Episodios
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“I am passionate about helping women make money. I've always worked for great women leaders and female founded companies. So that was when I decided to make the pivot and really focus on women small business service-preneur companies.”
This Week on Startups in Stilettos, Carlyn and Ingrid meet with sales strategist Jac White, founder of Honeybees Group and host of the Girls Make Bank Podcast. Since 2020, 47% of new businesses have been launched by women, many fleeing corporate burnout, layoffs, or inflexible return-to-office mandates. But there’s one critical skill holding us back: charging what we’re worth.
With 20+ years of experience, from VC-backed startups to coaching female founders, Jac reveals the mindset shifts that helped her pivot successfully (and profitably) when corporate refugees began flooding the entrepreneurial space. Get ready for her best advice on pricing with confidence, protecting your time without guilt, and building sales systems that actually work, not just another Instagram course disguised as strategy.
What We Talked About:
How Jac Launched Honeybees Group [3:45]
How to Get Past Being Uncomfortable with Selling Yourself [10:00]
What Metrics Should You Track? [20:45]
How Jac Found Good Mentors [31:10]
Connect with Jac:
@iamjacwhite on Instagram
@honeybeesgroup on Instagram
LinkedIn
Honeybees Group
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
“I want each one to feel special while they are traveling with me. Others say to me, 'Oh, you're supposed to do a lot of group tours. That's going to bring you a lot of profits.' I'm saying leave this aside because it's not about profit. This is about people.”
When 2020 brought global travel to a halt, Siham Lahmine saw an unexpected opportunity: to bet on herself. Leaving behind a stable career in education (and a seven-year role at a tourism company), she launched Morocco Travel Organizer, curating immersive, luxury experiences that go beyond the guidebooks. But her journey wasn’t just about pivoting, it was about rewriting her own rules.
Siham’s entrepreneurial journey is a testament to the power of patience and intuition. While many rushed to pivot in 2020, she took two years to refine her vision, proving that timing isn’t just about opportunity, but readiness.
What we talked about:
How Siham Discovered Her Passion [2:45]
Blending Local Food with Travel [7:50]
Building a Loyal Customer Base without a Large Marketing Budget [17:00]
How an International Business Can Connect with the US [27:45]
Connect with Siham:
Morocco Travel Organizer
LinkedIn
@sihamlahmine on Instagram
@moroccotravelorganizer on Instagram
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
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¿Faltan episodios?
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“Community forms when people see themselves in your story, your mission, or your message.”
In this episode of Startups and Stilettos, Ingrid shares the cornerstone of her business success, community. From building real relationships to creating a support system that persists through both wins and setbacks, Ingrid shares how authentic connection is the true magic behind growing a thriving business.
You'll learn why community isn’t about follower counts or endless online posting, but about genuine support, belonging, and showing up for others. Ingrid debunks common misconceptions, shares practical tips to start building your own community today, and emphasizes that every business, regardless of industry, can benefit from meaningful relationships.
What we talked about:
The Value of Real Connection [2:45]
Showing Up for Others [7:50]
Building a Unique Community [9:20]
How to Start [11:30]
Connect with Ingrid:
@itsingridsworld on Instagram
Linkedin
Grow With Community
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“I had to do a lot of mindset work around starting to trust myself, building my confidence, telling myself that I could do this and there was nothing more empowering for me than actually launching and continuing to grow.”
In this episode of Startups in Stilettos, Ingrid sits down with Courtney Boylan, founder of Le Lolo, a stylish postpartum essentials brand designed to remind new moms of their strength and beauty. After navigating postpartum herself, Courtney decided to work to create a better experience for Mamaprenistas everywhere. She shares her candid journey from overcoming fear of failure and imposter syndrome, to launching a business with 0% experience but 110% drive.
Courtney offers practical tips on building visibility, leveraging community, and balancing the challenges of being a Mamaprenista. Whether you're building your own business or just finding a need in your own village, this episode is packed with empowering insights and encouragement to take that leap — because, as Courtney proves, you won't regret it.
Exclusive for Entreprenistas: Use code ENTREPRENISTA for 15% off your next Le Lolo order!
What We Talked About:
Planting the Seeds for Le Lolo [3:25]
How Courtney Fostered Visibility for Le Lolo [10:00]
The Moment Courtney Knew Le Lolo was Working [18:30]
Why Family is Number One [24:25]
Connect with Courtney:
@wearelelolo on Instagram
Le Lolo Postpartum on Facebook
@wearelelolo on TikTok
Le Lolo's Website
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“Understand your mission. What are you trying to solve? That is the biggest thing. It's not about your idea, it's really about the problem.”
Nomiki Petrolla is the founder of Theanna, a social network focused on action opportunity and collaboration for all women tech founders, from idea to scale. Tune in and hear what Nomiki has to say about having a high tolerance for risk, her six-step framework for clients, and maintaining work-life integration.
What we talk about:
Common challenges for women entrepreneurs (07:58)
Scaling a business with a family (13:50)
Advancing gender equality and diversity in entrepreneurship (17:10)
Connect with Nomiki:
@NomikiPetrolla on IG
Theanna
Nomiki's Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“If you're having a hard time as a business owner, as an entrepreneur, I invite you to maybe, in this moment, placing a hand palm down over your heart space, and maybe the other hand on top of it, maybe you might like to take a breath, and you might like to say to yourself: ‘This is a natural part of running a business, and there's nothing wrong with me. There's nothing wrong with me.’ And that's where I start.”
When Shulamit Ber Levtov went back to school to continue her training in business, she found herself encountering other entrepreneurs who confided in her due to her approachable nature and her background in therapy. As she grew her own business and began to understand the unique mental and emotional stressors that come with entrepreneurship, she realized that there was something sorely missing from the entrepreneur’s toolbox: mental health professionals who understand the unique context of business ownership and its impact on mental health.
Today, Shula is the Entrepreneur's Therapist, working with business owners to mitigate the entrepreneurial mental health crisis and transform the entrepreneur ecosystem. Shula is a speaker, teacher, and consultant who works one on one with business owners to support their mental and emotional well being. Tune in to hear what Shula tells us about the most stressful part of entrepreneurship, the trouble with burning the candle at both ends, and the importance of practicing self-compassion for female entrepreneurs.
What we talk about:
Why mental health challenges are inherent in entrepreneurship (05:42)
Internal and external systemic conflict and how to manage it (09:08)
Shifting mindset when things are beyond your control (17:51)
Why 'imposter Syndrome’ doesn’t exist (21:34)
Connect with Shula:
The Entrepreneur's Therapist
@The_Entrepreneurs_Therapist on IG
Shulamit's Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
"If you have something to say and something to sell, you're ready for media.”
In this episode, we sit down with Entreprenista League member Beth Nydick, a media powerhouse with experience at NBC, MTV, and even creating a cocktail for Oprah Magazine. Beth is a sought-after speaker, author, and podcast monetization strategist who’s on a mission to help founders see their own boldness, step into visibility, and turn every mic moment into real business growth.
Beth shares her journey from behind-the-scenes media to empowering founders to get visible and get paid. She opens up about the mindset shifts that helped her say “yes” to big, sometimes scary goals, and why she believes every founder has the potential to become a digital personality. Plus, Beth reveals her signature “Mic to Millions” approach for turning podcast guest spots into consistent $10K+ paydays-no fancy PR required.
What we talked about:
The real secret to monetizing visibility and using media appearances strategically [06:36]
How to repurpose your media assets and build lasting relationships with podcast hosts [08:53]
The power of developing a digital personality (not just a brand) [12:55]
Beth’s “one DM, one comment, one reply” daily visibility routine [19:34]
Beth’s next big goal: launching her own late-night talk show for digital entrepreneurs [30:01]
Connect with Beth:
Linkedin
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“When you work for a large organization, everything is planned out, there's a million committees, a million meetings, things take years sometimes to happen. I knew one of the reasons that I really left was I felt like I had become who they wanted me to be and not who I truly am.”
Welcome back to Startups in Stilettos! In this episode, we dive into the powerful story of Kristen Chimack, a business coach, Hotel Whisperer, and author of "The Cost of Staying." Join us as she shares her journey of deliberate networking, discovering her unique skills, and of course, making the big leap.
Learn how she navigated the fears, built confidence through community, and created a new path filled with purpose. If you're contemplating a career pivot or struggling with the fear of change, this episode offers invaluable insights on listening to your intuition, planning your leap, and stepping into a life you truly love.
Kristen is also part of our Entreprenista Expert Council, where she offers expert advice to help women founders grow and scale their businesses. Kristen also shares how she helped Entreprenista secure the perfect location for Founders Weekend 2026!
What we talked about:
The Cost of Staying [3:00]
How Kristen Prepared to Leave Her Corporate Job [10:25]
Her Hotel Whisperer Expertise [20:25]
Advice for Planning an Event [25:00]
Closing Thoughts [32:00]
Connect with Kristen:
Linkedin
Website
Facebook
The Cost of Staying
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“I feel so deeply connected to the Entreprenista League because I think having the right people around you makes a big difference.”
In this very special Startups in Stilettos minisode, Carlyn Bushman introduces her new co-host, Ingrid Zapata Read! Ingrid shares her heartfelt journey from corporate to building thriving communities for moms and founders, highlighting how curiosity and genuine connections can lead to unexpected yet rewarding paths.
Plus, get an exclusive sneak peek into Ingrid’s Community Builder Power Group—an in-depth 8-week program designed to help founders turn followers into loyal communities, adapt to change, and celebrate the milestones that matter along the way. Whether you're just starting out or looking to pivot your business, this episode is packed with insights and practical strategies to elevate your business journey.
What We Talked About:
Ingrid’s Entrepreneurial Journey [3:35]
Why Did Ingrid Join the Entreprenista League? [12:30]
What Made Ingrid Want to Co-Host? [16:40]
Community Builder Power Group [18:00]
Connect with Ingrid
Community Builder Power Group
Working Momkind
Linkedin
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“We have an opportunity to really step into that power of the purse. In five years, [women] are going to own two thirds of the wealth in this country.”
This week, Carlyn sits down with Natalie Benamou, founder of HerCsuite®, a platform dedicated to elevating leaders and advance women in the second half of their careers.
Carlyn and Natalie talk about the need for women founders to connect and support one another, especially in today’s rapidly changing business landscape. Natalie shares the rapidly growing financial “power of the purse” and how women, as moms, caregivers, and partners, are the household decision-makers when it comes to spending.
Whether you’re a founder, leader, or simply looking to ignite your next chapter, this episode is for you. Tune in and learn how to shine your light bright—because the world truly needs you.
What we talked about:
Introducing Natalie and Her Passion for HerCsuite® [2:40]
The Power of the Purse [6:14]
How to Leverage Your Community [22:30]
Final Thoughts and Call to Action [28:45]
Connect with Natalie:
LinkedIn
HerCsuite®
Women Leaders on the Move
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
“You have to have a brand today. It's more than just companies who are brands—people are brands today, too. That's the only way you're going to cut through the noise."
Liz Brunner, founder of Brunner Communications, is sharing her best tips for making your voice heard and building a personal brand.
After 28 years in TV news, Liz Brunner knew there was something else she was meant to do, but she could never pinpoint exactly what that was—until she realized her power was in her own value. Today, Liz specializes in training and communication coaching. Liz is also a keynote speaker, expert storyteller, certified professional consultant and best selling author. Liz uses her experience to empower leaders to find their authentic voice. Tune in and learn what Liz told us about sharing value with others, her advice on public speaking, and how to set yourself apart from the crowd.
What we talk about:
Public speaking secrets [05:04]
How 2020 caused rapid changes in business leadership [10:47]
The importance of experiences [13:29]
Commanding respect as a woman in business [19:10]
It’'s okay to be new at something again [24:38]
Connect with Liz:
@LizBrunner on IG
Facebook
Website
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
“I think that my favorite thing about numbers is that, to me, they are a language to decode, and the most beautiful language because it's the language of truth.”
In today’s episode, Carlyn and Richelle speak with Melissa Armstrong, founder of SteadyHand Accounting and Advisory. Melissa has managed more than $500 million in corporate revenue over a 21 year career, and is passionate about helping women entrepreneurs decode their finances and build sustainable growth.
Throughout the episode, Melissa shares her journey, from initially rejecting and then finding passion for the family trade, to how she evolved her career into a platform to empower other entrepreneurs.
Through her empathetic approach, Melissa provides actionable insights, ensuring women entrepreneurs feel equipped to take control of their financial narratives.
Tune in to hear about the value of numbers, their innate honesty, and how Melissa uses them to help entrepreneurs just like yourself.
What we talked about:
How Melissa Discovered Her Mission [3:00]
When is the Right Time to Leave Your Corporate Position [7:45]
What Financial Blind Spots Are Common in Women-led Startups? [16:00]
How Melissa Strategically Grows Business [22:00]
Connect with Melissa:
Steady Hand Accounting
Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
“How can I meet the needs of my therapists, my staff, my clients, my prospective clients, and then the community at large? When you look at it through the lens of social psychology, the focus is on relationships.”
In this insightful conversation, hosts Carlyn Bushman and Richelle Pena sit down with Natalie Rosado, a therapist, speaker, and founder of Tampa Counseling Place. Natalie blends her expertise in mental health with her passion for social justice, aiming to help women break barriers and embrace their full potential.
Join us as we explore Natalie’s journey from being the first in her family to pursue higher education, to becoming a successful entrepreneur. She shares the challenges of navigating a new industry and how her background in sociology and psychology paved the way for her thriving practice.
Tune in to discover powerful strategies for creating a flourishing business while preserving your mental health and building meaningful connections.
Natalie is also a member of the Entreprenista Expert Council, thought leaders who are sharing expert advice and actionable insights on Entreprenista.com to help women founders grow and scale with confidence.
What we talked about:
Natalie’s Personal Mission [2:45]
How to Utilize Your Full Potential in Business [5:50]
When to Consider Therapy [10:50]
Natalie’s Unconventional Approaches [21:20]
Connect with Natalie:
Website
Linkedin
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
"Every time we get on stage, we have the opportunity to tell our story and to really be seen for what we're doing and what we know."
This episode is packed with invaluable advice on the art of public speaking. As PR director for several enterprise software companies, part of Bobbie Carlton’s job is getting executives on stage at conferences and events. But after 20 years in the business, she was tired of supporting solely male executives and knew it was time for her to take matters into her own hands when supporting women in business.
Today, Bobbie is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. She is an engaging speaker who passionately advocates for public speaking as a catalyst for career and business success. A TEDx speaker and startup event host, she has addressed audiences at the United Nations and major conferences worldwide. Tune in to hear Bobbie’s take on the lack of women in executive roles, how her platform helps women entrepreneurs increase visibility and credibility, and how you can master the art of public speaking.
What we talk about:
The over saturation of male conference speakers [02:10]
How Innovation Women connects speakers with audiences [06:33]
Navigating getting paid for public speaking [15:48]
Encouraging speakers who aren’t naturally outgoing [22:14]
Connect with Bobbie:
@TheBobbieCarlton on IG
Carlton PR & Marketing
Innovation Women
Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC. -
“We had to go back and figure it out because we did not start the business with proper strategy, let me tell you. We also did not have the right funds to start the business, we just were like okay, let's start it.”
This week, Richelle Pena talks with Ari Krzyzek, co-founder and CCO of the Chicago-based digital brand consultancy, Chykalophia. With a background in design, strategy, and tech, Ari has cultivated a unique approach to helping women entrepreneurs elevate their brand and succeed in their ventures.
We dig deep into the complexities of partnering with family members or close friends in business. Ari shares her own experiences working alongside her husband and provides invaluable insights on how to develop a healthy work dynamic without letting personal feelings interfere. She also highlights the importance of separating professional roles from personal relationships, ensuring mutual respect, and defining boundaries for a successful collaboration.
You'll hear about Ari's journey, starting from her early business days and the challenges of managing a startup with her husband. She also discusses how her passion for entrepreneurship grew from a desire to challenge herself and the vital role of networking and mentorship in her success.
What we talked about:
The Struggles of Founding Chykalophia [5:10]
Advice for Choosing a Business Partner [6:45]
How Does Ari Help Women Founders Build? [9:00]
Ari's Secrets for Preventing Burnout [16:10]
The Power of Mentorship [20:10]
Connect with Ari:
Website
Linkedin
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“A great podcast is when you can listen to something, you chuckle and you can say 'wow, that's happened to me,' and that's where you get people's attention.”
In this highly requested minisode, hosts Carlyn Bushman and Richelle Pena dive deep into the art of being a captivating podcast guest and sharing your unique story as a founder.
Carlyn and Richelle reflect on their own podcasting journeys, dishing out secrets they've learned along the way, including how to listen actively to your host, navigate nerves, and prepare engaging stories that resonate with the audience. They candidly share their early missteps, highlighting how mistakes are not only expected, but sometimes encouraged, as some lessons can only be learned by doing!
Whether you're gearing up to be a guest on your next big show or you're considering launching your own podcast, this episode is brimming with insights to help you shine.
What we talked about:
What makes a good podcast guest/host? [3:05]
Taking Your Time and the Art of Listening [5:35]
Smile! Even if you aren’t on camera. [7:15]
What do you do if there are technical difficulties? [9:30]
What kind of preparation should you do? [10:20]
Connect with Carlyn
Website
Instagram
Linkedin
Connect with Richelle
Website
Instagram
Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“I would say first and foremost, lean into that fear of the unknown...you are so much more capable than you think you are.”
In this episode of Startups and Stilettos, we sit down with Samantha Gold, the innovative founder of Motette—an elevated children’s pajama brand that seamlessly blends comfort, style, and a sprinkle of magic. Join hosts Carlyn Bushman and Richelle Pena as they dive into Samantha's inspiring journey as a Mamaprenista, exploring her mission to bring stylish and functional sleepwear to parents everywhere.
After the birth of her two children, Samantha found herself struggling to find high-quality, stylish pajamas for her little ones. Driven by passion and necessity, she launched Motette, focusing on timeless designs made from super-soft, eco-friendly bamboo.
Motette officially launches on March 14th at 12PM EST!
Entreprenistas get 20% of their first purchase with code Entreprenista20
What we talked about:
How Samantha got started [5:30]
The importance of a good vendor [9:00]
Samantha’s approach to social media and community [12:30]
Putting emphasis on work-life balance [27:00]
Connect with Samantha
Website
Linkedin
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“You know what? I am really good at this and I think if I put my whole heart into it, I can make this something.”
In this episode of Startups and Stilettos, we celebrate the transformative power of dance with Emily Esposito, founder of Anyone Can Dance, a New York City-based dance studio. After 20 years of teaching children and performing in theater, Emily pivoted in 2020, discovering her passion for helping adult beginners learn rhythm and confidence. Whether it's to prepare for their wedding dance or simply to break free from the constraints of everyday life, Emily emphasizes the importance of creating a supportive and non-competitive environment for her students. Tune in to hear a testament to what can be accomplished when one fuses passion with scrappy business sense.
What we talk about:
The early days of Anyone Can Dance [5:00]
How Emily leverages her network [11:15]
Emily’s advice for founders [14:15]
How Emily's growing her business [20:10]
Connect with Emily:
Website
Instagram
Linkedin
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts!
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“[Applying for an award] caused me to pause in my business and reflect on the wonderful things that I’ve been able to accomplish.”
Welcome back to Startups and Stilettos! In this minisode where your hosts Carlyn Bushman and Richelle Pena dive into tips and tricks for applying to this year’s Entreprenista 100 Awards. Having been both a judge and an applicant, Carlyn brings a unique perspective and tons of insider insights while Richelle brings motivational and thought-provoking advice. You'll learn all the benefits of winning awards and how to leverage them for personal branding and credibility in your industry.
What we talked about:
Carlyn describes what it was like when she applied [1:35]
What winning can do for your personal brand [5:13]
The power of “Just getting started” [7:11]
Put your best heel forward—because if you don’t apply, you can't win.
Apply for an Entreprenista 100 Award today!
Connect with Carlyn
Website
Linkedin
Instagram
Connect with Richelle
Linkedin
Website
Instagram
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. -
“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.”
Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success. Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact.
What we talk about:
The benefits of having a CMO in your business (03:30)
Lindsey’s “a-ha!” moment realizing the need for a service like hers (07:12)
Finding marketing clarity (11:51)
Focused marketing strategy (13:06)
When it comes to marketing, you win or learn—you never lose (18:16)
Exactly how The CMO Lab functions (20:29)
Connect with Lindsey:
LinkedIn
The CMO Lab
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. - Mostrar más
