Episodios
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Are you tracking the right metrics in your marketing? Do you know what’s working and what’s not? In today’s episode, we’re talking about the importance of reviewing results—why tracking your marketing metrics is essential, what common mistakes to avoid, and how to measure what truly matters to your business success.
By the end of this episode, you’ll have a clear understanding of which metrics you should be tracking, how to use those insights to make smarter marketing decisions, and how this approach can help you achieve more predictable, consistent revenue in your business.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like you’re spending too much time on repetitive tasks in your business, leaving little room for the creative and strategic work that really drives growth? What if I told you there’s a way to automate those time-consuming tasks so you can focus on what truly matters?
In today’s episode, we’re diving into the world of AI and automation—what it is, why it’s a game-changer for efficiency, and how you can start using it to streamline your marketing. Whether you want to free up time, reduce overwhelm, or deliver a better client experience, automation can help.
By the end of this episode, you’ll have a clear understanding of how to integrate AI and automation into your business and how to start with tools that are both accessible and effective. Plus, I’ll share a simple challenge to help you take action right away!
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you have a solid marketing plan but find yourself struggling to execute it?
Maybe you’re excited about the potential, but when it comes to actually putting that plan into action, you feel overwhelmed by the sheer volume of tasks.
Or maybe you’ve started implementing it, but life and business distractions keep getting in the way.
If that sounds familiar, today’s episode is for you. We’re talking about execution—why it’s the most critical part of your marketing strategy, what common barriers often get in the way, and how to break your plan down into actionable, manageable steps that fit into your busy life.
By the end of this episode, you’ll have a framework for turning your marketing plan into clear, doable tasks that you can integrate into your daily and weekly routines—without feeling overwhelmed.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like your marketing messages don’t quite connect with your ideal clients, or that your business isn’t as consistent as you’d like it to be across all your platforms?
Maybe you’ve tried different approaches but find it hard to get people truly engaged, let alone have a consistent flow of paying clients?
If that sounds familiar, today’s episode is for you.
We’re talking about key marketing messages—what they are, why they’re crucial for attracting, engaging, and converting interested people into paying clients, and how to craft and use them consistently across all your marketing platforms.
By the end of this episode, you’ll know how to develop clear and compelling messages that help you stand out, build trust with your audience, and guide potential clients smoothly from initial contact all the way to working with you.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you sometimes feel your business gets lost in a crowded market?
Are you struggling to show potential clients what makes you different?
Today, we’re uncovering the secrets to standing out with a Unique Value Statement—what it is, why it’s critical in a saturated market, and how to craft one that highlights what makes your business truly unique.
By the end of this episode, you’ll understand how to differentiate yourself in a way that resonates with your ideal clients, helps you market more confidently, and highlights the value you bring to the table.
Stay tuned for actionable steps you can start implementing today to have your very own unique value statement so that potential clients are clear on what it is you do and compelled to invest in your services.
Today's summarised notes from the show and The Unique Value Statement Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you ever feel like your marketing is missing a personal touch?
Could sharing your own story be the key to deeper connections with your clients?
In this episode, we’ll dive into the art of storytelling—what makes a great journey story, why it’s so powerful in marketing, and how you can craft your stories to connect with and inspire your clients.
By the end of today’s episode, you'll have a clear understanding of how to shape your personal story in a way that resonates with your clients and helps them see the real you.
Today's summarised notes from the show and The Journey Stories Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you struggle to sound like yourself when marketing your business?
Do you want your brand to feel more authentic and connected?
Today, we’re exploring the power of your Brand Tone of Voice—what it is, why it matters so much in building trust, and how to craft a tone that truly represents you and resonates with your clients.
By the end of this episode, you’ll have a clear understanding on what Brand Tone Of Voice is and how to create one for your business so that your clients (and potential clients) can get a good sense of the real you across the whole customer journey.
Today's summarised notes from the show and The Brand Tone Of Voice Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you know how new people find out about you and your services?
Have you ever wondered how potential clients move from hearing about you to becoming your next great-fit client? And then on to either a repeat client or a source of glowing referrals?
This whole process is sometimes known as the marketing funnel but I actually much prefer to teach and talk about The Client Journey Map.
We’re diving into it on today’s podcast—how The Client Journey Map differs from the traditional marketing funnel, and how you can map it out to better serve your audience and potential clients at every stage.
I’ll also share my approach to the client journey map, which I’ve broken down into three core stages to make the whole process easier to apply in your business.
By the end of this episode, you’ll have a clear roadmap for guiding your people from never having heard of you, to their first encounter and then on to become your next great-fit client and a source of glowing referrals.
Today's summarised notes from the show and The Client Journey Map Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you have those moments where you wonder if what you're offering potential clients is actually what they want or need?
Does your offer (or offers) fix a specific problem? And do you know what that problem is?
It’s so easy to look at our offer or offer(s) from our own perspective.
Today, we’re diving deep into the topic of offers—how to package, price, and position them so they’re a no-brainer for your ideal client, making it easier for them to say a big happy 'yes' to working with you.
I’ll walk you through how to package your services from the perspective of your ideal client, how to price them based on the transformation you provide, and how to position yourself as the go-to expert in your field.
By the end of this episode, you’ll know exactly how to craft an offer that not only attracts more great-fit clients but also allows you to confidently promise and deliver the outcomes they’re looking for.
Today's summarised notes from the show and The Clear & Compelling Offer Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
Email: [email protected]
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Do you really understand what your ideal clients are going through?
Do you know what comes into their mind if they wake up at 3am with a recurring thought?
What if you could step inside their minds and see the world from their perspective?
In today’s episode, we’re talking about the power of the client empathy map—what it is, why it’s a game-changer for your marketing, and how to create one that helps you connect on a deeper level with your clients so that they can say and think “wow, it’s like she’s speaking directly to me!” and then of course go on to pay to work with you.
Today's summarised shownotes and The Client Empathy Map Guide (free resource) can be downloaded here.
Thanks for listening,
Esther Gretton
Website: www.esthergretton.com
Instagram: @esther_gretton
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You know those days in business that you feel a bit blah?
Everything on those days feels hard and slow. Everyone feels them from time to time. Even if they don’t say it.
I wonder too, have you ever felt a bit lost in your business?
Do you sometimes wonder if you're on the right path?
Today on the podcast, we're diving into a topic that can make all the difference on not only those blah days in business, but also have you experiencing more of the great days in business.
Creating and living by a personal mission statement can make a huge positive impact on both your personal and business life. Because we know the 2 are inextricably linked.
We’re going to explore what a personal mission statement is, why it’s crucial for your success, and how to create one that keeps you focused and motivated every day.
By the end of this episode, you’ll not only understand what a personal mission statement is and why it’s vital for your success, but you’ll also learn how to create one that truly brings your goals to life.
Be sure to stay until the end, where I’ll walk you through the exact steps to craft your own powerful mission statement.
