Episodios
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In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Botcher delves into the real challenges service-based entrepreneurs face when scaling their businesses. Drawing from her extensive experience, Tiffany-Ann breaks down the critical balance between maintaining a positive mindset and managing financial realities. She offers actionable strategies to overcome common hurdles, optimize profitability, and ensure sustainable growth. If you're looking to elevate your business and navigate the complexities of entrepreneurship with confidence, this episode is a must-listen.
Episode Summary
We discuss the challenges service-based business owners face in scaling their businesses, emphasizing the need to balance a positive mindset with practical financial strategies to ensure sustainable growth.
Key Insights
A positive mindset must align with a realistic understanding of financial constraints.Generating revenue to cover fixed costs is essential to avoid relying solely on cost-cutting strategies.Understanding profit margins is critical for assessing business health and making informed decisions.Effective management of time, money, and energy is vital for sustainable growth.Regularly reviewing and consolidating subscriptions can significantly improve profitability.Business owners should calculate their actual compensation to ensure their time is valued appropriately.Continuous growth through education and resource optimization is key to overcoming common challenges.(09:49) - The struggle of visionaries versus realists in business planning and execution.
(10:46) - Introduction to the topic of outselling problems in business.
(11:37) - The challenge of overcoming financial limitations when pursuing business growth.
(12:01) - The difficulty of reversing decisions related to overhead and compensation.
(12:45) - The importance of understanding the long-term implications of business decisions.
(13:17) - The difference between certainty in employment and uncertainty in entrepreneurship.
(13:33) - The necessity of ensuring that business numbers align with financial goals.
(13:47) - The misconception that cost-cutting alone can lead to profitability.
(14:14) - The significance of reviewing overhead costs to enhance profitability.
(15:51) - The common issue of forgotten subscriptions and their impact on business finances.
(16:48) - The challenge of managing multiple subscriptions and tools effectively.
(18:00) - Strategies for condensing subscriptions to improve profitability.
(19:10) - The long-term commitment required when investing in business resources.
(19:34) - The impact of hiring decisions on business overhead and flexibility.
(20:19) - The importance of being cautious with financial commitments in business.
(21:08) - The need to outsell problems and maintain growth despite challenges.
(22:01) - The potential benefits of business acquisitions for growth and profitability.
(22:25) - The necessity of understanding profit margins for informed decision-making.
(23:27) - The importance of compensating oneself appropriately as a business owner.
(24:52) - The common issue of business owners not tracking their actual earnings.
(25:25) - The need for clarity on personal compensation versus business profits.
(26:19) - The evolution of financial challenges as a business grows.
(27:37) - The importance of optimizing business operations to maintain profitability.
(28:04) - The risks of overspending during periods of growth and the need for careful management.
(29:44) - The significance of understanding fixed and variable costs in relation to revenue.
(31:03) - The importance of monitoring fixed costs per dollar of revenue as a business grows.
(32:00) - The critical role of mindset in business growth alongside financial considerations.
(32:52) - The synergy between data analytics and entrepreneurial intuition for success.
(33:29) - Encouragement to maintain a focus on growth despite challenges.
(34:07) - Closing thoughts on navigating business challenges and optimizing for success.
(34:30) - Call to action for listeners to leave a review and feedback on the podcast.
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AI is becoming an essential team member in modern organizations. In this episode, we explore how AI can be integrated into your business as a powerful tool that amplifies human skills and efficiencies. From streamlining daily tasks to generating impactful marketing materials in minutes, AI is proving to be an invaluable resource for entrepreneurs and business leaders alike. Join host Tiffany-Ann and special guest Jonathan Mast as they discuss practical tips for harnessing the potential of AI, making it a key asset for growth and innovation in your business.
Key Insights
AI serves as a powerful tool that amplifies skills and experiences, enabling businesses to deliver more value efficiently.Clear communication with AI is vital for obtaining useful outputs and maximizing its potential.Mastering sales is crucial for business success, regardless of one's background or expertise.Jonathan shares a practical example of using AI to generate marketing materials in just 12 minutes, demonstrating its efficiency.Effective prompt engineering involves specifying the type of expert, providing context, and allowing AI to ask clarifying questions.Entrepreneurs are encouraged to start using AI tools like ChatGPT for various business tasks, from writing emails to creating social media posts.About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, business leader, author, investor and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.ioAbout The Guest:
Jonathan Mast, with his roots in the digital world dating back to 1995, has cemented his reputation as a visionary in leveraging artificial intelligence (AI) and establishing topical authority online.
In his latest venture, White Beard Strategies, Jonathan delves deep into the realms of AI, demonstrating its potential to revolutionize online business strategies. He’s passionate about guiding professionals to not just navigate, but lead in their niches by becoming undeniable topical authorities. He believes that by mastering AI tools, professionals can become more efficient, saving precious minutes daily and elevating their digital presence.
Connect with Jonathan:
Facebook Group: https://www.facebook.com/share/g/DMnGo9M2aYgrHXSf/
YouTube: https://www.youtube.com/channel/UCga_ll-ieO55xlGb5G-aEag
Don't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business. -
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In the season premiere of the Service Based Business Society Podcast, we kick off Season 4 with a deep dive into the ever-evolving journey of business growth. Episode 26, titled "Optimize and Thrive," explores the dynamic process of adapting and optimizing your business in response to change, challenges, and opportunities.
Tiffany-Ann reflects on the journey of the podcast and her business, drawing lessons from her own experiences and insights gained over the previous three seasons. In this thought-provoking episode, she examines how businesses—much like individuals—must constantly reassess their goals, strategies, and market position to stay relevant and thrive. Tiffany-Ann emphasizes the importance of aligning your business with your current vision and market realities, and not clinging to outdated goals or assumptions.
Listeners will learn the critical value of time management, the importance of embracing change, and how to optimize both business strategy and personal growth. Whether you’re just starting out or scaling a multimillion-dollar business, this episode offers valuable takeaways for business owners looking to stay ahead of the curve.
Key Themes Discussed:
The evolution of a business and the importance of adaptationOptimizing your time and resources to maximize growthProblem-client fit and ensuring your services remain relevantBalancing operational efficiency with visionary thinkingReflecting on why you started your business and why you continue to pursue it todayAbout The Host:
Tiffany-Ann is an accomplished business strategist and the visionary behind the Service Based Business Society Podcast. As a leader of multiple companies, investor, and a dedicated mother, Tiffany-Ann brings a unique blend of experience, strategic thinking, and authenticity to the world of modern entrepreneurship. Her passion for business growth and optimization drives the insights shared in every episode.Connect with Tiffany-Ann:
YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.io -
September is here, and you know what that means: Fall Decor is in the stores, Starbucks pumpkin drinks are back... and so are we!
The Service Based Business Society Podcast is officially returning on September 11th.Get ready because Season 4 is packed with new guests, actionable strategies to scale your business and your success.
Make sure you’re following us wherever you get your podcasts! Hit that subscribe button and stay tuned. Season 4 kicks off Wednesday, September 11th—mark your calendar, and we’ll see you then.
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In the season finale of the Service Based Business Society Podcast, we dive deep into the essence of staying true to your objectives, both in business and personal branding. Episode 25, titled "Rooted In Objectives," marks a significant milestone as we wrap up season three with a blend of reflection, insights, and forward-looking anticipation.
Tiffany-Ann shares a mesmerizing story from a seemingly mundane visit to the nail salon, which unexpectedly sparks a profound contemplation on consistency, authenticity, and the essence of branding. This episode explores the intriguing contrast between a self-sustaining lifestyle in Asia and the unexpected sight of a glitter Chanel shirt, unraveling lessons on brand alignment and the power of staying true to one's essence.
As we bid farewell to season three and prepare for a brief hiatus, this episode serves as a reminder of the importance of coherence in our messaging, the value of understanding our audience, and the impact of our choices on brand perception. Whether discussing the allure of simplicity, the significance of a consistent color scheme, or the implications of a public figure's actions, "Rooted In Objectives" invites listeners to reflect on their own objectives and the authenticity of their personal and business brands.
Join us as we delve into these themes, drawing parallels between everyday observations and broader business strategies. We also take a moment to express gratitude for the journey thus far, highlighting standout moments from the season and teasing the exciting developments planned for season four.
As we transition into a period of planning and growth, this episode stands as a testament to the journey of the Service Based Business Society Podcast. It's a celebration of where we've been, where we're headed, and the unchanging core values that guide us. "Rooted In Objectives" is not just a season finale; it's a beacon for anyone looking to deepen their understanding of branding, consistency, and the relentless pursuit of their objectives.
About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioDon't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business. Your feedback is our compass for Season 4. Thank you for an incredible season, and here's to growing, scaling, and revolutionizing your business together. See you in September!
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In this episode of the Service Based Business Society Podcast, we dive deep into the heart of change, growth, and the unexpected turns in the journey of entrepreneurship. Tiffany-Ann shares a reflective and insightful discussion on the evolution of both the podcast and their business journey, emphasizing the importance of adapting, reevaluating priorities, and staying true to the core reasons behind starting a venture. This episode, titled "Forward Facing," invites listeners to a candid conversation about the realities of navigating shifts in business landscapes, the value of time, and the power of gratitude for those who have been part of the journey.
Key Highlights:
Reflecting on the Journey: Tiffany-Ann shares a nostalgic look back at the growth and evolution of the podcast from its inception, expressing gratitude towards the guests and supporters who believed in the vision from the very beginning.The Essence of Time: A profound discussion on the value of time as the ultimate equalizer in business and life, emphasizing how where we choose to invest our time directly influences our growth and success.*Embracing Change: The episode delves into the realization that businesses and individuals often end up in places they hadn't initially envisioned, highlighting the importance of flexibility, reassessment, and the willingness to pivot.The Power of Why: Revisiting the foundational question of why we start businesses and the significance of understanding the evolving nature of our 'why' as we grow and navigate changes in the market and our ambitions.Visionary Thinking: A call to business owners to don their visionary hats, to not be overly committed to their initial challenges, and to be open to adapting their visions for the future.Looking Forward: As Season Three nears its end, Tiffany-Ann shares excitement and optimism for the future, urging listeners to focus more on forward-looking strategies rather than dwelling on the past.As we wrap up another season, we invite you to join us in this reflective journey. Take a moment to ponder your path - why you started, where you are now, and where you're headed. Let's embrace the changes, learn from our experiences, and look forward to the endless possibilities that lie ahead. Don't miss next week's season finale, where we'll offer an action-packed summary of our incredible three-season journey. And if you've found value in our discussions, please consider leaving a review on your favorite podcast platform. Your support helps us grow and continue to bring meaningful content your way.
About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io
Thank you for being a part of our journey. Here's to moving forward, facing the future with optimism, and continuing to grow together in the Service Based Business Society. -
Welcome to another episode of the Service Based Business Society Podcast, where we dive deep into the journeys, strategies, and insights of successful entrepreneurs and business owners in the service industry. This week, we're thrilled to present an engaging conversation with Alison Reeves, a world-class marketing expert with a remarkable journey from blogging and music to becoming a sought-after business coach and marketing strategist.
Alison shares her unique approach to business, which combines strategic consulting with mindset restoration, helping entrepreneurs not just scale their income but also find joy and fulfillment in their lives. With a wealth of experience in marketing and a plethora of certifications ranging from SEO to digital marketing, and even somatic healing and the law of attraction, Alison brings a holistic view to achieving business success.In this episode, Tiffany-Ann and Alison explore:
Alison's journey from blogging about her music and art to becoming a marketing expert and business coach.The evolution of blogging and the importance of creating genuine value.The blend of masculine and feminine energies in business and the power of embracing both for growth and fulfillment.The concept of doing nothing as a productivity tool and the challenge it presents to busy entrepreneurs.Alison's upcoming book, "Embodied Abundance," and her trauma-informed approach to manifesting success.
Join us as we delve into these topics and more, uncovering valuable tips and insights that can help you not just make more money, but truly love your life and business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with wisdom and strategies that can transform the way you approach your business and your life.About The Guest
Alison Reeves is a world-class marketing expert and business coach, known for her unique approach that combines strategic business consulting with mindset restoration. With a career that spans over a decade, Alison has helped individuals and companies worldwide scale their income, boasting consecutive multiple 6-figure years and a record $60k sales month. Her expertise is backed by numerous certifications in marketing, digital strategies, and personal development areas such as somatic healing and the law of attraction. Beyond her professional achievements, Alison's mission is deeply rooted in helping people not just make more money, but truly love their lives. Join us as we explore Alison's journey, insights, and the transformative power of aligning business acumen with personal growth.
Connect with Alison:Website: alisonreeves.co
Instagram: @alisonreevesco
Facebook: Alison Reeves
LinkedIn: https://www.linkedin.com/in/reevesalison/About The Host
Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioTo our valued listeners, your ongoing support and feedback are the pillars of our podcast. As we explore more topics this season, we invite you to share your thoughts with a review on your preferred podcast platform. Your insightful comments not only motivate us but also help new listeners find us, fostering the growth of our community.
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In this powerful solo episode host Tiffany-Ann Bottcher takes a passionate stand on the soapbox to deliver a compelling message: Just Do the Damn Thing. This episode is a wake-up call for business owners sitting on the sidelines, paralyzed by hesitation or fear of failure. Tiffany-Ann dives deep into the cost of inaction, using personal anecdotes, the surprising success stories from the likes of Kanye West, and the lessons learned from her own podcasting journey to illustrate the transformative power of taking action.
About This Episode:
Join Tiffany-Ann as she explores the critical importance of moving from planning to action in the business world. This episode is a candid reflection on the opportunities lost to hesitation and the incredible potential that can be unlocked when we dare to "do the damn thing." From the story of a $7 million selfie video that turned a massive profit to the personal tale of a podcast inspired by a mentor's dream, Tiffany-Ann shares insights and inspirations that will push you to act on your ambitions without delay. Whether you're a seasoned entrepreneur or just starting out, this episode is a must-listen for anyone ready to break through barriers and achieve their business goals.
Resources and Links:
Want to connect with my photographer? Stef Fournier
Want to check out the $7M Kanye ad? Video HereAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
Tiktok: @ta_bottcher
Website: www.bottcher.io
Facebook: Bottcher.io#BusinessMotivation #ActionOverPerfection #EntrepreneurMindset #PodcastJourney #JustDoIt
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Dive into the intricate dance between human intuition and the relentless march of technology in this compelling episode of the Service Based Business Society Podcast. Our discussion, "Redefining Success: Strategic Inefficiencies", peels back the layers on the undeniable impact humans have on the business ecosystem. Despite our age of data and technology, the human element—be it through error, innovation, or the simple act of leaving a company—plays a pivotal role in shaping business outcomes.
This episode takes you on a journey through the lens of human-centric business practices, highlighting the delicate balance between leveraging technology and acknowledging the irreplaceable value of the human touch in business operations. We explore real-life scenarios where human factors led to unexpected challenges but also opened avenues for growth and strategic redirection.
Key Takeaways:
The human element is both a variable and a constant in the success equation of any business.Recognizing and addressing the signs of misalignment between employee aspirations and business goals is crucial.The process of employee departure, especially when unexpected, can significantly disrupt business but also offers a moment for strategic reassessment.Compliance, professionalism, and preparedness in HR practices are non-negotiable for navigating the complexities of human dynamics in business.Embracing the unpredictability of human factors can lead to a more resilient and adaptable business model.This episode is a testament to the complex relationship between human behavior and business success. It challenges listeners to rethink the role of strategic inefficiencies in fostering a culture of adaptability and growth.
About The Host
Tiffany-Ann, a seasoned business strategist and the voice behind the Service Based Business Society Podcast, brings a unique blend of analytical prowess and human-centric insights to the forefront of entrepreneurship. Balancing roles as a podcast host, business leader, and dedicated parent, Tiffany-Ann's approach to business strategy is both refreshing and deeply informative.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioWe value your support and feedback immensely. As we continue to explore the depths of service-based business strategies, your reviews on platforms like Apple Podcasts and Spotify not only motivate us but also help connect more listeners with our content. Join our journey by sharing your thoughts and become an integral part of our growing community.
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In this thought-provoking episode of the Service Based Business Society Podcast, we sit down with Olly Richards, a serial entrepreneur whose unconventional journey through multiple career paths has led him to redefine the metrics of success in the business world. From a jazz musician to a language educator and beyond, Olly's story is a testament to the power of following one's passions and the strategic inefficiencies that can lead to unexpected success.
Olly shares insights from his latest venture into the online education space, revealing how an audience-first approach, coupled with a willingness to embrace strategic inefficiencies, has propelled his businesses to remarkable heights. This episode is not just about the journey of one entrepreneur but serves as a masterclass in understanding the dynamics of modern business strategies, the importance of continuous learning, and the courage to challenge conventional wisdom.
Listeners will be treated to a deep dive into the philosophy that has guided Olly's decisions and growth, including the pivotal moments that led him to pivot his strategies and the lessons learned from embracing the unpredictable. Whether you're a seasoned business owner or just starting, this episode offers valuable lessons on the importance of adapting, the power of an engaged audience, and the surprising benefits of not always taking the most efficient path.
Join us as we explore these themes and more, offering listeners a unique perspective on building a business that thrives on authenticity, strategic innovation, and the relentless pursuit of passion. For those looking to shake up their approach to business and find success on their own terms, this episode is a must-listen.Available now on podcast.servicebasedbusinesssociety.com and your favorite podcast platforms.
About The Guest
Olly Richards, the visionary behind the $10 million language education company StoryLearning, is a beacon of innovation in language learning. Moving beyond traditional methods, his story-based approach has transformed how people acquire languages. As a mentor, author, and polyglot fluent in eight languages, Olly shares his journey and expertise through a transformative newsletter, empowering educators and entrepreneurs in the language education space. His remarkable transition from jazz musician to language expert and successful entrepreneur offers actionable insights and inspiration for anyone looking to thrive in their teaching careers or entrepreneurial ventures.
Connect with Olly
Mentorship: https://ollyrichards.co/
StoryLearning: https://storylearning.com/
Instagram: @realollyrichards
X: @mrollyrichards
Facebook: OllyRichards.co
LinkedIn: https://www.linkedin.com/in/ollyrichards/
Youtube: https://www.youtube.com/channel/UCBTz3Np62RSDc8XneG9avrAAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this pivotal episode of Service Based Business Society Podcast, we're diving deep into the essentials of business growth: cash, capital, and smart financing. As we navigate through Season 3, episode 19 brings to light the critical aspects of managing your business's finances to foster growth and stability.
🔍 What's Inside:
Understanding Your Financial Health: We kick off with a candid reflection on how quickly time flies and the importance of being in tune with your business's financial health. Are your books up to date? Do you have a solid tax strategy in place? It's time to get serious about your financial data, metrics, and KPIs.
The Power of Working Capital: Discover why having cash in the bank is crucial for your business's growth. We debunk common myths about debt and financing, emphasizing the strategic use of debt to fuel business expansion.
Strategic Financing and Credit: Learn about the nuances of business financing, the importance of building business credit, and why having access to credit facilities before you desperately need them is a game-changer for your business.
Making Money Work for You: Explore how to leverage your cash and credit wisely to avoid common pitfalls and ensure your business thrives, even in challenging times.Practical Tips for Financial Management: From optimizing your bookkeeping to strategic use of credit cards and lines of credit, get actionable advice to make confident, data-driven decisions for your business.
📈 Why This Episode Is a Must-Listen:
Whether you're a new entrepreneur or running a growing business, understanding how to manage cash flow, leverage financing, and make your money work for you is essential. This episode is packed with insights and practical tips to help you navigate the complexities of business financing, avoid common mistakes, and set your business up for success.
👉 Next Steps:
Don't let financial management be an afterthought. Tune in to gain valuable insights and strategies to secure the capital your business needs to grow. Remember, knowledge is power, especially when it comes to the financial health of your business.
🔗 Resources Mentioned:
For bookkeeping services and more financial tips, visit bottcher.io.
Stay tuned for more episodes as we continue to explore key strategies for business growth and success. Don't forget to like, share, and subscribe for more invaluable content!
#BusinessGrowth #FinancialHealth #WorkingCapital #StrategicFinancing #Entrepreneurship
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Let's do a dive deep into the art of mastering hiring with our esteemed guest, Gerry Gadoury, a talent expert and team builder from Red Beard Solutions. With over 25 years of experience, Gerry shares his journey from an accidental entry into the world of technical recruiting to becoming a pivotal figure in shaping the hiring strategies of startups and large corporations alike.
Gerry unveils the secrets to becoming a destination employer. Discover how to attract, recruit, and retain top talent by developing a compelling employer brand and implementing cost-effective hiring strategies. Gerry's insights into common hiring mistakes and his innovative approaches to overcoming them are invaluable for any business looking to scale. Plus, get an exclusive peek into his book, "Destination Employer," and learn how to transform your hiring process into a game-changing strategy. Whether you're a startup founder or leading a growing business, this episode is packed with actionable advice to help you build a team that propels your company to new heights. Don't miss out on mastering the art of hiring with Gerry Gadoury!
Key Takeaways:
The importance of aligning your hiring strategy with your company's mission and culture.Practical tips for developing an employer brand that attracts top talent.How to avoid common hiring pitfalls that can derail early-stage companies.Strategies for retaining talent and fostering a fulfilling work environment.Insights from Gerry Gadoury's book, "Destination Employer," on becoming a talent magnet.
This episode is a must-listen for business owners and leaders aiming to scale their operations through strategic hiring. Tune in to transform your approach to hiring and become a destination employer in your industry.Listen to this episode now at podcast.servicebasedbusinesssociety.com and elevate your hiring game!
About The Guest
Gerry Gadoury, the driving force behind RedBeard Solutions, stands out as a beacon for startups striving to become magnets for top talent. As Founder and Managing Director, he brings a wealth of expertise in crafting employer brands that not only attract but also retain the best in the field. His approach is deeply influenced by his background in military leadership, offering a unique perspective on team building and organizational success. Gerry's work revolves around empowering founders to transform their companies into destination employers, leveraging proven tactics to develop compelling employer brands. His guidance has been instrumental for numerous startups, helping them navigate the complexities of cost-effective hiring and talent retention with ease and efficiency.
Connect with Gerry
LinkedIn: https://www.linkedin.com/in/gerrygadoury/
Website: https://redbeardsol.com/
Youtube: https://www.youtube.com/@GerryGadoury
Destination Employer Book on AmazonAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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Dive into the world of data-driven decision-making in this insightful episode of the Service Based Business Society Podcast. Tiffany-Ann shares their journey from the corporate sector to entrepreneurship, emphasizing the pivotal role of data and ROI in business decisions. The episode chronicles the evolution of Bottcher Business Management Agency, highlighting its strategic shift to focus on service-based businesses and the subsequent rebranding into two distinct entities: a marketing media company and a bookkeeping company. Discover the challenges of inadequate data in businesses, the importance of being resourceful, and the impact of customer feedback on business growth and restructuring.
Key Takeaways:
Data is crucial for informed decision-making.Many businesses struggle with inadequate data.Bottcher Agency’s evolution showcases the importance of focusing on core audiences.Strategic rebranding led to clearer, focused services.Resourcefulness is key in business, especially when starting out.Customer feedback can significantly influence business direction.The agency offers diverse services, including bookkeeping and SEO.Business growth requires adaptation and evolution.Emphasis on delivering tangible results and value.Niche focus enhances service relevance and effectiveness.This episode offers a deep dive into the significance of data in shaping business strategies and the journey of adapting a business to meet evolving market needs.
About The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this powerful and vulnerable episode, Tiffany-Ann Bottcher and Brie Sodano dive deep into the heart of financial empowerment and personal growth. Brie opens up about the emotional and psychological challenges of managing money, sharing personal anecdotes and professional insights. They explore how financial decisions can deeply impact both personal and business realms, highlighting the importance of aligning financial strategies with life goals. The conversation navigates through the complexities of entrepreneurial finance, underscoring the necessity of clear communication in partnerships and the courage to face financial fears head-on. This episode is not just an exploration of finance but a journey into the vulnerable aspects of money management and personal empowerment.
Key Discussion Points:
Aligning Life and Business Goals: The importance of aligning life and business goals before delving into financial discussions. Brie emphasizes the need for a clear headspace and vision before addressing financial planning.Challenges in Writing a Book: Brie shares her journey of writing a book, discussing the personal challenges and insecurities encountered, and the process of overcoming them.Women in Finance: Addressing unique financial challenges faced by women, Brie advocates for practical, real-world financial advice over traditional methods.Entrepreneurial Growth and Money Management: Brie talks about the conflict between wanting to grow and expand a business while being constrained by tight money management practices.Dealing with Partnership Misalignments: Strategies for resolving financial misalignments in business or personal partnerships, focusing on aligning goals and values first.The Reality of Online Business and Marketing: Discussion on the pressures and realities of online business, marketing strategies, and finding what works for each individual.Cash Confident Community: Introduction to Brie's community platform for those seeking financial advice and support.
About Brie SodanoBrie is the innovative founder of Cash Confident™, formerly known as Sheep to Shark. Starting her career as a conventional financial advisor, Brie quickly realized that the real money problems most people face aren't about having too much to invest but rather navigating the complexities of loans, credit cards, and what she calls the 'disappearing money syndrome.'
A strong advocate for women in finance, Brie understands that smart, successful women often face unique financial challenges. She's not here to preach about cash envelopes or waiting to live your life until you're debt-free. Instead, Brie offers practical, real-world advice to help you take control of your finances.
Today, Brie is here to share her insights on how we can all break free from financial stress and live a life not dictated by our bank accounts. Whether you're feeling overwhelmed by money matters or just looking for that next step towards financial freedom, you're in the right place.
Connect with Brie
Instagram: https://www.instagram.com/cashconfidentcommunity/
Website: https://www.cashconfident.com/
Podcast: https://podcasts.apple.com/us/podcast/cash-confident-with-brie-sodano/id1690626657About The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this episode, Tiffany-Ann Bottcher discusses the process of levelling up content creation and the distractions that can arise. She shares her experience of investing in a new studio and the challenges that came with it. Tiffany-Ann emphasizes the importance of keeping the objective in mind and aligning it with business decisions. She also highlights the difference between SEO and web design objectives. The episode concludes with a reminder to create a budget and set goals that support the overall objective of the business.
Course Mentioned
On Screen AuthorityTakeaways
Keep the objective in mind when making business decisions.Align objectives with the goals of the business.Understand the difference between SEO and web design objectives.Create a budget and set goals that support the overall objective of the business.About The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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We're delving into the captivating world of personal branding and its transformative power in this episode, titled "Beyond Basic Branding Brilliance"
In today's engaging conversation, your host Tiffany-Ann Bottcher sits down with Stef Fournier, a remarkable personal branding coach and photographer. Together, they explore the art and science behind personal branding, shedding light on its profound impact on your professional journey.
Stef shares her unique journey, from her early ventures in web and graphic design to her flourishing career in photography, NLP coaching, and hypnotherapy. Discover how her diverse background informs her approach to personal branding and helps individuals connect authentically with their audience.
In a world where first impressions matter more than ever, Stef emphasizes the significance of curating your personal brand intentionally. Learn how personal branding goes beyond oversharing and discover the power of presenting your authentic self in the digital landscape.Stef's insights into mindset work add another layer to the personal branding puzzle, highlighting the role of self-perception in shaping your brand image.
As you tune into this episode, you'll gain valuable insights into the evolving landscape of personal branding, the importance of authenticity, and actionable strategies to enhance your own personal brand.
About The GuestStef Fournier is a multi-talented entrepreneur with a background in graphic design, web design, photography, NLP coaching, and hypnotherapy. Her passion lies in helping individuals build compelling personal brands that resonate with their ideal audience.
Connect with Stef:
Website: Stef FournierInstagram: @thevioletstefAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this episode, Tiffany-Ann discusses the importance of tracking metrics in business. She emphasizes the need to track the right metrics at the right time and shares a story to illustrate this point. The host then explores four metrics that may not apply to service-based businesses and highlights five metrics that every business owner should track. These include overhead costs, direct costs per billable hour, revenue per employee, processing and carrying costs, and tax rate. The host emphasizes the importance of knowledge and data-driven decisions in managing and growing a business.
The Service Based Business Society Podcast will be on holiday hiatus from December 19th to January 10th, tune in for a very special episode next week to wrap up 2023.
Takeaways
Track the right metrics at the right time in your business journey.Metrics like lifetime value of a customer and customer acquisition costs may not be relevant in the early stages of a business.Important metrics to track include overhead costs, direct costs per billable hour, revenue per employee, processing and carrying costs, and tax rate.Having knowledge of these metrics allows for informed, confident, and data-driven decisions in managing and growing a business. -
In this episode of the Service Based Business Society podcast, Tiffany Ann Bottcher shares invaluable insights on 'The Seasonal Seven' - seven crucial tasks that entrepreneurs must prioritize right now. With her extensive experience in scaling service-based businesses, Tiffany dives into practical strategies for end-of-year success, while also sharing personal anecdotes about the importance of planning for unexpected events, like illness.
Key Points:
Catch Up on Bookkeeping: Ensure your books are up to date. This sets the foundation for effective tax preparation and financial decision-making.Tax Preparation and Planning: Analyze your profit for the first three quarters to make informed decisions for the end of the year. Consider adjusting your spending or sales strategies based on your tax situation.Client Engagement During Holidays: Decide on your approach to holiday gifts or cards for clients. Consider personalization and timing to stand out.Team Appreciation: Plan for holiday parties, gifts, or bonuses for your team. Remember, this can also tie into your tax planning.Setting Holiday Hours: Ensure your calendar reflects your availability during the holiday season, including recovery time after events. Update your Google Business profile with holiday hours to inform clients.Social Media Planning: Schedule your social media content in advance, especially notices about holiday closures. Ensure auto-replies and chat widgets are updated to manage client expectations.Budgeting for the Next Year: Utilize your up-to-date financials to create a budget for the upcoming year. This step is crucial for sustainable, profitable growth.Personal Insights & Stories:
Tiffany-Ann shares her experience with illness, highlighting the importance of having a contingency plan for business continuity.The challenge of balancing work commitments with personal life during the holiday season.Insights into the importance of being organized and proactive in planning.Call to Action:
Visit Bottcher.io for assistance with bookkeeping, tax prep, and budgeting.Subscribe to the podcast for more tips on scaling service-based businesses.Leave a review and share your thoughts on this episode.Conclusion:
This episode is a must-listen for entrepreneurs looking to close the year strong and enter the new year with a solid plan. Tiffany's mix of professional advice and personal anecdotes provides a comprehensive guide to navigating the busy holiday season while keeping your business on track. -
Welcome back, listeners! We're diving deep into the world of digital engagement and community building in this episode, titled "The Power of Community in Digital Engagement."
In today’s episode, Tiffany-Ann engages in a riveting conversation with Simon Chou, a digital marketing maven, podcasting powerhouse, and community builder. Together, they explore the transformative potential of online communities and the essence of genuine digital engagement.
Simon shares his journey, from his first startup in 2016 to his current focus on advising B2B organizations on leveraging podcasting and LinkedIn for thought leadership. He emphasizes the importance of authentic engagement, the give-and-take principle, and the significance of giving before expecting to receive in online communities.
In a digital age where cold DMs are rampant and genuine connections rare, Simon's insights into LinkedIn as a platform for real collaborations are both timely and invaluable. The episode underscores the importance of active participation in online communities to boost one's digital presence and credibility.
As we navigate this episode, listeners will gain insights into the evolving digital landscape, the increasing importance of online communities, and the endless possibilities they offer for personal and professional growth.
About The Guest
Simon Chou's entrepreneurial journey began with a startup in 2016, selling made-to-measure female suits. Over the years, he transitioned into the agency world, took on the role of CMO at BCJobs.ca, and launched two successful podcasts. Today, his focus lies in advising B2B organizations, community building, and orchestrating networking events. With a passion for genuine connections and a knack for digital marketing, Simon's insights are a treasure trove for any modern entrepreneur.
Connect with Simon:
Website: Marketing on Mars
Instagram: @marketingonmars
LinkedIn: Simon ChouAbout The Host
Tiffany-Ann, an astute business strategist, balances life as a podcast host, agency leader, and mother. Her unique blend of strategy, technology, and passion for genuine connections offers a fresh perspective on modern entrepreneurship.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.ioListeners, your support and feedback have been the backbone of this podcast. As we delve deeper into this season, we'd be overjoyed if you could leave us a review on your favorite podcast platform. Your words not only inspire us but also help more listeners discover our content, enriching our community.
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In this inspiring episode of the Service-Based Business Society Podcast, we sit down with Trivelle Simpson, a visionary entrepreneur and venture capitalist who is reshaping the landscape of Canadian business. Trivelle shares his journey from the structured world of corporate Canada to the dynamic realm of entrepreneurship, offering a candid look at the highs and lows that come with leaving a secure job to pursue a dream.
Trivelle delves into the importance of supporting underserved markets, particularly emphasizing the potential of Canadian entrepreneurship and the power of investing in female-led businesses. He discusses the multi-billion-dollar opportunities awaiting female entrepreneurs and the societal shifts necessary to harness this untapped potential.
With a blend of personal anecdotes and professional insights, Trivelle also touches on the transformative power of risk-taking. He challenges listeners to embrace fearlessness, drawing on the wisdom that the happiest days in business can indeed eclipse the toughest ones. His message is clear: true success comes from believing in your vision and having the courage to leap towards it, even when the safety net is not in sight.
Join us as we explore Trivelle's innovative approach to venture capitalism, where every investment is a step towards building a more transparent and accessible future for entrepreneurs. From the importance of visualizing success to the strategic delegation of tasks, this episode is packed with actionable advice for anyone looking to make their entrepreneurial mark.
Whether you're a seasoned business owner or just starting, "The Secret Sauce of Successful Ventures" is an episode that will leave you motivated to turn your business aspirations into reality. Tune in to discover how to lead with conviction, build a culture of community, and why sometimes, the best move is to cancel that meeting and just get to work.About the Guest
Trivelle started The Drive Group in 2016 from a tax return and has since grown it into a multi million dollar company. His history of working in start up environments of many forms across varying industries helped him to develop the skill of identifying smart risks, knowing when to step back and when to push forward. After several years working for large organizations such as Davis + Henderson, The Royal Bank of Canada, Genworth, Manulife, and as the Chief Operating Officer for Chelle Service Capital, Trivelle was inspired to start a company that focused on trends and analysis to help businesses achieve consistent cash flow.
Connect with Trivelle:
Facebook: The DRIVE Group
Instagram: @thedrivegroup
Website: thedrivegroup.caAbout The Host
Tiffany-Ann is the epitome of a modern-day superwoman. Juggling the roles of a devoted mother to three, a dynamic agency leader, and a sharp business strategist, she seamlessly blends her responsibilities, making multitasking look effortless. Her journey in the business world is marked by her innovative strategies and a keen understanding of technology, setting her apart as a trailblazer in her field.
Connect with Tiffany-Ann:
YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io - Mostrar más
