Episodios
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Journalist Charlie Warzel joins the show today for a wide-ranging, cross-discipline episode to discuss how the GamerGate style of extremely online grievance politics has become the dominant format for conservative backlash today, why it works so well, and why companies like Anheuser-Busch InBev — with all the resources in the world and a decade to learn how to brace against bad-faith attacks — keep falling for it. Don't forget to like, review, and subscribe!
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George Esquivel is the co-founder of Four Corners Brewing Company in Dallas, Texas. He joins Taplines today to talk about selling his brewery to Constellation, spending five years within the belly of Big Beer's Big Golden Beast, then retaking control to go independent again in 2023. It's a rare perspective that only a few brewers across the country have, and Esquivel graces us with rare candor when telling his tale. Don't forget to like, review, and subscribe!
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Kimberly Clements, co-founder and managing partner of Pints LLC, joins Taplines today to talk about Anheuser-Busch's introduction of a little beer called Michelob Ultra, which August Busch III personally tapped her family's Arizona distributorship to help test out in 2002 in advance of a national release. Don't forget to like, review, and subscribe!
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Joe Thompson, the founder and president of Independent Beverage Group, is a five-decade drinks business veteran, and one of the most prolific brokers of middle-tier mergers and acquisitions in the United States. He joins Taplines today to talk about how Coors’ “silver” network and Miller’s “blue” network became Molson Coors’ “blue/silver” network — an esoteric saga he knows well, given he was involved in many of those transformative deals in the '80s and '90s. Don't forget to like, review, and subscribe!
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Steve Luke, founder and head brewer of Seattle’s Cloudburst Brewing, joins Taplines today for a freewheeling conversation about an iconic moment — arguably, the iconic moment — of the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively with the help of a DIY t-shirt that read “F*CK AB-INBEV” across the front. There’s a backstory there, more so than the standard David vs. Goliath dynamic that was popular to describe the relationship between craft brewers and macro brewers last decade. Tune in for the full scoop, as told by the man himself. Don't forget to like, review, and subscribe!
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This week on Taplines, we're going cross-category with our pond-crossing pal from Cocktail College: VinePair's managing editor, Tim McKirdy. Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea’s decades-in-the-making moment in the sun — and paved the runway that vodka-based interloper and VinePair Next Wave 2024 Rising Drinks Brand of the Year finalist Surfside is currently speeding down. Don't forget to like, review, and subscribe!
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We’re putting our normal Taplines format on the shelf today for a very special reunion episode of sorts with journalists Kate Bernot of Sightlines, and Jess Infante of Brewbound, to talk about two turning points in the national suds saga. Some of you listening may know the three of us as the Beer Byliners, the name of a Twitter Space (man, remember those?!) that we hosted in the early days of the pandemic. Well, we’re getting the gang back together today, and you’re coming with. Stay tuned for a chat about the unveiling of the Brewers Association’s Ozymandian “20% by 2020” mantra, the dark side of Cleveland’s infamous, Stroh's-fueled 10-Cent Beer Night catastrophe, and much more. Don't forget to like, review, and subscribe!
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Today on Taplines, meet Annie Johnson. She’s a longtime homebrewer, the self-avowed Queen of Beer, and an old source of mine from way back. Annie has been brewing her own beer since the mid-’90s, and winning first-place ribbons for ‘em nearly as long. The woman has enough these days to make a damn cape out of ‘em — and she did. We talked about that, and so much more. Don't forget to like, review, and subscribe!
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Like any good parable, the "David and Goliath" self-mythology of the American craft brewing industry in the '80s and '90s was illuminating, compelling — and maybe a bit reductive, too. In Episodes 33 and 34, we examined this us-versus-them dynamic from the perspective of one of the “thems,” Keith Villa, who created the Blue Moon Brewing Company from within the Coors colossus in 1995. Today, we’re coming at it once again through the eyes of New Realm Brewing Co. cofounder and brewmaster Mitch Steele, who did a substantial stretch, semi-concurrent to Villa’s at Coors, at Big Beer’s biggest and baddest "Goliath" of all: Missouri’s pre-InBev Anheuser-Busch. After starting his career in a California brewpub, Mitch eventually wound up in St. Louis towards the end of the 20th century on a skunkworks-style R&D team tasked with brewing up answers to those pesky “microbrews” that would somehow satisfy distributors in the mighty red network, the American drinking public, and August Busch the Third himself — no mean feat. Would creative extensions on the premium Michelob line do the trick? What about a new brand named for A-B’s hop farm in northern Idaho? You’ll have to listen on to find out. Don't forget to like, review, and subscribe!
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Today, we’re joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego’s Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a shocking verdict, and what it revealed about the state of Stone’s business would set the stage for the once vehemently independent firm’s sell-out to Sapporo later that year. Don’t forget to like, review, and subscribe!
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After trading hands several times and closing its Rhode Island facility to contract brew, the Narragansett brand was eventually scooped up by a group of investors in 2005. With hands-on experience marketing beverage alcohol from creating Hendrick's Gin and Sailor Jerry Spiced Rum, Quaker City Mercantile founder and 'Gansett investor Steven Grasse set about rebranding the flagship legacy lager and the rest of the company's portfolio for a future befitting its storied past. This is the story of how that went. Don't forget to like, review, and subscribe!
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Our guest this episode is Jeff Musial, a bev-alc industry veteran who was working in research and development for new products at Anheuser-Busch in the mid-Aughts. This was a heady moment for the St. Louis giant; Bud Light volumes would peak in 2008, the same year the Brazilian-led Belgian outfit InBev would complete its hostile takeover of the firm. But before any of that, Jeff and his team would launch a new line-extension of the A-B flagship, Bud Light Lime, that cracked the code on flavor-forward fruited light lagers for the United States’ leading purveyor of ‘em. Don't forget to like, review, and subscribe!
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In 2018, Gold Dot Beer’s Kevin Davey was working as the brewmaster of Portland Oregon’s Wayfinder Beer when he hit upon the idea of brewing an India Pale Ale with lager yeast. Hazy IPAs had yet to consolidate their grasp as the dominant substyle of the traditional West Coast variety, and this was the age of tinkering; in fact, Davey says his experimental brew was an answer of sorts to Kim Sturdevant’s Brut IPA invention in San Francisco during that same era. (Check out the episode directly prior to this one for that story.) Davey called his crisp, clear, dry-hopped creation “Cold IPA” — a nod to its lager-like production process, and the temperature at which it's meant to be enjoyed. Don't forget to like, review, and subscribe!
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Towards the end of the Teens, Kim Sturdavant was brewing at Social Kitchen & Brewery in San Francisco when he developed a new kind of India Pale Ale. He christened his crisp, dry varietal Hop Champagne, and christened the promising new substyle "Brut IPA," a nod to the sparkling wine that this new beer resembled. Brewers in the Bay Area loved it, and drinkers seemed to, too, so Sturdavant had high hopes for the substyle’s future. But just a few years later, Brut IPAs rarely earn mention from craft brewing enthusiasts (let alone casual drinkers) and if they do, it’s often in the form of a punchline. What happened? Well, that’s what Sturdavant joins Taplines today to talk through. Don't forget to like, review, and subscribe!
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Pastry stouts — sweet, saccharine, indulgent beers built on flavors more common to a bakery than a brewery — emerged towards the end of last decade as a coveted, if occasionally maligned, pseudo-style of craft beer. Many trace their rise to a southern California brewer named Derek Gallanosa (currently: GOAL. Brewing, previously Moksa Brewing and Abnormal Beer Co.), who joins Taplines today to to recount the pastry stout’s humble beginnings and reflect on its sweet, surprising success with the American drinking public since. Don't forget to like, review, and subscribe!
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In the early months of the pandemic, Marcus Baskerville was working as the head brewer at Weathered Souls Brewing Company, the brewery he co-founded in San Antonio, when a police officer five states away murdered George Floyd. Marcus, who would go on to become a founding member of the National Black Brewers Association, had an idea to galvanize the industry and raise money for police brutality reform. What emerged was Black Is Beautiful, a stout recipe that would eventually be brewed by more than 1,600 breweries across the country (and 22 countries around the world.) The beer raised millions of dollars for charity, and provided a blueprint for cause beers to come. This is its story—and Marcus's story, too. Don't forget to like, review, and subscribe!
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In 1999, Vinny Warren was working at Chicago ad firm DDB and on the hunt for a hit idea for a Super Bowl spot for his client, Budweiser. The King of Beers was still selling better than Bud Light at that point, but just barely, and August Busch IV had been handed the reigns to rejuvenate the flagging flagship with a fresh new creative vision. As it turned out, Warren had just the thing. The short comedy sketch he stumbled across would eventually become the basis for "Whassup!", one of the most celebrated and successful beer ads of all time. It didn’t stanch Bud’s slide, because nothing could. But the ad and its follow-ups entered the phrase firmly into the American cultural vocabulary and was elected to the advertising industry’s Hall of Fame a few short years later. Here's how it all went down. Don't forget to like, review, and subscribe!
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Joining Taplines today is Ryan Burk, the former head cider maker of Angry Orchard Hard Cider. These days, he’s making cider under his own label in upstate New York, working as a co-founder of the beverage innovation firm Feel Goods Company, and serving the Cider Institute of North America as a founding board member. But midway through last decade, Ryan was working at Michigan’s Virtue Cider when Boston Beer Company tapped him to lead production on its in-house hard cider brand, which was then making one out of every two barrels of cider sold in the US. Angry Orchard's legacy in the category is contentious: is it a vital gateway that led to broader hard cider acceptance, or a millstone holding back what cider could be in the American drinking imagination? Both? Neither? Listen on, listener. Don't forget to like, review, and subscribe!
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Nothing exists in a vacuum, Taplines listener, and beer certainly doesn’t. When Stuart Bewley and his cofounder dreamed up the idea for California Cooler, single-serve fermented-fruit-based ready-to-drink in the mid-70s, they couldn't have known that it would inspire knockoffs from heavyweights in the wine industry (e.g., E. & J. Gallo’s Bartles and Jaymes) and the beer industry, too (Miller’s Matilda Bay, for example.) And get this: Bewley says the long-running boycott of a certain big-on-the-west-coast brewer was instrumental in getting California Cooler onto the trucks of distributors who otherwise might’ve not had anything to do with it. Nothing exists in a vacuum, after all. Don't forget to like, review, and subscribe!
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In the mid-2010s, J Jackson-Beckham, PhD was an academic with a homebrewing habit, blogging incisively about what she called “the unbearable whiteness of brewing.” Her deep expertise and singular voice eventually caught the eye of the Brewers Association, which tapped her to serve as the trade group’s first-ever “Diversity Ambassador” in 2018. Today, "Dr. J" joins Taplines to reflect on that moment — not only a pivotal one in her own career but also in the trajectory of the craft beer industry writ large as brewers big and small began trying to square their professed values with their business practices (and ideally, bring more paying customers to their taprooms, too.) That work is ongoing: shortly after we recorded this episode in late 2023, she joined the BA full-time as its director of social impact. Don't forget to like, review, and subscribe!
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