Episodios
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Unlock the secrets of managing a multitude of restaurant brands and master local marketing tactics with the wisdom of Anuradha De, e-commerce product lead at Whitbread. Anuradha brings a wealth of knowledge to our ecommerce podcast, from her unique transition from IT to e-commerce, offering invaluable strategies for brand management across Beefeater, Bar + Block, Brewers Fayre and other restaurant brands. We discuss the intricate balance of attracting customers through digital channels while maintaining a strong presence in their local communities. The conversation reveals how each brand garners attention through specialised demographics and experiences, and why understanding the locale is just as crucial as the brand name itself.
Anuradha unveils our collaborative efforts with restaurant managers to spruce up restaurant pages, making them irresistible to online searchers. We break down the art of crafting localised content that echoes community vibes, resulting in campaigns that drive traffic and engagement. She shares insights on leveraging 'Reserve with Google' for seamless bookings and the profound impact of online reviews on our FAQ sections. And for those hooked on social media, our ecommerce podcast explores how platforms like Instagram and TikTok can be your megaphone in the digital realm.
Finally, Anuradha discusses the marketing maestro's toolkit—empathy, self-awareness, and a data-driven mindset. We dissect the vital skills needed to thrive in e-commerce and the KPIs that keep our strategies sharp and effective. Learn how to employ Glassbox and A/B testing to decode user behaviour and how these insights fuel our real-time adaptations. And because the future of marketing is constantly evolving, we touch on the burgeoning role of AI, chatbots, and personalised recommendations. Prepare to walk away with a marketer's eye for the critical channels and platforms that connect us with our audience where they are. -
Discover the transformative power of data as Mark Hammond, Head of Ecommerce at Heals, shares his journey and how he has revolutionised the online shopping experience for the brands he has worked for. This ecommerce podcast is a goldmine for anyone eager to understand the complex relationship between customer behaviour and data analytics. Mark, with his rich background in database development, delves into the art of harnessing data to foster customer loyalty and satisfaction, revealing secrets that turn browsing into buying.
Navigating the customer journey has never been more laid out as we explore the mattress industry with an analytical lens. Mark offers an enlightening perspective on how data guides consumers from indecision to the perfect night's sleep, while minimising returns and maximising delight. We tackle the challenge of optimising both mobile and desktop experiences, addressing the evolving trends and the crucial balance of aesthetics and functionality in online retail.
As we conclude, we're given a peek into the future of AI and data analytics in retail. Mark's discussion on the impact of even the smallest team addition, like a junior data analyst, shows how significant changes in customer engagement and brand presence can be achieved. We also dive into the nitty-gritty of SEO, customer purchasing patterns, and competitor observation, equipping you with strategies to stay ahead in the fast-paced world of digital marketing. Join us in this ecommerce podcast for a treasure trove of insights that will ignite your passion for data-driven success in e-commerce. -
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Prepare to unlock the secrets of e-commerce success with the guidance of Janis Thomas, a virtuoso in the realm of digital brand building. This ecommerce podcast episode traverses the delicate balance of enticing new customers while nurturing a devoted community that champions your brand for the long haul. Janis' expertise shines as we look at how the initial purchase experience plays a pivotal role in fostering customer loyalty. We also look at the strategic use of data to decode the ever-changing patterns of customer behaviour.
Her experience at Playboy Enterprises Inc and Birchbox gives her a unique perspective on subscription businesses. Venture through the digital maze with us, as we decode the power of content in an AI-driven world and challenge the stereotypes that often misrepresent the tech capabilities of different demographics. As always, our ecommerce podcast illuminates the significance of customer journeys as well as the clout of reviews, and the personal tales that create trust in e-commerce. We explore how a brand's environmental stance and societal contributions are not just ethical badges but integral components of a brand's identity that resonate deeply with consumers.
As we wrap up, our toolkit overflows with strategies and personalisation techniques designed to elevate the e-commerce experience to new heights. Learn how targeted tools like Noibu and Fresh Relevance can revolutionise your online presence, and how direct customer interaction is a pathway to meaningful connections. Join us for this ecommerce podcast episode as we journey through the amalgamation of acquisition, retention, and the heart of sustainable growth in the bustling e-commerce marketplace. -
Alberto Billato, a trailblazing e-commerce strategist, joins our ecommerce podcast to sit down and share insights about the evolution of marketing from ad sales to AI-driven techniques. We journey together through the seismic changes from bygone traditional ad sales to today's tech-savvy approaches, all while clinging to the timeless human elements that continue to steer consumer behaviour. Tune in to hear his key reflections on key skills that thrive in digital transformation—skills like listening, curiosity, and clear communication—that remain your anchors in the stormy seas of change.
As we steer through the intricacies of multiple brand identities, you'll discover the critical role of understanding each unique customer landscape. Hear firsthand how brands like DeLonghi navigate these waters with distinct digital strategies and learn the secrets to fostering a harmonious tech ecosystem that empowers a digital team to weave together marketing savvy, business acumen, and brand storytelling. This ecommerce podcast episode is key for those seeking to chart a course through the challenges of cross-brand digital strategy.
Finally, we'll take you inside the AI revolution that's upending the old guard and democratising the digital domain. From generational adoption trends to the nifty AI tools like xGen.ai and Shopify simplifying e-commerce, we peel back the layers on how this tech is transforming the way we work and sell. Yet with opportunity comes caution, and we'll share crucial tips for brand protection in an AI-augmented landscape, drawing on the adaptability we all honed during the pandemic. This ecommerce podcast is your call to action to harness the power of AI. -
E-commerce strategy consultant Imogen Crawford joins us on this ecommerce podcast episode, sharing how she steered retail brands through the choppy waters of market crises. With a storied career that saw her at the helm of travel brand, Trunki, during the pandemic's peak, Imogen is the embodiment of adaptability. Her journey reveals the contrast between startup agility and corporate caution, providing a masterclass in maintaining brand identity while courageously tapping into new markets. For anyone looking to fortify their brand against unforeseen challenges, this ecommerce podcast episode is your guiding star.
Venturing through the labyrinth of retail marketing amidst a crisis, we uncover the strategies that kept Trunki afloat as the travel industry capsised. Imogen sheds light on the brand's pivot to new product offerings and e-commerce initiatives, demonstrating the resilience and innovation necessary to triumph over adversity. This ecommerce podcast episode provides an actionable blueprint for brands to maintain relevance and pursue growth, whatever the market conditions may be.
Imogen reveals the importance of staying consumer-centric and agile in your marketing approaches. As we reflect on Imogen's experiences, this ecommerce podcast offers the clarity, confidence, and creativity your business needs to navigate the unpredictable tides of online retail. Tune in to this episode that promises not just to recount a story of resilience but to equip you with the strategies to craft your own. -
Get ready to unlock the secrets of the holiday shopping frenzy with a Shopify Podcast from Deann Evans! This ecommerce podcast peels back the curtain on Black Friday and Cyber Monday's record-breaking 24% sales growth. Discover the savvy spending habits of 61 million consumers and learn how brands can tap into these behaviours to thrive, even when economic times are tough.
The face of retail is changing, and we're at the forefront with unique insights from DTC pioneers like Gymshark. This Shopify podcast episode takes you on a tour of the innovative strategies reshaping the shopping experience, from mobile commerce to pop-up shops. Learn how brands can gear up for peak seasons whilst navigating the vibrant landscape of apparel, health, beauty, and beyond.
It's not all about the storefront; it's about what happens behind the scenes too. Technology plays a starring role in peak season success, and in this Shopify Podcast we'll explore how the slightest enhancements in site speed can skyrocket conversion rates. From optimising checkout processes to leveraging user-generated content, this ecommerce podcast is your one-stop-shop to ensure your online sales strategy is top-notch. -
Embark on an enlightening exploration of digital landscapes with none other than Tanya Child, the mastermind behind Kew Gardens' e-commerce program. From the storied halls of V&A to the iconic hues of Pantone, Tanya translates her wealth of experience into crafting digital journeys that resonate across the B2B and B2C spectrum in our latest ecommerce podcast episode. Our chat traverses her professional evolution, highlighting the transformative power of technology in delivering a shopping experience that's as seamless as it is sophisticated—vital listening for those keen to captivate the discerning millennial and Gen Z shopper.
We look at where art meets analytics in the non-profit and cultural realms, guided by Tanya's astute insights. We unravel the intricacies of mixed basket functionality, pairing retail with fundraising, and offering a harmonious customer journey. From the latest in payment innovations to building robust CRM systems, this ecommerce podcast sheds light on aligning your business narrative with the heartbeat of customer desires, making it an indispensable guide for professionals navigating the digital currents of customer engagement.
This ecommerce podcast lays out the roadmap for implementing digital transformation projects that are as robust as they are relevant. We dissect the anatomy of successful initiatives, identifying the core team members and strategies needed for seamless transitions from grand visions to daily operations. And before we part, we tease the forthcoming treat—a session with Shopify's Deann Evans, where we'll slice through the data of Black Friday and Cyber Monday 2023. Tune in to arm your business with strategies that not only keep pace but set the pace in the ever-evolving e-commerce race. -
Unlock the future of e-commerce as we sit down with industry powerhouse, James Gurd. James brings the heat to this ecommerce podcast with his insights on the rapid pace of market demands and how economic shifts are reshaping consumer spending. Together, we tackle the tough questions, like how businesses can adapt to recruitment challenges and why the ecommerce podcast wave is the new frontier for industry knowledge. It's not just a conversation; it's an interactive experience where your thoughts and questions take centre stage.
Discover how AI and SaaS are no longer the playground of tech elites but tools that can power any e-commerce team to new heights. We dissect AI's role in tailoring customer interactions, taking a closer look at innovations like the Nibble chatbot, which is changing the game of customer negotiations. Plus, get the lowdown on SaaS platforms that are revolutionising the way non-technical users can create, automate, and scale, all without writing a single line of code. This is the democratisation of e-commerce technology in action, and you're getting a front-row seat.
This ecommerce podcast takes a deep dive into the evolution of the digital commerce landscape. James talks to us about the rise of platforms like Shopify and BigCommerce and their impact on how businesses invest in technology. We confront the real talk on how to navigate digital transformation, emphasising that the right technology choice is about alignment with company goals, not personal bias. And let's not forget the crucial role of project management and choosing the right Systems Integrator—because when it comes to implementing new tech, having the right team is half the battle. Expect no evangelism here, just straight, pragmatic wisdom for your e-commerce journey. -
Unlock the secrets to professional growth and entrepreneurial success with our latest guest, digital marketing and e-commerce maestro Jaime Hill. She brings a wealth of expertise to our ecommerce podcast on women's increasing impact in e-commerce, highlighting their innate skills like empathy and collaboration that are reshaping the digital marketplace. As we navigate the complexities of balancing career aspirations with personal life, Jaime also spotlights the vital role of STEM programs in encouraging young girls to explore burgeoning tech opportunities – a testament to the promising future fuelled by AI and global platforms.
This episode isn't just about the status quo; it's about smashing glass ceilings and the real-world strategies that help women climb the professional ladder. This ecommerce podcast tackles the confidence gap in job applications, urging women to embrace their diverse experiences and apply for roles that can propel their careers forward. Jaime and I share the power of mentorship, continuous learning, and staying proactive, which are essential tools for anyone – especially women – looking to make their mark in e-commerce or any field.
Wrapping things up, our ecommerce podcast examines the nuances of customer retention, learning from the masters of personalisation. Our conversation also touches on the unique financial hurdles women encounter in e-commerce, but rest assured, Jaime provides actionable guidance on leveraging all available resources to triumph over these barriers. Don't miss out – tune in for a treasure trove of insights and inspiration, and join us at the next Shoponomics event for even more knowledge-packed discussions. -
In this Shoppernomics ecommerce podcast, embark on a journey through the digital marketplace with the guidance of Josh, a seasoned e-commerce maestro from The Body Shop, as he unfolds the intricate tapestry of online retail in the aftermath of a global pandemic. This episode promises to equip you with an arsenal of strategies as we examine the elusive nature of brand searches, the tug-of-war between global directives and local market intricacies, and the seismic shifts in consumer shopping behaviours. Josh’s transformation from art and marketing into a digital prodigy offers a unique perspective on the resilience and adaptability required to navigate the ever-evolving e-commerce landscape.
As we navigate the complexities of global and market communication, prepare to understand the pivotal role of leadership in harmonising the efforts of diverse teams across borders. This ecommerce podcast unveils the essence of internal communications, we discuss how to align priorities and maintain unity within multi-faceted markets. Josh shares his expertise in managing brand searches globally, tackling the surge of e-commerce contenders, and the indispensable investment in digital brand awareness. Capturing the attention of younger demographics has become an art form, requiring brands to be both flexible and innovative. Discover how leveraging various digital channels can amplify your brand's presence and bolster organic search, charting a course for successful global marketing communication.
Understand the importance of risk management and the profound impact of cultivating a culture where team suggestions lead the charge toward improvement. The advent of Artificial Intelligence looms on the horizon, promising to reshape content creation and asset management. Closing our ecommerce podcast, our Q&A session sheds light on the accessible technologies driving personalisation forward, proving that even modest homepage personalisation can herald significant strides in the digital realm. Join us for an episode brimming with insight, ensuring you're well-equipped to thrive in the bustling world of e-commerce.
