Episodios
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“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.”
I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.
Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.
Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.
Key Takeaways
Chapters & Timestamps02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media.
10:00 - Why brands should consider narrative-driven podcasting.
12:00 - Finding the emotional core in every story.
18:00 - How to pitch creative podcast ideas to conservative clients.
20:00 - Why listen time and engagement are the real metrics.
23:00 - Turning guests into clients through podcasting.Send us a text
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Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.
Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic.
He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success.
Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.
00:00 Introduction and Beginnings in Saigon
00:00 Rebranding and Expanding Beyond Saigon
00:00 Challenges and Pivotal Decisions During COVID
00:00 Refocusing and Setting Goals
00:00 Achievements and Recognition
00:00 Q&A: Social Media and Monetization
00:00 Q&A: Income and Final ThoughtsSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Book a call now!
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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."
Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.
Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.
Key Takeaways with Timestamps:
The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.Leveraging Podcasting for Business Growth: They explore how Radim’s podcast not only promoted his books but also opened new opportunities in public speaking and networking.Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
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"Podcast audiences absolutely love consistency." - Charlotte Lewis-West
Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.
The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.
Key Takeaways:
Identify your audience and niche to tailor your podcast format and tone (04:58)Develop a clear objective and success metrics for your podcast (09:14)Consistency is crucial for podcast success and audience retention (34:35)Short-form content can significantly boost podcast visibility (27:28)Understand regional preferences for podcast consumption (audio vs. video) (29:26)Chapters and Timestamps:
04:58 - The importance of podcast planning
09:14 - Developing a podcast strategy
14:58 - Understanding your audience and niche
19:00 - Effective podcast promotion techniques
24:23 - Advertising platforms for podcasts
27:28 - The power of short-form content
29:26 - Audio vs. video podcasting
34:35 - Long-term benefits of podcast planningSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe.
Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.
As a podcaster myself, I’ve seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard.
In celebration of International Podcast Day, I’ve gathered some fascinating facts about our podcasts and the podcasting industry as well.If you want to get in touch with Niall with any comments get in touch at [email protected]
Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Book a call now!
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I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien
Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Together, they discuss the challenges of podcasting, the importance of authentic storytelling, and the benefits of stepping outside your comfort zone.
Michelle also shares her experience of building her podcast and offers valuable tips on content creation and personal development. With her background in marketing, Michelle reveals how she initially underestimated the effort it takes to create engaging, meaningful content and how she's found joy in the process of learning publicly. This episode is not just for aspiring podcasters, but for anyone curious about the benefits of reducing alcohol and unlocking their full potential.
Key Takeaways:
Reducing alcohol can unlock your full potential The power of authentic podcasting Podcasting equipment isn't everythingThe learning curve of content creation Networking through podcastingChapters and Timestamps:
02:00 – Michelle’s podcast setup and equipment challenges
07:00 – How giving up alcohol unlocked Michelle’s potential
10:00 – The importance of being authentic in podcasting
14:00 – Michelle’s journey into content creation and the steep learning curve
17:00 – Networking opportunities through podcasting
20:00 – Niall’s feedback on improving Michelle’s podcast qualitySend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.
Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.
Key Takeaways:
Consistency is crucial for podcast growth - aim for a regular publishing scheduleAudio quality is more important than content quality for retaining listeners Create a 30-45 second "hook" at the beginning of each episode to engage listenersFocus on a specific niche or lean into the host's personality to stand out Use analytics to understand listener behavior and improve contentChapters and Timestamps:
02:00 - Evolution of recording technology
05:03 - Podcast equipment and editing tools
08:59 - Defining a podcast niche
14:00 - Creating engaging podcast intros
19:52 - Focusing on host personality
23:47 - Consistency in podcasting
27:00 - Audio quality tips and improvements
31:31 - Importance of audio quality over contentSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!
We delve into the art of preparing for podcast interviews.
Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow in real-time.
Jordan emphasizes a structured approach to creating engaging content and advises new podcasters to focus on the joy of podcasting rather than monetization. Additionally, they talk about the misconceptions around podcasting and the hard work required to achieve success in the field.
The episode wraps up with Jordan sharing stories about his favorite guests and offering advice for aspiring podcasters.Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features"
In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and monetization.
Sam explains various new features introduced in Podcasting 2.0, such as the person tag, chapters, transcripts, and cross-app comments, which enhance discoverability and audience engagement.
They also delve into the utilization of assisted intelligence (AI) for automating podcast production tasks. Additionally, Sam introduces a new application, TrueFans, which offers innovative monetization options for podcasters through micropayments.
The podcast concludes with thoughts on the future of podcasting, including live broadcasting and integrating music into podcasts.Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"It's amazing that you're taking one piece of content, spreading it across so many different ways."
Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency.
Troy, a LinkedIn influencer with over 27,000 followers, shares his unique approach of repurposing live streams into podcast content. The conversation delves into the intricacies of podcast production, marketing strategies, and the importance of creating value for listeners.
Niall provides actionable advice on enhancing podcast discoverability, improving audio quality, and crafting compelling show notes and introductions.
Key Takeaways:
Create a boilerplate intro and outro for consistency Ensure podcast artwork is high-res and includes a clear tagline Maintain content consistency with your podcast's stated purpose Focus on your own call-to-action rather than your guest's at the end of episodesConsider post-production editing to enhance audio quality and remove distractionsSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"Just be yourself because it’s only you that can do that."
Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation.
Niall provides actionable advice on various aspects of podcasting, from equipment choices to content delivery. He emphasizes the importance of audio quality, personal branding, and strategic call-to-actions. Linda, receptive to feedback, gains insights on niching down her content, improving audio techniques, and enhancing her YouTube presence. This episode is a goldmine for both new and experienced podcasters looking to refine their craft.
Key Takeaways:
Introduce yourself and your credentials at the beginning of each episode Use dynamic microphones for better audio quality, especially in non-studio environments.Make YouTube videos more dynamic by changing camera angles every 30-60 seconds Focus on one clear call-to-action that supports your business goalsBalance interview episodes with solo episodes to showcase your expertiseChapters and Timestamps:
00:03:10 - Equipment and editing process
00:06:50 - Podcast niche and unique selling point
00:10:30 - Goals and lessons of the podcast
00:14:00 - Podcast audit: Hook and intro feedback
00:18:20 - Importance of self-introduction
00:23:10 - YouTube video dynamics
00:24:20 - Audio quality and microphone choices
00:27:40 - Balancing guest and host content
00:29:30 - Call-to-action strategy
00:31:40 - Final thoughts and improvementsSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."
Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.
The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.
Key Takeaways:
Descript's text-based audio transcription revolutionized podcast editing The transition to video-based editing in Descript changed everything for podcasters Creating short video clips is crucial for social media promotion and brand awareness Video clips may not directly convert to podcast listeners, but they serve different marketing purposes Descript's B-roll feature adds dynamism to podcast videos effortlesslySend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."
Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.
Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.
Key Takeaways:
Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episodeYouTube videos have lower engagement rates, with 20-40% considered goodPodcasts are easier to produce but face challenges with discoverabilityYouTube offers better discoverability and monetization opportunitiesCreating content for both platforms can be a winning strategySend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master.
His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quality audio, stating "It hurts my soul when I hear a podcast with terrible audio. Good quality audio is more important than good content."
While praising Descript's capabilities, he also provides key limitations and best practices. "You cannot edit video the same as audio," he cautions on adjusting word gaps.
Whether new to Descript or a seasoned vet, this presentation offers invaluable tips from an expert podcaster and editor. Don't miss Niall's wealth of knowledge!
Drawing from his extensive experience, Niall provides valuable insights and practical advice for podcasters of all levels.
Tip 1: Use Studio Sound with Limiter/Compressor and Adobe Enhance
- Studio Sound can vastly improve poor quality audio with one click
- Add a limiter and compressor first to smooth out volume spikes
- Run audio through Adobe Enhance after Studio Sound for near-studio quality
Tip 2: Analyze and Remove Mic Bleed
- Descript can detect and highlight mic bleed for easier removal
- Change track volume before cutting to avoid affecting entire track
Tip 3: Edit Transcripts and Waveforms Together
- Editing the transcript allows easy restructuring of content
- But watch for transcript/audio mismatches and edit both views
Tip 4: Use Filler Word Removal Judiciously
- Can automatically strip filler words like "ums" and "uhs"
- But review to avoid awkward cuts, especially with non-native speakers
Tip 5: Shorten Word Gaps Carefully
- Can tighten slow speech by reducing pauses
- But don't cut too tight - 1 second max is recommended
Tip 6: Create Templates for Intros/Outros
- Build reusable templates to save time on repeated elements
- Remember to save templates and set them up early
Tip 7: Edit Video Smartly
- Descript has powerful video editing capabilities
- Use clapping to easily sync separate audio/video tracks
- Mute rather than delete filler words for smoother video
Tip 8: Leverage AI Tools
- Explore AI-generated content like blogs, show notes, highlights
- But review outputs as quality varies, especially for show notes
Tip 9: Export vs Publish Strategically
- Exporting gives more options but is slower
- Publishing renders faster but with less functionality
Tip 10: Consider Hiring an Editor
- Partnering with an editor eliminates eSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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"As soon as you start doing something for money, whether you like it or not. It's gonna change."
Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.
Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies for attracting and retaining an audience, and the future of the industry.
Niall's wealth of experience and practical advice make this a must-listen for aspiring and experienced podcasters alike.
Niall delves into the transition from hobby to profession, emphasizing how money changes the dynamics of podcasting. He also explores the importance of consistency, authenticity, and community-building in establishing a dedicated following.
Additionally, Niall shares his thoughts on the impact of video integration and offers monetization strategies for podcasters.
Key Takeaways:
- Appreciate the time commitment required for podcasting, and consider outsourcing tasks like editing to save time.
- Consistency and being true to yourself are crucial for building a dedicated audience.
- Engage with your audience where they are, and provide value beyond just promoting your episodes.
- Sponsorships and Patreon are viable monetization strategies, but don't expect quick riches from podcasting.
- Video integration is the future of podcasting, but audio should remain the primary focus.Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show.
Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and promotion. They highlight the value of Niall's guidance in navigating the technical aspects and overcoming common pitfalls like not hitting record or talking over each other.
Throughout the conversation, Niall emphasizes the importance of producing high-quality audio, staying consistent, and focusing on connecting with a niche audience rather than appealing to the masses. He also shares insights from his own podcasting experience, including the surprising growth of his older shows due to their evergreen content.
Key Takeaways:
- Podcasting requires a significant time commitment, often 8-10 hours per episode when accounting for all tasks involved.
- Investing in quality equipment and editing skills is crucial for producing a professional-sounding show.
- Consistency is key, even if it means releasing episodes less frequently or in seasons.
- Focus on connecting with your target audience rather than seeking mass appeal.
- Evergreen content can continue to attract new listeners for years after its release.
"Imagine if every week those amount of people were in a room listening to what you have to say. They showed up because they want to hear exactly what you want to hear." - Niall MackaySend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally.
I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing software, seeking assistance and guidance from friends and the online podcasting community, and the importance of continuous learning and networking.
The episode serves to demystify podcasting for newcomers and emphasizes the possibility of producing top-tier content without breaking the bank.
00:47 Podcasting on a Budget: The Scottish Way
02:16 Essential Equipment for Podcasting
10:35 Setting Up Your Home Studio
16:15 Choosing the Right Recording and Editing Software
18:43 Leveraging Your Network for Podcasting Success
20:52 Learning and Networking in the Podcasting CommunitySend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life.
They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more.
Niall provides constructive feedback and tangible tips to elevate Debra's podcast.Key Takeaways:
Clearly explain in the introduction who you are, what the episode is about, who the guest is, and what value listeners will get. This "frames" the episode.Narrow your niche as much as possible to attract the right listeners. Consider adding relevant keywords to your title.Edit out crosstalk, filler words, background noise, and anything distracting to keep the listener focused.Decide if you are making the podcast primarily for video or audio. Don't refer to visual elements on an audio show.Have just one call-to-action at the end, focused on your own business, not promoting the guest.Change up your intro jingle, ads, etc. to keep it fresh. Don't get too repetitive."The introduction is probably the most important part of your podcast because it's what you need to keep the listener listening."
Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters.
Key Takeaways:
- Start with just a good microphone - quality comes first. Acoustics matter more than equipment.
- Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.
- Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.
- Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.
- Focus on providing value for your audience above all else.
"If you’ve lost interest, your audience have also lost interest."
Entities Mentioned:
- GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe AuditionSend us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
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I'm joined by a podcaster who I first met when we did a coaching call on how to use Descript. Then she heard about my podcast audits I've been doing and she was like, "yes, please give me an audit!"
My guest today has a background in customer service, and she just wants to serve people and help people. So started a podcast with her dad, which means they actually have a good rapport together, which she says that like it's obvious, but that's not obvious that you have a good rapport with your dad and you can do a podcast, but she created a podcast with her dad called The Human Being Project and their website is The Change Evolutionist.
My guest today is Janelle Thiessen!
In this episode we cover;
- branding
- mic placement
- how to make a killer introduction!
- and more!!
So listen to find out how to make your podcast the best it can be!!Send us a text
Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!Book a call now!
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