Episodios
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In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.
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In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms.
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In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike.
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In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of emerging technologies in storytelling and how brands can navigate the ever-evolving landscape of marketing.
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In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ineffective.
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In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into the transformative power of data-driven marketing with Paul Sinkinson.
For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media
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In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world.
For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media
See omnystudio.com/listener for privacy information.
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In this episode, Liana is joined by Tom Goodwin, Business Transformation Consultant, where we dive into Tom’s thought-provoking perspectives on the nature of change in marketing, the importance of clarity in messaging, and the evolving role of creativity in a technology-driven world.
For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media
See omnystudio.com/listener for privacy information.
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In this episode, Liana is joined by Sarla Fernando, Director of Regulatory and Advocacy ADMA, and Suzie Cardwell, Chief Data Officer Nine. We will explore how the industry can adapt to changing consumer expectations, particularly in the context of Google's recent decision to retain cookies, while maintaining ethical standards and driving innovation.
For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Wade Kingsley, The Creative Coach, offering insights and strategies behind the most outstanding advertising campaigns from Cannes Lions 2024.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Brent Smart, Chief Marketing Officer of Telstra and Micah Walker, founder and Chief Creative Officer of Bear Meets Eagle on Fire, to explore the insights on fostering effective client-agency relationships, the role of creativity in addressing business challenges, and how they navigate the ever-evolving advertising landscape from their respective positions. Join us as we delve into the art of collaboration and the value of big ideas in driving meaningful brand communication.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of big ideas in the context of integration and transmedia storytelling, and how these concepts are shaping the future of brand communication in an increasingly fragmented media landscape. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Rose Herceg, President ANZ of WPP and Mike Rebelo, CEO Publicis Groupe to unpack the process and results from their involvement with Cannes Lions. Also covered, the interlay of ideas and information and specifically how the creative use of data drives both advertising engagement and creative effectiveness. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Damon Stapleton, Chief Creative Officer and co-founder of The Monkeys Aotearoa to dive into his keynote topic, "What the F**k is Creativity Anyway?" and explore his unique perspective on the nature of creativity, the importance of disruption, and how to navigate the ever-evolving landscape of advertising. Whether you’re a seasoned professional or just starting in the industry, you’re sure to gain valuable insights on how to push the boundaries.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Matty Burton, DDB Group Aotearoa's Group Chief Creative Officer, to celebrate Matty's remarkable journey, discuss the evolution of creative process, and explore the lessons learned along the way. Whether you’re a seasoned professional or just starting in the industry, you’re sure to gain valuable insights from Matty's experiences.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Tara Mckenty, Chief Innovation Officer and Co-Executive Creative Director BMF Australia, to talk about the importance of disregarding discipline, and how Tara’s unique perspective is shaping the future of advertising. Whether you’re a marketer, creative or simply curious, this episode is packed with insights that will inspire.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Justin Drape, co-founder, The Monkeys (now part of Accenture Song) and Exceptional ALIEN, and Scott Nowell, co-founder, The Monkeys (now part of Accenture Song), to explore the principles driving their success, the role of creativity in building resilient brands, and the lessons they’ve learned along the way. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi Australia, to explore why creativity is now a business imperative. They discuss the risks of playing it safe in today's fast-paced market and how embracing bold, creative strategies can drive significant business success. Discover how creativity not only sets brands apart but also becomes a critical lever for growth and innovation in an ever-evolving landscape.
For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/
See omnystudio.com/listener for privacy information.
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In this episode, Liana is joined by The Sydney Morning Herald's Editor, Bevan Shields, and Director of Audience Growth for Nine Publishing, Aimie Rigas, as they delve into the transformative power of data in modern journalism, navigating how Nine integrates cutting-edge data tools to inform editorial decisions, enhance audience engagement, and uphold journalistic integrity. The delicate balance between instinct and insight, the ethical considerations of data use, and the future trends shaping the industry, all converge to define the dynamic landscape of news.
For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media
See omnystudio.com/listener for privacy information.
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