Episodios
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Agencies are built on the expertise and knowledge of their teams, but what if there was a way to turn that expertise into a source of passive income?
In an industry where economic ups and downs are inevitable, having a steady stream of revenue from intellectual property can be a game changer.
Today, we have the pleasure of speaking with Gini Dietrich, the author of the Spin Sucks book, blog, and podcast. Gini is here to share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. We'll explore the steps necessary to transform agency knowledge into monetizable assets, and how these strategies can provide financial stability during tough times. If you're looking to create new revenue streams and future-proof your agency, this episode is for you.
Social Pulse Podcast host Mike Allton asked Gini Dietrich about:
⭐ Initial Steps to Monetization: Understanding the first steps an agency should take to transform its expertise into structured, monetizable processes.
⭐ Strategic Development: Learning how to identify valuable areas of expertise and develop effective IP-based products or services.
⭐ Marketing and Impact Measurement: Insights into marketing these products to the right audience and tracking their success and profitability.
Learn more about Gini Dietrich
Connect with Gini Dietrich on LinkedIn
Connect with Gini Dietrich on Twitter
Resources & Brands mentioned in this episode
Spin Sucks
Learn more about Agorapulse with a free demo
Spin Sucks
Spin Sucks: Communication and Reputation Management in the Digital Age
Spin Sucks Blog
The Spin Sucks Podcast with Gini Dietrich
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech)
Content Marketing World
Marcus Sheridan
Ann Handley
Jay Baer
Kim Garst
PESO model
PESO model certification
Story Brand Certification
WooCommerce
LinkedIn newsletter
Chris Penn
Stripe
Sam Cart
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/monetizing-knowledge-how-agencies-can-create-passive-income
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Competing with big national agencies is tough, especially when you’re a small or regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? That's exactly what our guests today have mastered.
Joining us are Bob Case and Tim Trull from LAVIDGE, an agency that’s made waves by turning small beginnings into big wins. Bob, the Chief Creative Officer and Co-President has been with LAVIDGE since 2000 and was named the first 'Creative Director of the Year' by the Phoenix Ad Club. Tim, the Chief Strategy Officer, brings over 30 years of experience to the table, crafting strategic plans that have propelled agency clients to national prominence.
Today, Bob and Tim will share how early engagement and specialization have become their competitive edge. They’ll dive into their strategies, success stories, and the lessons they've learned along the way. If you're running a smaller agency and wondering how to stand out against the big guys, this episode is for you.
Social Pulse Podcast host Mike Allton asked Bob and Tim about:
⭐ Engagement Strategies: Understanding the importance and impact of engaging with clients early and how to make the most of these opportunities.
⭐ Specialization and Differentiation: Insights into how specializing in specific services or industries can set a small agency apart from larger competitors.
⭐ Maintaining Relationships: Learning how to build and maintain strong client relationships even as clients grow and potentially move on.
Learn more about Bob Case
Connect with Bob Case on LinkedIn
Connect with Bob Case on Instagram
Learn more about Tim Trull
Connect with Tim Trull on LinkedIn
Resources & Brands mentioned in this episode
LAVIDGE
Learn more about Agorapulse with a free demo
Phoenix Ad Club
Massage Envy
McDonald
Rodney Dangerfield
United Rentals
Republic Services
RSC Equipment Rentals
Droga5
Salesforce
HubSpot
Our Martech Show
Partnership Unpacked
Show Notes & Transcript: https://www.agorapulse.com/blog/small-agency-big-results-the-impact-of-early-engagement
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
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In a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter?
Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and her team at Convince & Convert approach this intricate process, the challenges of hiring the right talent, and how they ensure their strategies are actionable and effective within their clients’ organizations. If you’re looking to move beyond generic playbooks and craft strategies that drive real results, this episode is for you.
Social Pulse Podcast host Mike Allton asked Zontee Hou about:
⭐ Creating Custom Strategies: Understanding the process and importance of developing unique strategies tailored to each client’s needs.
⭐ Strategic Hiring: Insights into hiring and retaining talent skilled in both strategic thinking and effective communication.
⭐ Data-Driven Personalization: The role of data in crafting personalized strategies and ensuring they are actionable and impactful.
Learn more about Zontee Hou
Connect with Zontee Hou on LinkedIn
Connect with Zontee Hou on X
Resources & Brands mentioned in this episode
Convince & Convert
Learn more about Agorapulse with a free demo
Jay Baer
Tequila
Social Pulse Community On Facebook
Agency Summit By Agorapulse
LT (formerly LaneTerralever)
Visit California
Caesars Entertainment
P. F. Chang
Hilton
Sam's Club
Walmart
Social Pros
City College of New York
Columbia University.
An ebook: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Target
Amazon
Netflix
Show Notes & Transcript: https://www.agorapulse.com/blog/beyond-the-playbook-crafting-unique-strategies-for-each-client
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
What happens when your agency hits a rough patch and complacency sets in?
How do you even know if you or your team is being complacent in how they approach or grow the business?
It's a situation many leaders dread, yet it’s a potential turning point for innovation and growth. Today, we’re diving into a transformative story where tough times spurred dramatic changes and led to a culture of innovation.
Our guest is Grant McKinstrie, the Digital Position. At the beginning of the year, his agency faced significant challenges that revealed a level of complacency he couldn't ignore. Instead of succumbing to the pressure, Grant and his team rallied together, revamped their processes, and reignited their innovation spark. In just a few transformative months, they achieved more than they had in the previous half-year. Grant is here to share how they turned obstacles into opportunities for growth and pushed their agency to new heights.
Social Pulse Podcast host Mike Allton asked Grant McKinstrie about:
⭐ Recognizing and Addressing Complacency: Understanding how to identify complacency within an agency and take proactive steps to combat it.
⭐ Implementing Innovation: Practical advice on facilitating team-wide brainstorming and process improvement sessions.
⭐ Leadership and Motivation: Insights into the role of leadership in guiding a team through transformative changes and fostering a culture of innovation.
Learn more about Grant McKinstrie
Connect with Grant McKinstrie on LinkedIn
Resources & Brands mentioned in this episode
Digital Position
Learn more about Agorapulse with a free demo
Monday Boards
Google Sheets
Episode with Matt Heinz of Heinz Marketing: How to Structure Your Agency to Win Using EOS
Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-complacency
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mik -
Are you stuck in the never-ending cycle of trying to do everything yourself in your agency?
It's a common trap for many entrepreneurs, especially when scaling up. But how do you move from being a one-person show to building a dream team that can take your agency to new heights?
Today, we are thrilled to have Kateryna Quinn, a Forbes-featured entrepreneur and the founder of aStash Web Design & Marketing, join us. Kateryna has faced and conquered the challenges of expanding her team, developing robust business processes, and shifting from managing all tasks herself to delegating effectively. If increasing your team's efficiency and mastering the art of delegation is your goal, Kateryna's journey will provide you with the practical insights you need.
Social Pulse Podcast host Mike Allton asked Kateryna Quinn about:
⭐ Effective Delegation Techniques: Understanding the essential strategies for delegating tasks and ensuring accountability within a team.
⭐ Team Building Insights: Learning how to find the right people, keep them motivated, and align them with the agency’s vision and goals.
⭐ Operational Efficiency: Discovering the benefits of documenting workflows and utilizing the right tools to streamline agency operations.
Learn more about Kateryna Quinn
Connect with Kateryna Quinn on LinkedIn
Connect with Kateryna Quinn on X
Resources & Brands mentioned in this episode
aStash Web Design & Marketing
Learn more about Agorapulse with a free demo
aStash Web Design & Marketing Facebook Page
aStash Web Design & Marketing IG Page
Kateryna Quinn Forbes-feature
Clickup
Asana
Loom videos
J29 Creative
An Episode with Kayla Fotta
An Episode with Joe Nyahay
Show Notes & Transcript: https://www.agorapulse.com/blog/building-a-dream-team-effective-delegation-strategies
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Have you ever felt the urge to break free from the corporate grind and start your own venture?
The leap from a secure corporate job to the uncertain world of entrepreneurship is daunting, filled with risks and unknowns.
Joe Nyahay did just that, leaving behind a stable corporate career to build his own agency—a move that could have gone either way, but in just six months, it proved to be a resounding success.
Today, Joe, the founder of LFG Business Group, joins us to unpack the lessons he learned from this dramatic transition. From overcoming initial fears of financial instability to crafting a successful digital marketing strategy and leveraging workflow automation, Joe’s journey is a treasure trove of insights for aspiring entrepreneurs. If you are contemplating making a similar leap or simply want to learn from Joe’s experience, this episode is for you.
Social Pulse Podcast host Mike Allton asked Joe Nyahay about:
⭐ Overcoming Initial Fears: Insights and strategies on how to manage the fear and uncertainty of leaving a stable job to start a business.
⭐ Building a Successful Business Framework: Understanding the importance of a strong digital funnel and workflow automation in driving business growth and efficiency.
⭐ Personal and Professional Growth: Lessons on personal development and business acumen gained from transitioning to entrepreneurship.
Learn more about Joe Nyahay
Connect with Joe Nyahay on LinkedIn
Connect with Joe Nyahay on Instagram
Resources & Brands mentioned in this episode
LFG Business Group
Learn more about Agorapulse with a free demo
Alex Hormozi
Gary Vaynerchuk
Dan Martell
Kent Billingsley
A Book: Entrepreneur Millionaire
A Book: How to Win Friends and Influence People
Social Pulse Facebook Community
Show Notes & Transcript: https://www.agorapulse.com/blog/breaking-free-lessons-learned-transitioning-from-corporate-to-entrepreneur
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you feeling the relentless pressure of scaling your agency while striving to maintain a semblance of work-life balance?
I mean, when was the last time you took a vacation day?
It’s a challenge that many entrepreneurs face, and often, the pursuit of growth can come at the expense of personal well-being. But what if maintaining self-care could be a strategic advantage in achieving sustainable growth?
In today’s episode, we’re joined by Kayla Fotta, an expert in digital marketing and the brain behind Par Excellence Marketing. Kayla has mastered the art of balancing business growth with self-care, ensuring that both her agency and her personal life thrive. She has developed effective self-care routines and organizational strategies that not only prevent burnout but also fuel her agency's success. Join us as Kayla shares her journey, practical tips, and the powerful mantra that keeps her focused and driven.
Social Pulse Podcast host Mike Allton asked Kayla Fotta about:
⭐ Effective Self-Care Strategies: Understanding specific routines and habits that help maintain personal well-being while managing a growing agency.
⭐ Organizational Techniques: Learning practical organizational strategies that reduce stress and improve workflow efficiency.
⭐ Holistic Growth: Insights into how taking care of oneself and giving back can contribute to business success and personal fulfillment.
Learn more about Kayla Fotta
Connect with Kayla Fotta on LinkedIn
Resources & Brands mentioned in this episode
Par Excellence Marketing
Learn more about Agorapulse with a free demo
Notion
The powerful essay by Shaan Puri
The episode with Matt Heinz from Heinz Marketing in which he talked about the EOS framework
The episode with Karl Sakas on hiring and how to deal with toxic employees
Show Notes & Transcript: https://www.agorapulse.com/blog/self-care-and-scaling-balancing-both-for-a-successful-agency
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you frustrated with the rollercoaster results of your digital marketing efforts?
One month you’re soaring, the next you’re scrambling to explain the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing?
Today, we’re unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital DeLane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data to maintain a steady trajectory. If you’re ready to move from inconsistent results to consistent success, Juntae is here to reveal the roadmap. Let’s dive into the science behind digital marketing consistency.
Social Pulse Podcast host Mike Allton asked Juntae DeLane about:
⭐ Data-Driven Insights: Understanding the critical metrics and data points essential for maintaining consistent digital marketing performance.
⭐ Navigating Variables: Learning strategies to handle external factors and unforeseen variables that can disrupt consistency.
⭐ Actionable Steps for Steady Success: Practical steps and techniques listeners can implement to achieve more reliable and steady results in their digital marketing efforts.
Learn more about Juntae DeLane
Connect with Juntae DeLane on LinkedIn
Connect with Juntae DeLane on X
Resources & Brands mentioned in this episode
Digital Delane
Learn more about Agorapulse with a free demo
Agorapulse social ROI feature
Show Notes & Transcript: https://www.agorapulse.com/blog/the-consistency-formula-how-to-achieve-steady-digital-marketing-success
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you finding it increasingly difficult to stand out in your agency’s niche? Despite all your efforts, does it feel like you're just one among many, struggling to get noticed and capture that crucial market share? It's a common predicament many in the sector face, where stellar services alone don't cut through the noise.
Why do some seem to effortlessly command attention and pull ahead in the race, while others falter? What do they know that you might be missing? Today, we're going to uncover those secrets.
Joining us is Garrett Mehrguth, a strategist with a proven track record in not just participating, but dominating the market. As the CEO of Directive, Garrett has led his team and clients to remarkable success through intelligent, strategic positioning. Prepare to uncover the tactics that could revolutionize your approach and help you claim the market share you deserve.
Social Pulse Podcast host Mike Allton asked Garrett Mehrguth about:
⭐ Understanding Your Market: Learning the importance of deep market research and accurate ICP identification to effectively position your agency.
⭐ Strategic Adaptability: How ongoing analysis and adaptation can help your agency stay relevant and competitive in a changing market.
⭐ Tangible Strategies: Practical steps and strategies discussed by Garrett that listeners can implement to see real results in their market positioning efforts.
Learn more about Garrett Mehrguth
Connect with Garrett Mehrguth on LinkedIn
Connect with Garrett Mehrguth on X
Resources & Brands mentioned in this episode
Directive
Learn more about Agorapulse with a free demo
Calendly
AWS
Outreach
Show Notes & Transcript: https://www.agorapulse.com/blog/positioning-for-impact-how-to-dominate-your-b2b-saas-niche
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
When an agency owner wants to make an important decision on behalf of the agency, such as what services to offer, or even whether to sell the business, it’s their decision to make.
But if you have one or more partners, now you have to reach a consensus. And if you don’t have alignment among all partners, coming to agreement on anything will be hard, and potentially detrimental to the success of the agency and the partners themselves.
How can you identify these kinds of issues before they arise, and if you’re already in conflict with your partners, what should your next steps be?
That’s what Karl Heasman is here to help us with.
Karl spent 25 years in the agency business, successfully exited despite having partner challenges of his own, and has since gone on to coach and mentor dozens of other agency owners and partners going through similar situations. He works with ambitious digital, marketing, and communications agencies, typically between $500k and $5m in revenue, to help them achieve their goals. Whether that be helping them navigate through a rapid period of growth, kickstarting the business after flatlining for years or preparing for a more successful exit. He’s an invaluable partner to help other agency owners tackle their growth challenges.
Social Pulse Podcast host Mike Allton asked Karl Heasman about:
⭐ Why partner alignment within an agency is critical
⭐ How to start building alignment between partners
⭐ What to watch out for to identify conflict potential
Learn more about Karl Heasman
Connect with Karl Heasman on LinkedIn
Connect with Karl Heasman on Twitter
Resources & Brands mentioned in this episode
Greycott Consultancy
Learn more about Agorapulse with a free demo
Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-handle-conflict-and-misalignment-among-agency-partners
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Whenever we talk with our marketing agency clients and audience, they share that their number one challenge is growing and scaling their agency. Not only is the task itself hard - figuring out what services to offer and market, how to adjust pricing to grow and attract new clients, and how to increase headcount accordingly - there are so many variables that affect agencies such as leadership, regionality, geography and more, ensuring that your solution to growing your agency has to be unique.
But that doesn’t mean you have to invent it wholesale. This podcast is designed to talk to and learn from other agency owners so that we can apply those ideas to our own businesses, in this case: How have other agencies dealt with managing fully remote teams? Or maintaining culture or quality across teams, from the moment of onboarding on?
That’s what Zach Boyette is here to help us with.
Zach is the Co-Founder & Managing Partner of Galactic Fed, a growth marketing agency that - over just six years - he’s built into a powerhouse with 150 employees across 25 countries, driving hundreds of millions in revenue for over 600 clients. He is a growth hacker, software developer, Stanford MBA and ex-Google employee with deep expertise across the full spectrum of digital marketing. Zach is a proud digital nomad who travels the world full-time, rarely spending more than a month in a given time zone.
Social Pulse Podcast host Mike Allton asked Zach Boyette about:
⭐ How to assess & hire winning talent in a virtual setting
⭐ How to establish & foster a supportive company culture
⭐ How to build & maintain productive work processes
Learn more about Zach Boyette
Connect with Zach Boyette on LinkedIn
Connect with Zach Boyette on Instagram
Resources & Brands mentioned in this episode
Galactic Fed
Learn more about Agorapulse with a free demo
Episode with Ann Popolizio
Irina Papuc
Michelle Case
Episode with Matt Heinz
Slack
ClickUp
Google Docs
Show Notes & Transcript: https://www.agorapulse.com/blog/scaling-your-agency-from-15-to-150-people
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
One of the topics we talked about on Social Pulse Podcast: Hospitality Edition, with Tyler Anderson, was how the pandemic completely disrupted the hospitality industry, and how his agency adapted.
But what about retail and e-commerce? What impact did a total, global lockdown have on those industries, and how have agencies adapted since?
That’s what Kristina Kleymenova and Myriam Kader are here to help us with.
These brilliant ladies have launched their own creative marketing boutique, helping brands to elevate their presence and create engaging content that leaves a lasting impression. Kristina is a creative producer who got her start on the set of the Netflix original "War Machine", starring Brad Pitt, and led her to film a reality TV show for beauty mogul Huda Kattan. She then joined Huda Beauty to lead content production. Myriam is a strategic marketing specialist with a decade of experience in the beauty and fashion industry. Working together at Huda Beauty, these two helped the brand navigate the challenges of the pandemic, turning that challenging situation into an opportunity for growth, and then did what all successful entrepreneurs do - they saw a need in the market for their skills and experience and launched their own agency together.
Social Pulse Podcast host Mike Allton asked Kristina Kleymenova and Myriam Kader about:
⭐ How retail and e-commerce shopping, and marketing, changed during the pandemic
⭐ What lessons they learned and took with them into building an agency
⭐ Why agencies and businesses need to watch emerging trends
Learn more about Kristina Kleymenova
Connect with Kristina Kleymenova on LinkedIn
Connect with Kristina Kleymenova on Instagram
Learn more about Myriam Kader
Connect with Myriam Kader on LinkedIn
Connect with Myriam Kader on Twitter
Resources & Brands mentioned in this episode
Creative Baboon
Learn more about Agorapulse with a free demo
Tyler Anderson
Netflix original War Machine
Brad Pitt
Huda Khattab
Huda Beauty
HubSpot's podcast's interview with Gary Vaynerchuk
Simon Sinek
Simon Sinek's Quote "Start with why"
EEE event
Paul Roetzer
Martech Podcast episode: SEO for TikTok
Show Notes & Transcript: https://www.agorapulse.com/blog/how-retail-marketing-and-digital-agencies-changed-after-the-pandemic
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Think back to when you first started your agency.
You’d discovered in yourself a real passion and talent for helping other businesses with their marketing and found success with client after client.
But then you also discovered the realities of running a business: team meetings, net terms, hiring and firing, and managing employees.
Suddenly you’re questioning whether to back to being a solo consultant, right? If your training and education was in anything other than business, how do you structure your agency to function as an effective business, and set you and your team up for success?
That’s what Matt Heinz is here to help us with.
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He founded Heinz Marketing over 15 years ago and brought tremendous experience in sales and marketing to the business, but recognized early on he needed to bring in people, and systems, to help him tackle the business aspects of running an agency, and that’s when he discovered EOS - the Entrepreneurial Operating System - which offers businesses a framework on which to structure goals, measurements, and meetings.
With that structure in place, Matt and Heinz Marketing has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Social Pulse Podcast host Mike Allton asked Matt Heinz about:
⭐ Why having a structure like EOS is critical
⭐ How agencies can implement EOS
⭐ What challenges and opportunities such a framework brings
Learn more about Matt Heinz
Connect with Matt Heinz on LinkedIn
Connect with Matt Heinz on X
Resources & Brands mentioned in this episode
Heinz Marketing Inc
3 Keys to Building an Agency That Lasts w/ Matt Heinz, Teamwork Interview
Ninety.io
Learn more about Agorapulse with a free demo
Woodward
Bernstein
EO
Logan Lyles
Teamwork
Verne Harnish
Mastering the Rockefeller Habit
The E Myth by Michael Gerber
Maria Geokezas
Marketo
Salesforce
Outreach
Lead IQ
Slack
Sendoso
Show Notes & Transcript: https://www.agorapulse.com/blog/entrepreneurial-operating-system-for-agencies
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Whether you’ve intended to build a fully remote agency, or that’s your goal, managing remote employees has it’s own challenges and opportunities.
To say nothing of being remote yourself as an agency owner.
How do you line up clients?
How do you ensure communication within your team?
How do you even juggle time and time zones?
That’s what Anne Popolizio is here to help us with.
Anne is the owner of the digital marketing agency Social Squib, a fully remote digital marketing agency. Her goal was to not only build a remote agency, but to be a geographically independent agency owner herself, which she’s accomplished. She has been doing social media for businesses since 2010 and knows how to leverage their social media following into clients. And she’s obsessed with analytics so that clients can measure the results of their efforts.
Social Pulse Podcast host Mike Allton asked Anne Popolizio about:
⭐ What the unique challenges and opportunities are as a remote agency
⭐ How she’s developed solutions for those challenges
⭐ What it means to be geographically independent and the lifestyle that affords
Learn more about Anne Popolizio
Connect with Anne Popolizio on LinkedIn
Connect with Anne Popolizio on X
Resources & Brands mentioned in this episode
Social Squib
Learn more about Agorapulse with a free demo
Emeri
Emeric
Social Media Marketing World
Marketing Profs
Kim Garst
Slack
Airtable
Asana
Evernote
Looker Studio
Google Drive
Canva
iMovie
Adobe Express
Opus Clip
Show Notes & Transcript: https://www.agorapulse.com/blog/the-fully-remote-agency-challenges-and-opportunities
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Does this sound familiar?
You, and perhaps a partner, started your agency years ago because you discovered you had a real talent and passion for helping your business clients with certain aspects of their marketing. You brought on one client, then another, and before you knew it you had a full-blown agency up and running.
But as you’ve hired more staff and brought on more clients, your workload has only increased. And you’re just as involved in the day-to-day of your operations as you were on day one, leaving little time to think strategically about your agency.
How do you train others to handle more of what you’ve been doing, and what processes can you set up to help?
That’s what Jessika Phillips is here to help us with.
Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. Her agency was recognized as an Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, partners with Facebook, Google, Agorapulse, and is a certified inbound partner with Hubspot.
Social Pulse Podcast host Mike Allton asked Jessika Phillips about:
⭐ Why agency owners need to replicate themselves
⭐ What processes and initiatives to put in place
⭐ How to get started today so that your agency is positioned well for tomorrow
Learn more about Jessika Phillips
Connect with Jessika Phillips on LinkedIn
Connect with Jessika Phillips on X
Resources & Brands mentioned in this episode
NOW Marketing Group
Learn more about Agorapulse with a free demo
Inc. Best Places to Work 2022,
the E-Myth
Martech show Episode with Jim Williams, CMO of UpTempo
Show Notes & Transcript: https://www.agorapulse.com/blog/the-agency-owners-dilemma-how-to-replicate-themselves
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Every agency runs into periods of time that are a struggle.
Revenue is down.
Customers are churning.
Pipeline has all but dried up.
Owners faced with these situations have three options: keep going, quit, or change direction.
The challenge is knowing which option is the best for you. Staying the course or charting a new path can each bring it’s own successes and challenges, so it’s a good idea to talk to folks who have been there.
That’s what Selim Maalouf is here to help us with.
Selim hosts and produces 2 podcasts - The Manufacturing Marketing Show as well as Sprockets & Gears. He's also a HubSpot Technical Consultant and HubSpot Solutions provider. Interestingly, his career started as an Industrial Design Engineer in Lebanon but when he moved to the States, he quickly pivoted into marketing and has been helping industrial companies communicate with and attract the right audiences ever since.
Social Pulse Podcast host Mike Allton asked Selim Maalouf about:
⭐ When agencies should consider a pivot
⭐ What key considerations to keep in mind
⭐ How to achieve success with a new agency model
Learn more about Selim Maalouf
Connect with Selim Maalouf on LinkedIn
Resources & Brands mentioned in this episode
Conveying Your Message
Learn more about Agorapulse with a free demo
The Manufacturing Marketing Show
Sprockets and Gears Podcast
HubSpot
Oracle
SAP
Dana Corporation
StreamYard
Stoney Creek
Teamwork.com
ClickUp
Surfe
Google Workspace Suite
Slack
StreamYard
Riverside
Premiere Pro
Show Notes & Transcript: https://www.agorapulse.com/blog/when-to-pivot-your-marketing-agency-finding-the-right-focus
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
If you’re thinking about taking your marketing agency and consulting services from part-time to full-time, or have done just that in the past few years, there are many challenges.
Maintaining cash flow. Building a team for the first time. Acquiring new clients. Balancing new team members, clients, and tech… to say nothing of trying to maintain work-life balance.
How are we supposed to manage it all?
That’s what Rachael Mattice is here to help us with.
Rachael is the founder of RM Creative Services and the host of the “Big Vocalist Energy” podcast where she helps amplify the names and author the stories of impactful brands and artists. With over 12 years of strategic content experience backed by data, she tunes in and tunes up the brand’s identity traits until they are show-stoppers. As a music maven, entrepreneur, and content creator, it’s her life’s purpose to shine a spotlight on the bold and provide her clients with the tools needed to succeed.
Social Pulse Podcast host Mike Allton asked Rachael Mattice about:
⭐ What inspired her to start her own marketing agency
⭐ Why it's a challenge going from side hustle to full-time owner
⭐ How new agency owners can navigate these challenges
Learn more about Rachael Mattice
Connect with Rachael Mattice on LinkedIn
Connect with Rachael Mattice on Instagram
Resources & Brands mentioned in this episode
RM Creative Services
Learn more about Agorapulse with a free demo
Big Vocalist Energy Podcast
Purdue University
Stony Creek
Social Pulse Podcast Retail Edition
Jenn Herman
Social Media Examiner
Social Media Today
Threads
Show Notes & Transcript: https://www.agorapulse.com/blog/scaling-from-side-hustle-start-up-to-full-time-suite
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
One of the reasons so many agencies close within 3 years is that the owners simply burn out from the incredibly overwhelming workload.
Late nights trying to hit deadlines.
Long meetings in the morning with clients who are “always” right.
And a constant churn of clients who weren’t a good fit.
What if there was a different way… maybe even a better way, to structure your agency and approach working with clients?
If the traditional agency model is broken, how should we approach doing great marketing for clients?
That’s what Chuck Hester is here to help us with.
Chuck Hester is a nationally renowned marketing trainer and speaker who helps businesses get the most out of their digital channels. He is the co-founder of A Purpose Partnership, a contrarian marketing and business consulting firm that works with its clients in all things marketing - from public relations to web development to corporate social responsibility.
Social Pulse Podcast host Mike Allton asked Chuck Hester about:
⭐ Why the traditional agency model is broken for so many
⭐ How he set about to build a new agency model
⭐ Where his agency, and his clients, are now seeing the benefits
Learn more about Chuck Hester
Connect with Chuck Hester on LinkedIn
Connect with Chuck Hester on Twitter
Resources & Brands mentioned in this episode
A Purpose Partnership
Learn more about Agorapulse with a free demo
Adam Sinkus
Brands Constellations
Steven Silverman
Slack
Zoom
StreamYard
ChatGPT
Ann Handley
MarketingProfs B2BForum
apurposepartnership.com
Show Notes & Transcript: https://www.agorapulse.com/blog/the-anti-agency-agency-consider-this-non-traditional-model
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
We all know that when we were just starting and had a single client for our new agency, that was a perilous position. And even later, when we added more clients, many of us still found ourselves with just one or two clients who were bringing in the majority of the revenue. If ever they left, our agency would be in a world of hurt.
Along the same lines, having just a single source of revenue keeps our income and our livelihood at risk. Offering different kinds of services or establishing other sources of revenue sounds like a good idea, but it’s harder than you think!
How do you figure out which income streams to pursue? How do you balance it or find options that can complement each other?
That’s what Phil Pallen is here to help us with.
As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. His non-conventional approach to digital marketing and talent for social media has built him a global audience, and he frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.
Social Pulse Podcast host Mike Allton asked Phil Pallen about:
⭐ Why income diversification is critical today
⭐ What income streams worked for him, and which ones didn’t
⭐ How to approach new revenue streams for your agency
Learn more about Phil Pallen
Connect with Phil Pallen on Instagram
Connect with Phil Pallen on Twitter
Resources & Brands mentioned in this episode
PhilPallen.co
Phil’s upcoming book: http://philp.al/ai-sm
Learn more about Agorapulse with a free demo
J29 Creative
Uscreen
Adobe Express
Brand24
Google Alerts
Sessions (An alternative to Zoom)
ChatGPT
AnyWord
Adobe Firefly
Adobe Stock
Gary Vee
Daymond John
Show Notes & Transcript: https://www.agorapulse.com/blog/how-agencies-can-diversify-income-and-avoid-cash-flow-issues
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
AI is sweeping the world, interjecting generative questions and large language doubt into the future of our businesses and marketing agencies.
There’s no doubt that there’s opportunity: AI will contribute $15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82% of digital marketers think content writers’ jobs are at risk because of AI.
How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come?
That’s what Christopher Carr is here to help us with.
Chris launched his agency in his spare time in 2001 and quickly grew it into a comprehensive digital marketing agency that now specializes in helping clients in the Healthcare, Orthopedics, Manufacturing, SaaS, and Cyber security fields see explosive growth through a proven marketing system. With roughly 50 team members, Farotech has also formed strategic partnerships with Hubspot, Wistia, and Google, while Chris has embraced Artificial Intelligence. He has a Certification in Applied Generative AI from MIT and speaks to companies nationwide through a presentation called AI Today: The State of AI, Where it is at, Where it is going, and How Your Business Can Be Prepared.
Social Pulse Podcast host Mike Allton asked Chris about:
⭐ The Challenge of AI for Agencies, and
⭐ The Opportunity of AI for Agencies
⭐ The Impact of AI on Social Media
Learn more about Christopher Carr
Connect with Christopher Carr on LinkedIn
Connect with Christopher Carr on Twitter
Resources & Brands mentioned in this episode
Farotech
AI Statistics
Learn more about Agorapulse with a free demo
Show Notes & Transcript: https://www.agorapulse.com/blog/how-agencies-can-survive-ai
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. - Mostrar más
