Episodios
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Are you ready to step out of your comfort zone and elevate your design business? In this episode, we learn about ten ways to stretch yourself for greater success in your design practice. Learn how to push past perceived limits, adopt new strategies, and embrace growth that aligns with your goals and values.
From adjusting your rates to redesigning your office, each stretch is designed to help you enhance your productivity, boost your confidence, and create a more fulfilling business. Tune in to discover how to make meaningful changes that will propel your business forward.
IN THIS EPISODE, YOU WILL HEAR:
(01:53) The difference between a good stretch and being stretched too thin (05:48) Why a rate increase can transform your profitability (08:29) The power of hiring before you're ready (11:55) Setting goals that challenge and inspire you (14:50) Investing in coaching as a catalyst for growth (19:32) Refreshing your resources to keep your designs original (25:05) Exploring new markets and design events (27:57) How a process upgrade improves efficiency and client satisfaction (30:53) The benefits of waking up earlier or optimizing your routine (38:58) Redesigning your office to create an energizing workspaceWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are incompletions in your business and life quietly draining your energy and holding you back? In this episode, we dive into how unfinished tasks, unfulfilled promises, and open loops create stress, sap productivity, and sabotage your design business success.
Join us as we explore strategies to identify and tackle incompletions, from cleaning up your marketing efforts to addressing lingering projects. Learn how creating a master list, categorizing tasks, and finishing what you start can help you reclaim your energy and set the stage for a productive and profitable year.
IN THIS EPISODE, YOU WILL HEAR:
(01:54) How incompletions act as energy drainers and mental dust catchers (03:22) The hidden cost of unused trainings and apps (06:44) Why clearing debt faster helps you stay focused and stress-free (10:50) Following through on promises to clients, family, and friends (17:13) The impact of unfinished personal projects and clutter on focus (23:37) Avoiding multitasking and building a team of finishers (26:59) How to craft a master list of incompletions and achieve a sense of accomplishmentWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you ready to experience success in your design business without sacrificing your personal life, time, or energy? In this episode, we explore how you can streamline your business operations, attract quality clients, and set boundaries that give you freedom without compromising profitability.
Discover the most common traps holding designers back, from relying solely on word-of-mouth marketing to inefficient project management. Learn how to implement smarter systems, refine your client processes, and step into a business model that supports your creativity and growth.
IN THIS EPISODE, YOU WILL HEAR:
(01:56) Why hourly rates may be limiting your business growth (03:44) How sacrificing personal time creates a hamster-wheel business (06:19) The value of attracting and working with high-quality clients (07:47) Why a 7-10 step process positions you as an expert (09:43) Improving project management and communication for client satisfaction (11:14) How marketing clarity builds confidence and attracts ideal clients (17:53) The role of systems and automation in reclaiming your timeWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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What’s stopping you from achieving everything you want in your design business? In this episode, we explore how your brain’s natural resistance to change might be holding you back—and how you can overcome it. Learn how to interrupt unproductive patterns, take decisive action, and push through challenges to create a thriving design business.
Join us as we dive into strategies for breaking free from comfort zones, building better habits, and implementing smart systems to streamline your operations, attract higher-quality clients, and deliver exceptional results.
IN THIS EPISODE, YOU WILL HEAR:
(02:15) How your brain resists change and ways to overcome it (05:47) The power of small actions to interrupt unproductive patterns (10:26) Steps to effectively hire and onboard new team members (17:08) Finding quality outsourcing providers for tasks like CAD (19:02) Leveraging local events for networking and marketing (30:47) Implementing a robust, fee-based discovery process (32:00) Why exclusivity in your calendar attracts better clientsWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you unintentionally crossing ethical or legal boundaries in your design business? In this episode, we explore the critical differences between copyright infringement and plagiarism, and why understanding these distinctions is essential for every designer. Learn how to protect your intellectual property and avoid common pitfalls that could lead to legal troubles or ethical dilemmas.
Join us as we discuss real-life examples of plagiarism in design, from copied templates to uncredited inspirations, and strategies to maintain originality and integrity in your work.
IN THIS EPISODE, YOU WILL HEAR:
(01:44) The difference between copyright infringement and plagiarism (03:13) Common examples of copyright breaches in design (06:08) Ethical challenges with uncredited inspirations (07:47) How creativity and originality keep designers out of trouble (13:04) Discovering and defining your design hallmarks (20:25) A personal story of dealing with website plagiarism (23:33) Why paying for templates and using original designs mattersMENTIONED IN THIS EPISODE:
Fancy Girl Design Studio: fancygirldesignstudio.com
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you unintentionally holding back your design business from success? In this episode, we uncover the hidden ways designers often avoid progress without realizing it. From prioritizing the wrong tasks to avoiding in-person connections, these subtle habits can prevent growth and impact your success.
Join us as we discuss the importance of focusing on lead generation, leveraging local events, and overcoming perfectionism in portfolio presentation. Discover how small shifts in mindset and behavior can help you attract more clients, increase profitability, and create a sustainable, rewarding design business.
IN THIS EPISODE, YOU WILL HEAR:
(02:05) The hidden ways designers avoid success without realizing it (03:03) Why in-person connections outperform traditional advertising (05:29) Prioritizing lead generation over processes and systems (10:46) Overcoming perfectionism in your portfolio to showcase your work (15:31) The importance of having a phone number for client inquiries (18:13) Simplifying your service offerings for clarity (22:44) The power of being your own billboard at local events (27:40) How diverse events and networking build profitable relationshipsMENTIONED IN THIS EPISODE:
Eventbrite: eventbrite.com
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. -
Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast.
From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded market. Tune in to learn how you can create immediate impact and build a business that aligns with your values and goals.
IN THIS EPISODE, YOU WILL HEAR:
(03:12) Setting profitable pricing that reflects your value (08:25) Streamlining your client intake process for efficiency (13:45) Using testimonials to build social proof (17:20) Creating a signature service that differentiates your business (21:40) Leveraging client referrals for organic growth (26:15) Tracking key metrics for continuous improvement (29:30) Building strong relationships for client retention (34:50) Upselling services to maximize each projectWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently.
In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You’ll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.
IN THIS EPISODE, YOU WILL HEAR:
(06:45) How exclusivity and belonging strengthen client connections (13:56) Creating urgency and value with the desire to collect and scarcity (20:33) Aligning with client values through guilt and specificity (23:34) Building trust using familiarity and patterning (28:56) Boosting engagement with harmonization and rewards (33:20) Simplifying choices to enhance capability and reduce overwhelm (36:35) Shaping client satisfaction with contentment and perception (38:34) Driving commitment with self-liquidation strategiesMENTIONED IN THIS EPISODE:
Triggers by Joe Sugarman
Joe Polish website
The Genius Network website
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.
In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.
IN THIS EPISODE, YOU WILL HEAR:
(01:14) How to reframe "selling" as inviting and educating (05:40) Getting clients invested with involvement and honesty to build trust (10:39) Why honesty and transparency build trust and lead to more sales (13:34) Using social proof and authority to position yourself as the go-to expert (15:18) Justifying client investments with logical reasons and exclusive offers (21:02) How authority positions you as the go-to expert (23:51) Instilling confidence with conviction and highlighting the uniqueness of your services (34:03) Sparking client interest with curiosity and offering hope for a positive outcome (36:15) Creating urgency and addressing fear to motivate quicker decisionsMENTIONED IN THIS EPISODE:
Triggers by Joe Sugarman
Joe Polish website
The Genius Network website
Sally Hogshead website
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%?
In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and start making progress. You'll learn how to balance striving for excellence with getting things done, why perfectionism leads to mental chaos and overwhelm, and how applying the 70% rule can help you deliver exceptional work without the constant need for perfection. Plus, I share how iconic business leaders like Jeff Bezos use this strategy to make better decisions faster.
IN THIS EPISODE, YOU WILL HEAR:
(03:18) The high cost of perfectionism in your design business (08:48) The power of getting things done instead of seeking perfection (13:49) Using deadlines and the "pause clause" to manage indecisive clients (21:21) Why aiming for completion is more effective than perfection (28:25) How practice and producing more work leads to better results (30:06) The application of the 70% rule (41:03) Five key benefits of applying the 70% rule in your businessMENTIONED IN THIS EPISODE:
The Artist’s Way by Julia Cameron
The Gifts of Imperfection by Brené Brown
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Is your design business struggling to attract clients or losing potential leads, and you can’t figure out why? It might be the small details you’ve overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference.
In this episode, I uncover 10 "big little things" that are killing your design business and share actionable steps you can take to fix them. You’ll learn about everything from the importance of having your phone number and email on your website to why you need a Google listing and social media presence. Whether you're missing a portfolio or not using your face as a personal brand, each of these small tweaks can have a significant impact on your business's success. By addressing these issues, you can create a more professional online presence and make it easier for clients to find and hire you.
IN THIS EPISODE, YOU WILL HEAR:
(01:48) Missing phone number costs you clients (04:59) Location info is essential for your site and social media (06:53) Not listing an email address is a big mistake (10:50) Lacking your name or identity hurts your brand (13:52) Claiming your Google My Business listing is crucial (16:06) Social media is a valuable search engine for designers (19:28) Inactive social media and blog content damages your credibility (23:45) Using your face over a logo strengthens your brand (28:13) A missing footer on your site is a critical error (29:33) No portfolio on your website is a deal-breakerMENTIONED:
Learn more about Google My Business (GMB)
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action.
In this episode, I explore the ways tolerations are showing up in your design business and personal life. From underperforming team members to inefficient systems, I guide you in identifying the areas where you're settling for less than you deserve. You’ll learn how to create awareness around these tolerations, whether they’re costing you time, money, or your sanity, and how to either reframe them, release them, or replace them. It’s time to stop tolerating and start thriving.
IN THIS EPISODE, YOU WILL HEAR:
(03:10) Identifying poor performance from team members and contractors (04:57) The cost of tolerating operational inefficiencies (07:02) Why long hours and lack of work-life balance are choices (09:27) The impact of tolerating unfit clients (10:56) Are you tolerating weak marketing and inconsistent cash flow? (17:24) How tolerating poor health habits can affect your business (25:44) Why you don’t have to tolerate poor performance from suppliers (40:44) Steps to release, replace, or reframe what you’re toleratingWhen you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Have you ever experienced a client misunderstanding, scope creep, or project delays that left you frustrated and underpaid? What if you had an ironclad design agreement that safeguarded your business and profits, while giving your clients clarity and confidence? Many designers are operating with incomplete contracts, and it’s costing them time, money, and peace of mind. A comprehensive design agreement can protect you from these common pitfalls and set the stage for a smooth, successful project.
In this episode, I walk you through creating the perfect design agreement, clause by clause. You’ll learn which clauses are essential for protecting your practice, your profits, and your peace of mind. I’ll explain how to include clauses that set clear expectations around project timelines, scope of work, and fees. I also share why every agreement needs an expiration date, how to avoid scope creep, and the importance of a cancellation policy. This episode is packed with insights to help you confidently manage your design projects with professionalism and ease.
IN THIS EPISODE, YOU WILL HEAR:
(02:15) How your agreement protects your profits and peace of mind (06:49) The need for an expiration date in your agreement (07:51) Avoiding “chase mode” with follow-up and expiration clauses (08:30) Clause-by-clause breakdown of the perfect design agreement (11:17) Setting timelines and managing project delays (12:47) The importance of milestones (15:00) How to outline service fees and avoid surprises (19:58) Detailing the late payment penalties (22:31) What is procurement management (38:56) Protecting your design intellectual propertyMENTIONED:
The Right Design Agreement
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust.
In this episode, I explain why every designer needs a strong design agreement and how it can safeguard your profits, streamline communication, and prevent scope creep. I share real-world examples of how my clients have used these agreements to protect their bottom line and improve client relationships. This is Part 1 of a two-part series. In Part 2, I’ll walk you through each clause your agreement needs, highlighting which ones are essential and which are optional.
IN THIS EPISODE, YOU WILL HEAR:
(01:49) Why every designer needs a strong design agreement (04:36) Making your agreement more inviting with tools (07:05) How a flexible, customizable agreement speeds up client acceptance (09:52) Being protected is everything (13:34) Your agreement gets you paid for the work you do (16:51) Setting communication boundaries in your agreement (20:43) How your agreement preserves your peace of mind (27:06) Safeguard your practice (34:43) The importance of walking the clients through the agreement- (36:40) Make your agreement a marketing toolMENTIONED:
The Right Design Agreement
Canva
Proposify
Dubsado
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing.
In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You’ll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you.
IN THIS EPISODE, YOU WILL HEAR:
- (02:00) – What is a feasibility package and when to use it?
- (03:17) – Pricing guidelines for feasibility packages
- (04:14) – What’s included in the package
- (06:06) – Importance of trades days and package fees
- (08:39) – Repurposing past work for efficiency
- (10:07) – Advising clients on contingency costs
- (15:27) – How to introduce the feasibility package to clients
- (19:38) – Using the feasibility package to qualify clients
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.
In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage.
IN THIS EPISODE, YOU WILL HEAR:
- (01:32) The proper way to do design discovery
- (02:08) Optimizing your website inquiry form
- (03:43) Building trust with a structured Zoom consultation
- (04:45) How to price your home reviews and assessments
- (07:01) How to handle pushback from your prospects
- (08:57) How to approach offering the letter of agreement
- (10:13) The importance of having money conversations
- (12:10) A walkthrough of all the questions in your website inquiry
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.
In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We’re covering everything from value-based pricing versus hourly fees to setting clear expectations. We’ll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients’ emotions and create a design process that feels like a memorable, meaningful journey.
VALUE-BASED PRICING OVER HOURLY FEES
Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here’s the reality - if you’re a fast designer (and many are), you’re actually getting paid less for being efficient. That doesn’t seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you’re charging based on end result. Clients pay for the outcome, not the time it took to get there. It’s a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you’re worth.
SETTING CLEAR CLIENT EXPECTATIONS
Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it’s up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they’re investing in. This way, your clients won’t be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road.
SELLING AS EDUCATION AND SERVICE
Selling doesn’t have to feel slimy or uncomfortable. It’s not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you’re selling your services, you’re actually helping clients get what they truly want…a beautifully designed space that improves their life. It’s about guiding them toward the best solutions for their needs. So, don’t be afraid of the word “sell.” You’re offering them something they need, and that’s service in itself.
TAPPING INTO CLEINT’S EMOTIONS
Clients will tell you what they need from a practical, logical frame of mind. It’s your job to listen to what they’re saying as well as what they’re not saying. When you can deliver on that emotional level, clients will not only love the design, but they’ll also be willing to invest more because you’ve given them something they didn’t even know they needed.
DESIGN AS A MEMORABLE JOURNEY
Design isn’t just about the finished product. It’s also about the journey to getting there! From the moment a client hires you to the big reveal, it’s all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you’re giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride.
Remember, that the myths you have bought into are not facts. They are merely beliefs. It’s time to release these beliefs and replace them with the truth!
IN THIS EPISODE, YOU WILL HEAR:
(3:16) What it looks like to be the expert/voice of reason
(6:12) Why you need to release your own limited beliefs about money
(13:26) The cost of the project isn’t the only thing your client cares about
(24:00) Changing the narrative and speaking to yourself with confidence
(29:07) Why you deserve to be paid in advance
(38:09) Selling can be easy, fun, and empowering
(41:44) The power of emotions when making purchases
Links:
VIP DESIGNER TOUR at High Point
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. -
In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment.
In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you’re getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It’s not just about landing the feature - you need to know how to leverage it for your business. Whether you’re on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you.
CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS
Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you’re considering. If the answer is no, that’s a huge red flag! It’s easy to get caught up in the excitement of being featured, but if your audience isn’t seeing or engaging with that platform, it’s not going to do much for your business. Getting honest feedback upfront ensures you’re making a smart, informed decision instead of just throwing money at something that sounds impressive.
STRATEGIC EMAIL MARKETING
Once you’ve decided to move forward, it’s time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here’s the thing: it’s all about the subject line. I can’t stress enough how important it is to spend time crafting a killer subject line because if that doesn’t grab people’s attention, the rest of the email won’t even matter. I like to play around with using questions or numbers to pique curiosity. And don’t be afraid to send follow-ups to people who didn’t open your first email! Trust me, email marketing is a game-changer when done right.
THE POWER OF PERSONALIZATION AND PRESENTATION
Another thing I’m a huge fan of? Personalization and presentation. It’s tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you’re sending a physical copy of your feature, don’t just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don’t get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it’s about making your feature memorable and worth opening.
So, here’s the bottom line: pay-to-play PR can absolutely be worth it, but it’s all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn’t go to waste. And hey, if you’ve tried pay-to-play PR before and it didn’t quite deliver, don’t beat yourself up - now you know how to make it work for you.
IN THIS EPISODE, YOU WILL HEAR:
(2:20) A time when I invested in PR and didn’t see any ROI
(3:45) Getting specific marketing feedback from your “Board of Directors”
(8:40) The only reasons to do pay-to-play
(10:50) What your distribution plan should look like
(11:30) Having a 90-day social media plan in place
(14:40) Spending more time crafting a subject line versus the message
(17:10) The power of calling people by their names
(20:20) The right way to mail physical copies of the feature
Mentioned:
VIP DESIGNER TOUR at High Point
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. -
In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.
This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd.
IMPORTANCE OF BUILDING A ROBUST SOURCING LISTLet’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.
ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING
If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.
THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS
Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch.
ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS
Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.
CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION
Sourcing isn’t a one-time thing…it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge.
IN THIS EPISODE, YOU WILL HEAR:
(02:05) - Why you need to attend High Point at least once a year
(05:50) - The 10 categories of sources you need in your foundational list
(07:15) - The reason artwork is not in the accessories/accents category
(10:30) - Why you should never underestimate the power of your reps
(15:45) - Installers and workrooms - they have tons of knowledge and sources
(18:35) - Seeking out advice from colleagues and Facebook groups
(22:00) - Join our VIP tour - it’s different from the rest
(24:45) - The difference between “shopping” and “sourcing”
(33:05) - Why every project needs a “wow” factor
(37:50) - Why I invest in original art
(41:45) - Training someone on your team to do your installs
Mentioned:
VIP DESIGNER TOUR at High Point
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. -
Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on the other side.
In this episode, I’m sharing 10 crucial tips to help you navigate these uncertain economic times. We’re going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business’s future and tackle whatever challenges come your way.
CUTTING COSTS WITHOUT SACRIFICING QUALITY
When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it’s time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times.
GETTING FINANCIALLY PREPARED
If there’s one thing you should always have in your back pocket, it’s financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens’t stop there. Knowing your numbers inside and out is just as crucial. Don’t leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver’s seat, allowing you to make quick, informed decisions when the market shifts.
ADAPTING AND DIVERSIFYING YOUR SERVICES
When your usual projects slow down, it’s time to get creative and diversify. Maybe new construction isn’t as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don’t stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases.
KEEPING A POSITIVE MINDSET
Finally, let’s talk about your mindset because it’s your most powerful tool in uncertain times. It’s easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic.
We can’t predict what’s around the corner, but with these strategies, you’ll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you’re setting your business up not just to survive but to thrive, no matter what the economy throws at you.
IN THIS EPISODE, YOU WILL HEAR:
(3:00) Accessing your overhead
(4:15) Reviewing and reducing your expenses
(5:30) How letting go of a team member can be beneficial for both parties
(9:15) What to do if you don’t have an emergency fund
(11:50) Creative growth opportunities
(13:15) Different ways to diversify your services
(15:10) My favorite add-on service for current clients
(20:05) Looking for bargains and using consignment
(23:15) The type of mindset you need to have
(27:35) Cashflow and credit card processing
Mentioned:
VIP DESIGNER TOUR at High Point
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies. - Mostrar más
