Episodios
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by VJ Geronimo, the CEO of The Americas at Oris. They discuss how watch media, especially podcasts, have been a way for those in the industry to stay updated with what is going on in other segments of the industry as well as their colleagues and other brands. Ariel and VJ dive into the importance of community engagement in the watch industry and how focusing on building community relationships enhances brand loyalty with their customers. Geronimo shares his insights on American consumer behavior, the emotional connection to watches, and the historic personality of Oris as a brand. Ariel asks VJ to explore the balance between luxury and Oris’s rich history of providing value for money, and the trend of vintage design continuing to influence the market today. Additionally, they touch on the importance of e-commerce in the modern market while still supporting retail partners, and Oris's commitment to social responsibility and sustainability. Listen in on this engaging conversation between Ariel Adams and VJ Geronimo on this week’s episode of the Superlative Podcast.
- Website - https://www.oris.ch/
- Instagram - https://www.instagram.com/vj.geronimo/
Check Out This Week’s Sponsor: Marathon Watch
- https://www.marathonwatch.com/
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- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by Dr. Sébastien Chaulmontet, the owner of Albishorn Watches and prominent figure in the watchmaking industry. Ariel and Sébastien jump right into the emotional connections designers have with their creations and the challenges of originality in a market filled with re-editions. As the conversation delves into the balance between aesthetics and functionality, as well as the nostalgia of mechanical watches, Sébastien expands on the innovative approach behind his new brand, Albishorn. The two talk about why Sébastien enjoys the freedom of independent watchmaking and how designing beautiful watches can be more complex than creating complicated ones in a market that seems to often prioritizes re-editions over originality.
Listen and join in on the conversation as Sébastien shares his insights on market positioning, the collaborative efforts that have shaped his journey in horology, and so much more on this week’s episode of the Superlative Podcast.
- Website - https://albishorn-watches.ch/
- Instagram - https://www.instagram.com/albishorn_watches
Check Out This Week’s Sponsor: Marathon Watch
- https://www.marathonwatch.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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¿Faltan episodios?
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Sam Rayner and Max Nordigian, founders of Chrono Hunter, a platform designed to help individuals buy and sell luxury watches. Ariel has Sam and Max start the show by diving into the history and purpose of Chrono Hunter while discussing the unique value proposition of their service, which connects buyers and sellers while ensuring fair transactions and preventing fraud. They expand on how the platform addresses the “last mile” problem in the watch market, and why speed and fairness in transactions are crucial for customer satisfaction. The conversation delves into market dynamics, consumer behavior, and the importance of a strong retailer network, especially in a watch market that has seen significant changes post-COVID. The trio talk about how they see transparency and communication as essential components in the watch industry today and why the future of retail may involve more collaboration with brands than we have seen in the years past. Join in on the conversation and see how Max and Sam aim to create a more stable watch market with their platform Chrono Hunter, on this week’s episode of the Superlative Podcast.
- Website - https://chronohunter.com/
- Instagram - https://www.instagram.com/chronohunter/
Check Out This Week’s Sponsor: Marathon Watch
- https://www.marathonwatch.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by designer, Mo Coppoletta. Throughout the conversation Ariel and Mo discuss the intricate relationship between aesthetics and functionality in modern watch design. Mo emphasizes the importance of personal experience and cultural influences in shaping a designer’s unique vision.
The conversation explores the evolving landscape of branding in the digital age and how branding should encompass more than just logos as it includes the entire experience. Ariel dives into the parallels with the tattoo industry and how maybe the artistry in tattoos can inspire new directions in watch strap design. Mo also shares his insights on the importance of emotional connection in design and why brands need to begin to engage with their customers on a personal level. Listen in on the conversation as Ariel and Mo fully immerse themselves into the world of design and aesthetics in the modern watch industry on this week’s episode of the Superlative podcast.
- Websites - https://www.coppolettadesigns.com/
- https://gagalaboratorio.com/
- Instagram - https://www.instagram.com/mo_coppoletta
Check Out This Week’s Sponsor: Bezel
- https://shop.getbezel.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Greg Verras, the Design Director at Shinola. The show starts with the two discussing Greg’s journey to Shinola, which involved his time at Fossil as an Associate Watch Designer for Diesel, and how he has emphasized the importance of passion in design at Shinola for almost 12 years now. Ariel and Greg talk about the sometimes unknown complexities of watch design and the importance of understanding the customer’s expectations when it comes to crafting new and innovative designs fit for an ever changing market. Greg shares his insights on balancing innovation with tradition while highlighting the impact of Detroit's legacy on design, and the role of American design in Shinola's identity. They discuss the evolution of the role of manufacturing in Detroit and how they are navigating their business decisions in their design blueprint while trying to showcase the American design aesthetic to the global market. Greg dives into Shinola's focus on watches remaining strong, despite exploring other product categories and how the future of watch design at Shinola will continue to evolve with a focus on quality and innovation. Join in on the conversation as Ariel and Greg talk about tradition, American design, and where Greg sees Shinola headed on this week’s episode of the Superlative Podcast.
- Websites - https://www.shinola.com/
- Instagram - https://www.instagram.com/shinola/
Check Out This Week’s Sponsor: Marathon Watch
- https://www.marathonwatch.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Patrik Hoffmann, the Chairman and CEO of Favre Leuba. Ariel starts by asking Patrik to dive into his journey in the watch industry such as his previous role as the Former CEO of Ulysse Nardin, and what lessons he learned from that time in his career. The two talk about the relaunch of Favre Leuba representing an exciting opportunity for innovation and growth, and the challenges of relaunching such a historically significant brand. Patrik emphasizes the need for a commercial strategy that balances uniqueness with market demands, and how fair pricing is vital for maintaining consumer trust and brand integrity. Join in on the conversation with Ariel Adams and Patrik Hoffmann as they discuss the future of Favre Leuba, the current watch market facing challenges related to pricing and consumer expectations, and so much more on this week’s episode of the Superlative Podcast.
- Websites - https://www.favreleuba.com/
- Instagram - https://www.instagram.com/favreleuba/
Check Out This Week’s Sponsor: Marathon Watch
- https://www.marathonwatch.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Dr. Greg Petronzi, the Founder of True Patina. Ariel and Greg begin the show by diving into the obsession with watches and the connection between watches and other hobbies. Dr. Petronzi, who holds a Ph.D. in Counseling Psychology, explores the idea of watches as tools that give men a sense of power and the intersection of the artistic and mechanistic aspect of watches themselves. The two discuss the appeal of vintage watches especially and the multiple “dimensions” of time that they seem to represent to their enthusiasts. While they touch on the importance of servicing and maintaining these watches, they begin to look at the emotional desire to keep older things alive and how that factors into the love for vintage timepieces. Ariel asks Greg about the challenges of repairing watches and his unique approach to watch repair and restoration. Dr. Petronzi shares with us his unique approach to watch repair and restoration while emphasizing the importance of combining technical expertise with artistic skill in order to restore these watches to their original condition. Greg also touches on his experience in creating True Dome, a company that manufactures high-quality watch crystals. He also discusses the challenges of being an independent watchmaker and the need for more educational opportunities in the field. Listen in as Ariel and Greg fully immerse their conversation into the artful world of watch repair and restoration on this week’s episode of the Superlative Podcast.
- Websites - https://www.truepatina.com/
- https://truedome.com/
- Instagram - https://www.instagram.com/true_patina/
Check Out This Week’s Sponsor: Bezel
- https://shop.getbezel.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Shilpa Dhamija, the Founder of Luxury Volt and an Indian luxury market expert. To start the show Ariel and Shilpa dive into the potential for India to become a major destination in the luxury watch world market and the growing development of the watch industry in the country. Shilpa talks about the importance of understanding the local culture and consumer base for brands looking to improve their market standing in India, and what challenges and opportunities lie there when dealing with the need for inclusivity and the preference for value-consciousness.
Ariel and Shilpa highlight the rich history of luxury in India and the potential for Swiss watch brands to make their mark within the Indian market. The two emphasize the need for luxury brands to listen to their local partners and adapt their strategies to cater to the growing middle class within the country. Shilpa also brings up the significance of pricing, availability, and customer experience in building brand loyalty while prioritizing humility and respect in their interactions with Indian consumers. Join in on this week’s conversation to learn more about the ever growing Indian luxury market with Shilpa Dhamija on this week’s episode of the Superlative Podcast.
- Website - https://luxuryvolt.com/
- Instagram - https://www.instagram.com/LuxuryVolt/
Check Out This Week’s Sponsor: Bezel
- https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, the Founder of IFL Watches. To start the show Ariel and Karar discuss the evolution of blogging and the role of bloggers in sharing knowledge and advocating for the watch industry. Karar talks about the current challenges of creating content that both satisfies the audience and the always changing algorithm on todays’ social media platforms. He emphasizes the importance of creativity and variety in content creation while highlighting the opportunities for watch content creators in the industry. Ariel Adams and Karar Amar also chat about the downsides of algorithm chasing in the watch industry and the difficulties of sharing watch genuine enthusiasm on social media. They explore the limitations of Instagram as a discovery engine for new watch brands and models while Karar balances his social media content as a promotional tool. Karary shares his experience in creating and selling customized watches and accessories, and the two also discuss the importance of marketing and design in their respective business models. Join in on this week’s conversation with Karar Aimer and Ariel Adams on this episode of the Superlative Podcast.
- IFL Watches Website - https://iflwatches.com/
- Karar on Instagram - https://www.instagram.com/karar__aimer/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Torres and Reagan Cook, co-founders of Vaer Watches. To start the show, Ariel has Ryan and Reagan open up about their experiences as exhibitors at watch shows and the challenges and opportunities they have faced so far in the watch industry. They discuss the importance of attending watch shows for networking and building relationships with other brands and customers, and they also chat about the competitiveness and the high quality of microbrands at these shows. The conversation shifts to the topic of bringing watch manufacturing back to the United States and the emotional connection consumers have with American-made products. They also touch on the pricing and profitability of microbrands and the role of desirability in luxury branding. Ryan and Reagan expand on Vaer Watches' focus on treating watches as tools and aim to appeal to a wide range of customers, from enthusiasts to professionals in various fields. Ariel has them dive into why they aspire to create watches that can be passed down through generations, and how the company has found success in offering watches under $500. Ryan and Reagan also talk about how their design philosophy centers around creating watches with classical proportions and timeless aesthetics while prioritizing customer feedback in their product development. Listen in on the conversation as Ariel talks with Ryan and Reagan about their experience running a microbrand that delivers high-quality and desirable watches, and much more, on this week’s episode of the Superlative Podcast.
- Vaer Watches Website - https://www.vaerwatches.com/
- Vaer on Instagram - https://www.instagram.com/vaeradventure/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, the Co-Founder of The Helicon Watch Company. To start the show Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance to change within the industry and the difficulties of selling watches online. Jonathan also talks about the importance of storytelling and the need for a reason behind introducing novel watch designs. He emphasizes the value of local knowledge and the role of retailers in guiding customers towards making their purchasing decisions. Ariel and Jonathan dive into the popularity of tool watches and the shift towards smaller watch sizes in the recent years. Jonathan Bordell discusses the inspiration behind Helicon Watches and what he sees as the future of watchmaking going forward. He shares the story of how a vintage-inspired watch prototype led to the creation of Helicon Watches. The two discuss the trend of vintage-style sport watches and the potential end of this trend that could happen in the near future. They also explore the true fragility of the watch manufacturing industry and the need for diversification within sourcing and pricing. Ariel and Jonathan also touch on the possibilities of new technologies and materials in watchmaking and the importance of collaborations. As the conversation comes to a close they chat about the value of watches and the importance of passing them on to future generations. Join in on the conversation with Ariel Adams and Jonathan Bordell on this week’s episode of the Superlative Podcast!
- Company Website - https://heliconwatches.com/
- LinkedIn - https://www.linkedin.com/in/jonathan-bordell-a54a0a10/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mark Bernardo, the Director of Editorial Content at Teddy Baldassarre. Ariel has Mark discuss his experience in the watch industry from his time as the Senior Editor of WatchTime Magazine to where he is today at Teddy Baldassarre. He highlights the passion and camaraderie within the watch industry, as well as the magnetic appeal of watches. Their conversation explores the reasons why people are drawn to the watch space as he highlights the passion and camaraderie within the watch industry. They also discuss the lack of recognition of watches as just a hobby and the potential for watches to connect with other professions besides just divers, pilots, drivers, such as writers and artists. They dive further into Mark's transition from watch media to working in retail, and the differences in creating online content for both. Ariel and Mark talk about the general transformation of the watch retail industry, the value of firsthand experience in watch journalism, and the role of independent coverage in influencing buying decisions for consumers. Join in on the conversation as Ariel and Mark talk about the retail industry, watch content, and much more on this week’s episode of the Superlative Podcast.
- Website - https://teddybaldassarre.com/
- Mark on LinkedIn - https://www.linkedin.com/in/mark-bernardo-815458a/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before launching on Kickstarter. Alan emphasizes the importance of balancing familiarity and originality in design, and discusses the process of designing a watch and the factors that determine its cost. Ariel asks about the challenges and opportunities of crowdfunding on Kickstarter, and why it was such a successful platform for his brand. They discuss the evolution of the watch industry, the role of Kickstarter in the rise of enthusiast-run brands, and the importance of building a strong community. Ariel has Alan dive into their connection between the brand and the city of Baltimore while also touching on the difficulties of meeting customer demands, surprise hits in the watch industry, and the future of micro-brands. Join in on their conversation on this week’s episode of the Superlative Podcast with Ariel Adams and Alan Tsao.
- Website - https://tsaobaltimore.com/
- Instagram - https://www.instagram.com/tsaobaltimore
Check out this week’s sponsor - Marathon Watch:
Marathon: https://www.marathonwatch.com/
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- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Perri Dash, the Co-Founder of the Wrist Check Podcast. Ariel and Perri explore the success and popularity of watch podcasts, despite the non-visual nature of the medium in a sometimes non-visual space. They discuss the passion and connection that drives watch podcasts, as well as the role of community in the growth of these shows. The two also delve into the challenges of monetizing content creation in the watch industry, including the reluctance of brands to invest in marketing and the difficulty of creating sustainable business models. Ariel and Perri highlight the importance of collaboration among content creators and the need to adapt innovative approaches, such as the music industry's model, to build sustainable businesses. As they touch on the power of community and the shift towards community-driven purchases in the watch industry, they dive into the need for brands to invest in marketing and creating experiences that connect with consumers. They also emphasize the importance of building relationships with collectors and engaging the watch community. Join in on this week’s conversation on this episode of the Superlative Podcast with Perri Dash and Ariel Adams.
- Wrist Check Podcast Website - https://www.wristcheckpod.com/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
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To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week’s conversation with Ben Cook of Ben’s Watches to hear all of the insights on watch content and so much more!
- Website - https://www.bens-watches.com/
- Instagram - https://www.instagram.com/benswatches
- TikTok - https://www.tiktok.com/@bens_watches
Check out this week’s sponsor - Marathon Watch:
Marathon: https://www.marathonwatch.com/
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. To start the show Ariel and Jason talk about how the culture of watchmaking is just as much of an interest to them as the products themselves, and how Jason was able to turn his hobbies into the career he has now. He talks about how his interest in diving was born from owning an Omega Planet Ocean, and how that led to his focus on writing and reviewing dive watches specifically. They also touch on their career trajectories and the challenges of being content producers in the digital age. The two touch on how brands interact with the people making watch content today, and the role of content creators in enhancing a brand's universe and the need for consistency while finding one's unique contribution. The discussion slightly shifts to the process of writing novels, as Jason has authored two novels, and the importance of breaking down the work into manageable chunks. The idea of adding watches in novels as set dressing is discussed, as well as the missed opportunity in the watch industry to tell more stories. As the conversation starts to come to an end, Jason and Ariel discuss the reluctance of watch brands to share negative or failed aspects of their history, they offer advice on choosing the right watch, and the role of watch enthusiasts in helping others make informed decisions.
To stay connected with Jason:
- Website - https://jasonheatonauthor.com/
- Instagram - https://www.instagram.com/jasonheaton
- Podcast - https://thegreynato.com/
Check out this week’s sponsors:
Marathon: https://www.marathonwatch.com/
Zodiac: https://www.zodiacwatches.com/
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To check out Superlative on Youtube as well as other ABTW content:
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Matthieu Haverlan, the Managing Director at Ulysse Nardin. Ariel starts the show by having Matthieu talk about his rising path through Ulysse Nardin from being a Chief Commercial Officer to being the Managing Director of the brand. They dive into the ownership change of Ulysse Nardin from the french luxury group Kering to its current owner, Sowind Group SA, which was awarded by Deloitte as one of Switzerland's Best Managed Companies of 2024. As they move on to talk about the brand and their watches, Ariel asks Matthieu about his preferred primary way that he wishes to see Ulysse Nardin use to sell their product, and how formative experiences in certain places, like Paris, can influence someone into becoming a watch lover. While addressing how they can appeal to younger generations of enthusiasts with a good price point, Ariel asks about their range of pricing and how that enables them to compete with entry level brands as well as higher costing luxury brands. Join in on the conversation with Matthieu Haverlan, the man at the helm of Ulysse Nardin, on this week’s episode of the Superlative Podcast!
To stay connected with Matthieu and Ulysse Nardin:
- Website - https://www.ulysse-nardin.com/
- Instagram - https://www.instagram.com/ulyssenardinofficial/
- LinkedIn - https://www.linkedin.com/in/matthieuhaverlan/
Check out this week’s sponsor: Bezel
https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Kelly Yoch, a personal curator at Collectability.com. To start the show Ariel asks about Kelly’s first job in watches at Hamilton Jewelers, and how European and non-American luxury brands sometimes have a certain mindset and attitude towards American luxury dealers. Kelly dives into her relationship with Patek Philippe and how she was able to become so educated and experienced with the brand. Ariel asks about Patek’s huge spike in popularity, and how she has been able to build a career for herself within a mostly male dominated industry. The two talk about Kelly’s journey to being a personal curator and much more on this week’s episode of the Superlative Podcast!
To stay connected with Kelly:
- Website - https://collectability.com/
- LinkedIn - https://www.linkedin.com/in/kelly-yoch-85b68210/
Check out this week’s sponsor: Long Island Watch
https://longislandwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show Ariel has Roberta dive into her initial journey into journalism and how she found herself writing about the watch industry. The two talk about how journalism today differs from the time that Roberta started her career. A time where it was a path taken through going to college and securing a noble and esteemed position within a publication, and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the 80’s and 90’s to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today. Join in on the conversation with Ariel and Roberta as they chat about the world of watch journalism and much more, on this week’s episode of Superlative!
To stay connected with Roberta:
- Website - https://www.atimelyperspective.com/
- Instagram - https://www.instagram.com/atimelyperspective/
Check out this week’s sponsor: Marathon Watch Company
https://www.marathonwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks.
To stay connected with Andrew and Astor & Banks:
- Website - https://astorandbanks.com/
- Instagram - https://www.instagram.com/astorandbanks
- LinkedIn - https://www.linkedin.com/in/andrewperez/
Check out this week’s sponsor: Bezel
https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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