Episodios
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Need a little helping hand when it comes to creating content for LinkedIn? Weâve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.
So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. Itâs always eye-opening to see what we can do to help our clientâs content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So weâve pulled out some of the key insights and have broken them down in this episode.
Curious to know how repurposing can help your LinkedIn content strategy? This episode is for youâŠ
Find out:
What we consider to be the biggest insights in the reportWhat they mean for repurposing your content on LinkedInSpecific changes you should know aboutImportant links & mentions:
Repurposing from Long to Short with Erica Schneider https://www.content10x.com/repurposing-long-to-short/Algorithm Insights Report 2024 https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024Why LinkedIn carousels are perfect for repurposing https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.
Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!
In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trendsâŠ
Find out:
How to identify the best points in your long-form content to repurposeThe top tips for writing excellent LinkedIn posts Why commenting is so important to building a personal brandImportant links & mentions:
Ericaâs Long to Short course https://long-to-short.com/Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments!
We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, sheâs very specific about what they repurpose and how that helps target that C-level audience they want to reach.
She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. Itâs a great conversation!
Find out:
The big benefits of content repurposing for a small team How to focus your team on whatâs important when it comes to repurposing Why you should choose one channel and dominate before expandingImportant links & mentions:
Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-fausOur book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.
In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashleyâs broad expertise on the topic.
She shares her âfavoriteâ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies.
She talks about common misconceptions when it comes to repurposing, what she means by âcontent velocityâ, and why itâs so important that marketing teams lean into AI.
Find out:
Why Ashley loves repurposing presentation slides What is content velocity How to repurpose LinkedIn commentsImportant links & mentions:
Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Welcome to a milestone episode of The Content 10x Podcast â episode 300! We are thrilled to have journeyed through 300 episodes with you. Together weâve explored content repurposing strategies every which way, heard from fascinating marketing leaders and weâre just getting started!
To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether youâre on episode 3 or 300!
Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey. This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators.
Find out:
3 benefits of the podcast that we have seen 3 mistakes to avoid 3 tips for embarking on a B2B podcastImportant links & mentions:
7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Knowing When Enough is Enough https://www.content10x.com/content-marketing-with-robert-rose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Have you ever experienced the frustration of seeing your brandâs most engaging social media content disappear far too quickly at the whim of the algorithms? Weâve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that!
Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a yearâs worth of LinkedIn posts into an eBook.
Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effectiveâŠ
Find out:
What made these LinkedIn posts unique and engagingHow she went about organizing them into an eBookThe ways that AI helped in the processImportant links & mentions:
Liz on LinkedIn https://www.linkedin.com/in/elizabethelfman/Data.world https://data.world/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Creating a piece of long-form B2B content and want to get the maximum ROI from it? Youâre in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.
Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know whatâs right for your audience, what will get you the most engagement and ultimately, what will provide the most value?
Hear host Amy Woods talk through tips for prep plus her top five ways to repurpose long-form B2B content.
Find out:
What to consider before you create your long-form content How to structure content so it repurposes well 5 ways you can plan to repurpose your long-form contentImportant links & mentions:
Daniel Plume on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ How to Avoid Link Dumping https://www.content10x.com/effectively-sharing-links/ 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/transform-your-b2b-report/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesnât have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?
Thatâs what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that.
Host Amy Woods asks Daniel to explain each step and why itâs so important not to get ahead of yourself too early, plus the most important step to take before doing that all important final edit.
Find out:
What you HAVE to do before you pick up the red pen How to extract the value How to repurpose a B2B marketing reportImportant links & mentions:
Daniel on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ The best way to repurpose content: Long-form to short-form and visa versa https://www.content10x.com/the-best-way-to-repurpose-content-long-form-to-short-form-or-vice-versa/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers.
We donât add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms.
In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why itâs a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.
Find out:
What link dumping is (and how to tell if youâre doing it!) The impacts of link dumping How to avoid it and what to do insteadImportant links & mentions:
Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection?
In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by.
Market research is the part of the marketing budget that gets cut first, and the impact of this isnât seen until the campaign doesnât connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach.
Find out:
What it means to create content with vs for your audience The benefits of creating content for your audience Examples of how B2B businesses can do thisImportant links & mentions:
8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ Amyâs book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Whether you call it core content, anchor content or pillar content, the concept is the same. Itâs the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste.
In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content!
Find out:
What is pillar content? Why itâs beneficial to focus on one medium How to choose the best type of anchor content for your teamImportant links & mentions:
How to Create a Content Brand with John Bonini https//www.content10x.com/293 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Is There a Best Type of Content to Repurpose? https://www.content10x.com/is-there-a-best-type-of-content-to-repurpose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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All brands publish content, but there are those brands that publish content thatâs so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they donât need to! Can you think of any brands that produce content like that?
John Bonini, founder of Some Good Content, calls these âcontent brandsâ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win.
John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and heâs now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand.
In this episode, they also talk about the importance of having an âanchor mediumâ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping!
Find out:
Good examples of content brands and how theyâre created Why choosing the right anchor medium is so important How to tell if youâre link dumpingImportant links & mentions:
Some Good Content https://www.somegoodcontent.com/ The Some Good Content Newsletter https://www.somegoodcontent.com/newsletter Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Itâs great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?
We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. Itâs human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy⊠with a repurposing spin!
Find out:
What employee advocacy is and how to get employeesâ buy in The types of B2B content that can be repurposed for employee advocacy What to consider when creating B2B content youâd like your employees to amplifyImportant links & mentions:
How You Employees Can Amplify Your Content with Bradley Keenan https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Why Do People Share Your Content? https://www.content10x.com/why-do-people-share-your-content/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!).
However, there are a few tricks that, when applied in the right context at the right time, work together to make your organizationâs content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience.
In this episode of the Content 10x Podcast, host Amy Woods relooks at some of the brilliant insights that came up in her conversation with Bradley Keenan, Founder of DSMN8, in episode 290 and dissects some of the ways we can make our content more appealing and relatable for our employees.
Find out:
Why people share content The golden rules when creating sharable content How to create B2B marketing content employees want to shareImportant links & mentions:
How Your Employees Can Amplify Your Content https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8.
The world have moved away from what Bradley describes as ââemployee advocacy 1.0â, where the company just use the employees to get their content out there. There is now a focus on social enablement â empowering individuals who have an interest in being active on social, to be good at it.
Bradley joins host Amy Woods on this episode of The Content 10x Podcast to chat about the rise of employee advocacy, mistakes that business owners often make when trying to get employees to share their content, how to go about it the right way and why it works so well when you do.
Find out:
Good employee advocacy vs bad Content that works well for this purpose How to use employee advocacy to improve recruitment activityImportant links & mentions:
Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Bradleyâs book https://dsmn8.com/employee-advocacy-book/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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In the super fast-paced world of content creation itâs easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance.
Not to suggest that you are chucking out content willy nilly without consideration of course! However, itâs easy to get stuck in a tried and tested formula and allow the years to slip by, without occasionally taking a step back and saying âhey, is this even working.â
In this episode of the Content 10x Podcast, we look at the key considerations when updating your content strategy and host Amy Woods reveals some of the main changes that weâre making to ours.
Find out:
How to go about reviewing your content outputs Some of the changes weâre making since reviewing ours Why weâve decided to make these changesImportant links & mentions:
The Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ 3 Ways to Review your Content Strategy (and Big Changes since Reviewing ours) https://www.content10x.com/review-your-content-strategy/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Could an episodic approach to content completely transform your business?
In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and itâs many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach.
Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level.
Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in!
Listen to find out:
What constitutes episodic content Why episodic content is better than ârandom acts of contentâ 7 benefits of episodic contentImportant links & mentions:
The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that itâs a community where real people enjoy real benefits.
Basically⊠itâs gold!
So how can you make the most of this marketing gold? Sure, you can reshare but there are so many other ways that you can maximize the impact of UGC through repurposing. In this episode host Amy Woods talks about different types of user-generated content and provides 3 epics ways to repurpose it for B2B.
Find out:
What is user-generated content Why itâs good for repurposing 3 ways you can repurpose it for B2BImportant links & mentions:
Repurposing Customer Stories to Unite and Empower your Team Our case studiesOur book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at.
In this episode, host Amy Woods share the 3-step repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for impactful content. She also looks at the marketing funnel as a whole, how you can use it to structure your content marketing approach, and tips for creating content for every stage.
Find out about:
Each stage of the marketing funnel Which content format works best for each stage How to create and repurpose content to populate your marketing funnel fasterImportant Links & Mentions
The blog post: https://www.content10x.com/286 6 Ways to Repurpose Client Case Studies https://www.content10x.com/repurpose-your-client-case-studies/ Our book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join thousands of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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What makes someone choose your competitorâs product or service instead of yours?
The truth is, more often than not we think itâs because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study â The Time To Win â shows that itâs not price as much as we think⊠Itâs speed and responsiveness.
In the latest episode of the Content 10x Podcast, host Amy Woods talks with our friend and returning guest, Jay Baer about his new study and how the findings could help change businesses for the better. They also dive into in Jayâs success as a tequila influencer and why his background as a marketer helped him to stand out, build an audience at rapid pace, and break into that highly competitive market.
Find out:
Why now is the time to win The most impatient (and patient) generation â and other fascinating findings from Jayâs research How Jay found massive success in a niche field and differences between B2B and B2CImportant links & mentions:
The Time to Win â The Consumer Patience Study The Time To Win book Jayâs Tequila website Jay on TikTok Our book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the worldâs first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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