Episodios
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Email marketing... are you doing a bit or none at all?
In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?
1. Do I really need to send regular emails, my business is about visuals not words?
2. What should I send, because who needs another newsletter?
3. How do I get people on my list?
Links & Resources You Might LoveEps 59 - Lifting the Veil on the Perfect Lead Magnet
10 Lead Magnet Ideas for Graphic Designers
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
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In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.
You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:
• Your offer• Your message• Your content
Resources You Might LoveDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
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Sometimes the design work just isn't right, but that's not always the case.
In this episode I share some of the other reasons clients don't sign off first time.
I also share 4 things you can do to work towards making sign-off first time the norm not the exception.
Bec x
Resources You Might LoveDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Episode 72 - How Many Design Concepts Should You Present
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This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes.
First, let's be real, having 100% 'dream clients' isn't realistic.
You won't always repel or be able to pick the pain in the ass clients straightaway.
In this episode you'll hear about:
~ My shittiest client experiences
~ The learnings I took from it
~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure
~ What you can do to give yourself the best chance of achieving and improving on that ratio
Resources You Might LoveDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
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With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.
It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.
How can we use AI as the creative engine and simultaneously stand by that claim?
Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?
In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.
Resources You Might LoveDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
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Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?
I think we'd all say the same thing... if our logical brain was answering.
But the emotional reality is quite different.
In this episode I discuss:
• The reason designers are falling into the trap of a specific type of content
• Why that content isn't working for you
• The 3 types of content that turn your ideal client off
• How you can flip that content to work harder for you
Brand Designers Resources You Might LoveDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
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Not sure what to include in your brand strategy presentations?
This is the episode for you.
I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out:
• Part 1: Set the Scene
• Part 2: Present the Evidence
• Part 3: Create the Narrative
• Part 4: Intentional Wrap-Up
I hope it's helpful.
Bec
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Linked Episodes
Eps 83: My 5 Pillar Brand Strategy Research Framework
Eps 41: A Game-Changer for Every Design Business
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In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.
I believe this kind of messaging is click bait, created to tell you what you want to hear and tap into your insecurities and worries about your pricing.
I discuss:
• Why your worth has nothing to do with your pricing
• Why your value and perceived value are what actually matter
• Why money mindset and your pricing are not the same thing
• What you can do to increase your value
Bec x
Free ResourcesDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
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In this episode, I pick apart into what inspires and fuels my creativity day-to-day.
Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me a better designer and creator.
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website
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If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start.
In this episode I'll give you a step-by-step process to brainstorm, define and articulate your big fish offer so you can:
• Increase your profit
• Streamline your workflow
• Make marketing less painful
• Create a pipeline of pre-qualified clients
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloDownload the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website
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Brand strategy mistakes aren't a problem as long as you learn from them.
In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that are devaluing your offer and undermining your authority:
1. Mistaking a questionnaire for strategy
2. Failing to separate brand and design strategy
3. Not connecting the dots between theory and application
4. Keeping the process surface level
5. Allowing the client to dilute the intention
6. Looking inwards not outwards
7. Too complicated
Work With MeVisit my Mentoring With Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Free Workbook: Brand Designer to Strategist: The 90 Day Plan
My Website
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Your creative or strategic work is only as good as your research.
In this episode I share my 5 pillar brand strategy research framework:
1) Stakeholder Inputs
2) Brand Audit
3) Competitor Deconstruction
4) Industry Trends Analysis
5) Audience Understanding
I hope it helps!
Bec
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Download my Brand Design to Strategist 90 Day Plan Workbook
Connect on Instagram
My Website
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Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all.
In fact, you have no business designing brands if there isn’t a strategic element to what you do.
In this episode I share why I think designers should not only offer brand strategy but why it's an enormous opportunity.
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
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I’m craving simplicity in my design business, which made me think maybe you are too.
So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that has growth:
~ Big Fish Offer
~ Visible Value
~ Conscious Connection
~ Repeatable Experience
Find more resources and insights here...
My Website... https://bechughes.com/
Instagram... https://www.instagram.com/bechughesbranding/
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This episode of The C Word is a reflection on:
1) My word for the year in 2023 and 2022
2) My word for 2024
3) What my choice means for how I want 2024 to shape up
4) My mantra for 2024 and how it aligns with my word choice
Things are going to get spicy!
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
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On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers:
~ Where people might be squandering too much of their marketing energy
~ The most effective ways to invest your energy for marketing results
~ Switching your focus to the things that give rather than sap your energy resources.
For more information and links mentioned in the episode visit: https://bechughes.com/079-marketing-results-with-bec-chappell/
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One of the most common questions I get asked is where do I find clients.
In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients.
Hopefully it will give you some inspiration to help build your client list no matter what stage you're at as a designer.
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
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Passive income for designers is equal parts misconception and great opportunity.
First, let’s not call it passive income.
Passive implies no action and I haven’t come across any income that doesn’t require action.
In this episode I share 8 things to build or consider when creating a 'one-to-many' income stream.
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
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Have you been over-thinking and over-investing in your studio systems?In this podcast I talk about:~ Why apps and systemisation have become a status symbol~ When over-engineering your systems might be holding you back~ What to consider when choosing how you systemise in your business~ What you actually need at different stages in your design business
The biggest take-out I hope you get from this podcast is there is no perfect solution. You’re not missing out on something that only those in the know are aware of and it’s OK to keep it simple. Bells and whistles are not always best.
Work With MeIf you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
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Imagery is a crucial part of your brand, even more so as a creative.
In this episode of The C Word I have a super informative chat with Grace Costa, photographer, podcaster and mentor, about using a curated image library to amplify both your brand and personal brand story.
Grace shares some really actionable advice about:
~ How to choose the right photographer
~ What image categories you should consider as part of a comprehensive image library
~ How to get started with some good quality DIY images
Connect with GraceInstagram
Website
Other LinksMy guest episode on The Photo Diaries
Say HelloSubscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
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