Episodios
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In this first episode of our three-part series, Greg Moran from Evergreen Mountain Equity Partners delves into a personal and impactful journey through "The Founders Fallacy." Greg explores the hidden struggles many founders face—specifically the lingering need for control, anxiety, and constant pressure, even after reaching what many would call "success."
As a founder, if you’ve felt like everything relies on you, or you've struggled to let go, this video is for you. Greg shares his own story of selling his company right before the COVID-19 pandemic, the unexpected pressures he encountered, and how he wrestled with the need for control that permeated his life. This candid insight into the founder experience will resonate with entrepreneurs at every stage of their journey.
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Timestamps:
0:00 – Introduction to "The Founders Fallacy"
0:51 – Challenges After Success
2:05 – Personal Story: Selling the Company in 2020
5:01 – The Impact of Control on Health and Relationships
7:36 – Advice for Founders: Recognizing and Letting Go
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Free Resource: Download our white paper on scaling sustainable businesses: Understanding the Behavioral DNA of Successful FoundersConnect with Enduring Ventures for more insights on scaling and long-term business success: https://emep.io/
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Key Takeaways:
The cycle of control and anxiety many founders experience
The mental health toll of constant action and responsibility
Practical tips on letting go, delegation, and building founder communities
If you're a founder, an entrepreneur, or just starting your journey, watch this to understand the psychological and emotional challenges that come with building a business—and how to find freedom from constant control.#Entrepreneurship #FoundersFallacy #MentalHealthForFounders #StartupChallenges #FounderLife
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Welcome to the Founders Journey Podcast! In this episode, Greg Moran, co-founder of Evergreen Mountain Equity Partners, dives into "Strategic Accountability"—a fundamental trait that sets successful founders apart. Through powerful examples, Greg shows how accountability drives trust, builds transparency, and strengthens team cohesion.
Join us as we explore how leaders like Elon Musk and Tony Hsieh embodied accountability
Elon Musk took responsibility during Tesla's challenging "production hell," working alongside his team to resolve issues and reassuring investors and employees through his actions.
Tony Hsieh fostered a culture of openness at Zappos, demonstrating accountability and adaptability during his bold experiment with Holacracy.
Key Takeaways:Own Both Successes and Failures: Great founders celebrate wins with their team and step up when things go wrong.
Be Transparent: Open communication with stakeholders builds trust and resilience.
Lead by Example: Real accountability is about working alongside your team to solve challenges.Free Resource: Download our white paper on scaling sustainable businesses: Understanding the Behavioral DNA of Successful Founders
Connect with Enduring Ventures for more insights on scaling and long-term business success: https://emep.io/
📌 Timestamps:
0:00 - Welcome to the Founders Journey Podcast
0:38 - Strategic Accountability Explained
2:18 - Elon Musk’s Accountability at Tesla
3:59 - Tony Hsieh’s Leadership at Zappos
5:11 - Steps to Apply Accountability as a Founder
6:58 - Strategic Accountability: The Key to Long-Term Success
Discover the power of strategic accountability and learn how to apply it in your journey as a founder.#FoundersJourney #StrategicAccountability #ElonMusk #TonyHsieh #Entrepreneurship
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Want to master risk-taking like Jeff Bezos? In this quick tip, Greg Moran explains how successful leaders like Bezos and Reid Hoffman balance bold moves with smart choices. Learn how to make calculated decisions that drive growth without risking everything.
What You’ll Learn:
- The concept of balanced risk-taking
- How Reid Hoffman strategically launched LinkedIn in a specific niche
- Jeff Bezos' One-Way vs. Two-Way Door framework at Amazon
- Practical tips to manage and categorize business risks
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00:00 – Welcome to Founders Journey
00:10 – Introduction to Balanced Risk-Taking
00:33 – Defining Balanced Risk-Taking for Founders
01:19 – Example: Reid Hoffman and LinkedIn’s Strategic Niche
03:22 – Jeff Bezos' Risk Framework: One-Way vs. Two-Way Doors
05:18 – Applying Bezos’ Framework in Your Business
05:54 – Strategies for Managing Reversible vs. Irreversible Risks
06:51 – Importance of Balanced Risk-Taking for Long-Term Success
07:11 – Call to Action: Download Whitepaper and Engage
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Download our white paper on scaling sustainable businesses: Understanding the Behavioral DNA of Successful FoundersConnect with Enduring Ventures for more insights on scaling and long-term business success: https://emep.io/
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Subscribe for more insights on entrepreneurship, leadership, and building long-lasting businesses! Hit the notification bell to stay updated on future episodes#risktaking #LeadershipTips #Entrepreneurship #QuickTips #BusinessGrowth #FoundersJourney
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Why is buying businesses with bad culture a costly mistake? In this episode of the Founders Journey Podcast, Greg Moran sits down with CV Kosinski of Enduring Ventures to explore one of the biggest lessons learned in acquiring and scaling businesses: the importance of company culture. Discover why having a healthy culture is crucial for long-term success and how to identify the right businesses to buy.
CV shares valuable insights on transitioning from running a business to owning one, building systems and teams, and avoiding common pitfalls in acquisitions. Learn how to position yourself for long-term growth by focusing on culture and sustainability.
Key Takeaways:
- Why bad culture can undermine even the most profitable businesses
- How to transition from day-to-day operations to true ownership
- The role of systems and strong teams in sustainable growth
----------------------------------------------------------------------------------------------------------------------------------------------00:00 – Introduction: The Dangers of Bad Culture in Businesses
00:26 – The Biggest Mistake in Buying Businesses
01:21 – Transitioning from Running a Business to Owning One
02:08 – Building Systems and Teams for Long-Term Success
03:50 – Case Study: The Story of Upcounsel’s Acquisition
05:30 – Lessons from Acquiring 20 Businesses
07:10 – How to Identify Healthy Cultures Before Buying a Business
08:45 – Conclusion: Practical Advice for Entrepreneurs
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Free Resource: Download our white paper on scaling sustainable businesses: Understanding the Behavioral DNA of Successful FoundersConnect with Enduring Ventures for more insights on scaling and long-term business success: https://emep.io/
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Subscribe for more insights on entrepreneurship, leadership, and building long-lasting businesses! Hit the notification bell to stay updated on future episodes.#BusinessCulture #Entrepreneurship #LeadershipTips #BusinessGrowth #ScalingBusiness #FoundersJourney #VCAdvice #BusinessStrategy
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How can humble assertiveness transform your leadership style and drive your startup's success? In this episode of the Founders Journey Podcast, Greg Moran, co-founder of Evergreen Mountain Equity Partners, breaks down how this unique leadership trait combining confidence with humility empowers founders to make decisive, impactful choices while fostering collaboration within their teams.
Explore real-life examples of leaders like Evan Williams, co-founder of Twitter, and Jeff Evans, renowned mountain climber, who thrived by balancing assertiveness with humility in high-pressure environments. Learn how you can apply these lessons to lead your startup with greater empathy, decisiveness, and long-term vision.
Key Takeaways:
- What is humble assertiveness, and why is it crucial for startup leaders?
- How Evan Williams used this trait to drive Twitter’s growth
- Jeff Evans’ inspiring leadership on the slopes of Mount Everest
- Practical steps to develop humble assertiveness in your leadership journey
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00:00 – Introduction: Humble Assertiveness in Leadership
00:31 – Defining Humble Assertiveness
01:10 – Why Founders Struggle with Balancing Leadership and Collaboration
02:00 – Example: Evan Williams’ Leadership at Twitter
03:00 – Example: Jeff Evans and His Everest Expedition
05:00 – How to Develop Humble Assertiveness in Yourself
06:00 – Download the Free White Paper
06:20 – Conclusion: Subscribe and Share
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Download our white paper on the behavioral DNA of successful founders to discover the traits that separate good leaders from great ones: Understanding the Behavioral DNA of Successful FoundersConnect with Evergreen Mountain Equity Partners for more insights on leadership, venture capital, and scaling your business: https://emep.io/
Subscribe for more expert advice on leadership, entrepreneurship, and startup growth! Don’t forget to hit the notification bell so you never miss an episode.
#HumbleAssertiveness #LeadershipTips #Entrepreneurship #StartupSuccess #BusinessGrowth #VCAdvice #FoundersJourney #EmpathyInLeadership #StartupLeadership #DecisionMaking
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How do successful founders thrive under intense pressure? In this episode of the Founders Journey Podcast, Greg Moran, co-founder of Evergreen Mountain Equity Partners, reveals the concept of creative resilience—an essential trait for entrepreneurs who want to turn challenges into opportunities.
Greg shares powerful stories from founders like Brian Chesky of Airbnb and Walter Randall of Lounge Studios, illustrating how they innovated under pressure to build successful businesses. Discover practical steps to develop creative resilience in your own business and transform setbacks into growth opportunities.
What you’ll learn:
- The meaning and importance of creative resilience for founders
- Real-life examples of founders turning obstacles into opportunities
- Practical strategies to develop creative resilience and innovate under pressure
- How to view setbacks as learning opportunities, not failuresDownload the White Paper:
Explore more about the behavioral DNA of successful founders with our free white paper: Understanding the Behavioral DNA of Successful FoundersConnect with Evergreen Mountain Equity Partners:
Find more resources and insights on our website: https://emep.io/- 00:00 – Introduction: Creative Resilience for Founders
- 00:35 – What Is Creative Resilience?
- 01:21 – How Successful Founders Innovate Under Pressure
- 02:30 – Example: Brian Chesky and the Birth of Airbnb
- 03:18 – Example: Walter Randall and Lounge Studios
- 04:15 – Developing Creative Resilience in Your Business
- 05:46 – Download the White Paper
- 06:00 – Conclusion: Subscribe and Share Your StoriesSubscribe for more insights on entrepreneurship, leadership, and startup growth, and hit the notification bell to stay updated!
#CreativeResilience #StartupSuccess #Entrepreneurship #LeadershipTips #BusinessGrowth #VCAdvice #FoundersJourney #Innovation #Resilience #FounderMindset #BusinessStrategy #Adaptability #StartupLife #GrowthMindset #StartupStories #OvercomingChallenges #LeadershipSkills #FounderTips #BusinessAdvice #ProblemSolving #InnovationInBusiness #Startups #EntrepreneurAdvice #SmallBusinessSuccess
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Looking to raise seed funding for your startup? In this episode of the Founders Journey Podcast, Greg Moran, a multi-exit founder and venture capitalist at Evergreen Mountain Equity Partners, breaks down the essential steps for securing your first round of institutional capital. Learn how to build a strong founding team, create an MVP, and craft a compelling pitch deck that will attract the right investors for your startup.
What you'll learn:
- The difference between pre-seed and seed funding, and why it matters
- How to prepare your business for a successful seed round
- The importance of finding investors who align with your vision
- Key strategies to build traction and validate your product.---------------------------------------------------------------------------------------------------------------------------
00:00 – Introduction: Why Seed Funding Matters
00:26 – What Is Seed Funding?
01:10 – Preparing for a Seed Round
02:25 – Building a Strong Founding Team
04:00 – Creating an MVP (Minimum Viable Product)
05:00 – Demonstrating Initial Traction
07:30 – Financial Projections and Burn Rate
09:00 – Crafting a Compelling Pitch Deck
10:35 – Finding the Right Investors
12:00 – Negotiating and Closing the Deal
14:00 – Conclusion and Call to Action---------------------------------------------------------------------------------------------------------------------------
#SeedFunding #StartupSuccess #Entrepreneurship #VentureCapital #FoundersJourney #BusinessGrowth #StartupTips -
What really sets successful founders apart? In this episode of the Founders Journey Podcast, Greg Moran, co-founder of Evergreen Mountain Equity Partners, shares groundbreaking research revealing the 4 key traits that every successful founder has in common.
These traits are part of the "Adaptive Innovator Model" and include creative resilience, humble assertiveness, balanced risk-taking, and strategic accountability. Whether you’re a founder looking to scale your business or an investor seeking to understand your next bet, these traits are essential for long-term success.
What you'll learn:
- The role of creative resilience in overcoming obstacles
- How humble assertiveness can help you lead and collaborate more effectively
- The importance of balanced risk-taking in making smart, calculated decisions
- Why strategic accountability is crucial for building trust with teams and investorsDownload our white paper for deeper insights into the "Adaptive Innovator Model" and learn how to apply these traits to your own entrepreneurial journey: https://emep.io/ebook-future-of-work-and-entrepreneurship-download-1
Read more about how to stay focused under pressure in our blog post:
https://emep.io/blog/from-vision-to-execution-how-founders-stay-focused-under-pressureConnect with Evergreen Mountain Partners:
Visit our website for more insights and resources: https://emep.io/
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00:00 – Introduction: What Sets Successful Founders Apart?00:30 – Trait 1: Creative Resilience
02:05 – Trait 2: Humble Assertiveness
03:55 – Trait 3: Balanced Risk-Taking
05:10 – Trait 4: Strategic Accountability
07:30 – Download the White Paper & Closing
--------------------------------------------------------------------------------------------------------------------------------------------------Subscribe for more insights on entrepreneurship, leadership, and startup success! Hit the notification bell to stay updated with our latest content.
#Entrepreneurship #StartupSuccess #LeadershipTips #VCAdvice #BusinessGrowth #Innovation #FoundersJourney
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As a founder, staying focused under pressure is one of the most critical skills you can master. In this episode of the Founders Journey Podcast, Greg Moran shares proven strategies that top founders use to stay sharp and execute under stress.
From time-blocking techniques to building mental resilience with visualization, this episode is packed with practical tips to help you lead more effectively and keep your startup on track, even in the toughest times.What you’ll learn:
Why founders feel pressure from all directions and how to manage it
The importance of time-blocking and prioritization to maintain focus
How visualization and mindfulness can build mental resilience
Why having a support system is key to thriving under pressureDownload our white paper for deeper insights into the "Adaptive Innovator Model" and learn how to apply these traits to your own entrepreneurial journey: https://emep.io/ebook-future-of-work-and-entrepreneurship-download-1
Read more about how to stay focused under pressure in our blog post:
https://emep.io/blog/from-vision-to-execution-how-founders-stay-focused-under-pressureConnect with Evergreen Mountain Partners:
Visit our website for more insights and resources: https://emep.io/
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00:00 – Introduction: Staying Focused Under Pressure
00:31 – Why Founders Face Constant Pressure
01:33 – Time Blocking: The Secret to Focus
03:15 – The Two-List Strategy for Prioritization
04:03 – Building Mental Resilience with Visualization
05:21 – Mindfulness Techniques to Manage Stress
06:10 – Why Founders Need a Support System
07:33 – Summary: Systems for Success Under Pressure
07:54 – Conclusion: Subscribe and Share-------------------------------------------------------------------------------------------------------------------------------------------
#StartupSuccess #FocusUnderPressure #BusinessGrowth #Entrepreneurship #LeadershipTips #FoundersJourney -
Why do so many startups fail in the early stages? In this episode of the Founders Journey Podcast, Greg Moran breaks down 4 critical mistakes that early-stage founders often make and more importantly, how to avoid them.
Drawing from his experience as a multi-exit founder and venture capitalist, Greg highlights the importance of focus, listening to customer feedback, scaling at the right time, and managing cash flow effectively. Whether you're launching your first startup or looking to scale, these tips will help you build a solid foundation for success.
What you'll learn:
Why focusing on one product or market can make or break your startup
How ignoring customer feedback can lead to failure
The risks of scaling too early without product-market fit
The dangers of poor cash management and how to avoid them---------------------------------------------------------------------------------------------------------------------------------------------------------------
00:00 – Intro: Why Startups Fail
00:36 – Mistake #1: Lack of Focus
01:28 – Mistake #2: Ignoring Customer Feedback
02:35 – Mistake #3: Scaling Too Soon
03:30 – Mistake #4: Poor Cash Management
04:57 – Conclusion: How to Avoid Failure and Build Success
#StartupMistakes #Entrepreneurship #BusinessGrowth #StartupSuccess #VCAdvice #LeadershipTips -
As a startup founder, making quick and strategic decisions is key to success. In this episode of the Founders Journey Podcast, Greg Moran shares 3 powerful mental models to help you cut through the noise and lead your business with confidence.Learn how to apply these mental frameworks—opportunity cost, inversion, and the 80/20 rule—to make better, faster decisions and drive growth in your startup.
Key Takeaways:
Opportunity Cost: How to prioritize and understand what you’re sacrificing with every decision.
Inversion: A backward-thinking approach to avoid failure and mitigate risks.
80/20 Rule: How to focus on the 20% of actions that lead to 80% of results.Want more insights on leadership, decision-making, and scaling your startup? Subscribe to the Founders Journey Podcast for more episodes on startup growth and business strategy.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------00:00 – Intro: Why Mental Models Are Crucial for Founders
00:32 – Mental Model #1: Opportunity Cost
01:23 – Mental Model #2: Inversion
03:00 – Mental Model #3: 80/20 Rule
05:30 – Wrap-up: How These Models Help You Make Better Decisions#MentalModels #StartupSuccess #BusinessGrowth #DecisionMaking #LeadershipTips #VCAdvice #EntrepreneurMindset #StartupLeadership
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In this episode of the Founders Journey Podcast, Greg Moran shares a surprising take on procrastination—what if it's not your enemy, but a hidden superpower for startup founders and leaders?Most of us have been taught to see procrastination as a bad habit, but Greg flips the script and explains how delaying tasks can actually help you reflect, gain clarity, and unleash creativity. Learn how to harness procrastination as a tool to make better decisions, avoid burnout, and even enhance your leadership abilities. Plus, find out when procrastination becomes harmful and how to manage it effectively.
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00:00 – Introduction: Procrastination as a Founder’s Superpower
01:00 – Why Procrastination Isn’t Always Bad03:33 – How to Use Procrastination to Reflect and Gain Clarity
06:22 – Historical Figures Who Benefited from Procrastination
08:30 – Tips to Turn Procrastination into a Superpower
09:00 – Recognizing Harmful Procrastination and How to Overcome It
#Procrastination #FounderAdvice #StartupSuccess #BusinessGrowth #LeadershipTips #Creativity #EntrepreneurMindset #TimeManagement #StartupLeadership #VCAdvice -
In this episode of the Founders Journey podcast, Greg Moran, founder of Evergreen Mountain Equity Partners and Evergreen Growth Partners, shares invaluable insights on how to define and target your Ideal Customer Profile (ICP). With over 20 years of experience as a startup founder and CEO, Greg walks you through the step-by-step process of identifying your most valuable customers, refining your sales strategies, and ultimately driving more revenue.
What You'll Learn:The importance of defining your ICP
How to analyze customer data to create detailed buyer personas
Using tools like Google Analytics and SurveyMonkey for customer insights
Testing and refining your ICP for continuous optimization#IdealCustomerProfile #BusinessGrowth #StartupSuccess #CustomerPersona #MarketingStrategy #FoundersJourney #GregMoran #ScalingYourBusiness #EntrepreneurTips #TargetMarket
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In this episode of the Founders Journey Podcast, we look into the 5 most common mistakes companies make when scaling their go-to-market strategy—and how to avoid them.
Whether you're a startup founder or part of a growing business, this episode is packed with valuable insights to help you build a strong foundation for long-term success. Learn why market research is crucial, how to avoid scaling too quickly, and why aligning sales and marketing teams is essential for growth. Plus, discover how focusing on customer success and staying adaptable in a rapidly changing market can give your company a competitive edge.#GoToMarket #StartupMistakes #ScalingTips #BusinessGrowth
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In this video, we dive deep into the concept of Customer Acquisition Cost (CAC) and why it’s crucial for entrepreneurs, marketers, and business owners to understand. Drawing from my 20+ years of experience as a startup founder, I break down the CAC formula, explain its significance in long-term business growth, and offer actionable strategies to optimize your sales and marketing efforts. Whether you’re in the early stages of your startup or scaling up, this video will guide you through accurately calculating CAC, improving customer acquisition efficiency, and ensuring sustainable growth. Don’t miss out on the tips to avoid common mistakes that can impact your company’s profitability and scalability.
Key Topics Covered:
• What is Customer Acquisition Cost (CAC)?
• How to accurately calculate CAC.
• The relationship between CAC and Customer Lifetime Value (LTV).
• Common mistakes to avoid when calculating CAC.
• Strategies to reduce CAC and improve business profitability.
• Importance of understanding CAC in different customer segments.If you found this video helpful, make sure to like, subscribe, and hit the notification bell to stay updated on more content geared toward startup founders and business owners. Have questions or topics you’d like me to cover? Drop them in the comments below!
#CustomerAcquisitionCost #CAC #StartupGrowth #MarketingStrategies #BusinessProfitability #EntrepreneurAdvice #GregMoran #EvergreenMountainEquityPartners #CustomerLifetimeValue #LTV #SalesOptimization #BusinessScaling #StartupTips #VentureCapital
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Struggling to make your board meetings more effective? In this video, I'll shares expert advice on how to create a strategic board deck that drives impactful decisions. Learn how to maximize your board meetings by crafting a deck that informs and guides your board through meaningful discussions.
Key Takeaways:
- What is a Board Deck? Understand its real purpose and how it can elevate your board meetings.
- Four Key Focus Areas: Discover the critical areas board members care about: strategy, leadership, financial performance, and governance.
- Common Mistakes to Avoid: Learn how to avoid the pitfalls that waste time and undermine your board’s effectiveness.
- Strategic Alignment: Ensure your board deck aligns with your company’s strategy and builds confidence in your leadership.
This video is essential for CEOs, executives, and anyone responsible for board communication who wants to optimize their meetings for success.
👉 Don’t forget to Like, Subscribe, and hit the Notification Bell to stay updated with the latest tips on startup leadership, investor relations, and venture capital insights.
💬 Have questions or thoughts? Drop them in the comments below, and we’ll get back to you!
#BoardDeck #BoardMeetings #StartupLeadership #InvestorRelations #VentureCapital #GregMoran #EvergreenMountainEquityPartners #CEO #StrategicPlanning #LeadershipTips #BusinessGrowth #HighGrowthStartups #BoardCommunication
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Understanding Term Sheets for Startup Success!
Welcome back to the Founders Journey Podcast with Greg Moran from Evergreen Mountain Equity Partners! In this deep dive, we're unpacking one of the most critical documents in the startup world— "the venture capital term sheet." Whether you're gearing up for your first funding round or looking to sharpen your investment knowledge, this video is your guide to navigating term sheets with confidence.
📈 Key Takeaways:
- What is a term sheet and why it's crucial in VC deals
- Understanding valuation, equity distribution, and investor rights
- The importance of liquidation preferences, anti-dilution clauses, and voting rights.
- Tips on negotiating wisely and seeking qualified legal counselKnowing the ins and outs of a term sheet is essential for securing your startup's future. Don't miss out on these vital insights!
👉 Like, subscribe, and hit the notification bell for deeper insights into the startup and VC world. Check out our blog at emep.io for more resources and expert advice.
#VentureCapital #StartupFunding #TermSheet #GregMoran #EvergreenMountainEquityPartners #FoundersJourney #Entrepreneurship
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Investor Rights Explained: Key Insights for Founders & Investors | Evergreen Mountain Equity Partners
In this video, I demystify the crucial topic of Investor Rights in venture capital. Whether you're a founder or investor, understanding these rights—like liquidation preferences, anti-dilution protections, and voting rights—is essential for safeguarding your interests and navigating funding deals.
📈 Learn how these provisions can impact your startup's future and protect your investment.
👉 Like, subscribe, and hit the notification bell for more venture capital insights. Visit emep.io for more resources.
#VentureCapital #StartupFunding #InvestorRights #GregMoran #EvergreenMountainEquityPartners
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In this video, we break down the essential concepts of how VC funding works and how to determine your startup's valuation. Whether you're a founder looking to raise capital or just curious about the process, this 15-minute guide will walk you through key factors that influence your company's valuation during a venture capital round.
Learn about pre-money vs. post-money valuation, the impact of market trends, and how investors assess your business's potential. Perfect for entrepreneurs, startups, and anyone interested in VC funding.
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Discover how a life-changing decision in 2018 led Jasper Polak to leave a conventional career and embrace the startup life. In this episode of the Founders Journey podcast, Jasper shares his incredible story of transitioning from corporate management to becoming a fractional COO in the outdoor industry. Learn how his passion for skiing and a commitment to a lifestyle-driven startup mindset guided his journey, from the mountains of Switzerland to the heart of Norway. Whether you're an aspiring entrepreneur or simply seeking inspiration, this episode provides invaluable insights into startup building, funding, and navigating the highs and lows of startup life. Dive into the mindset needed to turn passion into a thriving business while balancing work and personal life. Join our Startup Club community and explore the roadmap to creating a startup from scratch, even when facing potential startup failure. Welcome to the startup zone, where ideas meet execution.
Join us as we explore the crucial elements of startup marketing, building scale, and the importance of vertical focus in achieving long-term success. This episode isn't just a startup lecture; it's a comprehensive guide to the realities of startup life, filled with insights from one of the best in the business.
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