Episodios
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In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that combines clinical expertise with entrepreneurial strategies, eye care professionals can build successful, thriving practices that avoid the reluctance of being an entrepreneur. We will also look at some skills and behaviours necessary in becoming a successful entrepreneur, as well as some solutions to overcome the challenges.
(01:20) Defining an Entrepreneur
(03:18) Entrepreneurial leadership qualities
(04:54) Skills and Behaviours necessary for an Entrepreneurs success
(08:39) Work habits that contribute to Reluctance
(14:10) Solutions to overcoming Reluctance
(17:40) Call To Action
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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In this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the business and increase revenues you have no choice but to compete. The episode drills deep into the various aspects that impact success through a SWOT analysis of an optical stores competitive environment. This involves diving into the Strengths and Weaknesses, as well as the Opportunities and Threats to the business. Joseph highlights a variety of Threats challenging your ability to succeed, and yet empathizes the importance of embracing them with the knowledge that you have the ability to control most of them. If you're going to get into business, if your are going to be an entrepreneur, you have to embrace competition!
(01:05) Success is not an end in itself.
(01:53) Competition defined in practical terms.
(06:36) Making the commitment to Compete.
(09:43) SWOT Analysis - What is it? (Strengths, Weaknesses, Opportunities, Threats ).
(10:40) Strengths. You're stronger than you think!
(12:18) Weaknesses to consider.
(13:52) Opportunities. Some good news!
(16:29) Threats. Challenging your ability to succeed.
(19:31) Control the things you can.
(24:14) Call To Action.
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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¿Faltan episodios?
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In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized service to drive satisfaction and loyalty. By prioritizing value and creating a seamless shopping experience, optical retailers can ensure a positive customer journey from awareness to post-purchase behavior. Ultimately, Joseph emphasizes the customer as the main source of revenue and encouraged listeners to prioritize understanding and catering to their needs for business growth.
00:00:55 - Understanding the Importance of Customer Relationships00:04:09 - Profiling Specific Customers for Marketing Efforts
00:06:38 - The Optical Customer's Path to Purchase
00:08:00 - Ensuring Customer Satisfaction Post-Purchase
00:09:08 - Importance of Tracking Customer Metrics
00:09:52 - Leveraging Customer Data for Marketing Strategies
00:10:46 - Sympathy for Customer Affordability Challenges
00:13:34 - Analyzing Optical Customer Behavior00:14:35 - Salesperson's Role in Customer Satisfaction
00:16:15 - Tailoring Marketing Strategies to Customer Behaviour
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in generating revenue. Joseph emphasizes the importance of selecting the right individuals and examines the use of personality assessments during the hiring phase. Be sure to tune in for valuable tips on maximizing employee engagement for the success of your business.[00:03:13] The Carnegie Triangle; where Skills and Knowlege are not enough!
[00:06:25] Attitude as a Key Driver when hiring.
[00:11:57] Prioritize your Job to serve the family.
[00:14:08] Acting like an Owner.
[00:21:18] Finding good people.
[00:22:22] Profiling the optical customer.REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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Trust can be your biggest expense ā¦. Or it can be your biggest source of success.!!
The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in fostering trust. Joseph provides valuable insights on building trust in sales, emphasizing the importance of knowledge, authenticity, active listening, and professionalism. He stresses the role of honesty, transparency, and open communication in building trust with employees and customers, citing personal experiences of employee loyalty and success through transparency.00:00:54 - The Importance of Trust in Business
00:05:23 - Turning the Business Pyramid Upside Down
00:07:24 - The Impact of Trust on the Bottom Line
00:09:08 - Building Trust through Competency and Integrity
00:12:28 - Building Trust in Sales
00:17:37 - The Importance of Team Trust
00:17:47 - Gaining Customer Trust
00:18:10 - Conclusion and Invitation to Engage
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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In this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improving customer retention, increasing conversion rates, and controlling costs. Additionally, Joseph emphasized the significance of understanding one's ideal customer demographics and leveraging metrics to track progress. Overall, this episode is compact with important information that will maximize profitability for your optical store.[00:00:03] - Introduction to Organic Revenue Growth
[00:03:41] - Importance of Time Management for Organic Growth
[00:05:44] - Growth Through Conversion Rate
[00:07:32] - Impact of Product Selection on Revenue
[00:10:00] - Leveraging Metrics for Organic Growth
[00:13:08] - Cost Control Strategies
[00:17:28] - Negotiating with Suppliers for Cost Reduction
[00:18:11] - Enhancing Operational Efficiency
[00:19:26] - Increasing Sales for Revenue Growth[00:20:48] - Managing Cash Flow for Profitability
[00:22:12] - Cross-Promotion for Immediate Revenue Boost
[00:23:32] - Strategies for Overall Revenue Growth
[00:23:53] - Importance of Trust in BusinessREVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and approaching interactions with a clean slate to better understand customers' needs. Drawing from his own experiences as an entrepreneur in the optical industry, Joseph highlights the key question he asked himself daily to drive sales. Tune in to discover how shifting your mindset can lead to successful interactions and increased sales in the optical retail business.[00:01:04] Selling is a mindset.
[00:07:03] Education in non-sales selling.
[00:10:23] Effective Sales Strategies.[00:14:11] The power of gratitude.
[00:18:36] Serving your customers better.REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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Explore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure customer satisfaction. Learn how to differentiate yourself from the competition by understanding and fulfilling customer desires. Join Joseph as he shares insights from his 16 years in the optical industry and offers valuable advice on achieving success in the business.[01:37] Want-based sales strategy.
[06:16] Understanding Customer Buying Decisions.
[11:32] Customer service importance.
[14:48] Personal transformation through eyewear.
[20:27] Inspirational marketing techniques.
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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Tune in for another insightful episode of RevenueRx Optical Retail Wins, host Joseph Mireault delves into the importance of effective communication in the optical retail industry. He emphasizes that communication is crucial in setting businesses apart from their competitors. Key points include the necessity of developing strong communication skills to prevent business failures, the impact of active listening, and the role of first impressions in customer interactions. Joseph shares his extensive experience, providing insights on enhancing customer service, making clients feel special, and ensuring that interactions are transformational rather than transactional. The episode also touches on understanding customers' wants maintaining a focus on individuals, and the influence of body language and appearance in successful communication.
[00:00] The Art of Communication
[01:11] Introduction to RevenueRx Optical Retail Wins
[01:59] The Power of Words in Business
[04:41] Active Listening: The Key to Effective Communication
[07:34] Mastering Small Talk and Customer Interaction
[11:41] Understanding and Assessing Customers
[15:14] First Impressions and Body Language
[19:33] Emotional Connection and Customer Focus
[21:59] The Importance of Presence and Appearance
[23:44] Conclusion and Next Steps
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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Episode #7 THE OPTOMETRIST DILEMMA: REALITY BITES
In this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 years in the optical industry and 35 years of broader business experience, the host outlines a strategy for transforming optical stores into thriving optometric practices. By rethinking attitudes towards sales and understanding customer needs and wants, optometrists can significantly influence their business outcomes. The episode highlights the importance of embracing both need-based and want-based sales to adapt to ever-changing market demands and achieve financial success.
[01:24] Host Introduction
[02:12] Personal Journey
[03:23] Introducing Optometric Services
[06:06] Impact of Incorporating Optometric Services
[13:13] Retail - The Key to Loyalty
[16:53] Need-Based vs. Want-Based Sales
[20:21] Selling is Part of the Service Process
[24:46]The Financial Impact
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
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In this episode, we'll dive into how continuous innovation has positively impacted my business and bottom line. As a serial innovator, I've always sought to renew and reinvent my approach, continuously thinking, tweaking, and experimenting with new ideas. This mindset has been instrumental in transforming my business, driving profitability, and setting the stage for sustained growth. Today, in this final episode of Eye's Wide Shut, I'll share more opportunities that have proven effective in my journey, offering insights on how you can implement similar strategies to enhance your own business performance.[00:00] Introduction
[01:40] The Process of Innovation
[03:20] Embracing Experimentation
[06:00] Transforming an Optical Store
[08:30] Understanding your demographics
[10:00] Tactical approach with Innovation
[12:00] Customer Retention - Word of month
[13:15 ] Post Service Reminders
[20:20] Elevator Advertising
[24:00] Active Community Involvement
[25:30] The Power of Serial Innovation
[25:55] Conclusion and Teaser for Next Episode
Join us for actionable insights and innovative strategies to transform your optical retail business. See you next time!
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more Informative - click the link below š
https://josephmireault.focalpointcoaching.com/
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In this episode of RevenueRx, host Joseph Mireault explores how optical store owners can increase revenue through innovative strategies and grassroots initiatives. Drawing from his 16-year experience in the optical industry and 35 years in various businesses, Joseph shares real-world examples of how he leveraged neighbouring businesses, cross-promotion, exclusive advertising, and collaborative marketing efforts to boost customer traffic and sales. Key takeaways include the importance of problem-solving, the power of execution, the value of focusing on one's strengths, and fostering a culture of continuous innovation. Uncover more ways to enhance your optical retail business.
01:25 The Power of Grassroots Initiatives in Business
03:26 Leveraging Local Businesses for Mutual Growth
07:43 Exploring Innovative Ideas for Business Growth
12:52 Harnessing Collaborations for Expanded Services
18:40 Introducing Technology to Enhance Customer Experience
22:13 The Importance of Sharing Ideas for Innovation
23:37 Cultivating a Culture of Continuous Innovation
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more Informative - click the link below š
https://josephmireault.focalpointcoaching.com/
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EYES WIDE SHUT: Discover what's right in front of you! Part 1.
In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical industry and previous unrelated business ventures, Joseph emphasizes the importance of innovation and old-school marketing to attract more customers. He recounts how adopting distinctive strategies, such as painting his store and utilizing unique advertising mediums like custom coffee sleeves, significantly boosted visibility and customer influx. Joseph also reflects on the learning curve involved in marketing, advising listeners on the critical impact of timing, change, and creative thinking in business development. Through personal anecdotes and proven ideas, he provides optical store owners with inspiration and tactics to stand out in competitive markets and attract more patrons.00:00 Unlocking Business Growth: The Power of Old School Marketing
01:20 Recap and the Essence of Time in Business Innovation
02:02 The Philosophy of Innovation and Necessity
02:59 Strategic Moves: From Competition to Visibility
05:49 Leveraging Data and Creative Marketing Tactics
08:02 The Game-Changer: Innovative Local Advertising Strategies
17:47 Maximizing Visibility and Engagement: The Balloon Effect
23:16 Empowering Business Growth Through Innovation
24:29 Next Steps and Continuous Innovation
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In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault discusses the importance of embracing change for optical store owners to increase revenue and avoid stagnation. Drawing on over 16 years of experience in the optical industry and 35 years in business, Joseph explains the concept of the Sigmoid Curve, illustrating the lifecycle of business growth, decline, and the necessity of reinvention to avoid failure. He shares his journey of owning and successfully operating two profitable stores, emphasizing the need for innovation and the risks of complacency by citing examples of major companies that failed due to their resistance to change. Joseph offers insights on overcoming fears associated with change and the significance of small, thoughtful adjustments to the business environment. Highlighting his approach to store renovations and customer engagement, he encourages optical store owners to initiate positive changes that resonate with their clientele, thereby enhancing their business's appeal and performance.
00:00 The Imperative of Change
00:25 Welcome to Revenue RX: A Journey for Optical Store Owners
01:20 The Reality of Change and Its Necessity
02:52 Understanding the Sigmoid Curve and Business Cycles
07:14 The Fear of Change and How to Overcome It
09:41 Implementing Change: Practical Steps and Examples
13:26 Conclusion and Call to ActionREVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more personal attention - click the link below š
https://josephmireault.focalpointcoaching.com/ -
In this episode of RevenueRx Optical Retail Wins titled 'Optical Owners Odyssey,' Joseph Mireault shares insights from his 16-year journey in the optical industry, revealing how he successfully owned and operated two optical stores while working only two days a week. Delving into the importance of time management and strategic planning, Joseph Mireault outlines how focusing on four key areasāplanning with purpose, working on the business, implementing best practices with a reliable team, and maximizing revenueāled to doubling the store's revenue even during a recession. A personal anecdote about a month-long trip to Sri Lanka serves to underline the value of trusting your team and the systems you've put in place, which allowed his business to thrive in his absence, achieving its highest monthly revenue to date. Joseph Mireault emphasizes that real wealth lies in discretionary time, not just financial success. He argues that effective time management, delegation, and focusing on high-value activities over micromanagement are crucial for optical retail owners seeking to grow their businesses and enjoy more personal freedom. The podcast encourages entrepreneurs to evaluate their use of time critically, to prioritize actions that drive growth, and to reclaim time, proposing that the true pursuit of money should be about gaining more control over one's time.
03:27 Discovering Real Wealth Through Time Management
04:21 The Essence and Control of Time
07:47 Challenges in the Optical Industry and the Importance of Time Management
10:25 The Entrepreneurial Mindset: Working ON the Business
11:52 Money, Time, and the Pursuit of Real Wealth
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For more Informative - click the link below š
https://www.revenuerx-opticalretailwins.com/ -
In today episode, host Joseph Mireault shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joseph discusses his 16-year journey in the optical industry and nearly 35 years in various other business ventures that prepared him for owning and operating profitable optical stores. The podcast aims to provide eye care professionals (ECPs) with actionable insights on improving their businesses' revenue, focusing on time, team, money, and strategy. Joseph emphasizes the importance of understanding one's 'why' for business, inspired by Simon Sinek's philosophy, aiming to motivate retail optical owners towards real wealth and more discretionary time. The episode touches on Joseph's background, his decision to buy an optical store, and how his varied experiences contributed to his success in the optical retail. Joseph Mireault outlines the initial challenges he faced, including stiff competition, and highlights the importance of a well-thought-out marketing strategy and customer-centric approach to overcoming these obstacles. Future episodes are teased to cover topics such as organic revenue growth, marketing opportunities, staff autonomy, and overcoming commoditization in the optical industry. The podcast promises to be a source of inspiration and practical advice for optical store owners looking to grow their businesses.
00:00 Welcome to the Optical Owner's Odyssey
02:54 The Journey Begins: From Diverse Ventures to Optical Retail
04:54 Discovering the Optical Business Opportunity
10:10 Facing the Competition: A Newcomer's Strategy
14:46 Looking Ahead: What's Next for Optical Retail Owners
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
For More information Please click the link below š
https://www.revenuerx-opticalretailwins.com/ -
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!ā We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but donāt know where to start, have run out of ideas & donāt have the time.
Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this REVENUE RX - OPTICAL RETAIL WINs podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.
For more personal attention: Please click the link below šhttps://www.revenuerx-opticalretailwins.com
https://josephmireault.focalpointcoaching.com/
