Episodios
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As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce.
In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how TikTok's unique, authenticity-focused platform can open new doors for your Amazon brand, sharing strategies for using TikTok Shop to connect with engaged audiences, drive brand awareness, and direct more traffic to Amazon listings.
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Amazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning ahead, optimizing hero images, and leveraging A+ content to capture attention and increase conversions.
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With Q4 upon us, Amazon sellers are entering a high-stakes season where smart content strategies and timely listing adjustments are essential for standing out. In this episode, Chris McCabe speaks with Daniela Bolzmann from Mindful Goods to discuss how brands can maximize their Amazon listings during peak season with insights on optimizing A+ content and tips for making incremental improvements to drive revenue.
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As Amazon sellers prepare for the peak Q4 season, understanding how to maintain account health is more important than ever. In this episode, Chris and Leah explore the complexities of Amazon’s account health dashboard, addressing the confusion around resolving individual ASIN violations and what sellers can do to avoid account-wide suspensions.
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Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.
In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.
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Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.
In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.
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When selling in international markets, sellers face significant compliance challenges that vary widely from one region to another. Each marketplace has its unique regulations, which can impact everything from product listings to shipping methods.
In this episode, Chris McCabe and Leah McHugh discuss the crucial role of compliance documentation and the importance of understanding regional regulations to maintain a competitive advantage on Amazon.
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Amazon sellers are increasingly baffled by Amazon's inconsistent policy enforcement, with some accounts ending up suspended while others with the same issues remain active. In this episode, Chris and Leah examine the confusion surrounding these enforcement discrepancies, focusing on cases where sellers are deactivated while the problematic listings continue to stay live with other sellers. They discuss why this inconsistency occurs, the challenges Amazon’s internal processes face, and how sellers can protect their businesses in this unpredictable environment.
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Amazon sellers are increasingly frustrated with the unpredictable appeals process, with many stuck in long backlogs or facing rejections without any clear reason, often left in the dark by Amazon’s support teams. In this episode, Chris & Leah take a deep dive into the current state of Amazon’s appeals process, examining why so many appeals are being denied with little to no feedback, and explore the ripple effect this has on sellers trying to keep their businesses afloat.
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In a surprising move, Amazon has started to terminate select vendor agreements as part of its strategy to optimize operations and serve customers more effectively. This abrupt shift could result in severe operational disruptions and a steep learning curve for established vendors.
In this episode, Chris & Leah explore the consequences of Amazon’s decision to terminate certain vendor agreements, highlighting the challenges brands face when forced to transition to a 3P model.
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Related account suspensions are becoming increasingly common for Amazon sellers. While the platform continues to implement strict policies to prevent abuse, many sellers find themselves suspended for reasons they do not fully understand, often receiving unclear or incorrect messaging from Amazon. In this episode, Chris explains why Amazon’s messaging often mislead sellers into filing ineffective appeals and offers actionable strategies for sellers to properly identify and address account links, such as shared IPs or third-party services.
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Not all appeals are created equal, and desperation can lead to some unorthodox strategies. Attention-grabbing tactics may seem clever on the surface but they tend to backfire, attracting the wrong kind of attention from Amazon’s reinstatement teams. In this episode, Chris & Leah unpack the often bizarre and counterproductive tactics some sellers use in their desperate attempts to get reinstated, and what you should do instead.
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When an Amazon seller's account gets suspended or an ASIN restricted, the immediate recourse is to engage in a dispute process with Amazon. This involves convincing Amazon that an error was made in the enforcement action against their account. In this episode, Chris and Leah break down what Amazon considers a valid dispute, highlighting common mistakes sellers make, and the inconsistent advice given by Amazon's account health representatives.
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The rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr to delve into how sellers can navigate these changes by asking better questions, making informed decisions, and maintaining a holistic view of their business operations.
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The spotlight intensifies on product safety and compliance. The recent CPSC decision, holding Amazon accountable for product safety, emphasizes that Amazon can no longer claim to be just a marketplace without liability. In this episode, Chris and Leah share key observations and practical advice on navigating these new challenges, emphasizing the importance of providing concrete proof of compliance, reporting unsafe products, and seeking specialized legal support.
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A significant and urgent update for Amazon sellers is the recent change to FBA reimbursement policies, drastically reducing the time frame for lost warehouse claims to just 90 days. This means sellers must act quickly to audit their claims and secure reimbursements before the window closes. In this episode, Chris McCabe talks with Yoni Mazor from GETIDA to discuss the impact of these changes and provide essential information for maximizing your reimbursements before the October 23rd deadline.
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As Prime Day approaches, the spotlight intensifies on seller performance and compliance. This time of year often reveals significant trends in listing violations, ASIN reviews, and occasional account suspensions, primarily stemming from compliance issues. In this episode, Chris and Leah share some key observations and practical advice to help you navigate these challenges without compromising your compliance.
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One crucial aspect of Prime Day success is structuring deals effectively. A significant part of the conversation with brand owners revolves around ensuring that their deals are not only appealing but also compliant with Amazon’s regulations. In this episode, Chris McCabe speaks with Marc Bruggemann of Cartograph, discussing crucial strategies for deal structuring, advertising innovations, and proactive compliance measures to ensure a successful sales event.
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During high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime Day, from effective listing optimization to risk mitigation. Andrew shares his insights on proactive preparation, ensuring compliance, and managing expectations.
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In the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with Janelle Page, a seasoned expert in brand development and marketing. They delve into the intricacies of building a successful ecommerce brand, especially in the lead-up to high-stakes events like Prime Day. Janelle shares her expertise on proactive communication strategies, effective inventory management, and the power of niche marketing.
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