Episodios
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In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan share a thought-provoking segment with Doug Holliday, author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug explores the significance of vulnerability, owning your story, and fostering authentic communication in leadership and relationships. Learn how asking the right questions, embracing imperfection, and understanding the stories of others can transform both personal and professional connections.
KEY TAKEAWAYS
[00:00:40] Understanding Team Dynamics
[00:01:55] The Power of Vulnerability
[00:02:24] The Impact of Social Media on Youth
[00:04:19] Owning Your StoryQUOTES
[00:01:38] "Instead of looking for answers, why don’t we try to identify the 20 best questions that’ll help us get to the best answer?"
[00:02:03] "People are attracted to our broken parts. Nobody's really attracted to perfection."
[00:03:16] "To be nobody but yourself in a world that’s trying to make you someone else is the bravest thing you can do." – E. Cummings (cited by Doug Holliday)
[00:04:31] "Everybody has a story. Don’t think for a minute anyone you encounter doesn’t have their own."
[00:05:12] "There are no heroes, no victims—just a story."
[00:05:39] "What people want to see isn’t perfect people, but authentic people."Connect and learn more about Doug Holladay through the link/s below.
https://www.linkedin.com/in/dougholladay/Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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In this short segment of the Revenue Builders Podcast, John Kaplan provides end-of-year motivation and encouragement for sales leaders and representatives. With the year nearing its end, he emphasizes the importance of finishing strong whether you're surpassing targets or facing challenges. He urges listeners to prepare for the upcoming year, emphasizing planning and starting off strong. Brought to you by Force Management, this episode aims to inspire and support the sales community. Happy holidays and finish strong!
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined once more by Doug Holladay, author of 'Rethinking Success,' to discuss the critical elements of building genuine relationships in a business and personal context. They explore the increasing loneliness in modern society, the importance of maintaining authentic connections, and the significant impact of leadership vulnerability. They also delve into practical insights on forming small supportive groups and the broader implications of creating meaningful friendships. The conversation highlights the value of showing up for others and the importance of embracing both strengths and vulnerabilities as a leader.
ADDITIONAL RESOURCES
Connect and learn more about Doug Holladay:
https://www.linkedin.com/in/dougholladay/Check out Doug’s book ‘Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life’:
https://www.amazon.com/Rethinking-Success-Essential-Practices-Finding/dp/0062897888Listen to past episodes featuring Doug:
Leading Authentically: https://hubs.li/Q02_8bfg0
Rethinking Success: https://hubs.li/Q02_8bsL0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:00:42] Discussing 'Maintaining Genuine Relationships'
[00:01:15] The Decline of Communal Bonds
[00:02:23] Loneliness and Mental Health
[00:04:09] Cultural Differences in Family Dynamics
[00:07:49] The Importance of Vulnerability
[00:13:21] The Power of Presence and Listening
[00:18:09] Authenticity and Connection in Leadership
[00:29:03] The Role of Storytelling in Business
[00:34:36] The Power of Knowing People
[00:35:20] Contempt and Polarization
[00:37:08] Fear and the Pace of Change
[00:39:03] The Importance of Authentic Relationships
[00:40:40] Building Meaningful Connections
[00:41:54] Balancing Busy Lives and Friendships
[00:46:05] Parenting and Personal Growth
[00:53:53] The Value of VulnerabilityHIGHLIGHT QUOTES
[00:07:50] "Men don't have a language of the heart. So when they're hurting like this, they don't know how to really give voice to it."
[00:20:35] "Everyone has a story. The people that are hearing that story, they make space for that story. They make space for that. And they don't try to interject their story into anybody else's story."
[00:28:01] "People don't care about all that mumbo jumbo. They just want to know you care. Just be present."
[00:43:46] "The best thing you can do for your kids is keep working on you. I want my boys to see that, wow, dad has real friendships. Everything's not a transaction. He shows up for people."
[00:53:03] "Allowing people space to tell their story with no judgment, no expectation, no agenda is way harder than you think it is."
[00:53:55] "People are more attracted to our broken parts. They just want to be heard." -
Be sure to listen to a special message from John Kaplan on his conversation with Tom Deierlein, a former U.S. Army Major and combat wounded Operation Iraqi Freedom Vet. He’s also a Bronze Star and Purple Heart recipient.
Support Tom’s foundation: https://tdfoundation.org/
Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Tom Deierlein, a West Point graduate, serial entrepreneur, Wounded Warrior, and Angel Investor. Deierlein shares his extraordinary journey from being an Airborne Ranger and Bronze Star recipient to becoming the CEO of Thundercat Technology. He recounts his return to active duty at age 38, being critically wounded in Iraq, and his inspiring recovery at Walter Reed. Focused on the theme of grit, Deierlein discusses the importance of persistence, resilience, and long-term goals in overcoming obstacles, using examples from his life and referencing Angela Duckworth's studies on grit. This episode is a powerful testament to the strength of character and determination needed to achieve greatness despite adversity.
ADDITIONAL RESOURCES
Connect and learn more about Tom Deierlein:
https://www.linkedin.com/in/tomdeierlein/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:03:53] Tom's Early Career and Sales Background
[00:05:59] Transition to PTC and the Dot-Com Era
[00:10:22] The Call Back to Military Service
[00:16:15] Deployment and Civil Affairs in Iraq
[00:20:33] The Sniper Attack and Aftermath
[00:30:09] The Body's Healing Process
[00:30:35] The Challenge of Standing Up
[00:31:46] Facing Dark Days
[00:32:01] Defining Grit
[00:33:29] The Power of Persistence
[00:37:12] Rehabilitation Journey
[00:38:45] Discovering Grit
[00:42:17] Early Examples of Grit
[00:45:05] Ranger School Challenges
[00:48:21] Teaching Grit
[00:58:15] The Stockwell ParadoxHIGHLIGHT QUOTES
[00:53:17] "Excellence is not an act, but a habit."
[00:53:46] "Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent."
[00:59:58] "Confront the facts, have the discipline to acknowledge the harsh realities of your current situation, but maintain faith. Have an unwavering faith that you will prevail no matter how long it takes." -
In this short segment of the Revenue Builders Podcast, Veteran Sales Leader Keno Helmi talks with Revenue Builders about price. When do you give your pricing? How do you make sure your buyer sees the value before you present pricing? These few minutes are worth your time.
KEY TAKEAWAYS
[00:01:28] Establish Value Early: Prevent customers from arbitrarily assigning low value by anchoring them to the true worth of your solution.
[00:02:32] Discovery is Critical: A robust discovery process aligns your software to customer pain points and value creation.[00:02:59] Avoid Premature Pricing: Deflect pricing conversations until you've gathered sufficient requirements and context.
[00:05:25] Build Trust with Transparency: Acknowledge customer concerns about pricing while explaining the complexities involved.
[00:07:02] Broad Pricing Ranges: Use ranges and commercial terms to delay definitive pricing until later stages of the deal.HIGHLIGHT QUOTES
[00:01:28] "We’re peddling insulin here, not apples. That’s why we establish value right out of the gate."
[00:02:03] "Negotiate how your software’s value will be evaluated—this determines whether you’re seen as an apple or insulin."
[00:02:32] "A great discovery process sets the foundation for preserving margins later in the deal."
[00:05:25] "Trust can wobble if sellers shy away from addressing pricing concerns with authenticity."
[00:07:02] "Broad ranges tied to ROI are your Plan B when pressured for pricing early."Listen to Keno’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/mastering-negotiation-in-b2b-sales-with-keno-helmi/
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/
Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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Thank you for being part of the Revenue Builders community! We’re grateful for your support and feedback, which helps us deliver the content you love. If you enjoy the show, don’t forget to subscribe, rate, and review—it truly makes a difference. Here’s to finishing the year strong!
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here:
https://hubs.li/Q02Zb8WG0A guide for sales messaging:
https://www.forcemanagement.com/roi-of-sales-messaging -
In this short segment of the Revenue Builders Podcast, Battery Ventures Operating Partner, Bill Binch, talks with Revenue Builders on getting specific on what makes your reps successful and the importance of understanding that success profile as a CRO. If you are hiring in 2025, don’t miss this segment.
KEY TAKEAWAYS
[00:00:27] - Introduction to Bill Binch's career highlights (Battery Ventures, Pendo, Marketo).
[00:01:11] - The importance of having a clear and compelling personal and company value proposition as a CRO.
[00:02:17] - Lessons from Marketo: Hiring top talent and being ruthless about performance in the early days.
[00:03:15] - Defining traits of successful sales reps and discovering the “Monday Morning Meeting Rule.”
[00:04:11] - Inputs that predict outputs: The critical metric of nine weekly customer-facing meetings.
[00:05:02] - Structuring onboarding and enablement to align activity with success expectations.
[00:05:38] - Setting success profiles in interviews to align hiring with organizational goals.HIGHLIGHT QUOTES
[00:01:11] - "As a CRO, if you're not audible-ready with your employee value prop or your own story, you're at risk. You're really at risk."
[00:02:56] - "If you weren’t cutting it at Marketo in 60 days, it was a hard place to be. That ruthlessness shaped our success."
[00:03:48] - "Our reps who start the week with nine customer-facing meetings consistently hit quota. Meetings multiply."
[00:05:02] - "We shifted enablement from outputs to inputs—measuring activity first to build downstream results."
[00:05:38] - "When you start here, this is what we’re going to manage you to. Does that sound good?"Listen to Bill’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/a-revenue-builders-journey-from-seller-to-leader-to-operating-partner/
Enjoying the podcast? Sign up to receive new episodes straight to your inbox:
https://hubs.li/Q02R10xN0Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Read Force Management's eBook:
https://www.forcemanagement.com/roi-of-sales-messaging -
In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.
ADDITIONAL RESOURCES
Connect and learn more about Keith Textor:
https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:02:05] Role Delineation: Sales vs Technical Resourcess
[00:02:49] Understanding Customer Requirements
[00:06:33] Effective Demonstrations and Building Champions
[00:14:59] Navigating Remote Sales Dynamics
[00:27:22] The Importance of Sales Process and Qualification
[00:39:09] Navigating Company Dynamics
[00:39:49] Understanding the Right Audience
[00:40:19] Challenges in Selling CAD Software
[00:42:13] Driving Organizational Change
[00:46:47] The Role of Sales Engineers
[00:48:36] Aligning Sales Process with Customer Needs
[00:56:32] Recognizing Technical Contributions
[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES
[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."
[00:49:32] "If your process allows for things like that to happen, you're never going to scale."
[01:03:52] "There's a risk/reward difference in personalities." -
In this short segment of the Revenue Builders Podcast, Sasha Anderson, Global Head of Customer Success at Canva, shares her insights on crafting a scalable customer success strategy, emphasizing the importance of input metrics over output metrics. She discusses how defining clear roles, responsibilities, and competencies within customer success teams can lead to better performance management and improved outcomes like net dollar retention (NDR). Whether you're a leader building a CS team or refining an engagement model, this episode provides actionable advice to drive success.
KEY TAKEAWAYS
[00:00:29] Insights from Sasha Anderson on Customer Success
[00:01:14] Challenges in Customer Onboarding and Specialization
[00:02:37] Importance of Clear Roles and Responsibilities
[00:03:19] Metrics for Performance Management
[00:05:41] Effective Customer Engagement Strategies
[00:07:16] Diagnosing Business Issues in Customer SuccessHIGHLIGHT QUOTES
[00:01:28] "That's probably too many things for one person to be doing."
[00:02:47] "You can’t performance manage unless people know exactly what they’re supposed to be doing."
[00:03:53] "You need to provide the team with structure around the inputs they need to hit to achieve those output metrics."
[00:07:16] "When roles are clearly defined, it’s easier to diagnose where the problem lies."Listen to Sasha Anderson’s Full Episode Here:
https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-teamEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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George Conrades, the Former CEO of Akamai Technologies and Current member of Oracle’s Board of Directors joins John Kaplan and John McMahon for a conversation on leadership. Conrades is the author of ‘On Being a Leader’ where he shares how to inspire and guide others toward a common purpose.
He’s mentored countless leaders at all levels and across diverse industries, experiences and backgrounds. He shares his experience in this candid conversation.
ADDITIONAL RESOURCES
Connect and learn more about George Conrades:
https://www.linkedin.com/in/georgeconrades/Be sure to check out his book, On Being A Leader. All the proceeds go to the Akamai Foundation that supports STEM education in grades K-12.
https://www.amazon.com/dp/B0DF6NVQ3VEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:02:06] Insights on Leadership from George's Book
[00:04:13] The Power of Effective Listening
[00:08:38] Inclusiveness and Team Building
[00:17:08] Navigating Change as a Leader
[00:20:05] Transactional vs. Transformational Leadership
[00:22:55] Balancing Management and Leadership
[00:24:28] Understanding Competence and Commitment
[00:28:09] The Importance of Being Present
[00:29:02] Leveraging Team Strengths
[00:33:54] Loving People: The Heart of Leadership
[00:37:16] Leadership Development Insights
[00:38:23] The Power of Authenticity
[00:39:03] Self-Awareness in Leadership
[00:39:36] The Impact of Words and Actions
[00:44:38] Recruiting the Right People
[00:50:55] Creating Clarity and Setting Goals
[00:52:53] Accountability and Team Dynamics
[01:00:04] Guiding Principles and Urgency
[01:01:35] The Importance of HumilityHIGHLIGHT QUOTES
[00:02:10] "Leadership is not about your title. Leadership is about your intention and actions."
[00:02:35] "Absorb uncertainty. Great teams, full of wonderful people, can't stand ambiguity."
[00:06:42] "To be present shows that you care, and that's a big emotion."
[00:34:19] "Your whole job as a leader is to inspire others to do their very best. The measure of your personal leadership success is leaving behind even better leaders."
[00:35:04] "You need to be vulnerable because you're going to ask questions that will expose you as a leader who doesn't know the answer."
[00:36:41] "Great leaders are made, not born." -
In this short segment of the Revenue Builders Podcast, Brian White shares his perspectives on team motivation and leadership. Brian White, the running backs coach at Bowling Green State University, discusses the invaluable lessons learned from losses, the importance of the human touch in coaching, and the significance of building accountability and selflessness within teams. He elaborates on his coaching philosophy, which includes connecting deeply with players, understanding their backgrounds, and emphasizing the core values of gratitude, grit, and selflessness. White also recounts lessons from his mentor Joe Moore and explains his approach to fostering team spirit and individual excellence.
KEY TAKEAWAYS
[00:00:50] Lessons from Wins and Losses
[00:01:20] The Importance of Human Connection in Coaching
[00:01:58] Reaching Players' Genetic Ceilings
[00:02:36] Connecting with Players on a Personal Level
[00:03:18] Feeding Players: A Coaching Strategy
[00:06:35] Core Values: Gratitude, Grit, and Selflessness
[00:07:28] Balancing Individuality and Teamwork
[00:08:29] Mantra for Success: Play Hard, Fast, and Be a Great TeammateHIGHLIGHT QUOTES
[00:01:13] "The most important thing you learn through the losses is that the human touch is the most important component."
[00:01:25] "If you have the ability to touch people in a way that they'll relate to, you're going to drive your productivity through the roof."
[00:03:13] "People want to be touched and they want you to get involved with them."
[00:08:37] "Play as hard as you can, as fast as you can, for as long as you can, and be a great teammate."
[00:10:20] "You can be the greatest talent in the world, but if you can't get anybody to follow you, that's a problem."Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/harnessing-the-power-of-coaching-with-brian-white/
Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4
Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy.
[00:00:13] Sasha Anderson on Customer Success and Consumption Pricing
[00:06:30] Dan Barrett on Customer Expectations and Value Demonstration
[00:16:35] The Importance of Customer Success in Reducing Churn with Alison PickensDon’t miss the full episodes featuring our guests:
Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickens
Sasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team
Dan Barrett:
https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrett
Additional Resources
Force Management’s Customer Success Playbook:
https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-successEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
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In this episode, John Kaplan and John McMahon talk through their key takeaways from the most popular episodes in our Revenue Builders Archive. We compiled our top five shows based on listener data - tune in as our hosts talk through the following conversations and lessons learned:
[00:03:03] The Difference Between Managing and Leading with Jeremy Duggan, President and Board Member at Multiverse.
[00:09:27] Sales Best Practices with Mark Wendling, VP of WW Data Cloud Sales at Snowflake.
[00:12:54] Sales Stages and Exit Criteria, with Brian McCarthy CRO at Rubrik.
[00:19:36] Business Value Assessments, with Doug May SVP of Productivity at Harness.Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
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In this short segment of the Revenue Builders Podcast, Mark Roberge shares some thoughts on AI and how to think about using it to innovate business, rather than automating isolated tasks. It’s part of a larger episode with John Kaplan and John McMahon.
KEY TAKEAWAYS
[00:00:25] How AI Disrupts Legacy Thinking: Relying on established systems and resources will lead to failure; companies must rethink from scratch.
[00:01:41] Big Companies Resist Disruption: Internal power dynamics often prevent large companies from embracing necessary innovation.[00:03:13] AI's Shortcomings in Sales: Many companies focus on automating tasks rather than considering the full customer experience.
[00:05:09] AI Co-pilot Concept: Current AI tools are overly iterative, with most companies simply aiming to boost productivity, not revolutionize.
[00:05:57] Future of Work with AI: The potential for billion-dollar companies with minimal employees raises questions about capitalism and job creation.HIGHLIGHT QUOTES
[00:00:46] Mark Roberge on Innovation: "The minute you say, ‘How can we leverage what we already have?’—game over."
[00:01:41] John McMahon on Company Resistance: "The people in power won’t give in easily to disruptions that challenge their status."
[00:03:57] Mark Roberge on AI's Shortcomings: "Co-pilot is the pets.com of this era. It’s iterative. It’s not revolutionary."
[00:05:57] Mark Roberge on Future Jobs: "AI will lead to the first billion-dollar company with two employees."Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/innovation-growth-and-failure
Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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In this episode, John Kaplan and John McMahon talk through each stage of sales management and the important responsibilities that must be mastered at each role.
From first-line manager to second-line to VP of Sales and all the way up to the CRO, they tackle the key responsibilities at each role and the key factors that go into coaching and developing their teams at every stage. It’s a great discussion on how these leadership roles intertwine with the ultimate goal of building a system for revenue success.
ADDITIONAL RESOURCES
Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Force Management’s Manager Enablement Resources: https://hubs.li/Q02Vt_xM0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:01:02] Key Responsibilities of Sales Reps
[00:03:46] Challenges of First Line Sales Managers
[00:07:03] Territory Management and Fairness
[00:11:35] Recruiting and Developing Talent
[00:19:46] The Role of Second Line Managers
[00:36:07] A Learning Experience in Management
[00:38:07] The Impact of Attrition on Sales
[00:41:12] Why Sales Reps Fail
[00:50:28] The Importance of Time Management
[00:55:01] Responsibilities of a CRO
[01:04:32] Critical Metrics for Sales SuccessHIGHLIGHT QUOTES
[00:07:01] "Management needs to have deep insights into the accounts and the reps. Without that, it's all just guesses." – John McMahon
[00:18:16] "If you're a good recruiter, you meet spouses and friends of your hires. You have to zip them up in a body bag if you fail them, and that's serious." – John Kaplan
[01:13:37] "Critical activities, proactive processes, and understanding why we're measuring people on these metrics are key components for driving success." – John Kaplan
[01:12:51] "It's all about building and maintaining a collective sense of urgency and careful management of quotas and recruiting timelines." – John McMahon -
In this episode, John Kaplan and John McMahon are joined by Devavrat Shah, CEO and co-founder of Ikigai Labs and MIT professor, to demystify the rapidly evolving landscape of artificial intelligence. The conversation spans a wide array of crucial AI topics including the history and applications of AI, causal inference, explainability, and the integration of AI into sales and forecasting processes. Key highlights include the role of AI in consumption pricing, business model transformations, and job market impacts. Shah underscores the importance of governance, ethical use, and education in AI, offering valuable insights into AI tools from Ikigai Labs and their practical implementations in sectors like healthcare, supply chain, and BFSI. The discussion concludes with a focus on the explosive growth of AI, urging businesses to invest in internal education and to approach AI adoption with a 'proof of value' mindset for sustained success and global upskilling.
ADDITIONAL RESOURCES
Connect and learn more about Devavrat Shah:
https://www.linkedin.com/in/devavrat-shah-63b59a2/Learn more about AI through Ikagai Academy: https://www.ikigailabs.io/ai-academy
Check out Force Management’s guide on implementing AI for B2B Sales teams: https://hubs.li/Q02TG4tZ0
Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:03:02] History and Evolution of AI
[00:06:21] Understanding AI Terminology
[00:18:37] The Role of Explainability in AI
[00:26:45] AI in Consumption Pricing and Forecasting
[00:33:33] Future Possibilities and Implications of AI
[00:35:58] AI's Role in Healthcare and Decision Making
[00:37:08] Human-Machine Interaction and AI
[00:38:29] Embracing AI Tools in Daily Life
[00:40:33] Challenges and Governance in AI
[00:42:44] The Importance of AI Governance
[00:49:10] Introduction to IKIGAI Labs
[00:54:13] AI's Impact on Industries and Consumers
[01:01:18] The AI Revolution: Why Now?HIGHLIGHT QUOTES
[00:03:15] "AI, statistics, machine learning, data science, for me, all of those terms have intimate relationships." – Devavret Shah
[00:04:32] "Humans primarily do two things really well: mind and muscle." – Devavret Shah
[01:00:27] "Don't just rush into AI because it's cool. Carefully choose where you go." – Devavret Shah
[01:00:51] "Have internal champions who should be educated in terms of how to use AI." – Devavret Shah
[01:04:13] "It's time to just upskill a little around AI so that we are not left behind." – Devavret Shah -
The best sales kickoffs are planned in a way that aligns with the company’s strategic goals and sets your revenue teams up to execute successfully. In this segment, John Kaplan and John McMahon talk through the importance of demonstrating the opportunity your company is providing your revenue teams and why committing their time to your organization is going to be worth it.
Force Management’s Sales Kickoff Resources:
Five must-dos for leaders on SKO planning: https://hubs.li/Q02SpNpS0
Ultimate Sales Kickoff Resource Guide: https://hubs.li/Q02Qr2B80Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/
Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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In this episode, John Kaplan and John McMahon are joined by return guest Keno Helmi, a seasoned five-time CRO, to delve into the nuances of negotiation in B2B sales. Keno offers insights into effectively managing price perception and ensuring the customer's focus remains on the value of the solution, rather than cost. With a focus on crafting an impactful ROI and leveraging business cases, Keno highlights the importance of negotiation as a competency requiring strategic planning and training. Tune in to hear a detailed overview of Keno's negotiation protocol, which includes qualifying negotiation conditions, understanding the customer's alternatives, and the importance of preparing for trade-offs to secure a favorable deal.
ADDITIONAL RESOURCES
Connect and learn more about Keno Helmi: https://www.linkedin.com/in/keno-helmi-74779329/
Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
HERE ARE SOME KEY SECTIONS TO CHECK OUT
[00:01:07] Kino Helmi's Career Journey
[00:02:05] The Importance of Early Negotiation
[00:04:51] Characterizing Your Product as Premium
[00:08:03] Handling Pricing and Value Discussions
[00:12:24] The Role of Discovery in Negotiation
[00:26:12] Budgetary Pricing and ROI
[00:33:32] Navigating Late-Stage Sales Challenges
[00:35:04] The Importance of ROI in Negotiations
[00:40:35] Mastering the Art of Shock and Awe
[00:41:53] Qualifying the Negotiation
[00:43:34] Leveraging Non-Price Elements
[00:44:37] Aligning Sales Reps and Company Goals
[00:56:31] Establishing a Walkaway PointHIGHLIGHT QUOTES
[00:09:25] "Negotiation is a process, not an event."
[00:35:47] "Ultimately, you're going to be judged relative to the ROI."
[00:41:04] "Shock and awe: No matter what the counter proposal is, fall out of your seat; provoke a reaction."
[01:00:13] "Every great deal has a thousand mothers and fathers to it. Everybody signs up and says, 'Oh, we were part of that deal.' Every bad deal is a rep on an island." -
In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by sales veteran Tammy Sexton, currently CRO at Aerospike, discussing the crucial transition from being an account executive to a first-line manager. Tammy emphasizes the common pitfall of new managers acting as 'super reps' by trying to sell in their style rather than coaching their teams. She shares insights on empowering sales reps, recognizing individual strengths, and fostering lasting behavioral changes through effective coaching. The conversation highlights the importance of not overshadowing AEs in client interactions and allowing them to enjoy the critical negotiation phases. Tammy provides strategies to help new managers succeed in their roles and drive revenue goals without undermining their team's potential.
KEY TAKEAWAYS
[00:00:45] Transitioning from AE to First Line Manager
[00:01:26] Avoiding the Super Rep Trap
[00:03:46] Effective Coaching Strategies
[00:04:11] Empowering Your TeamHIGHLIGHT QUOTES
[00:01:43] "Managers need to recognize when they're becoming super rep and when they're doing their AEs' job for them, as opposed to coaching them."
[00:01:59] "Sometimes letting them just fall off once is not a bad thing either."
[00:03:50] "Telling them what to do is never really effective. Asking them questions so that they figure out that they could be doing something differently themselves - that's when you're going to actually have a change that's going to be a lasting change in their behavior."
[00:04:21] "The most important person at the account is the rep and you're disrespecting the rep in front of the customer, you're not giving any power to the AE."
[00:05:09] "Taking that fun part away from them makes them not want to be on your team anymore."Listen to the full episode through this link:
https://revenue-builders.simplecast.com/episodes/showing-value-as-a-sales-leader-with-tammy-sexton/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0
Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging
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