Episodios
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Discover the secrets to mastering e-commerce accounting and building a successful business in our conversation with Nathan Hirsch, founder of e-com balance and outsource school. Learn how having a bookkeeper from day one can help you make strategic decisions, grow your business, and even exit with immaculate records.
We reveal the importance of selecting the right accounting tools for your e-commerce business and finding a bookkeeper who truly understands the complexities of e-commerce. Nathan shares valuable insights into the differences between e-commerce accounting and traditional business accounting, as well as red flags to keep an eye out for when evaluating bookkeeping services.
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Discover the secrets of transforming your D2C brand into an Amazon powerhouse as I chat with ecommerce superhero Ken Freeman in this riveting episode. Get ready to level up your Amazon game as we dive into Ken's own experience of building a multiple seven-figure brand from scratch to a successful exit, along with actionable strategies and tactics for D2C brands.
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In this engaging conversation, we discuss strategies for finding and connecting with potential affiliates to promote your eCommerce brand. We emphasize the importance of researching organic search results, identifying competitors' affiliates and advertisers, and crafting a compelling pitch that focuses on what you can offer the affiliate.
By leveraging these tactics, you can significantly amplify your brand's presence and boost the success of all aspects of your business. Keep learning, networking, and engaging with potential affiliates to maximize your eCommerce brand's growth with the power of Affiliate Marketing.
Don't miss this opportunity to transform your eCommerce business using Affiliate Marketing. Click play NOW and unlock the secrets to success!
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In this information-packed episode, we dive deep into the world of eCommerce and digital marketing with our guest, the CEO of Media Scale and Traffic Online. We discuss the impact of the pandemic on eCommerce, the challenges of Facebook advertising, and the increasing importance of AI in business success. We also explore the benefits of leveraging AI in every aspect of a business, and the need to stay competitive by adopting new technologies. Remember, simply listening isn't enough to make a difference in your business - you must take action! Apply at least one thing you learned and watch the results unfold.
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Ready to level up your Amazon Marketing game? In this eCommerce Expert Show Podcast episode 10, I sat down with Ken Johnson, the CEO of Ridgeline Insights, to unveil the secrets of successful Amazon Marketing strategies. Don't miss this chance to elevate your business and conquer the Amazon marketplace! In our conversation, we tackle various topics that are vital for anyone looking to thrive on Amazon. From brand ownership vs. partnerships to the evolution of advertising on the platform, this episode is packed with insights that will transform your Amazon Marketing approach.
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Welcome to another episode of the eCommerce expert podcast, where we dive into the ever-evolving world of Google Shopping with my special guest Ramon Boone, a game-changing Director of Customer Acquisition with nearly 20 years of experience in paid acquisition and growing brands. We discuss the power of Google's PerformanceMax as a marketing tool, harnessing the vast amount of data collected by Google across its various platforms, and the importance of providing more assets and freedom to the platform in order to fully harness its potential. We also delve into the strategy of segmenting campaigns, optimizing your Google Shopping feed, and the impact of AI on the eCommerce industry. Join us as we explore the benefits, challenges, and future of Google Shopping and AI-driven advertising in the ever-changing digital marketing landscape.
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In this episode, I had an insightful conversation with Eddie Maalouf, founder and CEO of 4Media Marketing, one of the fastest-growing full-service eCommerce and info product marketing agencies in the USA. We discussed Eddie's incredible growth journey, the importance of optimizing cash flow and profitability in eCommerce businesses, and strategies for increasing eCommerce conversion rates. We also explored the common mistakes made in eCommerce conversion and the importance of minimizing distractions, as well as the secrets of successful eCommerce marketing and creating enticing offers for customers. Additionally, we delved into the process of creating captivating hooks and concepts for social media advertising and the value of upsells and downsells to increase average order value. Join me in this episode to learn more about Eddie's experience in scaling his business, the challenges faced along the way, and the strategies to achieve success in the ever-evolving world of eCommerce. Don't miss out on these valuable insights that can help you level up your eCommerce game!
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In this episode, I had the pleasure of speaking with Matthew Stafford, owner of Build Grow Scale and a top Shopify Optimization Expert. We dove into his entrepreneurial journey, which began with running a successful concrete business and later transitioned into the world of eCommerce. We discussed the importance of focusing on more than just traffic and ads to achieve eCommerce success and the significance of starting with the checkout process to optimize your website. We also explored the world of KPIs and metrics, touching on the growing role of SMS in eCommerce and the need for businesses to think beyond their initial offer. Don't miss this episode packed with valuable insights and strategies to help you thrive in the competitive eCommerce landscape!
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In this episode, I dive deep into the world of Amazon private label businesses with my guest, Neil Twa, who has been launching, operating, and growing eCommerce businesses on Amazon for the past nine years. We discuss the evolution of Amazon as a traffic source, the concept of recession-proof business models, and the potential of eCommerce as a solution. We also explore strategies for building a profitable Amazon brand, the importance of competing on profit rather than volume, and the intricacies of wholesaling, retail, and online arbitrage on Amazon. Finally, we tackle the challenges of sourcing products and managing supply chains in the ever-changing landscape of eCommerce. Join us in this fascinating conversation as we uncover the secrets to success in the Amazon private label business world.
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In this episode, we dive deep into advanced email marketing & SMS strategies for eCommerce businesses. My guest Jimmy Kim, founder of Sendlane, explains how his company started as a platform to make money for himself and his co-founder and has now evolved into a Series B company with the vision to unify the stack and give merchants more data and tech power. We also dive into how email marketing has evolved over the past twenty years and discuss contextual targeting related to retention marketing. Additionally, we explore how SMS can be used for enhanced eCommerce experiences, as well as the concept of list hygiene. This episode provides a great overview of the importance of email and SMS in the eCommerce industry.
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In this episode of the e-commerce expert podcast, Justin Christianson, co-founder of the full-service conversion optimization company Convergent Fanatics, shares his origins story of how he got into conversion optimization and his experience of selling his company. We also touch on what preparation is needed when exiting a company, and advice on how to make the process easier. The episode dives into the specifics of conversion optimization and how it can help businesses reach their goals. We discuss the current state of e-commerce in 2021, particularly focusing on the changing landscape for online businesses and the one-trick pony approach of relying on media buying for driving traffic. We provide tips for improving eCommerce conversion, such as taking a page from Amazon's estimated shipping times, skipping the cart popup, heat maps and click maps, and using an open-ended text box with an exit poll for customers to provide feedback. We also discuss the common fear that people have of showcasing their settings online, and how this fear is misguided. Finally, we explore the importance of copywriting in eCommerce, the use of upsells and post-checkout sequences, message-market matching, native advertising, Google Shopping traffic, and the key to success: following the data and adjusting accordingly.
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In this episode, we go deep on email marketing for eCommerce with co-founder of “The Email Experience”, Dave Miz. We dig deep into the importance of leveraging email and e-commerce platforms, such as Shopify and Klaviyo to REALLY personalize the email experience and maximize response. Additionally, we discuss predictive analytics to trigger flows and increase ROI, as well as how to track and attribute customer behavior across different platforms and devices. Finally, we dig into the importance of A/B split testing in email accounts for e-commerce businesses, and the need to outsource and vet agencies in order to be successful.
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In this episode, Derek Gehl interviews Chris Haddad, one of the world's copywriting greats. He shares his journey to success, which began with a suggestion from his career counselor and eventually led him to a career as one of the highest-paid copywriters in the world and the founder of his own “Dating” product line. We also discussed the prevalence of social anxiety and ADD among entrepreneurs, the use of VSLs for ecommerce success, how to use storytelling and emotion to increase conversion rates, and how to effectively use copywriting to increase sales. It was a great conversation and I'm sure our listeners will get a lot out of it!
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This episode Derek Gehl interviews Los Silva, an ecommerce entrepreneur with over 20 years of experience building brands online. We discussed the importance of both direct response and brand building in order to maximize profits, and how to build relationships with influencers. Additionally, we explore the differences between the ecommerce and direct to consumer spaces, the importance of investing in the customer experience, and how to create a plan to exit your business. We also discussed the current multiples for ecommerce businesses, the importance of capitalizing the business for long-term success, and how to brand in the digital age. Tune in to gain valuable insight into the world of ecommerce!
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Welcome to the eCommerce Expert. In this brief introductory episode, Derek Gehl gives you the low down on who this podcast is for and how to get the most value out of it. So if you're an eCommerce entrepreneur looking to scale your venture or an aspiring entrepreneur looking to launch your own eCom empire, then you don't want to miss this!
