint for cold email success.
Tune in now and start turning cold emails into warm opportunities!
Recommended Tools Mentioned:
- LinkedIn
- Perplexity AI
- Sam McKenna's Email Framework
(which you can download here 👉 https://drive.google.com/file/d/1hYng6UAfBb53U91OHriGslG4gLLgsr20/view?usp=sharing)
00:00 - What is Cold Emailing
01:16 - Personalization Strategy
02:15 - Researching Prospects
06:52 - Utilizing AI Tools
07:54 - Crafting the Email
13:13 - Now do this!
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Join renowned sales expert Ray Green as he delves into the game-changing world of vocal tonality that separates top-performing salespeople from the rest. In this must-listen podcast episode, Green, a former U.S. Chamber of Commerce executive, breaks down the seven critical elements of voice control that can dramatically transform your sales approach.
Discover the secrets of masterful communication that go beyond words—learn how to use pitch, pacing, emphasis, inflection, volume, and strategic pauses to build instant rapport, project confidence, and close more deals. Whether you're an SDR, account executive, sales manager, or entrepreneur, this episode offers practical techniques that will revolutionize the way you communicate with prospects.
Ray reveals insider strategies that can help you:
Sound more authoritative and trustworthyCreate immediate connections with potential clientsNavigate negotiations with vocal precisionCommand attention in every sales interactionDon't miss this opportunity to upgrade your sales communication skills and take your professional performance to the next level. This is more than just a podcast—it's a masterclass in the art of persuasive communication.
00:00 - The Power Of Tonality
01:03 - What Is Tonality?
01:19 - Pitch
02:54 - Pacing
04:26 - Emphasis
05:11 - Inflection
06:17 - Volume
07:19 - Pause
08:24 - Tone Of Emotion
10:09 - The Seven Elements Of Tonality
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If you’re looking to skyrocket your B2B sales, the journey starts with a strategic audit. In this video, I’m pulling back the curtain on my exact process for conducting a deep dive revenue system audit that has helped countless businesses identify bottlenecks, optimize their client journey, and double their sales.
As a former sales executive and now consultant for B2B companies, I’ve spent years refining this audit process. It’s not just a checklist or a one-day review—it’s an in-depth examination of your marketing systems, sales processes, and client path that helps uncover what’s working, what isn’t, and how you can attract more of your ideal clients. This video covers everything from identifying your Ideal Client Profile (ICP) to reverse-engineering the customer journey and understanding the specific pain points that bring clients to your door.
By following this blueprint, you’ll learn:
• How to define and target your Ideal Client Profile (ICP)
• What patterns to look for in your most successful deals
• How to reverse-engineer your best clients’ journey
• Strategies to align your marketing and sales efforts for maximum impact
Whether you’re struggling with sales bottlenecks or just want to sharpen your approach, this audit process will equip you with actionable insights to reach your revenue goals. Watch now to learn how to create a data-driven, client-focused plan that brings in results.
If you find this content valuable, make sure to subscribe for more business and sales growth tips!
00:00 - Audit Yourself
01:00 - The Audit Process
01:30 - Identifying Ideal Clients
03:17 - Reverse Engineering Client Path
04:16 - Evaluating Marketing Efforts
06:31 - B2B Sales Success in Just 30 Days with This Proven Blueprint
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
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Join a former U.S. Chamber of Commerce Managing Director and sales turnaround specialist as he reveals the critical mistakes killing your sales performance. After transforming 8 sales teams and coaching hundreds of B2B companies, this expert shares brutally honest insights on why asking for the sale is essential to your success.
In this must-listen episode, discover:
Two proven closing techniques that dramatically improve conversion rates
Strategies to navigate price objections and handle buyer hesitation
Methods to strengthen client relationships and protect your sales pipeline
Techniques for addressing competitor comparisons and guiding decision-making
Ideal for B2B sales professionals, especially in IT services and consultative sales roles, this podcast will help you stop getting ghosted by prospects and start closing more deals. Learn how to turn potential opportunities into guaranteed commissions.
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After generating over $3M in online sales primarily through LinkedIn, I decided to build a YouTube channel from scratch. Getting to 1,000 subscribers has been a journey of constant learning, testing, and occasionally wondering if it was worth the effort. For those starting out or considering YouTube, here are the critical lessons I learned the hard way.
In this video, I break down:
• The "Big Three" essentials: thumbnail, title, and hook - why they matter and how to get them right
• Why focusing on quality content beats trying to game the algorithm with quantity
• The crucial mindset shift from creating for existing followers to attracting new audiences
• The importance of dedicated focus for 6-9 months (and why doing it "on the side" doesn't work)
• Understanding YouTube as a long-term investment and how to stay motivated when growth is slow
Key Insights:
• Why clarity trumps creativity in your thumbnails and titles
• How one high-quality video outperformed 30 regular videos
• The specific strategies that helped accelerate growth
• Why your existing social media approach might not work on YouTube
• How to create sustainable content without burning out
I'm a former executive turned nomad entrepreneur who has turned around eight sales teams, ran sales for the U.S. Chamber of Commerce, and led turnarounds for private equity groups. Now, I help B2B companies scale through strategic growth consulting and share weekly insights on sales, marketing, and business growth.
00:00 - Introduction
01:51 - Challenges Faced
02:15 - Lessons Learned
02:47 - Key Takeaways for Beginners
03:16 - Nail The Big 3
05:02 - YouTube Is A Quality Game
06:26 - Create Content For New People
07:34 - Focused Attention
09:22 - YouTube Is A Long Game
12:52 - Final Thoughts
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
***LISTEN TO REPEATABLE REVENUE PODCAST***
🎧 Spotify: https://spoti.fi/3LDqVia
🎧 Apple: https://apple.co/39kymrC
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Master the secret weapon of successful sales teams - the pipeline review. As a former US Chamber of Commerce executive who's transformed 8 sales teams, I'll share the framework that consistently drives results. Whether you're an IT Service Provider, MSP Owner, Sales Leader, Business Founder, or Sales Manager, this episode is specifically designed for you. I'll walk you through the 5 critical components of an effective pipeline review, show you why "waiting to hear back" is killing your deals, and demonstrate how to create real accountability with your sales team. You'll learn: The crucial difference between feelings-based and evidence-based forecasting Specific actions to unstick those stalled deals that have been sitting in your pipeline for too long How to transform your CRM from a graveyard to a goldmine of opportunity Tune in to discover the secret weapon that the most successful sales teams leverage to consistently hit their targets. Implement these proven pipeline review strategies, and watch your revenue skyrocket. This episode is a must-listen for any sales professional or business leader who wants to take their team's performance to the next level. Let's dive in!
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Why promoting your top salesperson to sales manager could be the most costly mistake in your business. As a former CEO and Managing Director of the U.S. Chamber of Commerce, I've seen this scenario play out countless times - and it almost always ends in disaster.
In this episode, I'll break down: Why top performers rarely succeed in sales management roles The critical difference between sales skills and management abilities How this promotion mistake creates a "double whammy" effect on your revenue Alternative approaches to retain and develop your top salespeople Practical steps to evaluate management potential in your sales team You'll learn about the competing skill sets between sales and management, and why achievement-focused closers often struggle with team leadership. I'll share how to have honest conversations about career progression, and ways to invest in leadership development without risking sales performance. Drawing from my experience turning around 8 sales teams and building many more, I'll provide actionable insights on how to avoid this common but costly mistake. Discover how to protect your revenue while creating genuine growth opportunities for your top performers. Whether you're a business owner, sales leader, or aspiring manager, this episode is a must-listen. Tune in now to learn how to get the most out of your sales superstars.
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Are your salespeople getting the support they need to succeed? In this episode, former CEO and US Chamber of Commerce Managing Director Ray Green reveals the 4 critical elements that most business owners and sales managers completely miss when leading their sales teams. Drawing from 15 years of experience and over $250 million in sales, Ray breaks down: The exact leadership framework your salespeople need Why most sales teams are set up to fail from day one The fatal mistake business owners make after hiring salespeople How to prevent top performers from leaving Critical sales management practices that drive results You'll learn about: Clear goals, KPIs, and performance standards that actually work Pipeline review strategies that turn your CRM from a cemetery into a goldmine The right way to conduct call coaching (and the one thing most managers get wrong) The surprising truth about what really motivates top salespeople Whether you're a business owner, sales manager, or aspiring sales leader, this episode is packed with actionable insights to unlock your team's full potential. Tune in now!
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Step into the world of high-stakes sales recruitment with Ray Green, a former sales executive who has built teams that generated over a quarter billion dollars in revenue. In this revealing episode, Ray shares the battle-tested strategies he used to transform eight different sales organizations from relationship-builders into revenue-generators.
What You'll Discover:
The subtle resume red flags that separate closers from networkers
Advanced interview techniques that expose inflated sales claims
How to evaluate a candidate's sales methodology sophistication
Real-world scenarios that reveal true problem-solving abilities
The hidden competitive traits that predict sales success
Why great closers sell themselves during the interview processDrawing from decades of experience, Ray breaks down his six-point framework for identifying sales professionals who don't just fill your pipeline—they empty it. This episode goes beyond conventional hiring wisdom to show you exactly how top-performing sales organizations build their teams.
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Join Ray Green, former executive turned nomad entrepreneur, as he unveils the revolutionary intersection of artificial intelligence and sales strategy. In this game-changing episode, Ray pulls back the curtain on how modern sales professionals are using AI to outperform their competition and scale their operations—no matter their experience level.
What You'll Learn:
The complete AI-driven sales research framework that's replacing hours of manual prospectingHow to extract golden insights from your top-performing sales calls using AI analysisThe step-by-step process for building an AI-enhanced sales playbook that actually worksAdvanced techniques for turning common objections into closing opportunitiesSmart ways to blend AI-generated content into your marketing without losing authenticityPractical methods for using AI as your personal sales coachRay brings his executive experience to demonstrate how AI tools are transforming every aspect of the sales process—from initial research to final close. Whether you're a solo entrepreneur or leading a sales team, this episode provides actionable strategies to leverage AI for real business growth.
👉 Sign up to Descript today!
https://www.descript.com/[email protected]
👉 Join my newsletter to get access to all my prompts
https://www.rayjgreen.com/blog/sales-calls-ai-a-match-made-in-revenue-heaven -
Former U.S. Chamber of Commerce executive and nomad entrepreneur Ray Green joins us for a deep dive into one of entrepreneurship's most challenging dilemmas: when to pivot and when to persevere. Drawing from his personal experience evaluating a multi-million dollar pivot opportunity, Ray shares the critical decision-making framework that's helped him navigate major business transitions.
In this episode, you'll discover:
The six essential questions every entrepreneur must ask before pivotingHow to identify if a new opportunity truly aligns with your North StarUnderstanding the hidden costs and ripple effects of strategic shiftsThe crucial difference between building with "paddles vs. sails"Why some entrepreneurs fall into the trap of constant pivotingRay brings over a decade of experience as a managing director and turnaround CEO to break down complex business decisions into actionable insights. Whether you're running a startup or leading an established company, this episode provides you with a battle-tested framework to evaluate new opportunities while protecting your core business.
Listen in as Ray shares candid stories from the trenches and helps you develop the clarity needed to make confident decisions about your business's future. Don't miss this essential guide to navigating one of entrepreneurship's most challenging crossroads.
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In this episode, Ray Green, a former sales executive turned entrepreneur, breaks down his proven framework for structuring sales proposals that close more deals. With years of experience leading sales teams and coaching IT business owners, Ray shares the essential elements for a successful proposal meeting. Learn how to set the right agenda, revisit client pain points, present assessments, highlight your unique selling proposition, and offer simple switching processes. Ray also explains how to craft two plan options and deliver a compelling recommendation that seals the deal. Tune in for actionable insights to elevate your sales game!
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Learn how to win clients from your competitors without badmouthing or aggressive tactics. In this episode, we explore "The Wedge"—a questioning technique that helps prospects see they’re not getting the best service. Perfect for consultants, IT pros, and B2B service providers, you’ll discover how to stand out, break the status quo, and win deals without competing on price. Tune in for practical tips to level up your sales game!
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Join us as we unravel the crucial decision: Do you want to be rich, or do you want to be famous? In this episode, we dive deep into the realities of social media fame and wealth, explaining why a massive online following doesn't always translate into financial success. We share insights into how some of the wealthiest people thrive without social media prominence and highlight the pitfalls of chasing likes and comments. Discover how to strategically build a lucrative business on LinkedIn by targeting the right market, offering real solutions, and leveraging effective tactics that extend beyond superficial engagement metrics. Tune in to gain valuable insights into using LinkedIn and other social platforms to achieve your true goals without getting caught in the vanity game.
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In this episode, host Tim Perreira sits down with Ray Green, founder of Repeatable Revenue, to explore the profound connection between mental health, personal growth, and long-term business success. Ray shares his journey from corporate life to entrepreneurship, the lessons he's learned about resilience, and why the "inner game" is essential for thriving in both business and life. From cold plunges to living in Baja, Mexico, Ray offers a unique perspective on how intentionality, patience, and self-awareness can transform your business and personal well-being. Tune in to discover how to create a life-first business that aligns with your true goals and values.
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