Episodios
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Unleashing Potential: From Adversity to Coaching Mastery with Debra Russell
In this inspiring episode of 'Scaling Therapy Practice,' host James Marland explores the transition from traditional therapy to innovative course creation, enhancing freedom, flexibility, and income for therapists. Special guest Debra Russell, an MBA and elite certified business coach, shares her journey from a career in theater and film production to becoming a successful business coach after a prolonged illness. Discover the transformative power of coaching, tips on selecting the right coach, the impact of mindset on productivity, and strategies to overcome imposter syndrome, burnout, and procrastination. Learn how to implement the 80/20 rule, balance personal and professional life, and maintain discipline to achieve business success. Tune in for valuable insights and practical advice to create impactful, productive courses.
00:00 Introduction: Breaking Free from Traditional Therapy
00:22 Join the Course Creator Hub
00:55 Welcome to Scaling Therapy Practice
01:11 Meet Debra Russell: From Theater to Coaching
02:19 Debra's Journey: Overcoming Adversity
04:23 Discovering Coaching and Building a Business
09:49 The Importance of Coaching and Finding the Right Fit
14:49 Delegation and Team Building for Success
16:14 Overcoming Challenges in Course Development
16:43 The Power of Public Speaking
17:34 Battling Imposter Syndrome
19:52 Managing Membership and Burnout
22:12 Launching a New Program
22:54 Mindset vs. Structure in Productivity
28:22 Summarizing Key Takeaways
31:02 Where to Find More InformationJoin the Free Creator Community: https://courses.coursecreationstudio.com/store
Turn Procrastination and Overwhelm into Productivity: https://coursecreationstudio--debrarussellcoaching.thrivecart.com/procrastination-overwhelm-productivity/ -
Empowering Therapists: Heather Fishbach's Inspiring Journey and Online Course Success
Join host James Marland on the Scaling Therapy Practice show as he interviews Heather Fishbach, a holistic health practitioner with over 40 years of experience. Heather shares her extraordinary journey from massage therapy to becoming a Doctor of Chinese Medicine and Acupuncture. In this heartfelt episode, she recounts overcoming a stroke using her holistic techniques and transitioning from in-person therapy to launching successful online courses. Learn about her Course Creator Hub, the challenges of pricing and platform selection, and how affiliate marketing and personal connections have amplified her impact. Heather's inspiring story offers valuable insights into diversifying income through online courses, balancing in-person and online work, and transforming lives through problem-solving and relationship-building.
00:00 Breaking Free from the Therapy Chair
00:40 Introducing the Course Creator Hub
01:16 Welcome to Scaling Therapy Practice
01:30 Meet Heather Fishbach
02:25 Heather's Journey in Holistic Health
07:28 A Life-Changing Stroke
12:42 Transitioning to Online Courses
16:53 Challenges in Launching Online Courses
18:13 Mastering Zoom for Business
18:46 Choosing the Right Platform
19:59 Balancing Clinic Work and Online Courses
20:27 The Importance of Long-Term Planning
22:37 Marketing Challenges and Solutions
25:27 Building Relationships and Affiliate Marketing
33:54 Future Goals and Aspirations
35:25 Where to Find More InformationLinks and Resources
More From Heather
Heather on Instagram: @Flourishing_Health_Invermere
Heather on LinkedIn: Heather Fischbuch
Join The Course Creator Hub
Looking for support in creating more freedom for yourself using online courses? Join the Free Community!
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In this episode of Scaling Therapy Practice, host James Marland engages with cultural anthropologist Bob Vetter to explore innovative pathways for therapists and healers to expand their practices beyond one-on-one sessions. Bob shares his rich background in cultural anthropology, Native American spiritual practices, and curanderismo from Mesoamerica, emphasizing the integration of healing methods into course offerings.
Bob discusses his journey from educational travel to offering online courses and workshops, focusing on the concept of the 'wounded healer' and the intersection of personal crises with healing capabilities. The episode illustrates opportunities for therapists to diversify their income and better serve their communities by leveraging group dynamic healing and online platforms.
Key highlights include Bob's community-building efforts through Temascal practices and his development of an integrative course model emphasizing collaboration and philanthropy. Listeners are encouraged to embrace their unique gifts and experiences as part of their healing journey.
Show Highlights
00:00 Introduction: Breaking Free from Traditional Therapy
00:46 Join the Course Creator Hub
01:24 Meet Bob Vetter: A Journey in Cultural Anthropology
02:19 Discovering Native American Healing Practices
05:34 From Anthropology to Healing: The Transition
07:32 Curanderismo: The Heart-to-Heart Healing
10:06 Building a Healing Community
13:36 COVID-19: A Turning Point
15:16 Developing Online Healing Courses
18:32 The Concept of 'Don' and Personal Healing
20:58 Challenges and Group Healing Dynamics
28:47 Future Plans and Hybrid Course Model
29:44 Final Thoughts and Contact Information
35:52 Closing Message: Embrace Your JourneyJoin the Course Creator Hub: https://courses.coursecreationstudio.com/store
Check out Bob and his resources: www.bobvetter.com
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Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy
In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a new perspective on how therapists can frame their solutions in a service-oriented manner, making the process of selling feel more like helping.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:22 Introduction to the Demand Narrative00:48 Learning from Experts01:34 The Power of Selling as Service02:12 Understanding the Demand Narrative Framework02:28 Step-by-Step Guide to the Demand Narrative03:12 Identifying and Validating Pain Points06:33 Articulating the Client's Worldview09:34 Sharing Deeper Insights11:08 Explaining the Solution15:19 Encouraging the Next Step18:02 Building Trust and Relationships19:04 Conclusion and Contact InformationEffortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts
The Art of Offer Craft - I can’t find it as a stand-alone course. The company that made the course is Mirasee.
Online Course Creation Checklist: Here is a 10-item checklist to guide you through the process.
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The Magnet Model: How to Attract Clients by Leading with Your Mission
Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery
In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.
00:00 Welcome to the Scaling Therapy Practice
00:22 Introducing Special Guest Sophie Lechner
01:07 Sophie's Background and Passion for Connections
02:34 The Journey of Course Creation
05:21 Challenges and Lessons in Course Creation
07:45 Pivoting to LinkedIn Coaching
10:48 Building a Business Around LinkedIn
23:22 Developing the Magnet Model
25:26 Current Offerings and Future Plans
30:13 Final Thoughts and Key DriversLearn more about the Magnet Model: Https://themgnetmodel.com
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Pro Tips for Editing Your Course with Descript: A Guide for Therapists
In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.
00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy Practice
00:50 Mastering Course Recording: Pro Tips
02:30 Preparing for a Smooth Recording
03:01 Recording in Chunks for Flawless Edits
04:18 Editing Techniques with Descript
06:38 Advanced Editing Tips and AI Tools
08:18 Adding Professional Touches
09:40 Final Touches: Trimming, Fading, and Uploading
12:21 Summary and EncouragementMoney for Therapists Course
With this course, you will save time and avoid costly mistakes such as:
Paying your therapists too much or too littleUnclear payroll structureLiving without peace of mindDescript editing tool for online course creators.
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How to Choose the Best Microphone for Online Course Creators: Tips and Strategies
In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading as needed, suggesting tools like Descript for improved audio. James references sources such as podcast hosts, Kajabi, and SoundGirls.
00:00 Introduction: The Stress of Hiring and Money
00:24 Webinar Invitation: Compensation Strategies for Therapists
00:39 Webinar Details and Host Introduction
00:58 Meet Julie Herres: Expert in Therapist Accounting
01:17 Webinar Benefits and How to Join
01:56 Welcome to the Scaling Therapy Practice Show
02:13 Choosing the Right Microphone for Your Course
03:27 Criteria for Selecting a Microphone
03:41 Price Considerations for Microphones
06:52 Trusted Brands and Quality Features
11:03 USB vs. XLR Microphones
12:11 Dynamic vs. Condenser Microphones
14:01 Tips for Recording Virtually
17:10 Headphones and Sound Check Tips
19:56 Final Thoughts and Recommendations
21:22 Bonus Tips and Resources
22:13 Conclusion: Start Small and Build UpMore Resources:
The Podcast Host: The Best Podcasting Microphones on the MarketKajabi: How to Make Your Podcasts, Videos, and Audio Courses Sound BetterSoundGirls: How to Choose the Podcast Microphone That’s Right for YouWebinar:I want to invite you to a free webinar on compensation strategies for therapists — and I want you there! During the webinar, you’ll learn the 5 most common mistakes practice owners make when it comes to compensation.
Here are the details:
WHAT: How to Crack the Clinician Compensation Code (a free webinar!) on Friday, September 13th at 9 am Pacific/12 pm Eastern*
WHO: The free webinar is for new or established group practice owners and is hosted by my friend Julie, an accountant and the owner of GreenOak Accounting, a firm that specializes in working with therapists, psychologists, and counselors in private practice.
WHERE: Virtual – you can watch in the comfort of your home or office!
WHEN: Friday September 13 at 9am Pacific/12pm Eastern* – don’t forget to mark your calendar as soon as you sign up!
WHY: If you’re looking to grow your team all while building a thriving practice, then you can’t afford to make expensive hiring mistakes!
Get great advice HERE, mark your calendar, and prepare to take your practice to the next level!
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Creating a High-Converting Homepage: Essential Elements and Strategies
In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage, and provides resources like webinars and personal support to help listeners implement these strategies. The episode emphasizes the importance of connecting with the ideal client and converting them into paying customers.
Show Highlights
00:00 Introduction and Welcome00:09 Overview of the Homepage Worksheet00:59 Importance of a High-Converting Homepage01:52 Elements of a Great Homepage03:53 The Benefit-Driven Headline07:02 The Subheadline09:34 Addressing Pain Points13:00 Primary Call to Action14:44 Supporting Images17:36 Highlighting Benefits20:22 Understanding Social Proof22:32 Importance of Easy Navigation24:28 Offering Valuable Content28:04 Secondary Call to Action31:11 Highlighting Key Features32:04 Mission and Dream Statements34:35 Building Confidence and Trust36:09 Frequently Asked Questions37:08 Showcasing Success Indicators39:52 Quick Tips for Homepage Improvement40:50 Conclusion and Next StepsMake your Better with the Homepage Worksheet and watch the Homepage Builder Workshop -
Mastering Online Course Creation: Overcoming Recording Fears and Choosing the Right Tools
Join James Marlind on the Scaling Therapy Practice show as he provides essential tips for creating and recording online courses. This episode focuses on overcoming the fear of recording, choosing the best recording methods, and selecting the right tools and equipment to enhance both audio and video quality. Additionally, James shares practical advice for preparing your recording environment, ensuring minimal background noise, and efficiently editing your content. Don't miss out on detailed strategies to make your first recording sessions less stressful and more effective.
00:00 Introduction to Course Hosting Challenges00:11 Webinar Announcement: Your Course Creation Roadmap00:41 Welcome to Scaling Therapy Practice00:56 Overcoming the Fear of Recording01:39 The Importance of Practice and Persistence04:34 Recording in Chunks for Better Quality06:21 Choosing Your Recording Method09:38 Optimizing Your Audio Setup13:48 Selecting the Right Recording Tools18:59 Recording and Editing Tips24:40 Conclusion and Call to ActionLinks and ResourcesYour Course Creation Roadmap: 4 Decisions to Make Before You Launch - Free Learning Event. Aug. 21st, 12 pm ESTLifetime Deal for Sessions - Special Offer for a webinar and Zoom replacement tool. This is the tool I use to host my webinars. Descript - this is the program I record my podcast and video lessons in. Some links are affiliate links and support the show. Thanks for clicking and supporting the creation of this content. -
Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness
In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY course creators, offering guidance on critical decisions before launching an online course. Join us to hear Annette's inspiring story and learn how to better advocate for yourself in healthcare settings.
00:00 Introduction to the Podcast
Annette’s websiteAnnette’s YoutubeAnnette’s InstagramAnnette’s podcastA special promotion for Annette’s websiteScaling Therapy Practice - Course Creation Studio WebsiteRegister for Skills Workshop: 4 Key Decisions to Make Before Launching Your Online Course
00:22 Meet Annette Leonard: Advocate for Chronic Illness
01:29 DIY Course Creators Webinar Announcement
03:20 Annette Leonard's Personal Journey
07:11 The Mission to Help Others
09:36 Creating and Launching Online Courses
14:31 Lessons Learned from the Mini Course Challenge
23:00 Final Thoughts and Where to Find Annette -
Essential Tech Stack for Scaling Your Online Course: Deep Dive with James Marland
Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into life-changing courses. Whether you're a tech-savvy expert or a beginner, this episode provides valuable tips and recommendations to get your course launched smoothly. Tune in to learn more about creating your course tech stack and make your mission-driven content accessible to a broader audience.
00:00 Introduction to Scaling Therapy Practice01:07 Understanding the Tech Stack03:57 The Importance of Hosting Platforms06:31 Payment Processors and Their Role08:03 Creating Graphics and Web Pages11:20 Email Communication Essentials12:05 Recording and Editing Tools15:36 Webinars and Social Media Engagement16:52 Conclusion and Call to ActionVisit the companion blog to get the links mentioned in the show. https://courses.coursecreationstudio.com/blog/techstack
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Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.
00:00 Welcome to Scaling Therapy Practice 00:46 Special Offer: Overcome Self-Doubt 03:22 Why Knowing Your Competitors Matters 05:23 Using Google to Find Competitors 07:51 Leveraging YouTube for Market Insights 09:34 Amazon: A Treasure Trove of Competitor Data 12:43 Analyzing and Applying Market Research 17:29 Crafting Your Value Proposition 19:38 Conclusion and Call to ActionTracking Template
Overcome Imposter Syndrome Course
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How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest, refining the course content, and building confidence.
00:00 Introduction to Scaling Therapy Practice00:31 Developing the Next Course: Overcoming Tech Challenges03:26 The Importance of a Pilot Course05:44 Why You Need a Pilot Course13:36 How to Run a Pilot Course19:51 Conclusion and EncouragementLinks and Resources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Instagram: https://www.instagram.com/helperonmission
Kajabi: Launch your online course business with Kajabi
Some links are affiliate links that support the production of the show. Thanks for clicking!
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Identifying Your Ideal Online Course Topic with James Marland
In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can attract and retain students.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:43 Introduction to Course Content01:08 Identifying Your Passion and Purpose01:40 The Venn Diagram Exercise03:40 Exploring Expertise and Passion07:09 Finding Joy and Expertise10:50 Understanding Student Needs12:35 Combining Expertise, Passion, and Needs14:16 Conclusion and Next StepsLinks and Resources:
Get the Handout Here: https://courses.coursecreationstudio.com/blog/finding-your-perfect-course-topic-passion-expertise-and-student-needs -
Discovering Your God-Given Purpose with John Rennie of Brushfire Ministries In this episode of Scaling Therapy Practice, host James Marland interviews John Rennie from Brushfire Ministries. They discuss John’s journey from running a business software company to founding a ministry aimed at helping believers find their God-given purpose. The conversation covers the significance of purpose statements, the role of identity in Christ, and the impact of fulfilling one's divine purpose for personal joy and broader church community benefits. John also shares insights into Brushfire Ministries' workshops and assessments used to uncover individual strengths and placements within the body of Christ.
Show Highlights
00:00 Introduction to Scaling Therapy Practice00:21 Meet John Rennie of Brushfire Ministries00:39 John's Journey from Business to Ministry02:24 Discovering a New Purpose 03:00 The Power of Personality Assessments04:44 Creating a Purpose Statement06:39 The Importance of Identity in Christ12:52 Joy and Fulfillment through Purpose 19:00 The Role of Psychometric Assessments22:34 Encouraging Others to Find Their Purpose36:27 John's Vision for the Church37:30 Conclusion and How to Get Involved -
Optimizing Online Course Length: Delivering Results Efficiently
In this episode of the Scaling Therapy Practice, James Marland discusses the upcoming rebranding of the podcast and emphasizes the importance of creating impactful online courses for therapists, coaches, and mental health professionals.
Key points include determining the optimal course length by focusing on delivering results, understanding the promise of the course, and engaging students through efficient content and interactive elements. Additionally, effective strategies like regular feedback, cohort meetings, and email reminders are highlighted to keep learners motivated and on track.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:28 Podcast Title Update00:47 Why Create Online Courses?01:14 Optimizing Course Length03:21 Understanding Your Audience's Needs06:05 Delivering on the Promise10:01 Engaging Course Strategies12:07 Gathering Feedback and Iteration13:24 Conclusion and Call to ActionResources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Navigator Download: Get your ideas out of your head and onto paper with the Course NavigatorCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Instagram: https://www.instagram.com/helperonmission Kajabi: Launch your online course business with Kajabi Some links are affiliate links that support the production of the show. Thanks for clicking! -
Building Effective Websites for Mission-Driven Leaders
In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online presence. Additionally, James introduces his new mini-course on overcoming self-doubt and transforming mindsets and previews an upcoming two-week challenge for launching online mini-courses using Kajabi.
Show Highlights
00:00 Introduction and Course Promotion 00:52 Welcome to Scaling Therapy Practice 01:59 Understanding the Importance of a Website 03:53 Common Website Mistakes to Avoid 07:18 Essential Website Sections 14:30 Practical Steps for Website Improvement 17:38 Resources and Recommendations 20:17 Upcoming Courses and Challenges 23:19 Conclusion and Final ThoughtsLinks and ResourcesClearbrand:Extraordinary websites and pay-per-lead marketing services that help you get more customers.3StoryboardMarketing Made SimpleBusiness Made SimpleBusiness Made Simple Episode: How to Turn Your Website into a Sales MachinePrivate Practice Elevation: We want to create a world where therapists and private practice owners can attract clients, bring them joy, and have all the tools they need to scale their practice and create the life they desire.Simplifies SEO Consulting: Our SEO Specialists know what it takes to get a therapy website ranking well. We’ll help you develop a clear plan to get your website showing up on Google!Neil Patel: What is SEO? Your Complete Step-By-Step GuideStart with Why: How Great Leaders Inspire Everyone to Take Action10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing LessWho Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkOvercome Self-Doubt: Transform Your Mindset and Realize Your DreamsKajabi: Launch your online course business with Kajabi Some links are affiliate links that support the production of the show. Thanks for clicking! -
Overcoming Barriers to Launching Online Courses with Lorinda Marland
In this special episode of the Scaling Therapy Practice, the host interviews his talented wife, Lorinda Marland, about the common barriers to launching online courses. They delve into reasons such as self-belief and imposter syndrome, managing the technical aspects of course creation, and effective content organization. Lorinda shares her experiences as the Director of Team Experience at a virtual assistant company, providing insights on training, client management, and more. Additionally, practical tips and AI tools for course creation are discussed to help mission-driven individuals realize their dreams of creating impactful content.
Show Highlights
00:00 Introduction to Scaling Theory Practice00:45 Meet Lorinda: Insights from a Virtual Assistant Director01:15 Overcoming Barriers to Launching Online Courses01:53 Podcast Name Change Announcement02:32 Course Creation Studio and AI Tools05:03 Driving Home: A Casual Conversation06:42 Lorinda's Journey and Expertise10:09 Challenges and Mindset Shifts16:06 Technology and Course Creation5:03 Standing Out in a Crowded Market31:20 Conclusion and Final ThoughtsLinks and Resources
Overcome Self-Doubt: Transform Your Mindset and Realize Your Dreams Mini-CourseBuild an Online Course Business with One Tool: Kajabi50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progressesCourse Creation Studio: https://www.coursecreationstudio.com/Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstuSome Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking! -
Building Client Relationships Over Funnels for Mission-Driven Success
In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its effectiveness in creating loyal and committed clients.
Show Highlights00:00 Welcome to the Scaling Therapy Practice Podcast00:31 The Evolution of the Podcast03:17 Introduction to Marketing Funnels03:30 Understanding the Marketing Funnel05:54 The Dark Side of Traditional Funnels07:44 The Relationship-Based Marketing Model10:47 A Personal Journey with Relationship Marketing16:42 Breaking Down the Funnel Stages19:27 Summary and Final Thoughts21:04 Closing Remarks and Call to ActionGet more links and resources on the blog page.
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Launching Life-Changing Online Courses: Identifying Your Ideal Client
In this episode of the Scaling Therapy Practice podcast, James discusses the importance of identifying and understanding your ideal client for successfully launching online courses. He introduces the 'Ideal Client Beacon,' a handout designed to aid content creators in clarifying their target audience, which is available for free download upon newsletter subscription. James emphasizes that businesses must start with the owner's strengths and passions to create sustainable, long-term success. He explores the concepts of crisis identification, addressing urgent client problems, and articulating a clear value proposition rooted in the owner's core values and visions. Moreover, James discusses the significance of visualizing the transformation your service offers to clients, ultimately crafting a compelling message that resonates with people who share your beliefs and values. The episode wraps up with an introduction to companion resources and courses available for a deeper dive into the topics discussed.
Show Highlights:
00:00 Welcome to Scaling Therapy Practice Podcast00:40 Introducing the Ideal Client Beacon02:09 Building Your Business Around You03:42 Identifying Your Core Values07:06 Understanding Your Ideal Client's Crisis09:41 Addressing Urgent Problems and Pains14:02 Articulating Your Promise of Value16:05 Visualizing the Outcome and Transformation18:56 How to Access Further Resources20:23 Final Thoughts and Professional DisclaimerClick here to get all the links and resources
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