Episodios
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Ever considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and discover actionable strategies to carry that efficiency throughout your entire operation. Tune in and take the first step towards a more organized and productive landscape business with unlimited potential.
THE BIG IDEA:Progress Over Perfection
KEY MOMENTS:[05:06] Morning routine sets the day's tone.
[09:51] Ownership is crucial for successful project completion.
[12:49] Collaboration reveals strengths and weaknesses, strengthening team.
[14:04] Awareness enables questioning and process improvement.
[17:57] Overthinking creates unnecessary problems and inaction.
[20:03] Progress over perfection leads to success.
[23:06] Join us for the All Systems Go Webinar
QUESTIONS WE ANSWER
How do systems and processes improve business efficiency?
How can businesses effectively implement performance metrics?
How can businesses effectively implement performance metrics?
How can visual management tools boost productivity in businesses?
What are essential steps to developing robust business processes?
What are essential steps to developing robust business processes?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-037-progress-over-perfection-with-vince-torchia/
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Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thriving, motivated team. Learn about the game-changing model of invoicing on actuals, plus how handling client requests in a better way could revolutionize your business.
THE BIG IDEA:Emphasizing Balance
KEY MOMENTS:05:39 Learning from experience, growing a successful business.
07:38 Enhanced service model increased growth and satisfaction.
12:15 Explaining services, building relationships, and setting expectations.
14:19 Build trust with clients, learn from mistakes.
21:31 Managing work-life integration in a busy industry.
28:29 Finding the right property involved size and location.
31:47 Developing a sustainable campus with native plants, leadership.
38:15 Embrace integrating culture, avoiding burnout, and learning.QUESTIONS WE ANSWER
What are the benefits of a four-day work week?
How to prevent employee burnout in the landscaping industry?
What is the 980 work schedule and how does it work?
How to create a sustainable work environment in a service-based business?
What is the time and materials (T&M) billing model in service industries?
How to effectively manage client expectations in landscaping services?
How to implement a detailed client intake process for better service alignment?
FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-036-building-sustainable-teams-and-culture-with-kyle-cahill/ -
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Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s journey from family business to industry leader and gather actionable insights to elevate your landscape company to the next level.
THE BIG IDEA:Culture-first approach = excellence
KEY MOMENTS:[06:59] Define and prioritize company culture over everything.
[12:03] CEO role: Earned responsibility, guiding small companies.
[17:22] Micromanaging inhibits growth and hinders progress.
[23:16] Efficient water management saves clients money.
[27:00] Seize opportunities, get educated, and execute.
[34:05] Scaling requires self-mastery, discipline, and vision.
QUESTIONS WE ANSWER
How do you define and maintain a strong company culture?
What are the benefits of a company having core values and fundamentals?
What strategies help small businesses scale and achieve extreme growth?
Why is value creation important in business success?
What impact does strong branding have on a company's success?
How can industry associations influence business regulations and standards?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-035-mastering-disruptive-growth-in-the-landscape-industry/ -
What does it take to build a multi-generational landscaping business that stands the test of time? In this compelling episode of Roots of Success, host Tommy Cole interviews Ryan Malone, a second-generation landscape professional who has defied the odds and transformed his family business into a thriving success story. Ryan shares his secrets for building a legacy company, from the importance of early morning rituals to the power of surrounding yourself with a supportive peer group. Discover how Malone has navigated the challenges of family business transitions, prioritized team well-being, and embraced strategic expansion to cultivate a flourishing enterprise. Whether you're looking to take your landscaping business to the next level or seeking inspiration for your entrepreneurial journey, this episode is a must-listen.
THE BIG IDEA:
Communication is key in family business transitions
KEY MOMENTS:
[05:27] New management opportunity in small maintenance division.
[12:11] Communication and transparency key to successful succession.
[16:17] Tracking client touches, closing percentage, and sales.
[21:55] Prioritizing health and fitness is important.
[25:37] Attended growth conference, joined peer group, transformed.
[32:29] Success driven by the quality of people.QUESTIONS WE ANSWER
1. What are the benefits of joining a peer group for business owners?
2. What strategies can help accelerate the growth and success of a landscaping company?
3. What role does a strong support system play in overcoming entrepreneurial challenges?
4. How can a family-owned landscaping business create a legacy spanning generations?
5. How can diversifying a landscaping company's services help hedge against economic downturns?
6. What are the key factors for successful communication and transition of leadership in a family-owned business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-034-building-a-legacy-profile-of-a-family-landscape-business/
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What if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to keep his crews working through the winter and how he maintains high profitability by keeping things simple yet professional. From planning and training to client satisfaction, get the blueprint you need to light up your seasonal earnings. Don't miss this enlightening discussion!
THE BIG IDEA:Basic holiday lighting with existing clients first.
KEY MOMENTS:[05:37] Office plans for sales season and client bookings.
[07:36] Prepare budget, plan for peak season operation.
[12:32] Diversify landscape business with holiday lights.
[13:19] Winter slows down work, but Christmas is busy.
[17:00] Start, focus on service, ignore comparisons.
[20:50] Christmas lights are profitable for service providers.
[22:49] Tim Hikade celebrates Christmas in July joyfully.QUESTIONS WE ANSWER
What are the benefits of adding holiday lighting services to a landscaping business?
How can landscaping companies stay busy during the winter months?
What is the best training for installing Christmas lights safely?
How do I start a holiday lighting business?
How do I market holiday lighting services to my existing landscape clients?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-033-christmas-in-july-unlocking-winter-revenue-with-tim-hikade/
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What does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact of focusing on people, process, and product, and how a growth mindset can propel your business to new heights. Michael shares invaluable lessons on maintaining client loyalty, implementing effective sales and maintenance strategies, and the essential role of smart, ambitious team members. Tune in to learn how Lifescape pivoted from mere survival to exemplary excellence in the landscaping industry.
THE BIG IDEA:Growth mindset and strategic planning ensure business resilience.
KEY MOMENTS:[04:30] Invested in landscape business, sought opportunities in Colorado.
[08:57] Choose business over corporate career, achieve rapid growth.
[14:22] Discussing growth strategies with team
[17:35] Designer turned COO manages all aspects efficiently..
[21:42] Focus on service, drivers, and long-term growth.
[27:43] Healthy business needs profit for sustainability.
[31:27] Enhance client experience through efficiency and preparation.QUESTIONS WE ANSWER
What are effective strategies for scaling a small business?
What are key metrics to track for business growth?
What are the best practices for managing cash flow during economic downturns?
How to improve client experience in service-based industries?
How to implement a growth mindset in business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-032-growth-and-resilience-insights-from-lifescape-ceo-michael-hupf/ -
What if the key to your landscaping business's success isn't just hard work, but smart work? On this episode of "Roots of Success," host Tommy Cole introduces Mark Bradley, the CEO of LMN, who reveals the secrets behind his rapid business growth and the systems that keep it thriving. Delving into the importance of apprenticeship programs, key financial metrics, and goal setting, Mark's journey from nuclear industry to landscaping leadership offers lessons every business owner needs. Tune in to discover strategic ways to boost efficiency, enhance employee morale, and achieve continuous improvement in your enterprise.
THE BIG IDEA:
Enjoy the journey
KEY MOMENTS:
[05:44] Scaling business led to challenges in efficiency, quality.
[07:31] Business success depends on optimizing customers and employees.
[12:50] Embrace continuous improvement for business success.
[18:57] Key financial metrics and supporting ratios for business.
[22:29] Key metrics inform key performance action for improvement.
[30:38] Training and higher wages attract skilled workers.
[34:08] Career ladder is key for growing people.
QUESTIONS WE ANSWER
What are the benefits of implementing apprenticeship programs in landscaping?
How do I measure the success of my business using key financial metrics?
What systems and processes should I use to optimize my landscaping business?
How do goal setting and continuous improvement contribute to business success?
How do I set and achieve business goals in the landscaping industry?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-031-secrets-to-success-strategies-from-lmn-ceo-mark-bradley/
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Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just buzzwords—they are essential habits for a thriving business. Don't miss out on actionable advice that will transform how you perceive business health, from top to bottom.
THE BIG IDEA:Financial checkups sustain long-term business viability.
KEY MOMENTS:[03:02] What is a financial health checkup?.
[05:28] Profitability in Landscape Companies
[07:13] Importance of Revenue Growth
[10:50] What is asset efficiency?
[13:29] How to leverage your finances.
[17:33] Deepdive into cash flow
[22:38] Financial risk management
[17:33] How Organizational Structure can affect finances
QUESTIONS WE ANSWERWhat is a financial health checkup?
How should I structure payment approvals and financial oversight in my business?
What is the difference between a "wagon wheel" and a "wedding cake" organizational structure?
How do you strategically use debt for business growth opportunities?
How can I reassess and streamline my client base for better profitability?
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Think change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simplify your service offerings with bundled packages, and adopt the right software solutions to uncover hidden efficiencies. Tune in for practical advice and inspiring stories that will help you elevate your business to new heights.
THE BIG IDEA:Enjoy the Journey
KEY MOMENTS:[04:14] Bundling services for streamlined customer experience.
[09:54] Refocus service strategy to set clear expectations.
[13:07] Quarterly service growth outpaced old software.
[21:16] Transitioning to a new role, managing change effectively.
[24:08] Efficient software helped reduce employee needs.
[29:50] Consensus-driven decision-making
[35:54] Embrace change and have fun with it.QUESTIONS WE ANSWER
What are effective strategies for managing and sustaining change in a company?
Why is it important to have fun at work, and how does it affect productivity?
How can bundled services benefit my business?
What are common challenges when implementing new software in a company?
How do I improve accountability and habit formation in the workplace?
FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-029-from-chaos-to-control-embracing-change-and-enjoying-the-journey/
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Think landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest challenges and why prioritizing professionalism and innovation is key to success.
THE BIG IDEA:Innovation + Training + Professionalism = Growth
KEY MOMENTS:[03:46] Design work and implementation - a powerful team.
[09:27] Reacting rapidly to curveballs.
[13:39] Respond with grace and self-reflection to challenges.
[19:36] Training is an investment in business success.
[28:37] Industry game changers advance with robotic mowers.
[34:12] Collaborating with a manufacturer to create new products.
[42:57] Grateful for new skills, best golden nuggets.QUESTIONS WE ANSWER
How can training improve employee retention in small businesses?
What are the benefits of robotic mowing in landscaping?
What strategies do companies use to maintain high standards in customer service?
How can small businesses leverage technology to compete in traditional industries?
How do companies develop effective training programs for technical and soft skills?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-028-using-innovation-to-revolutionizing-professional-landscaping/
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Are you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal jungles of contracting and employee classification. Learn why the phrase "get shit done" is more than just a motto—it's the attitude that transforms challenges into opportunities and financial metrics into profit. Tune in as we lay down the roadmap for navigating legal pitfalls and steering your landscape company to flourish amid the thorns of business growth.
THE BIG IDEA:Protect Yourself.
KEY MOMENTS:[05:44] Protect personal assets when incorporating your business.
[08:07] Clear contracts manage expectations, avoid later disputes.
[12:10] Contract protects you, assigns work, clarifies status.
[12:47] Subcontractors need to be additionally insured.
[18:38] Daily tracking of numbers to improve profitability.
[23:36] Balancing sales, operations, and business health.
[29:36] Different lawyer’s approach; focus on quick resolution.QUESTIONS WE ANSWER
How do you ensure legal compliance when classifying employees?
What daily financial metrics should a business monitor for success?
How can businesses manage subcontractor insurance effectively?
How does lien law vary by state and impact landscaping businesses?
What are common legal mistakes made by contractors and how to avoid them?FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-027-legal-ease-tips-for-protecting-your-business-with-karalynn-cromeens/
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Are your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering managers and the transformative effects of non-monetary compensation on workplace culture. Let this be your guide to rewriting the handbook on employee satisfaction and discover how a seemingly simple document can make waves in your company's operational success.
THE BIG IDEA:
Start Day One
KEY MOMENTS:
[05:01] Importance of consistent and meaningful first impressions.
[10:58] Managers support, train, and develop employees effectively.
[10:58] Managers support, train, and develop employees effectively.
[14:58] Essential policies and legal counsel for employees.
[19:38] Bookmark and secure changes for handbooks annually.
[22:35] Perspective on non-monetary compensation in HR issues.
[29:26] Non-monetary compensation benefits and effective onboarding strategies.
QUESTIONS WE ANSWERHow do you update employee handbooks effectively?
What are examples of non-monetary employee compensation?
How can non-monetary benefits boost employee satisfaction?
What are the best onboarding practices for new employees?
How do first impressions affect employee retention?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-026-the-hidden-value-of-hr-coaching-for-landscape-leaders-with-barrett-chow/
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Have you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-centric practices, workflow unity, and strategic planning. Host Tommy Cole brings to light the vital role of understanding how to delegate, evolve, and harmonize company dynamics, ensuring that each root planted leads to sustainable success
THE BIG IDEA:
Winning with Empowerment & EfficiencyKEY MOMENTS:
[05:33] Recognize the need for assistance, quality, detail, and proactiveness.
[11:24] Focused on questioning, refining, and pivoting strategy.
[16:08] Simplify process and support, not hinder progress.
[22:26] "Image matters, attracts mature and professional candidates."
[27:43] Educating support staff on job complexities is vital.
[35:12] Unwillingness to delegate, led to overwhelming workload.
[37:07] Delegate at 80% or 90%, not perfection.QUESTIONS WE ANSWER
1. What are the best strategies for effective delegation in a landscape business?
2. What is collaborative decision-making and how does it work?
3. How do you prioritize essential landscape tasks without getting lost in details?
4. How do you maintain a professional image in your landscape business?
5. Can you use job costing and process improvement to grow a small business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-025-using-empowerment-efficiency-to-scale-your-landscape-business/ -
Who says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market leader. Discover the importance of keeping promises, the art of finding your niche, and the key challenges of creating a strong management team in the fast-paced landscape industry.
THE BIG IDEA:
Learning & Empowerment Elevates Success.
KEY MOMENTS:
[06:06] Young professional defies doubters and perseveres.
[11:47] Local company emphasizes personal, community touch.
[15:14] Managing rapid growth while maintaining quality and training.
[19:49] Subbing out work, self-performing, age 18.
[20:30] Started with old equipment, upgraded for success.
[25:52] LMN’s Young Professional Landscaper of the Year.
[29:02] Austin shares messages of perseverance and determination.QUESTIONS WE ANSWER
1. What are the best strategies for finding a business niche?
2. What are the keys to maintaining high standards in service businesses?
3. How can young entrepreneurs gain respect in traditional industries?
4. How to shift business focus from quantity to quality clients?
5. What are effective ways to build trust and relationships with clients?
6. How do you start a successful landscaping business?
FOR SHOW NOTES AND MORE GO TO:
https://mcfarlinstanford.com/podcast/ep-024-from-pushing-mowers-to-pulling-profits-breaking-barriers-with-austyn-roth/
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Are you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore his unconventional journey through accountability, empowerment, and shattering traditional management molds. We reveal the secrets behind building a culture that values quick decision-making and learning from mistakes, the fine art of delegation without micromanagement, and why Sam believes in celebrating the messier side of business on social media.
The Big Idea:
Learning & Empowerment Elevates SuccessKey Moments:
[05:38] Promising action, growth, and fun as part of company culture
[06:29] Being Open, honest, transparent with your team.
[09:57] Encouraging team to make mistakes and learn.
[14:14] Leading with head, hands tied, promotes growth.
[18:07] Prioritize important takeaways based on urgency.
[23:10] Social media is about sharing the story.
[26:49] Continuous growth and high-level opportunities are priorities.
[31:29] How to take advice from others.
Questions We Answer:
1. How do you delegate tasks effectively in a startup?
2. What is the role of accountability in business success?
3. How do you cultivate a positive company culture?
4. What are the best practices for empowering employees?
5. How can failures be turned into opportunities?
6. What is a business scorecard and how is it used?
7. How can social media impact company branding?
For Show Notes & More Go To:
https://mcfarlinstanford.com/podcast/ep-023-empowerment-accountability-with-sam-rankin/
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DESCRIPTION:
Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify your business operations and transform them. From real-time analytics to low-cost, high-impact training platforms, this episode is packed with practical insights for new landscape owners and seasoned veterans hungry for growth.
THE BIG IDEA:Pick One and GO!
KEY MOMENTS:[07:28] Small Steps and Template Usage
[10:06] What is Greenius
[14:30] HR Capabilities of Greenius
[15:57] Best Feature of LMN
[23:24] Is LMN only for small companies?
[25:47] Budgeting for LMN & Greenius
[28:06] What's on the horizon for LMN & Greenius
QUESTIONS WE ANSWER
1. How can you tackle labor shortages in the landscaping industry?
2. How does technology improve landscape business efficiency?
3. Why is ongoing safety training important for landscapers?
4. How can landscaping businesses benefit from digital transformation?
5. What are the advantages of using software for employee performance reviews?
6. Can software help attract and retain talent in the landscaping industry?
7. What are cost-effective training tools for landscaping employees?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/revolutionize-your-workforce-with-lmn-greenius/
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DESCRIPTION:
Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and discover how landscape business owners are revolutionizing their success by collaborating with others in the industry. If you're ready to break free from traditional approaches and take your company to new heights, tune in for this game-changing conversation.
THE BIG IDEA:
KEY MOMENTS:
The Power of Many[01:52] What is ACE Discovery?
[04:17] Does company size matter in ACE Peer Groups?
[05:01] Small Companies vs Large Companies
[09:01] New Generation of Business Owners
[10:37] What do you learn in ACE Meetings?
[15:55] The structure of ACE Meetings
[17:45] Tenure of Peer Group Members
[21:30] GROW 2024
QUESTIONS WE ANSWER
1. "What are the benefits of joining ACE peer groups?"
2. "How can peer groups help landscape businesses grow?"
3. "What is the ACE Discovery event for Peer Groups"
4. "What topics are discussed in ACE Peer Group meetings?"
5. "What are the advantages of attending industry events?"
6. "Why is it important for owners to form relationships with other entrepreneurs?"
7. "What are the benefits of long-term business relationships and networking?"
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-021-the-hidden-power-of-peer-groups-with-vince-torchia/
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Is resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adversity, restructuring roles, and rallying a rock star team propelled R R Landscape to a remarkable revenue increase and a brighter horizon.
THE BIG IDEA:Discomfort = Growth
KEY MOMENTS:[01:16] Beginnings at R&R Landscaping Company
[02:59] Building Culture in a Landscaping Company
[04:35] Leading a company with your Spouse
[08:34] The importance of a Landscape Production Manager
[11:01] Dealing with serious Illness when leading a team
[17:42] Planning for Sales Growth
[18:47] Stronger team from learned experience
[23:23] NALP Women of the Year 2020
[25:39] Speaking and sharing in the Landscape industry
QUESTIONS WE ANSWER
1. What are the roles and responsibilities of a landscape production manager?
2. How do you overcome challenges in a family-owned landscaping business?
3. What are the key factors in achieving growth in the landscaping industry?
4. How important is company culture?
6. How can personal adversity impact landscape operations
7. What are the strategies for recovering from a business setback?
8. How to prepare for future demand in the landscaping business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-20-embracing-discomfort-claire-goldman/ -
Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through smart, disciplined marketing fundamentals.
THE BIG IDEA:
Ignore The Shiny Objects
KEY MOMENTS:[01:25] Marketing Background and Branding through Mergers
[5:40] How should you budget marketing?
[08:27] How to track marketing efforts.
[09:54] What to focus on in marketing.
[12:53] Creating a social media plan for landscaping companies.
[20:48] Your greatest tool for marketing is landscaping.
[26:18] The value of referrals and reviews.
[31:39] The importance of customer needs for marketing.
QUESTIONS WE ANSWER
1. How do I effectively plan social media content?
2. How much should I spend on landscape marketing?
3. What marketing tactics should I be focusing on?
4. Who should be doing my marketing in my landscaping business?
6. Why do brand standards matter for my business?
FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/3-keys-to-landscape-marketing-mastery-with-john-dalton/
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Imagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and cultivate a skilled and loyal workforce turned his business around. Discover how Tim and his team built a landscape empire by turning conventional business tactics on their head. You won't want to miss why Tim's 'savage mode' is a philosophy worth considering.
THE BIG IDEA:Streamlining For Success
KEY MOMENTS:[01:14] Start of Professional Grounds Company
[03:53] Shutting Down a Landscaping Department
[04:44] A Major Turning Point
[12:05] Landscape Org. Chart Management
[13:37] Knowing your Numbers in Landscaping
[17:46] Creating a great place to work
[20:37] Dial in your systems
[24:56] The Importance of Good Training
[27:10] Landscape Property Maps
QUESTIONS WE ANSWER
1. How can a small landscape business increase profitability?
2. What are the best practices for efficient use of space in landscaping?
3. What is the importance of tracking gross margins?
4. How do you train new landscape employees effectively?
5. Can technology improve landscaping business operations?
6. How do you choose the right clients for your landscaping company?
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