Episodios
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert.
----------Episode's Chapters--------------
00:00 - Mark's Journey in SEO and Agency Experience
03:08 - The Inspiration Behind AlsoAsked
06:32 - Transitioning from Free Tool to Paid SaaS
10:41 - Managing Multiple Ventures and Prioritization
17:43 - Use Cases for AlsoAsked in SaaS and Beyond
25:01 - SEO Insights and Challenges for Founders
27:12 - Understanding SEO Challenges and Strategies
31:04 - The Evolution of SEO: From Traditional to Semantic
32:38 - The Role of Structured Data and AI in SEO
36:58 - Preparing for AI-Driven Content Optimization
41:25 - Insights on Tools and Techniques for SEO Success
44:20 - Reflections on Wins, Failures, and Learning in Business
47:31 - Consistency and Generosity: Keys to Long-Term Success
Mark - https://www.linkedin.com/in/markseo/
AlsoAsked - https://alsoasked.com/
Candour - https://withcandour.co.uk/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms.
----------Episode's Chapters--------------
00:00 - Introduction to Rory Sadler and trumpet
05:01 - Identifying the Problem trumpet Solves
12:23 - Leveraging Communities for Growth
18:17 - Adding Services to the Product
24:25 - Balancing Customer Feedback and Product Development
31:33 - Fostering a Growth Mindset in Team Members
37:55 - Biggest Wins and Learning Moments
Rory - https://www.linkedin.com/in/rory-sadler-trumpet/
trumpet - https://www.sendtrumpet.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.
----------Episode's Chapters--------------
00:00 - Introduction to SaaS Inbound Podcast and Guest Background
01:47 - Yassine's Journey: From Coding to Founding Bcast
03:56 - The Importance of Pivoting in Business
05:48 - Identifying the Ideal Customer Profile (ICP)
08:48 - Transitioning from Outbound to Inbound Marketing
11:00 - Leveraging Events and Content Marketing for Growth
14:09 - The Decision to Raise Funding and Its Implications
18:09 - Navigating the Acquisition Process
23:13 - Cultural Fit and Integration Post-Acquisition
25:54 - Yassine's Next Venture: Billabex
28:59 - Lessons Learned: Wins and Failures in Entrepreneurship
29:58 - Hiring Hacks for Sales Reps
Yassine - https://www.linkedin.com/in/yassinechabli/
Beekast - https://www.beekast.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages.
----------Episode's Chapters--------------
00:00 - Introduction to Weglot and Augustin's Background
05:18 - The Journey of Building Weglot
11:40 - Company Culture and Employee Retention
18:27 - How Weglot Works: The Translation Process
29:15 - Customer Acquisition Strategies
32:42 - Reflections on Wins and Failures
35:47 - Growth Hacks and Market Strategies
Augistin - https://www.linkedin.com/in/augustin-prt/
Weglot - https://www.weglot.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs.
----------Episode's Chapters--------------
00:00 - Toni's Journey from Music to Tech
05:01 - Understanding Buska: The Tool for Lead Generation
11:45 - Targeting SMBs: The Market Strategy
12:37 - Leveraging Free Trials and Tools for Launch
14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter
23:53 - Transitioning from Employee to Entrepreneur
26:30 - Overcoming Imposter Syndrome in Entrepreneurship
30:38 - Navigating the Noise of Social Media
34:54 - Current Status and Future Plans for Buska
36:46 - Reflections on Wins and Failures
39:03 - Practical Hacks for Customer Acquisition
Toni - https://www.linkedin.com/in/dossantostoni/
Buska - https://www.buska.io/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #19, Anna Nadeina talks with Sebastian, Co-Founder & CEO at ContractHero, the all-in-one software for your contract management.
----------Episode's Chapters--------------
00:00 - Introduction to Contract Hero and Sebastian's Background
06:41 - Identifying the Problem: Contract Management Challenges
11:04 - Lessons from First-Time Founders
16:47 - Sales Experience and Its Impact on Company Growth
21:49 - Transitioning from Product-Led to Sales-Led Approaches
25:53 - Understanding Jobs to Be Done in Contract Management
30:58 - Feature Parity in SaaS
35:24 - The Importance of Contract Management
40:48 - Wins and Failures in Business
49:14 - The Principle of Optionality
Sebastian - https://www.linkedin.com/in/sebastian-wengryn/
ContractHero - https://www.contracthero.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #18, Anna Nadeina talks with Robert, founder of Digital Samba, The safest way to embed video conferencing.
----------Episode's Chapters--------------
00:00 - Introduction to Digital Samba and Robert's Journey
03:14 - The Evolution of Video Conferencing
06:03 - Navigating Challenges and Market Competition
08:55 - The Importance of Company Culture and Team Dynamics
11:45 - Product Development and Customer Engagement
14:51 - Financial Management and Sustainability
17:56 - Marketing Strategies in a Niche Market
21:06 - Security and Compliance in Tech
24:05 - Reflections on Success and Failure
27:03 - Work-Life Balance and Remote Team Management
29:51 - Final Thoughts on Happiness and Mindfulness
Robert - https://www.linkedin.com/in/robertstrobl/
Digital Samba - https://www.digitalsamba.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #17, Anna Nadeina talks with Baptiste, co-founder of Crisp, a business messaging platform for startups & SMBs.
----------Episode's Chapters--------------
00:00 - Introduction to Crisp and Its Impact
03:53 - The Role of AI in Customer Support
09:53 - Innovative AI Features in Crisp
14:04 - Customer Feedback and Product Development
24:03 - Evaluating Customer Feedback for Product Improvement
29:39 - Understanding Customer Feedback for Product Development
34:24 - The Role of AI in Pricing Strategy
37:29 - Building a Unique Company Culture
40:55 - The Importance of Continuous Learning
47:59 - Reflecting on Wins and Failures
51:41- Innovative Hacks for Customer Engagement
Baptiste - https://www.linkedin.com/in/baptistejamin/
Crisp - https://crisp.chat/en/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites.
----------Episode's Chapters--------------
00:00 - Introduction to SearchPilot
01:00 - The Evolution of SEO: A Historical Perspective
04:44 - The Current State of SEO: Myths and Realities
10:05 - AI and Its Impact on Search Engines
17:04 -Transitioning from Services to SaaS: A Founder's Journey
24:39 -Mindset Shifts in the SaaS Landscape
30:38 -The Future of SEO in an AI-Driven World
33:24 - The Evolution of SEO Strategies
39:27 - Bootstrapping and Sustainable Growth
44:32 - Defining Ambition and Success
51:58 - Wins and Lessons Learned
57:57 - Mindset Shifts for Founders
Will - https://www.linkedin.com/in/willcritchlow/
SearchPilot - https://www.searchpilot.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #15, Anna Nadeina talks with Brian Casel, serial indie hacker, founder of ClarityFlow and Instrumental Products, host of the Bootstrapped Web podcast, and a celebrity of the indie hacking world.
----------Episode's Chapters------------
00:00 - Introduction to Brian and His Journey
03:00 - Transitioning from Services to Products
05:48 - The Acquisition Process: Insights and Experiences
11:56 - Focusing on ClarityFlow: The All-In Approach
18:06 - Balancing Pressure and Growth in SaaS
23:56 - Reflections on Investment and Business Strategy
30:41 - Navigating Business Transitions
32:28 - Understanding Burnout and Stress Management
39:01 - The Reality of Startup Success
42:25 - Diverse Goals in Entrepreneurship
50:22 - Lessons from Wins and Failures
53:58 - The Importance of Fast Execution
Brian - https://www.linkedin.com/in/briancasel/
ClarityFlow - https://clarityflow.com/
Instrumental - https://instrumental.dev/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #14, Anna Nadeina talks with Robin, founder of ManyRequests, a client portal software for agencies.
----------Episode's Chapters------------
00:00 - Introduction to Robin and ManyRequests
03:09 - Robin's Entrepreneurial Journey
05:52 - Transitioning from Agency to SaaS
12:02 - The Role of Investment and Mentorship
14:58 - Building a Customer-Centric Product
19:54 - Marketing Strategies and Customer Acquisition
26:07 - Navigating Challenges and Growth
34:07 - Reflections on Wins and Failures
36:49 - Final Thoughts and Hacks for Success
Robin - https://www.linkedin.com/in/robinvanderheyden/
ManyRequests - https://www.manyrequests.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #13, Anna Nadeina talks with James, co-founder of WildJar, a call tracking solution providing full visibility on the origins of your inbound calls.
----------Episode's Chapters------------
00:00 - Introduction to WildJar and Its Mission
02:58 - James's Journey from Agency to Product
06:07 - Navigating Market Changes and Brand Building
09:06 - The Power of Partnerships in SaaS
11:58 - AI Integration and Future Developments
15:05 - Company Culture and Remote Work Dynamics
17:51 - Lessons Learned: Wins and Challenges
20:59 - Final Thoughts and Key Takeaways
James - https://www.linkedin.com/in/james-o-neill-9308632a/
WildJar - https://www.wildjar.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #12, Anna Nadeina talks with Dan from code & co, specializing in Tech & Product Due Diligence for Global Investors and Daniel, our own Head of Product at saas.group who helps assess companies saas.group buys during product due diligence.
----------Episode's Chapters------------
00:00 - Introduction to Product and Tech Due Diligence
04:05 - The Importance of Holistic Assessment
07:52 - Key Metrics for Product Performance
11:45 - Documentation and Data for Due Diligence
17:07 - Common Mistakes in Product Management
25:01 - Deal Breakers in Acquisitions
29:57 - Evaluating Development Processes
40:04 - Quick Hacks for Product Evaluation
Dan Bender - https://www.linkedin.com/in/thedanbender/
Daniel Thulfaut - https://www.linkedin.com/in/daniel-thulfaut/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #11, Anna Nadeina talks with Wolfgang and Zoltan, co-founders of Eversync, a platform that monitors and automates business operations.
----------Episode's Chapters------------
00:00 - Introduction to Eversync and Founders' Backgrounds
02:40 - Identifying the Problem
07:03 - Building the Product: Challenges and Surprises
12:15 - Hypothesis-Driven Approach to Startup Development
16:57 - Navigating Investor Relationships and Transparency
24:11 - Business Model Exploration and Sustainability Challenges
31:43 - Deciding to Sunset: A Rational Approach
39:01 - Team Dynamics and Customer Communication
46:10 - Reflecting on Wins and Future Aspirations
49:32 - Key Hacks for Founders: Asking for Money and Market Fit
Wolfgang - https://www.linkedin.com/in/wolfgang-woerner/
Zoltan - https://www.linkedin.com/in/zoltanpatai/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #10, Anna Nadeina talks with Christian, co-founder of https://gominga.com/, a one-stop-shop for review management.
----------Episode's Chapters----------
00:00 - Introduction to gominga and Its Mission
05:54 - Navigating the Enterprise Sales Landscape
11:00 - The Value Proposition: Cost Savings and Revenue Growth
14:30 - Managing Risks in Review Management
17:09 - The Acquisition Journey: Why Sell to saas.group?
20:13 - Due Diligence: Insights from the Acquisition Process
25:21 - Post-Acquisition Integration and Support
30:29 - Future Plans for gominga
33:53 - Reflections on Successes and Challenges
36:40 - Time Management Hacks for Founders
Christian - https://www.linkedin.com/in/christian-driehaus/
gominga - www.gominga.com
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website.
-----------Episode's Chapters--------------
00:00 - Introduction to Morningscore and Karsten's Background
02:56 - Transitioning from Agency to SaaS
05:58 - The Gamification of SEO Tools
08:58 - The Importance of Human Interaction in SaaS
12:13 - Funding Decisions: Bootstrapping vs. Investment
15:01- Shifting from Product-Led to Sales-Led Growth
17:46 - Learning from Mistakes in Sales Strategy
20:57 - Aggressive Marketing Tactics for User Acquisition
23:54 - SEO Strategies and the Importance of Content
27:03 - Building a Unique Brand Identity
30:00 - Current Marketing Channels and Their Effectiveness
32:47 - Reflections on Wins and Losses
36:09 - Final Thoughts and Hacks for Success
Karsten - https://www.linkedin.com/in/karsteel/
Morningscore - https://morningscore.io/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #8, Anna Nadeina talks with Niklas Hanitsch @SECJUR, platform offering data protection solution.
-----------Episode's Chapters--------------
00:00 - Introduction to Secure and Its Founder
02:56 - The Journey from Law to Tech
06:11 - Transitioning from Consultancy to Product
09:03 - Understanding Customer Needs and Market Dynamics
11:57 - The Decision to Raise Funds
15:10 - Navigating Challenges and Restructuring
17:57 - Spiritual Awakening and Personal Growth
24:03 - Conflict Resolution and Company Culture
30:12 - Future Plans and Lessons Learned
Niklas - https://www.linkedin.com/in/hanitsch/
SECJUR - https://www.secjur.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #7, Anna Nadeina talks with Janis, Co-founder & CEO of Weflow, an advanced pipeline management & forecasting tool.
Janis - https://www.linkedin.com/in/janiszech/
Weflow - https://www.getweflow.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.
-----------Episode's Chapters-------------
00:00 - Introduction and Overview
01:59 - Selling to Developers: The AppSignal Approach
08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction
12:41 - Marketing Strategies: Content, Events, and Community
19:24 - Sustainable Growth and Mental Health in Business
25:35 - The Supportive Ruby on Rails Community
33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies
35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings
37:30 - The Hack: Leveraging Breakdowns and Support to Shine
Roy - https://www.linkedin.com/in/tomeij/
AppSignal - https://www.appsignal.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #5, Anna Nadeina talks with Henrik-Jan, co-founder and CEO of Perdoo, a strategy execution and OKR software.
Henrik-Jan - https://www.linkedin.com/in/henrikjanvanderpol/
Perdoo - https://www.perdoo.com/
Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
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