Episodios
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Are you sitting on a goldmine of half-finished business ideas, courses, and lead magnets collecting dust in your Google Drive?
Youâre not alone! In this episode, weâre diving deep into the challenge of moving past the initial excitement of a new idea and turning it into a fully realized, strategic, and high-quality offer.
Youâll learn:
Why visionary entrepreneurs struggle with follow-throughThe hidden workload behind every great ideaThree key strategies to move from brain dump to completionHow to create offers that stand out and wow your audienceWhether you're working on a new mini-course, lead magnet, or group program, this episode will give you actionable steps to get unstuck and bring your ideas to life.
â The psychology behind why we love brainstorming new ideas but struggle with execution
â The essential steps to turn a rough concept into a strategic, high-value offer
â Why getting clear on your vision first prevents overwhelm and boosts efficiency
â How to ensure your offer aligns with your audience's needs and stands out in the crowded online space
â The importance of creating not just any lead magnet or program, but one that wows potential clients and customers
The initial burst of excitement isnât enoughâyou need a process to maintain momentum. Having clarity on your vision helps prevent scope creep and overwhelm, while keeping your audienceâs needs at the center ensures your offer is structured for impact. A strategic and cohesive offer suite lays the foundation for long-term business success, but ultimately, execution is what transforms great ideas into income-generating assets.
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In this episode, Nicole reflects on the pivotal moment when her teaching career shifted overnight as schools closed due to the COVID-19 pandemic, and she was tasked with teaching 120 high school students remotely. The lessons she learned during that time continue to influence her approach to online business, course creation, and coaching. Throughout the episode, Nicole shares insights that are essential for anyone in the online business space:
Why clarity is the foundation of effective remote learning and course delivery.How engagement requires strategy (it doesnât just happen naturally!).Why flexibility and adaptability are non-negotiables for success.The importance of structured motivation to support learners with varying levels of self-discipline.How tech can either be a bridge or a barrier in your online business.The power of community and why itâs essential for online learning success.Why bite-sized learning improves knowledge retention and course completion rates.How humility and feedback should shape your content and business strategy.The role of emotional support in reducing overwhelm and increasing success.Why self-paced content is incredibly powerful and how to implement it effectively.Links & Resources:
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Welcome to the final episode of the Purposeful Programs: Crafting Your Coaching Frameworks mini-series! Over the past two episodes, weâve explored the essential elements of building a strong, strategic framework for your coaching program. Today, weâre shifting gears and focusing on how to actively use your framework as a powerful tool in your business.
Many course creators and coaches invest significant time and energy into creating a framework during the planning phase but fail to fully leverage it once the program is live. Your framework is far more than a behind-the-scenes guideâitâs a strategic asset that can drive better client results, elevate your programâs reputation, and support the growth of your business.
In this episode, weâll dive into three practical ways to integrate your framework into your coaching programs or offers. First, weâll discuss how your framework can serve as an advertisement for your services, showcasing your expertise and positioning you as a high-level provider. Sharing elements of your framework in your marketing can help you attract premium-level clients by demonstrating the structure and strategy behind the results you deliver.
Next, weâll explore using your framework as an assessment tool. With a clear framework, you can track your clientsâ progress through your program, identify areas where they may be stuck, and provide targeted support. This not only ensures your clients achieve their desired outcomes but also strengthens the overall experience within your program.
Finally, weâll uncover how your framework can act as a filter, keeping you focused and intentional. For all the entrepreneurs tempted by shiny object syndrome or the urge to add âjust one more thingâ to their programs, your framework serves as a decision-making guide. It helps you evaluate whether new ideas or adjustments align with your programâs goals and the transformation you promise your clients.
By using your framework as an advertisement, an assessment tool, and a filter, youâll transform it from a static document into a living, dynamic asset that evolves alongside your business. Whether youâre just starting out or refining an existing program, these strategies will ensure your framework works hard for you, delivering exceptional results for your clients and positioning your business for long-term success.
So, grab your favorite coffee, settle in, and letâs talk about how to make your framework a vital part of your business strategy.
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Self Paced Content Quiz
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Are you ready to elevate your coaching programs with strategies that deliver results, lock in premium clients, and simplify your process?
In todayâs episode of The Educational Design Lab Podcast, I'm diving deep into the power of frameworks and breaking down four types that can transform your group programs.
Whether you're new to the idea or skeptical about implementing a structured framework, this episode will change your perspective. Say goodbye to feeling boxed in or overwhelmed and hello to frameworks that highlight your expertise while boosting client results and revenue.
What Youâll Learn in This Episode:Why Frameworks Are Essential: Debunking myths about frameworks feeling rigid or restrictive.
4 Types of Coaching Frameworks:
Step-by-Step Framework: Perfect for skills-based programs, providing a linear path to success.Circular Framework: A flexible approach with multiple entry points for clients.Waterfall Framework: Starting with foundational pillars and cascading into specialized pathways.Web/Ecosystem Framework: Strategically connected paths leading to an end result.The Benefits of Defining Your Framework: How intentional structure can improve client outcomes, attract premium clients, and make your programs scalable.
Why Frameworks Work for 2025 Buyers:Discover how frameworks help address skepticism from modern buyers by showcasing premium, results-driven structures.
Additional Highlights:Addressing common fears about frameworks, including concerns about feeling restricted or losing individuality in coaching.How frameworks allow you to cater to client needs while maintaining flexibility and creativity.The connection between a defined framework and higher profitability in your coaching business.Links & Resources:
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Are you leaving money on the table? If your coaching programs or offers lack a clear, strategic framework, you could be missing out on higher revenue and better client outcomes.
In this first episode of Purposeful Programs: Crafting Your Coaching Framework, a three part series, Nicole Lehman breaks down how having a defined structure can transform your group programs from scattered and stressful to strategic and successful.
Join Nicole as she explores the importance of frameworks in delivering consistent, measurable client results, boosting your confidence as a coach, and enabling you to scale your business with ease.
You'll learn why a framework is the secret sauce behind exceptional client transformations and how it differentiates your offers in a competitive market.
Key Takeaways:
What Is a Framework?
A framework is the strategic structure that guides clients to achieve the promised transformation in your program.Itâs not rigidâitâs adaptable, evolving as your business and audience grow.Why Frameworks Matter:
Boosts client success rates, creating powerful testimonials and social proof.Builds trust with potential clients by clearly articulating how your program delivers results.Enhances your professionalism and credibility, allowing you to charge premium prices.Hidden Costs of Not Having a Framework:
Lost revenue from clients who donât convert due to unclear program structures.Missed opportunities to scale and optimize your programs effectively.Action Steps:
Step 1: List the names of your group programs. Under each name, identify the transformation or outcome you promise clients.Step 2: Set a 5-minute timer and brain dump everything you currently do in each program that contributes to achieving the outcome.Links & Resources:
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Are you creating self-paced content that truly serves your business and your audience?
Not all self-paced content is created equal, and choosing the wrong type can lead to wasted effort and frustrated clients. In todayâs episode, weâre diving deep into how to craft self-paced content that aligns perfectly with your business, offers, and audience.
Self-paced content isnât just about recording a course with modules and workbooks. Itâs a scalable tool that can take many forms, from quick audio guides to in-depth curriculums. The key to its effectiveness lies in tailoring it to the unique aspects of your business.
Weâll start by examining your offers: Are they high-ticket, low-ticket, or somewhere in between? The price point impacts the complexity and delivery format of your content. For example, high-ticket offers often demand a more interactive, robust experience, while low-ticket products can thrive with focused, actionable content.
Next, weâll consider your audience. Are they beginners craving foundational guidance, or experienced professionals looking for high-level strategies? Their preferences, learning styles, and progress in their journey should guide the format and depth of your materials.
Finally, weâll explore catering your self paced content to your own strengths. Whether itâs bite-sized audio clips, downloadable templates, or a structured curriculum, aligning the format with the ways you work best is vital.
Ready to scale your business and serve your clients better? Tune in to learn how to create impactful self-paced content that works for youâand donât forget to take the quiz linked in the show notes to discover your perfect content format!
TAKE THE SELF PACED CONTENT QUIZ!
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Feeling Overwhelmed by Changing Trends in the Online Course World?
Navigating the evolving world of online courses can feel overwhelming, especially as we step into 2025. Skepticism toward digital products is rising, generic self-paced content no longer stands out, and buyers are more discerning than ever. If you're an online business owner offering courses, memberships, or digital products, itâs crucial to adapt and meet these new expectations head-on.
In this episode, Nicole Lehman breaks down four major trends shaping the online course industry in 2025. From overcoming skepticism to redefining the value of your course offerings, youâll gain practical insights to future-proof your business. Plus, she explores the importance of efficiency in content consumption and how quick, audio-based formats are becoming a game-changer for busy learners.
Whether you're updating your current course or creating one for the first time, this episode will help you craft experiences that resonate with modern buyers while setting you apart in a crowded market. Donât miss this conversation packed with actionable advice to ensure your self-paced content thrives in the year ahead!
Not sure what kind of self-paced content fits your business and unique strengths? Take my coffee-inspired quiz and find out! Whether youâre an Espresso Shot, Breve Latte, London Fog, or Iced Coffee To Go, this quiz will give you clarity and direction for creating content that works for YOU.
Take the Self Paced Content Quiz!
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Are you struggling to figure out if your self-paced content is actually working for your business and clients?
As we move into the new year, itâs time to reflect on the role self-paced content plays in your online business. Whether itâs lead magnets, online courses, or trainings, your self-paced content should be more than a bonusâit should be a powerful tool driving results for you and your clients. But when was the last time you even considered any of this?
In this episode, Iâll walk you through a three-step process to:
Take inventory of your self-paced content.Assess its purpose and alignment with client needs.Evaluate its effectiveness so you can identify whatâs working and what needs improvement.Weâll also dive into the critical difference between a fixed and growth mindset and how embracing a growth mindset can transform the way you approach your content and business strategy.
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FREE: 3 Educational Design Strategies You Can Implement NOW
Keywords: online course updates, self-paced content, course audit, feedback for online courses, course systems review, course purpose reflection, online course strategy, course creation tips, learning design, course content updates, course systems and funnels, self-paced learning
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Is Your Online Course Ready for 2025? When was the last time you looked at it?
Are you an online business owner with a course collecting virtual dust or a coach with outdated curriculum? With 2025 just around the corner, itâs time to revitalize your self-paced content and position your course as a game-changer for the new year!
In this episode, Nicole Leman shares three essential steps to refresh your course and curriculum so you can continue making a lasting impact. Plus, get a bonus tip to help you reflect on the long-term purpose of your content.
In This Episode, Youâll Learn:
1. Perform an Audit: Review, Remove, and Update
Why it's critical to perform an audit of your course content before the new year.How to identify outdated material and what needs to be removed.The importance of adding new insights, resources, and tools to keep your course fresh and relevant.Practical tips for updating documents, templates, and digital resources.2. Gather and Analyze Feedback: Understand Your Learners' Needs
How to gather valuable feedback from your students and course participants.What to do if you havenât received feedback yet (and why you should prioritize it).Addressing feedback and common obstacles that learners face in your course.How to apply new industry trends and pain points to improve your content.3. Review the Systems Surrounding Your Course: Email Sequences, Funnels, and Onboarding
Why updating your course systems is just as important as updating your content.Tips for reviewing email sequences, upsells, order bumps, and course completion messages.How to enhance your student onboarding process to improve the learner experience and reduce drop-offs.Bonus Tip: Reflect on the Purpose of Your Course
Why itâs essential to revisit the purpose of your course in 2025.How to align your content with your goals and ensure it continues to serve your audience effectively.Links & Resources:
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers Connect with me on instagram: https://www.instagram.com/hello_nicolelehman/ Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2syKeywords: online course updates, self-paced content, course audit, feedback for online courses, course systems review, course purpose reflection, online course strategy, course creation tips, learning design, course content updates, course systems and funnels, self-paced learning
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Do you ever feel like every client you work with is starting from scratch?
Youâre constantly repeating the same foundational lessons, but when it comes to creating a consistent process, it feels impossible because your coaching is so personalized. If this sounds familiar, youâre not alone. Many online coaches struggle to balance the individualized attention their clients love with the need to save time and scale their impact.
Hereâs the truth: your results arenât random. They come from an underlying processâa coaching frameworkâthat you use again and again, even if you donât realize it yet. In this episode, weâll uncover how to identify and leverage your unique framework to amplify your business, save time, and deliver better results.
Key Topics Covered:
Why every successful coaching relationship relies on a frameworkThree steps to define your unique coaching frameworkHow to repurpose your framework into self-paced contentUsing your framework to assess client starting points and fill gapsStaying focused with a framework to avoid diluting resultsLinks & Resources:
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers Connect with me on instagram: https://www.instagram.com/hello_nicolelehman/ Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2syKeywords: coaching framework, online coaching, self-paced content, educational design, time management for coaches, client results, online business strategy
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Memberships are having their moment in online business. They have become a really powerful way to build community, deliver results, and create a sustainable and scalable business model.
In this episode, Iâm diving into why memberships are so effective for online business owners, what makes them successful, and how entrepreneurs can create one that fosters loyalty and drives action for their members.
Hereâs what youâll learn in todayâs episode:
3 Key Strategies for Membership Success: What top entrepreneurs are doing to create raving, loyal communities.
How to Build Your Membership for Maximum Impact: Clarity on your membershipâs purpose, creating effective training, and the importance of personalized engagement.If you are an online business owner dreaming of launching your own membershipâor refining the one you haveâthis episode is packed with actionable insights to help you get started.
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers
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Pour yourself a bold roast and lean in because weâre tackling a tough but critical conversation: the skepticism swirling around online courses. Nicole Lehman, your go-to online course strategist and host of The Educational Design Lab, is spilling the tea (or should we say coffee?) on whatâs driving this hesitationâand how you can rise above the noise.
What youâll learn in this episode:
The origins of skepticism toward online courses and the impact of recent trends like master resale rights.Why building courses with high-quality, transformational outcomes is key to earning trust.The dual importance of client-focused design and creator leadership strategies.How to lead with service-first thinking to build credibility and lasting client relationships.This isnât just another lecture about âselling more courses.â This is a rallying cry for creators who want to stand out, build trust, and brew a rich, results-driven learning experience that their audience will savor.
Your next steps:
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers
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Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2sy
Tune in, grab your coffee, and learn how to create courses that inspire trust, deliver results, and stand the test of time!
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Picture this: youâre buzzing with excitement over a fresh course idea. Youâre pulling together Canva designs, crafting a sleek sales page, and signing up for that shiny new course platform. The big day arrives, you hit publish, and then... crickets. No sales, no buzz, just silence.
Sound familiar? Youâre not alone. In todayâs episode, weâre diving deep into one of the biggest mistakes course creators make: building something they think their audience needs without truly understanding what theyâre craving.
The magic of a successful course starts with knowing your audienceâgetting on their level, listening to their challenges, and creating a solution that speaks directly to them. But it doesnât stop there. Once youâve identified their needs, the real work begins: crafting a course that promises real, tangible results, sets clear expectations, and boldly delivers.
In this episode, youâll learn:
How to tune into your audience and discover what they really want.The importance of interacting with your community to uncover actionable insights.Why your course should focus on transformation and how to communicate its value effectively.Practical strategies for setting yourself up for a successful launch long before your cart opens.Whether youâre just starting to dream up your next course or youâve been in the game for a while, this episode is packed with actionable tips to help you build courses that sellâand serve.
Get your 3 day Perks Pass and Join us for a sneak peek event in The Expert Educator December 2-4. http://subscribepage.io/3daysneakpeekchallenge
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Have you ever clicked on a âbuild your online course in five daysâ ad, only to find yourself overwhelmed, frustrated, and no closer to launching your course?
Youâre not alone. Host Nicole Lehman, a former teacher turned online business owner and course strategist, dives into the common pitfalls of rapid course creation and why quick-fix strategies rarely deliver on their promises.
In this episode, Nicole reveals the truth about the course-building process: the hard work, the strategy, and the intentionality required to create something truly impactful.
Learn why haphazardly throwing together ideas can hurt your business long-term and how applying learning theory and design strategy can transform your course into a powerful, results-driven product. Whether youâre struggling to organize your ideas, overwhelmed by conflicting advice, or looking for a clear path forward, this episode is packed with actionable insights to guide you.
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers
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Zoom call burnout in group coaching programs is all too common, leaving coaches feeling drained and unmotivated to continue delivering their signature offers. If youâve ever dreaded a day packed with back-to-back Zoom calls, wished your clients would take more initiative, or struggled with the same repetitive questions call after call, this episode is for you.
Nicole Lehman, an ex-teacher turned online course strategist, dives deep into the heart of Zoom fatigue and offers three practical, educational design strategies to transform your coaching calls. Discover how to pinpoint the foundational concepts your clients need to master independently, shift from handholding to empowering, and create a structured flow that maximizes your time and impact.
If youâre ready to reclaim your enthusiasm for coaching, ditch the overwhelm, and elevate your program to new heights, tune in. Whether you run a membership site, group program, or mastermind, these strategies will give you the clarity and confidence to deliver transformative resultsâwithout sacrificing your own well-being.
Say goodbye to Zoom fatigue and hello to a thriving, sustainable coaching business.
Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers
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In this inaugural episode of the Educational Design Lab Podcast, host Nicole Lehman dives into one of the secrets to scaling your online business and achieving greater client results.
As an entrepreneur and former teacher, Nicole shares how educational design can help online coaches and service providers break free from the time-for-money trap and expand their impact.
If youâre an online coach or course creator feeling maxed out, this episode will show you how to leverage learning theory and instructional principles to serve more clients without sacrificing your time.
Nicole walks through the challenges entrepreneurs face when scaling their businesses, including managing a full client roster or balancing limited time. She explains how building high-quality courses, group programs, and memberships can allow you to reach more people with less effort, all while delivering transformational results.
Learn how educational design not only enhances your course content but also creates a sustainable model for long-term success.
Whether you're an established coach looking to streamline your offerings or a new entrepreneur trying to navigate the world of online courses, this episode will give you the tools you need to scale your online business effectively. Tune in for expert tips and actionable insights that will help you grow your impact, income, and business capacity.
Freebie: 3 Strategies You Can Implement TODAY
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Ready to ditch the uncertainty you feel when it comers to organizing your course? Sick of wondering what's going to click with your audience? Tired of endless live support answering the same questions over and over? Eager to boost your brand presence with high quality course content? All in for finding ways to improve your current training materials to give your clients even more value?
I am on a mission to equip you with the most relevant and effective tools to make sure your clients are getting insane results, that your content is pulling its weight in your business, and that you are reveling in the mental freedom that comes from knowing you have created something with excellence. This is a space where we pursue excellence and back our marketing claims with integrity.
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