Transform Your Career: Overcoming Subconscious Hurdles with Dr. Lise Janelle

14 may · Hustle & Flowchart: Mastering Business & Enjoying the Journey

00:48:11

Welcome back to another episode of the Hustle and Flowchart Podcast! Today, I have the pleasure of hosting Dr. Lise Janelle, a renowned life transformation coach who specializes in helping professionals eliminate subconscious blocks that impede their success. This episode dives deep into the realm of personal achievement, shedding light on how subconscious beliefs shaped by past experiences can significantly influence our current success and happiness.

Understanding Subconscious Blocks

Dr. Lise Janelle opened up our discussion by explaining how subconscious blocks are often rooted in our early childhood experiences and how they can dictate both our failures and our achievements. She shared the story of an Olympic skier who struggled to win despite intensive training. This athlete’s deep-seated belief, stemming from childhood, that they did not deserve success was sabotaging their efforts. Dr. Janelle’s technique, the Heart Freedom Method, has helped individuals like this skier overcome such blocks and achieve unprecedented breakthroughs.

Overview of the Heart Freedom Method

We delved into Dr. Janelle’s Heart Freedom Method, a transformative approach that incorporates Neuro Emotional Technique and the teachings of John Demartini. This method emphasizes identifying subconscious beliefs and replacing them with gratitude and a heightened sense of self-worth, leading to improvements in relationships, finances, and overall career trajectories. It’s a method focused on aligning your inner truths with your heart's deepest desires, fostering a phenomenal transformation in all facets of life.

The Role of Gratitude in Personal Growth

A significant part of our conversation centered on how gratitude amplifies self-worth, which plays a critical role in unlocking potential and fostering success. Dr. Janelle emphasized that gratitude is not just about being thankful for the good things but also appreciating the challenges and learning from them. This mindset shift is pivotal for genuine growth and happiness.

The Impact of Childhood Experiences on Self-Worth

Understanding the link between early emotional experiences and self-worth was another critical topic. Dr. Janelle explained how the absence of emotional support in childhood could make recognizing our value and acknowledging our own desires more challenging as adults. This understanding is crucial for anyone struggling to achieve their goals, as it highlights the need for a compassionate self-review of one's past to align better with one's future aspirations.

The Stages of Human Development

Dr. Janelle outlined two main stages of human development: the unconscious state driven by external validation and the conscious state driven by internal beliefs. Transitioning from the unconscious to the conscious state involves acknowledging and letting go of those ingrained beliefs that no longer serve us. This transition is imperative for anyone looking to live a more authentic and fulfilled life.

Facing Life's Challenges and Transformations

We talked about the importance of facing life's challenges head-on and using them as stepping stones to achieve greater success. Dr. Janelle shared personal anecdotes, including facing her father’s terminal illness and learning from the rollercoaster lives of Hollywood stars. These stories highlight the importance of resilience and finding inner peace amidst life's extremes.

Finding Your Purpose and Understanding Personal Goals

Finally, understanding and connecting with one’s purpose emerged as a theme. Dr. Janelle advocates for taking time to explore and understand where one is heading in life. This clarity, coupled with a connection to one's heart's desires, is the ultimate formula for achieving not only success but also true happiness and fulfillment.

Resources from Dr. Lise Janelle

For those interested, Dr. Janelle offers various programs to aid personal growth, including the Extreme Freedom Retreat Weekend and an online training that encapsulates the essence of the Heart Freedom Method. Learn more and explore free resources through this link: Dr.LiseJanelle.com

This episode was a deep dive into the transformative power of understanding and reshaping our subconscious beliefs. The compelling insights from Dr. Lise Janelle underscore the incredible impact of aligning our life’s purpose with our deepest values and desires. Whether it’s overcoming subconscious blocks, embracing gratitude, or understanding the stages of human development, this conversation is a goldmine for anyone looking to elevate their life to extraordinary heights. Keep pushing forward, and remember, the journey to self-discovery and personal growth is one of the most rewarding investments you can make.

Two Other Episodes You Should Check Out

Dr. John Demartini – How To Uncover And Pursue What Uniquely Inspires You

Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill

Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

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Episodios

The Wealth Hacker: Unlocking Financial Freedom with Dave Wolcott
17 sep· Hustle & Flowchart: Mastering Business & Enjoying the Journey
We're back and in this episode, Dave Wolcott shares the significance of having a mindset that promotes holistic wealth, exploring both mental and financial health. Dave also talks about strategic investment tactics to reduce tax burdens and build passive incomes. His background and career journey add valuable context to his strategies, making them relatable and actionable for our listeners.
Dave Wolcott’s Morning and Evening Routines
Dave advises having an automatic pilot-like morning routine that includes exercise, meditation, and journaling. He strongly encourages investing in oneself, particularly in health, mindset, and financial IQ. According to Dave, consistent habits help in focusing and achieving life goals effectively.

Dave says, “Over time, I understood that health and fitness are two distinct things. Now, at 54, I focus more on health than ever before.”

He also highlights his precise evening routine, which includes foam rolling and stretching to enhance the parasympathetic nervous system and improve sleep quality. He states that a good evening routine is crucial for better sleep and overall well-being.
Mindset and Financial IQ
Dave discusses the importance of overcoming limiting beliefs and making educated decisions regarding financial investments. His book outlines five phases, starting with mindset. He says, “Your net worth is directly proportional to your financial IQ.” This means understanding how money works and making smart financial decisions can significantly impact your wealth.
Dave’s Philosophy on Wealth
Dave's approach to wealth is unique, emphasizing a combination of holistic aspects. Financial freedom goes beyond monetary wealth to include the freedom of purpose, time, and relationships. Dave points out the multiple forms of capital the ultra-wealthy understand: financial, intellectual, physical, emotional, and spiritual.
Career Shift and Wealth-Building Strategies
Dave shares his journey from a middle-class upbringing in Connecticut to joining the Marine Corps. His dissatisfaction with traditional financial advice led him to seek alternative wealth-building strategies. He founded Pantheon to assist others in building wealth outside traditional methods like stocks and bonds.
Entrepreneurial Tax Strategies
Dave dives into various tax strategies and the benefits of investing in oil and gas funds, which offer significant tax deductions. He emphasizes the importance of finding the right CPA for tax planning rather than just tax preparation. Using cash whole life insurance policies, he explains how to leverage capital effectively.
Virtual Family Office Solutions
Dave realized the gap in finding knowledgeable advisors and created a virtual family office offering curated, best-in-breed advisors. This solution aims to reduce taxes, increase wealth, and provide risk management for high-net-worth individuals. According to Dave, even those with a net worth of $3-4 million can significantly benefit from such a resource.
Critique of Traditional Financial Systems
Dave criticizes traditional financial systems like 401ks and IRAs for their lack of control and potential future tax burdens. He shares how he exited his 401k, paid penalties, and reinvested in real estate and energy, resulting in significant growth. Dave’s 401k exit calculator illustrates how reinvesting can outperform traditional returns over 20 years.
Personal Vision and Consistency
Dave emphasizes the importance of creating a personal vision, similar to a business vision statement. He advises entrepreneurs to align their personal and family goals, ensuring better decision-making. Consistent daily habits, including exercise and personal development, contribute to maintaining calmness and effectiveness amidst numerous responsibilities.
External Resources
Dave’s Book: Holistic Wealth Strategy

Recommended Book: Tax-Free Wealth by Tom Wheelwright
Conclusion
Dave Wolcott offers a treasure trove of practical advice that redefines financial and personal development. From daily routines to tax strategies and beyond, his insights aim to provide holistic wealth and well-being. If you’re looking to improve not just your financial IQ, but your overall approach to life, this episode is a must-listen.

Thanks for tuning in! Stay curious, stay healthy, and keep hustling.
Two Other Episodes You Should Check Out
From Military To Millionaire with David Joseph Pere

Unlocking Passive Income Through Real Estate with Tom Burns
Resources From Episode What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Kareen Walsh: The Secret to Scaling Your Business Effectively!
10 sep· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hey everyone, Joe Fier here from Hustle and Flowchart! Today, I’m super excited to share with you some key insights from our recent podcast episode with the amazing Kareen Walsh. Kareen discusses the launch of her new app, Hey Kareen, which centralizes her valuable content and makes her coaching methodologies more accessible. We delve into her professional journey, the challenges she faced, and how she overcame them using technology. Kareen shares insights on leadership, personal development, and tackling self-doubt. We also explore her consulting process, executive leadership coaching, and the importance of focused learning. Kareen’s innovative use of AI cloning technology for coaching is another highlight of our conversation.
Launch of the Hey Kareen App
Kareen recently launched the Hey Kareen app to make her coaching expertise more accessible. The app centralizes her content, including books, podcasts, and coaching sessions. Kareen emphasizes the importance of addressing challenges directly to improve the app. The app aims to clone her methodologies and provide actionable advice at any time. Kareen shares her excitement about using technology to scale her impact and reach a broader audience more efficiently.
Kareen's Professional Background and Challenges
Kareen started as an entrepreneurial business coach and investor with a tech delivery background. She faced challenges in scaling her coaching business because clients wanted her specific expertise. To overcome this, she developed the Hey Kareen app, which leverages technology to provide her guidance and support. This innovation allows her to focus more on her clients and business coaching.
Executive Leadership Coaching
Kareen’s coaching process involves discussing year-long goals with leaders, identifying team members responsible for each initiative, and building trust with the team. She aims to understand the leaders' guiding forces and success definitions. Kareen highlights the importance of assessing whether the team can achieve set goals and building relationships for efficient execution.
Personal Development and Overcoming Self-Doubt
Kareen advises identifying negative emotions like frustration, resentment, or anger that hinder progress. She emphasizes articulating unexpressed desires or thoughts to alleviate conflict. Self-love and self-worth are crucial for improving communication and relationships. Kareen also shares her experience with the fear of public speaking and how she developed the Hey Kareen app to support audience engagement post-speech.
Building Communication Skills
Kareen encourages self-questioning to clear doubts and gain confidence. Voicing or writing down unexpressed thoughts helps practice clear articulation and reduces relational tension. Joe and Kareen also discuss the fear of success, which often creates blocks due to the pressures of new responsibilities.
Monthly Retrospectives and Accountability
Kareen conducts monthly retrospectives to assess progress toward business or personal goals. She increased these sessions to weekly while working towards a seven-figure business and publishing a book. Kareen emphasizes celebrating successes as a way to boost energy for tackling challenges. She conducts a monthly free call with her community for self-assessment, asking key questions like:
- What do you need to stop doing?
- What do you need to start doing?
- What action will you take?
Entrepreneurial Strategy and Time Management
Kareen transitioned from a strategic consultant in tech to scaling her business by changing her mindset. She aimed to grow from a six-figure income to a seven-figure business by leveraging relationships and market trust. Kareen focuses on spending only 10% of her time on active business management, enabling efficient operation and personal freedom. She highlights the importance of having clear goals and a structured approach.
App Features and Future Plans
The Hey Kareen app serves as a centralized platform for accessing Kareen’s content, including books, workbooks, articles, and retired podcasts. It offers both free and paid versions, with the paid version providing more features and access. The app includes AI integration for on-demand coaching. Kareen stresses the need for focused learning, providing a distraction-free environment for intentional engagement. The app also emphasizes staying in action and accountability, with Kareen always walking alongside her users.
Useful Links Connect with Kareen Walsh Hey Kareen App CEO Conundrum Quiz Conclusion
This episode with Kareen Walsh is filled with practical advice and insights for entrepreneurs and business leaders. From the launch of the Hey Kareen app to overcoming personal challenges and scaling a business, Kareen shares valuable lessons from her journey. Whether you’re looking to improve your leadership skills, tackle self-doubt, or leverage technology for growth, there’s something here for everyone. Don’t forget to check out the Hey Kareen app and take advantage of its many resources to support your entrepreneurial journey. Thanks for tuning in!
Two Other Episodes You Should Check Out
I Made An AI Clone Of Myself with Joe Fier

The Future of Mentorship: How Delphi’s Cloning Technology is Democratizing Access to Expertise Dara Ladjevardian
Resources From Episode What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Grow The Show: The Power of Podcasts & Podcasting Success! with Kevin Chemidlin
3 sep· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In this episode, Kevin Chemidlin, Founder of Grow the Show, joins us to talk about the intricate nuances of podcasting. Kevin dives into the importance of completion rates for podcasts and what numbers podcasters should aim for. We discuss the deep emotional connection that audio podcasts foster, which is often more profound than other mediums. Kevin also explains the complexities and the strategic importance of deciding whether your podcast will primarily be an audio experience or a video show with audio components. We go on to cover effective growth strategies for podcasts, the value of podcast guesting, and tips on listener monetization and engagement.
Importance of Completion Rates
Kevin emphasizes that completion rates are crucial indicators of a podcast's success. For solo episodes, a desirable completion rate is around 75%, while anything below 55% is considered poor. For guest episodes, aim for a completion rate of 65% or higher. Good completion rates show that listeners are engaged and enjoy your content, which is vital for the growth and sustainability of your podcast.
The Unique Bond in Audio Podcasting
We talked about the special connection that podcast hosts create with their listeners, which is often stronger than with other media forms. Audio allows for a level of intimacy and personal connection that video or text can't match. Kevin noted, "People often listen to podcasts while they're alone, like driving or doing chores, which creates a unique bond."
Transitioning to Video Podcasting
Kevin discussed his experience shifting to video podcasting and the complexities involved. He explained that creating a successful video podcast requires more than just recording yourself talking; it involves thoughtful production, editing, and promotion.
Creating a Clear Direction for Your Podcast
Kevin stresses that having a clear premise and direction is key to your podcast's success. Decide whether you want to produce a show that feels like a TV series with an audio component or a primarily audio-focused radio show. Kevin warns against falling in the middle without a clear direction. A distinct premise makes it easier to produce solo episodes and select guests, and also helps answer critical questions about your podcast's purpose and target audience.
Effective Growth Strategies
Kevin suggests three core strategies for rapid podcast growth: - All-in focus on targeted marketing techniques. - Organic social media growth. - Podcast guesting. Kevin recommends guesting on shows with substantial audiences and leveraging mutual guest connections for better acceptance rates. This strategy is particularly effective for podcasters with no existing show, as it helps in positioning oneself in front of the ideal audience.
Monetization Tactics
Monetization is a hot topic, and Kevin provided valuable insights. All monetization strategies boil down to getting your audience to buy something. This could be through sponsorships, affiliates, or direct sales of your products and services. Aligning your podcast content with your business offerings and creating clear call-to-action strategies such as dedicated landing pages can help bridge this gap. Kevin also pointed out the importance of directing listeners to join an email list using a lead magnet and then making calls to action in emails.
Handling Burnout and Improving Growth
Kevin addressed the common issue of burnout among podcasters, recommending a break for those feeling overwhelmed. Focus on improving your completion rates during this downtime to make growing your podcast easier in the future. "If you’re feeling burnt out, take a step back and reevaluate. Focus on creating engaging content that keeps your listeners tuned in till the end," Kevin suggested.
Relevant Links: Listen to Kevin's Podcast Grow the Show Get Kevin's FREE 12 Days of Podcast Growth Course Conclusion
This episode with Kevin Chemidlin was packed full of actionable insights and strategies for anyone serious about podcasting. From understanding the critical metrics like completion rates to leveraging the unique bond with your listeners, and from choosing a clear direction for your podcast to effective monetization strategies, there is something valuable for everyone. Take these lessons to heart and watch your podcast grow! Don't forget to check out Kevin's resources, and as always, keep hustling and finding your flow. Catch you in the next episode!
Two Other Episodes You Should Check Out
Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz

From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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The International Investor: Why the Future of Real Estate Is Abroad! with Ronan McMahon
27 ago· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Welcome to another fascinating episode recap from the "Hustle and Flowchart" podcast! This time, I had the pleasure of speaking with Ronan McMahon, a globetrotting international real estate investor, about his intriguing lifestyle and the wisdom he’s gleaned from his global property investments. Ronan sheds light on his global lifestyle, revealing how he organizes his year around 3 different bases: Cabo San Lucas in Mexico for winter, Portugal for spring and fall, Ireland for summer. His journey from the corporate world to international real estate investment offers insightful perspectives on embracing travel and profiting from emerging global markets.
Introduction to Ronan McMahon
Ronan McMahon is an international real estate investor who travels the world to find promising property markets. He started his journey not with a grand plan, but out of disillusionment with his corporate job. Successful property investments gave him the freedom to explore international real estate, leading him to establish multiple bases around the world.
Choosing Key Bases
Ronan organizes his year around living in key locations, each chosen for specific reasons: Cabo San Lucas in Mexico during winter for its warm climate, Portugal in spring and fall for its pleasant weather, Ireland in summer to enjoy family and friends, and another base in Mexico for intense business activities and convenient travel. He emphasizes that this setup not only suits his lifestyle but also enhances his productivity and mental clarity. Joe Fier related Ronan's use of bases to the business strategy of time blocking, noting how both can streamline operations and reduce inefficiencies.
The Importance of Climate and Lifestyle
Climate plays a crucial role in Ronan's choices. He explains that the climate of each location allows him to think clearly and stay energized. Moreover, balancing work and lifestyle helps him stay connected to family and friends. Ronan values “slow travel” experiences, such as taking leisurely ferries, which lets him observe and appreciate new places more deeply. Avoiding peak tourist times also helps him manage crowds and costs effectively.
Transition from Corporate Disillusionment to Investment Success
Ronan's international lifestyle emerged from his disillusionment with the corporate world. Successful property investments allowed him to quit his job and pursue a path he was passionate about. Rather than extensive planning, his journey evolved organically from opportunities that presented themselves, emphasizing the importance of staying open to change and being adaptable.
Global Trends and Market Opportunities
McMahon discusses the rising bureaucracy, high costs, and scarcity in developed countries. These factors drive people to seek alternatives, like international real estate investments. He identifies three key locations currently ripe for investment: Montenegro, Panama City, Panama, and Guanacaste in Northern Costa Rica. For example, Montenegro on the Adriatic coastline is attracting high-end investors due to its beautiful landscapes and strategic location. Panama offers a safe and thriving environment for multinational corporations, providing high rental yields with minimal holding costs.

Ronan's Real Estate Trend Alert members receive exclusive deals in these promising locations, such as special pricing and terms on residential properties. A notable benefit is being the first to grasp emerging trends and potential investments.

Ronan McMahon’s Website
Tips for Aspiring Real Estate Investors
Ronan offers practical advice for those new to real estate investing. He recommends embracing travel and experiencing potential investment locations firsthand. Renting an Airbnb for a month can provide insights into the local lifestyle and investment opportunities. Ronan calls this the "boots on the ground" approach, where physically visiting and testing locations help one understand the true value and experience of the place.

Joe Fier also weighs in, mentioning Ronan's book on profitable real estate investing. The book is positioned as a comprehensive guide for beginners, and Joe plans to read it for its valuable insights. Ronan emphasizes the importance of investing in real estate ahead of emerging trends for maximum growth and returns.
Key Takeaways and Ronan’s Advice
Ronan McMahon’s experiences and strategies offer valuable lessons for both seasoned and new real estate investors. His emphasis on choosing locations based on climate, lifestyle, and market potential underscores the importance of a balanced and informed approach to investments. By physically visiting and experiencing these locations, one can make better informed decisions. Whether you're looking to diversify your portfolio or considering a lifestyle change, Ronan’s insights provide an encouraging roadmap.

In summary, this episode stresses the significance of adaptability, informed decision-making, and embracing new opportunities. Tune in to this and future episodes for more tips and strategies to enhance your hustle and streamline your flowchart!

Stay tuned for more discussions about innovative ways to navigate the world of real estate and beyond.
Two Other Episodes You Should Check Out
Unlocking Passive Income Through Real Estate with Tom Burns

Joe Sanok – The #1 Secret for Creating the Lifestyle you Always Wanted
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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The 2024 YouTube Ads Strategy that Scales Businesses
20 ago· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Aleric Heck and I covered a lot of ground in this episode. We talked about the importance of understanding your ideal audience, the different types of YouTube ads, and how to set appropriate budgets for your ad campaigns. We also discussed Aleric's software that helps generate high-quality ad scripts and provides a 5-day free trial to check it out.
Understanding Your Target Audience
Knowing your audience is crucial before crafting any ad. Aleric emphasized the power of YouTube’s audience targeting features, such as custom affinity audiences, custom intent audiences, and URL affinity audiences. Understanding what your ideal clients are searching for helps in creating ads that actually convert.
Types of YouTube Ads: In-Stream vs. In-Feed
Aleric explained that there are two main types of YouTube ads. In-stream ads can generate immediate conversions and sales, while in-feed ads are better for building top-of-funnel awareness. For beginners, Aleric recommends starting with in-stream ads as they offer more instant results. In-feed ads, on the other hand, can be extremely useful for promoting podcasts since they can increase watch time if served to the right audience.
Budgeting for YouTube Ad Campaigns
Aleric suggested starting with a minimum budget of $25 per day per campaign for in-stream ads, and ideally about $50 per day. He cautioned against exceeding $100 per day initially to allow for testing and optimization. For in-feed ads, you can start small, even with just a dollar a day, and then gradually increase as you see results.
Leveraging AI for Ad Scripts and Targeting
Aleric's software offers amazing AI capabilities for ad targeting and script generation. By simply entering your business URL, the software provides search data to identify what your ideal clients are looking for on YouTube and Google. It also generates ad scripts based on the top 400 YouTube ads, which ensures you get high-quality, effective results. You can try the software with a 5-day free trial to see the benefits firsthand.

Try the 5-day free trial here
Effective Structure for Ads: Hook, Educate, Call to Action
The structure of a successful ad involves a strong hook to grab attention, educating viewers with valuable information, and ending with a clear call to action. Aleric highlighted the importance of providing value in your ads to build trust with your audience. A well-constructed ad can create an 'aha' moment for the viewer, making them more likely to take your desired action.
Time-Blocking and Deep Work
Aleric shared how he organizes his week using time-blocking to focus on different tasks. Mondays are for internal meetings, Tuesdays for content, Thursdays for external calls, and Fridays for data work. Saturdays are reserved for creative work with no calls. This method helps in minimizing switching costs and focusing on deep work, as suggested by Cal Newport.
YouTube Ads for Podcasts
We also discussed using YouTube ads to promote podcasts. Aleric recommends using in-feed ads for this purpose. You can start with a small budget and gradually increase as you see results. YouTube is also pushing more into podcasts with new features like marking playlists as podcasts. This opens up a great opportunity for podcasters to attract more listeners.
Aleric’s Journey and Insights
Starting at 12 with a channel for mobile app reviews, Aleric has been on YouTube for around 15 years. His early content led to millions of views and various sponsorships. During high school and college, he transitioned to YouTube ads, leading to the founding of his business. Today, he continues to produce high-value content, leveraging the power of YouTube ads to stay ahead of the competition.
Conclusion
This episode with Aleric Heck was packed with useful insights. We discussed everything from understanding your audience, different types of YouTube ads, and budgeting to leveraging AI for better ad targeting. Aleric's strategies for structuring ads and time-blocking for productivity are game-changers for anyone looking to improve their marketing efforts. Make sure to check out his 19-page YouTube ad strategy PDF and video training.

Get the YouTube ad strategy PDF and video training here
Two Other Episodes You Should Check Out
From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint

Tommie Powers – Why You Fail At YouTube Ads (And How To Solve It)
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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From Corporate to Fitness Guru: How Funk Roberts Built a Brotherhood for Men Over 40
13 ago· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Funk Roberts made a bold move by quitting his job without telling his wife to fully dive into his online fitness business. Initially, he found success, but things changed when constant program launches became exhausting and unpredictable. He shifted to a membership model, leading to significant revenue increases but also financial hiccups due to billing issues. Roberts rebranded his focus toward men over 40 struggling with low testosterone, leveraging his personal experience to build a strong community and business.
Funk's Bold Career Move
Funk Roberts took a huge risk by quitting his job without informing his wife to pursue his online fitness business. He believed that without fully committing, he couldn't grow the business to its full potential. While this choice might seem reckless, it reflected his deep passion and conviction.
Initial Success and Challenges
Roberts initially found success by launching various workout programs. However, the continuous cycle of launches became taxing and financially unstable. Despite early victories, this method proved unsustainable in the long term.
Switching to a Membership Model
Advised to switch from individual launches to a membership site, Roberts seized the opportunity. This switch significantly boosted his revenue. However, forced continuity billing led to chargebacks and disputes, causing financial strain and emotional stress. The lesson here? Stability often trumps short-term gains.
Low Testosterone and Personal Struggles
Triggered by a health checkup revealing low testosterone levels, Roberts faced physical and mental challenges. He avoided testosterone replacement therapy, opting instead for natural wellness methods. His experiences of self-destructive behavior and personal hardships made him more relatable to his audience.
Focusing on Men Over 40
Roberts decided to focus on men over 40, a niche often neglected in fitness. He created the "Over 40 Shred" membership site to help these men tackle issues like decreasing testosterone and the "dad bod" syndrome. His goal was to provide structured, accessible resources to help them regain their health and confidence.
Building a Community
Roberts emphasized the importance of community and mutual support within his fitness programs. He introduced milestone t-shirts, coins, and hierarchy levels like OG and Alpha Savage to foster a sense of belonging and achievement. He believes transformation goes beyond physical changes – it’s about mental and emotional growth as well.
Marketing and Membership Retention
Roberts shares his strategy for converting trial members into paid memberships, achieving a 60% conversion rate. The membership starts at $29 and increases to $49. He focuses on creating a personal connection and trust within his marketing efforts, leveraging his own story to attract and retain members. He also favors in-stream ads for effective marketing.
Engaging Programs and Challenges
To keep engagement high, Roberts designed programs with follow-along workouts, nutrition plans, yoga, and weekly coaching calls. Challenges like the "31 for 31 challenge," where participants film themselves doing 31 push-ups daily, enhance community involvement and accountability. The programs start everyone at the same baseline, creating a unified starting point and common journey.
Connect with Funk Roberts Join Funk's "Over 40 Alpha" Program Grab a Copy of Funk's book "Tribal Secrets" Follow Funk on Facebook Closing Thoughts and Personal Reflections
This conversation offers a wealth of insights into the importance of commitment, community, and personal touch in business. Funks shift from a transactional to a transformation-focused approach (in his own words, avoiding "transactional marketing") has set his business on a solid path. From dealing with low testosterone to quitting his job for a dream, Roberts’ personal and professional journey is a powerful inspiration for anyone looking to turn their passion into a thriving business.
Two Other Episodes You Should Check Out
The Entrepreneur’s Path to Optimal Health with Paul Savage

The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz
6 ago· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In today's episode, I had an amazing chat with Luis Diaz about how to effectively widen the net within your ecosystem to capture leads and engage on different levels. We delved into the importance of audio content, the power of podcast swaps, and how to turn audio content into a valuable source for lead generation. We also touched on transitioning from audio to engaging video content and the best strategies to achieve this. So buckle up, because we've got some great insights to share!
The Role of Audio in Lead Generation
Luis Diaz emphasized the power of audio content in capturing leads and driving business.** He shared a story of a high-ticket business owner who generates 80% of their leads and closes from their podcast. Luis highlighted the effectiveness of podcast swaps for tracking ad placements and exchanging traffic. This tactic not only expands your reach but also builds a stronger network within your industry.
Importance of Core Listeners
Core listeners are the backbone of any successful podcast.** I stressed the value of "a thousand true fans," a concept that underscores the importance of a dedicated listener base. Consistency is key here; by regularly swapping guest appearances on other shows, you can significantly boost your podcast's growth. Engaging deeply with your core audience ensures sustained interest and loyalty.
Transitioning to Video Content
We discussed the importance of not just sticking to audio but also incorporating video content.** This transition is crucial for engaging further with your audience. We emphasized that having a destination, like a website or social media platform, for deeper conversations is vital. Luis also pointed out that intentional video structuring and strong hooks in the first 20 seconds are essential for retaining viewer attention.
Tools and Resources for Podcasting
Several tools and resources were highlighted to streamline podcast production and enhance audience engagement.** Pod Pages and SEO techniques for podcasts can significantly improve your online presence. Custom domains and tools like Cast Magic and Descript can help pass over content seamlessly. Additionally, Luis shared a spreadsheet of 673 podcast sponsors and recommended 'revenueperdownload.com' for identifying potential sponsors. - [Revenue Per Download](https://revenueperdownload.com)
Creating Engaging Video Content
Luis emphasized the importance of strategic video content creation.** The first minute of your video or podcast should be captivating to hook your audience. Developing a strong central idea makes the content easier to package and distribute. Luis suggested that producing six high-quality videos can have a more significant impact than consistently posting lower-viewership content.
Testing and Analyzing Video Performance
We touched on the importance of testing and analyzing video performance.** Luis shared how successful YouTube videos are tested with a small audience, achieving 19% viewer retention. Targeting specific audiences using keywords or similar video targeting methods can impact subscribers and watch time differently. This approach ensures your content reaches and resonates with the right audience.
Strategic Content Creation and Marketing
Creating compelling content includes a well-thought-out process of ideation, research, and structure.** Luis highlighted that outsourcing these tasks is possible, but the core idea should come from the content owner. Successful videos often start with a controversial or bold claim to grab attention within the first 10-15 seconds. Luis also shared tips on effective thumbnail design and copywriting, crucial for attracting viewers. **External Resources Mentioned:** - [Revenue Per Download](https://revenueperdownload.com)
Conclusion
In this fascinating episode with Luis Diaz, we uncovered the critical elements of leveraging audio and video content for lead generation and audience engagement. From understanding the importance of core listeners and transitioning to video content, to utilizing effective tools and resources, this episode is packed with insights. Whether you're a seasoned podcaster or just starting, these tips will help you refine your strategy and grow your audience. Thanks for tuning in, and stay tuned for more expert tips on Hustle and Flowchart!
Two Other Episodes You Should Check Out
Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak

From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Networking Mastery: The Hidden Strategies of Successful Entrepreneurs with Charles Byrd
30 jul· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Talking to Charles Byrd has always been inspiring. In our latest convo, we dive deep into strategies for building meaningful business relationships and the importance of setting up systems and frameworks for personal and professional success. Charles brings a wealth of knowledge on joint venture partnerships, relationship building, and leveraging technology for efficient networking.
Importance of Relationships and Service
Charles emphasizes providing world-class service and always being in service to others. He talks about high-end events and podcasts as venues where we can extend our service mindset, helping to foster lasting relationships. He believes reaching out to people we haven’t contacted in a while can be incredibly powerful. A simple check-in can lead to inspiring conversations and strengthen existing connections.

Host Joe Fier reiterates that being useful and making meaningful connections through daily interactions is essential. It’s these personal touches, like small gestures and follow-ups, that solidify relationships over time.
Engaging with People and Building Referrals
Charles and I discuss creating systems, frameworks, and clear next steps for engaging with people. This approach proves crucial in building efficient referral networks. By having a defined end goal in mind, such as finding JV partners or potential clients, vast opportunities and positive outcomes can emerge.

We highlighted the significance of understanding the type of partnerships we are aiming for. PureJV is presented as a valuable resource for those looking to dive deeper into these strategies.
Systems for Follow-ups and Organization
Effective follow-up at events plays a pivotal role in maintaining and nurturing contacts. Charles recommends using CRM systems like Asana to categorize and track follow-ups. This systematic approach ensures each interaction is recorded and followed up on efficiently.

We discuss the concept of pipelines such as sales, JV partnerships, speaking engagements, and investment rounds as tools to organize and manage diverse outcomes effectively. Charles shares his method of using dynamic mind maps to track contacts systematically.

Host Joe Fier praises Charles’s strategic approach, emphasizing the intentional and replicable nature of his systems, making it easier to manage relationships and partnerships.
Power of Remote Connections
Post-COVID, the way we connect has changed dramatically. Charles stresses the importance of maintaining connections through remote methods like Zoom calls and texts. He shares personal experiences that highlight how effective remote connections can be. Joe Fier relates to this, noting the significance of checking in with contacts regularly.

Charles emphasizes the "power of the ping" — maintaining ongoing connections without only reaching out when you need something. These small but consistent efforts ensure that relationships remain strong and mutually beneficial.
Frameworks for People Skills and System Approaches
Charles introduces a framework that combines refined people skills with a systematic approach. This dual strategy helps individuals be dependable in communication and interactions. It lays out clear steps for engaging and guiding interactions toward successful outcomes.

The framework also emphasizes defining clear winning outcomes when attending events. Whether it’s finding JV partners or potential clients, having a strategy and a plan ensures effective use of time and resources.

Charles shares new iOS features for efficient follow-ups. Taking selfies with contacts and scheduling immediate follow-ups are quick and effective ways to manage new connections.
Balance Between Business and Personal Life
Charles speaks about the delicate balance between business success and personal fulfillment. He highlights how scheduling family trips in advance helps maintain that balance. Planning ahead for both family and work-related trips brings anticipation and motivation, aiding in achieving a balanced life.

Joe Fier recognizes the challenges of balancing life and appreciates the systematic approach that creates freedom. Having a stabilizing influence, like a systemized partner, can further support maintaining this equilibrium.

Charles recommends leveraging basic elements of information and task management, such as standard operating procedures (SOPs), to be more organized and systematic.
Useful Links See the latest from Charles Byrd Get your Checklist and Video Training on Partnerships Conclusion
This episode with Charles Byrd offers deep insights into building lasting relationships, creating effective systems for engagement and follow-ups, and balancing professional success with personal well-being. If you want to develop stronger connections and streamline your networking efforts, this is definitely an episode you won’t want to miss.
Two Other Episodes You Should Check Out
Charles Byrd – Using Systems To Build And Maintain Strong Relationships

Genuine Networking: Strategies for Building Meaningful Relationships with Joe Fier
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Smart Author Media: A Unique Way to Help Authors Scale with Chris Benetti
23 jul· Hustle & Flowchart: Mastering Business & Enjoying the Journey
I’m excited to share this fantastic conversation I had with Chris Benetti. Chris is not just a great friend but an amazing business mind who focuses on providing real value without the hard sell. We talked about everything from business strategies to personal life updates, including his new role as a father and his foray into real estate. Let’s dive into the key takeaways from our conversation.
Easy Wins in Business
Chris Benetti believes that providing value without hard selling is essential. He shared his experience of helping people with step-by-step guides and tools that can make a difference in their business. According to Chris, “The goal is to help people achieve results by directing them to resources where they can implement what they've learned.” This approach has helped him build trust and long-lasting relationships with his clients. It’s all about focusing on the value you can bring rather than pushing for a sale.
Personal Updates and Family Life
In between all the business talk, Chris shared some exciting personal updates. He recently became a father of two and moved into a new home that he built. He emphasized how important it is to balance family life with work. "Building a new home and focusing on family life has given me a fresh perspective on what’s truly important," Chris said. This balance is crucial for maintaining both personal well-being and professional success.
Business Strategies and Investments
Chris and I talked extensively about making your business profitable to invest in tangible assets outside of the business. Chris mentioned property and real estate investments as a key area where he’s focusing his resources. We agreed that growing your business to generate profits for investments is a smart move. Chris also emphasized the importance of diversifying income to avoid financial instability. "You can’t rely on a single source of income; you have to think ahead and safeguard yourself," he explained.
Smart Author Media
Chris’s current focus is on Smart Author Media, where he helps authors scale their businesses using effective marketing strategies. Despite new challenges like having a child, Chris has designed a scalable business model targeting underserved niches. He validated this model through beta testing and networking. Chris has also used his podcast to establish himself as an expert and validate his models with input from guest experts.
The Power of Giving Away Books
One of the most interesting parts of our conversation was Chris’s strategy of giving away free books to generate leads. Chris mentioned that “Giving away free books can still result in clients, with a conversion rate of 1-5%.” They’ve given away around 2,000 books, with 10% of those people starting a trial membership. Chris also cited an example of a client who gave away fewer than 5,000 books but still made a significant amount of money from it.
Effective Marketing Techniques
Chris uses book funnels and employs an affiliate model to promote them. He suggested using affiliates to promote book funnels and offering 100% commissions on digital offers to acquire customers at minimal cost. Chris's business model centers around selling books with advertising and using email follow-ups and retargeting ads to guide readers to the next step. This approach helps to increase the average cart value, offsetting advertising spend. The ultimate goal is to convert readers into long-term clients.
Chris's Resources Smart Author Media Chat with Chris Conclusion
Wrapping up, Chris Benetti shared some amazing insights into balancing personal life and business, the importance of providing genuine value, and the effectiveness of innovative marketing strategies like book giveaways. The key takeaway is that providing immediate value to potential clients and having a diversified income strategy are essential for long-term stability and success. Chris and I look forward to reconnecting and having more enlightening conversations in the future.
Two Other Episodes You Should Check Out
Triple Your Teams Productivity by Mastering AI with Mike Koenigs

Unleashing the Power of AI in Content Creation with Ramon Berrios
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Building a Media Empire with AI: Insights from Matt Wolfe
16 jul· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hey friends, welcome to another episode of Hustle and Flowchart. Matt Wolfe joins me today to discuss some of his key strategies and experiences in the world of digital marketing and content creation. We explore topics like music licensing, consistent content production, dealing with trolls, and the future potential of AI tools. Matt shares his journey, the importance of thumbnails on videos, and how he juggles managing teams, optimizing old content, and transitioning from direct response to brand marketing.
Challenges in Consistent Content Creation
Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus.
Managing and Optimizing Content
Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results.
Dealing with Trolls and Negativity
Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback.
Transitioning Email Marketing Strategies
Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience.
The Value of Data and AI Tools
Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos.
Building and Maintaining Community
Community building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal community. Active participation and approachability are key. While he focuses less on YouTube comments due to negativity, other platforms like Discord and X help maintain valuable feedback and engagement.
Alternative Music Licensing Approach
Matt Wolfe suggests an alternative approach to music licensing, similar to Grimes' method, where artists grant broad permissions for using their music but maintain some control to ensure it’s not linked to harmful content. This makes licensing easier and could transform how music is used in various media.
Future Trends in AI and Integration
AI is evolving fast, and Matt is most excited about AI integrations in wearable tech, such as AI glasses that assist in social interactions. He also highlights the potential of agentic AI tools that can perform tasks on behalf of users. Connecting AI tools like ChatGPT and Claude shows potential, with companies like Mind Studio already working on building these systems.
Matt's Resources Future Tools Matt's YouTube Channel Matt's Twitter Grimes' music licensing approach Stable Diffusion Make.com Claude ChatGPT Conclusion
This episode with Matt Wolfe is packed with practical advice and forward-thinking ideas. We discussed everything from alternative music licensing and consistent content creation to AI tools and community building. Matt’s insights into managing and optimizing content, dealing with negativity, and leveraging AI for future trends provide valuable takeaways. Tune in to learn more and apply these strategies to your own content journey.
Two Other Episodes You Should Check Out
Triple Your Teams Productivity by Mastering AI with Mike Koenigs

Unleashing the Power of AI in Content Creation with Ramon Berrios
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
9 jul· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Today, I had the privilege of chatting with Sean Cannell, a seasoned expert who's been in the game for 17 years. Sean shared a treasure trove of insights and experiences that can help anyone looking to grow their business and personal brand.

In this episode, we dive into YouTube strategies, business success stories, the balance between quality and quantity, and some advanced tips for content creation. Sean also discussed the importance of planning and analyzing data to achieve success. It's a conversation rich with valuable information that can inspire and guide you on your journey.
YouTube Video Challenges
Sean Cannell opened up about an issue he's facing with one of his recent videos. Despite having 3 million subscribers, a 2-minute and 19-second video isn't reaching its full potential. The main factors affecting this are the click-through rate, watch time, and the topic itself. He also touches on critics' misunderstandings about YouTube mechanics and how he's shifted from a creator role to focusing more on his duties as a CEO.
Transitioning from Creator to CEO
Sean elaborated on the challenge of shifting from being a full-time content creator to a CEO role. This transition was necessary for him to focus on producing high-quality content. He believes in investing time in producing better videos rather than churning out content for the sake of it. It's a move that helps in scaling back the operational requirements of the business while focusing on content creation.
Business Success Stories
Sean shared an interesting story about a friend who built an eight-figure roofing business and is now transitioning into YouTube and coaching. I found this fascinating and we talked about the ability for successful entrepreneurs to buy back their time to focus their attention on sharing their knowledge through content creation.
Balancing Business and Personal Life
We discussed the difficulties of balancing business responsibilities with personal life and family commitments. Sean pointed out that the trade-offs and sacrifices can be challenging but necessary for growth. The key is finding the right balance and focusing on what truly matters.
YouTube’s New Features
Youtube's new feature allows for split testing up to three thumbnails right from the start. This is useful for optimizing your visual elements and improving the performance of your videos. Sean emphasized the importance of constantly reviewing comments and video performance but cautioned against getting too caught up in analytics, especially for the first video.
YouTube Success Framework
Sean shared his framework for YouTube success, which involves four key actions: reviewing, repeating, reflecting, and repurposing. This holistic approach ensures you consistently improve and strategically plan for future content. Repurposing content for other platforms and creating highlights can amplify the reach and impact of your work.
Importance of Strategic Planning
Strategic planning and research before creating and releasing videos are crucial for success. Sean highlighted the need to evaluate competition and identify unique advantages. The recording phase requires careful preparation, including outlining the video and setting up necessary gear. Optimization of titles, thumbnails, descriptions, and metadata ensures better searchability and relevance. The goal is to have your video "rocket" by initially gaining momentum, potentially supported by external traffic.
Quality vs. Quantity Debate
Sean and I dove deep into the quality versus quantity debate. Initially, focusing on quantity helps build skills and experience. Eventually, the focus should shift to improving the quality of videos as creators become more experienced. Successful examples include creators like Meet Kevin, who produce raw, high-quantity content, versus Graham Stephan, who spends more time on fewer polished videos. The goal is to balance both as you grow, depending on your hustle and team support.
The 7 R’s of YouTube Success
Sean introduced the 7 R’s of his YouTube success system: reverse engineering, research, recording, releasing, rocketing, reviewing, and repeating. Each step plays a crucial role in building a successful content strategy. We also added an eighth R, "reflect," and discussed how important it is for continual improvement. Sean compares repurposing content to using all parts of an animal on a farm—nothing goes to waste. This strategy maximizes the value of your work and extends its reach across different platforms.
Conclusion
This episode with Sean Cannell was packed with valuable insights and actionable tips for anyone looking to grow their business and personal brand through video content. From tackling YouTube challenges and transitioning to a CEO role to balancing business and personal life, Sean's experiences provide a roadmap for success. We also explored the importance of strategic planning, the quality vs. quantity debate, and the 7 R’s framework for YouTube success.

If you're ready to punch fear in the face, check out Sean's Video Ranking Academy
Two Other Episodes You Should Check Out
Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe

The Power of Being Useful: Strategies and Tools for Content Creation Success with Jacob Gooden
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Equity Crowdfunding: Building Community Driven Investing with Sarah Hardwick
2 jul· Hustle & Flowchart: Mastering Business & Enjoying the Journey
We have an incredible guest on today's episode! Sarah Hardwick, is on and sharing some truly eye-opening insights about the world of equity crowdfunding. In our conversation, Sarah covered the benefits of exit strategies for early-stage investors, the difference between rewards-based and equity crowdfunding, and the importance of community and communication for successful campaigns. She shared case studies, such as Aptera Motors, which successfully raised over 100 million dollars through crowdfunding, as well as other companies she's worked with that aim to change the world.
Exit Strategies for Early-Stage Investors
Sarah discussed how early-stage investors can potentially benefit from strategies like going public (IPO) or getting acquired. She explained that having a clear exit strategy can make a huge difference for investors, providing them with rewards for their risks and investments.
Rewards-Based vs Equity Crowdfunding
Crowdfunding isn't a one-size-fits-all approach. Sarah explained the difference between rewards-based and equity crowdfunding. Rewards-based crowdfunding offers backers a tangible product or service in return, while equity crowdfunding allows the public to invest money in exchange for shares in the company. She emphasized that equity crowdfunding involves a lot more regulations but offers startups more control and power.
Case Study: Aptera Motors
We dove deep into the success story of Aptera Motors. Aptera, a company that focuses on solar electric vehicles, raised over 100 million dollars through equity crowdfunding. They transitioned from a regulation CF to a regulation A+ campaign to achieve this feat. Sarah highlighted the importance of their well-produced video, which garnered 1.6 million views and widespread interest by being compared to the Batmobile.
Community Building and Investor Communication
Sarah emphasized the importance of transparency and regular communication with investors. She explained that there's often an overlap between customers and investors, and keeping open lines of communication can lead to additional investments and upsells. A robust community can be a game-changer in your equity crowdfunding campaign's success.
The Role of Emotional Connection and Values
We talked about the significance of values marketing and connecting with customers on an emotional level. Sarah said, "Understanding why people invest and aligning a company’s purpose with a community creates more than transactions—it builds movements." She shared how tapping into emotions can drive successful crowdfunding campaigns.
Sarah’s Work with Geoship and Doroni Aerospace
Sarah works with other incredible companies like Geoship and Doroni Aerospace. Geoship focuses on regenerative communities and innovative homes made from bio-ceramic materials, while Daroni aims to revolutionize transportation with flying cars. Both companies embody the futuristic and world-changing themes that resonate well with early adopters and disruptors.
Engaging Ambassadors and Community Members
We discussed how Sarah effectively mobilized a core group of supporters. These ambassadors feel special thanks to rewards and exclusive information, similar to street teams for bands. This approach generated incredible growth, leading to over 45,000 followers and 16,000 investors.
The Importance of Maintaining Personal Values
In the end, we talked about staying true to personal values. Sarah highlighted the importance of not getting distracted by money and hustle. She believes in making a positive impact and doing meaningful work, which keeps her excited and motivated.
Conclusion
Our conversation with Sarah Hardwick was chock-full of valuable insights on equity crowdfunding, community building, and values marketing. Sarah's focus on aligning a company's mission with its community and maintaining transparency and emotional connections with investors offers a blueprint for success. Make sure to connect with Sarah on LinkedIn if you're interested in becoming part of the crowdfunding community.
Two Other Episodes You Should Check Out
Crowdfunding Secrets Revealed by LaunchBoom’s Will Ford

Unleash Courage: Building Conviction and Confronting Fears with Ryan Berman
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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The Power of Being Useful: Strategies and Tools for Content Creation Success with Jacob Gooden
25 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hi everyone, Joe Fier here! I'm excited to have Jacob Gooden guesting with me today. It's been an episode 5 years in the making! Together, we dive into everything from content creation tips to navigating the world of podcasting with the right tools and mindset. We've packed this episode with valuable insights that any content creator, whether newbie or experienced, can benefit from.
Benefits of Social Platforms
Finding the core thing and using social platforms like Instagram, LinkedIn, and Twitter helps you reach more people. Social platforms are not just for fun; they can be powerful tools to get your message out. They let you connect with your audience more personally and share your content widely.
Manageable Content Creation
Jacob advises not to bite off more than you can chew. Start with a level of content creation that feels manageable and scale up as you see returns. Focus on creating consistent, valuable content even if it's not perfect at first. Doing this helps you avoid burnout while allowing you to grow your content steadily.
Making Content Your Own
Both Jacob and I agree on the importance of making your content your own. It's crucial to have fun with it and connect with your audience on a deeper level. Start with what you have, even if it's messy. Authenticity resonates with people far more than overly polished content.
Redefining a Podcast
Redefining a podcast involves making it fun and engaging. You don't need expensive equipment to start. Jacob suggests using tools like continuity cameras and basic editing software to get started. The goal is to create engaging content right from the get-go.
Editor vs. Producer
Jacob discusses the roles of an editor and a producer. An editor focuses on refining the content, but a producer enhances the overall experience by exploring industry trends and making the show better. Knowing the difference helps set proper expectations when hiring someone for your podcast.
Client Expectations and Training
Jacob talks about the challenges of working with clients, especially those unsure about their vision. He recommends doing a test episode at a discounted rate for new clients. This helps gauge compatibility before committing to a longer-term arrangement. Open communication and two-way feedback are crucial in this process.
Useful Tools for Content Creation
We mentioned several tools like Oasis.com and Otter, which help capture and organize thoughts for content creation. Speaking thoughts into existence with these tools eases the daily juggle of tasks. Descript stands out for its AI capabilities in video and audio editing, serving as a foundational tool in our workflow.
Accessibility of Creating Content
Creating content is more accessible than ever. You can start with readily available tools like smartphones and laptops. It's not necessary to invest in expensive equipment right away. Gain some experience first, and then consider upgrading as you see fit.
Importance of Focused Content Creation
Trying to be everywhere can be overwhelming. Instead, hone in on what works best for your content. For instance, focusing on LinkedIn and Instagram can be more effective if that's where your audience is. Strategic experimentation and testing with different platforms help determine where your content is most valuable.
Resources from Jacob Reach out to Jacob at [email protected] Connect with Jacob on any social platform @thejacobgooden Check out this helpful YouTube Video from Nolan Molt Descript Riverside Fathom The Oasis Otter Castmagic Concluding Thoughts
This episode with Jacob Gooden offers a treasure trove of insights into content creation and podcasting. From understanding the importance of social platforms and managing content volume to differentiating between editors and producers, we cover it all. We encourage you to start where you are, experiment, and most importantly, have fun with your content. Reach out to us with your thoughts, and let's make content creation an engaging and enjoyable journey!
Two Other Episodes You Should Check Out
Do The Thing Formula: Small Steps to Big Changes with Stacey Lauren

Using AI for Effortless Content Creation with Joe Fier
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Crowdfunding Secrets Revealed by LaunchBoom’s Will Ford
18 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hey folks, Joe Fier here from the Hustle and Flowchart podcast! I'm excited to have Will Ford join us today. Will shares crowdfunding secrets from his business LaunchBoom, to help entrepreneurs to successfully launch their products on Kickstarter and Indiegogo. We're diving deep into how Will successfully pivoted his business from an agency model to a coaching and consulting powerhouse. Let’s get started and break down what we talked about.

https://youtu.be/XWPax1yKnjA
LaunchBoom’s Success Story
LaunchBoom started with 15 launches in its first year, and these generated over six figures each. Their success caught the eye of Kickstarter and Indiegogo, leading to valuable partnerships that brought in more business directly from these platforms. In 2021, Will realized the limits of the agency model and transitioned to coaching, which proved successful by January 2023. Last year was LaunchBoom's best under the new model.
The Power of Prelaunch Systems
A cornerstone of LaunchBoom's strategy is its robust prelaunch system. This system helps clients fail fast and cheap, saving both time and money. They onboard about 100 new products each month, continually improving their prelaunch strategies. Campaigns average a funding time of under 14 minutes, frequently exceeding their goals.
Strategic Use of Crowdfunding Platforms
Will emphasized how crucial early success is on platforms like Kickstarter and Indiegogo. Successful campaigns gain top placement and drive more traffic. His strategy is to create enticing options for backers to maximize revenue per contributor. LaunchBoom's reservoir of 10 million backer emails and AI tech has also reduced ad costs, building larger prelaunch audiences.
Engaging Backer Communities
Will highlighted the importance of integrating with backer communities on crowdfunding platforms. This engagement has vastly increased the number of deals, from 15 in 2015 to 100 in 2016. They run Facebook and Instagram ads before the campaign to build up a list and achieve a 4% average conversion rate. Their reservation funnel model, inspired by Tesla, has significantly increased engagement and conversion rates.
Lessons from Scaling
Scaling LaunchBoom came with its challenges, from dealing with countless samples and prototypes to keeping morale high through camaraderie and focus. Will shared stories like delivering products to campaign managers for testing and experiencing space issues at home due to the influx of boxes, which his wife was not thrilled about!
Upgrading Technology and AI Plugins
Will explained how he upgraded the tech stack at LaunchBoom, adding AI plugins to speed up Kickstarter and Indiegogo launches. This update significantly reduced the time and cost associated with campaign launches. By leveraging AI, they managed to expedite processes and improve the overall client experience.
One-to-Many Coaching Model
The one-to-many coaching model allows clients to benefit from each other's questions and support. This setup is not only cost-effective but provides a platform where everyone learns more collectively. Will's programs are affordable, priced under $10,000, without any commission. He emphasized that this model helps in fostering a supportive community of like-minded creators.
Crowdfunding as a Validation Tool
Will discussed the importance of using crowdfunding to validate and test consumer product ideas. LaunchBoom specializes in helping tangible hardware and consumer products succeed on platforms like Kickstarter and Indiegogo. Crowdfunding allows entrepreneurs to presell products, minimizing risk and gauging demand early on. Will called it a "no-brainer" for anyone looking to launch a new product.
Future Prospects and Concluding Thoughts
Will Ford's motivation comes from his passion for helping people and his excitement for building a global enterprise. Despite initial fears about the pandemic's impact on crowdfunding, LaunchBoom saw substantial growth. Will's openness to learning and innovation in this space has positioned LaunchBoom for ongoing success. At the end of our chat, Will invited listeners to check out LaunchBoom for free educational resources and the option to connect with a team member. We wrapped up with mutual appreciation and well wishes, excited about future collaborations. If you’re an aspiring entrepreneur or already in the product launch game, you’ll find this episode full of actionable insights and inspiring stories. Be sure to give it a listen for a deeper dive into the world of crowdfunding and launching new consumer products. Thanks for tuning in, and until next time, keep hustling!
Two Other Episodes You Should Check Out
Genuine Networking: Strategies for Building Meaningful Relationships with Joe Fier

Scalable Success: Secrets for Scaling a Business with Ryan Deiss
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Genuine Networking: Strategies for Building Meaningful Relationships with Joe Fier
14 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Welcome to another episode of the Hustle and Flowchart podcast! I'm Joe Fier, your host, and today, we're diving into the world of networking and personal growth based on Joe Polish's book, "What's In It For Them." I'm excited to share insights on how to improve your interactions with others and elevate your business strategies by leveraging the latest tools and books. Let's jump right in!
Building Stronger Connections
This episode explores improving your networking skills based on Joe Polish's book, "What's In It For Them." Joe Polish is a well-known figure in the business world, running high-level masterminds and helping elite business owners and marketers. His book outlines nine genius networking principles to help you open doors in your personal and professional life. Useful Links: What's In It For Them
Be Useful, Grateful, and Valuable
The first key takeaway is the importance of being useful, grateful, and valuable to people around you. Imagine how you can help others and show appreciation. This mindset shift can change how you approach situations and build stronger relationships. Joe Polish emphasizes the need to be there for others and provide actual value. Quick story: Mike Koenigs and I recently led a workshop at Joe Polish's Genius Network headquarters. We showed business owners how to use AI to scale their productivity. It was an incredible experience that highlighted the importance of being useful and providing value in real-time. Action Step: Time-block daily to send personalized messages to people in your world. Use tools like Loom to make your communications more engaging and genuine. https://www.youtube.com/watch?v=91sPkvexGkg
Be Fun, Memorable, and Yourself
The second principle is to be fun, memorable, and true to yourself. Avoid being too formal or trying to fit into someone else's expectations. Authenticity builds stronger connections and makes you more memorable. Asking genuine questions and sharing personal stories can help you connect on a deeper level. Don't hesitate to inject humor and be open about your own experiences, even if they aren't perfect. This builds rapport and makes interactions more enjoyable. Action Step: Ask genuine questions and share personal stories in your conversations. Be yourself, and don't put on a mask to impress others.
Give Value On the Spot
The final principle is to give value on the spot. Joe Polish talks about the importance of doing things quickly and not waiting to follow up later. Using David Allen's two-minute rule from the "Getting Things Done" method can help you implement this principle. If you can complete a task in under two minutes, do it immediately. This could be sending a quick message, connecting people, or providing immediate feedback. This approach builds trust and shows that you value the other person's time. Action Step: Apply the two-minute rule in your daily interactions. If you can help someone or complete a task quickly, do it right away.
Conclusion
In this episode we explored how to build stronger connections with Joe Polish's networking principles. By being useful, grateful, and valuable, being yourself, and giving value on the spot, you can create lasting relationships and elevate your business success. Thank you for tuning in! If you found this episode helpful, please leave a review and share it with others. Until next time, keep hustling and making meaningful connections!
Two Other Episodes You Should Check Out
How A Simple New Habit Will Change Your Life And Reduce Your Stress with David Allen

Triple Your Teams Productivity by Mastering AI with Mike Koenigs
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Building a Business With Impact with Randy Molland
11 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
Welcome to another engaging episode where we dive into the world of business with my buddy, Randy Molland. We had a fantastic conversation about the importance of integrating impact initiatives into business operations. We talked about how businesses can multiply their good deeds, benefit from referrals, and create long-term positive changes. This episode is packed with inspirational stories, valuable insights, and practical strategies. Let’s get started!

https://youtu.be/QoxQGJJ3Ar8
Introduction to Impact Initiatives
In this episode, Randy and I discussed why it's crucial for businesses to include impact initiatives in their daily operations. We shared how doing good can create a ripple effect that benefits everyone involved. Randy told a heartwarming story about his friend who offered cheaper merchant processing and donated part of the profits to charity. This initiative not only helped businesses save money but also made a significant difference in the community.
The Power of Referrals and Long-Term Impact
Randy and I emphasized the power of referrals and the lasting impact they have when you integrate giving as a core value of your business. Referrals aren’t just about getting more clients; they’re about building trust and creating a community that believes in the same values.
Randy’s 30-Day Impact Sprint Program
Randy introduced his 30-day impact sprint program, designed to help businesses launch impactful initiatives efficiently. This program includes charity partner vetting, creating impact initiatives, and developing marketing strategies—all within 30 days. Randy explained that having a clear plan and commitment can make a world of difference in how businesses execute their charitable activities.
Law of Reciprocity and the Value of Giving
We dived into the concept of the Law of Reciprocity, which is all about the impact of giving regardless of financial status. Both Randy and I shared personal stories about how small financial contributions can bring immense joy and satisfaction. Randy talked about how giving should be a part of your brand’s ethos, which builds trust and loyalty among customers and employees.
Shifting Business Motivations from Wealth to Impact
In our discussion, Randy shared his personal journey from being driven by financial success to focusing on making an impact. The quote, "If you want to make a million dollars a year, build a business that does 2 million, give a million dollars away, and you'll be the happiest millionaire on the planet," really hit home. Randy’s motivation shifted when he realized the joy and satisfaction that came from supporting causes he cared about, like helping children in sports.
Consumer Behavior and Business Trends
Randy and I explored how consumer behavior is changing. More people prefer and trust brands that give back to the community. We shared some eye-opening statistics:
80% remember a brand's name more when they talk about their impact. Consumers are 4.5 times more likely to refer a brand that emphasizes its impact. 91% of employees are happier if their employer talks about their impact. 78% will pay more for a brand known for giving. 95% of millennial females trust brands more that share their impact.
These stats underline the significance of being a business that not only aims for profit but also focuses on giving back.
Authenticity in Impact Initiatives
We discussed the importance of authentic impact. Businesses worry about coming off as insincere or just using charity for marketing. Randy advised making impact a core value, not just an add-on. Building a brand culture around genuine impact helps in gaining customer trust and loyalty.
Impact in the Buyer’s Journey
Impact initiatives can capture and retain customer attention at various touchpoints—social media, websites, sales calls, and email newsletters. We talked about how incorporating impact-related messages can make a huge difference, especially with millennial females, who are more likely to remain loyal and advocate for brands that share their impact stories.
Resources from Randy Molland See the latest from Randy and the Go Big to Give Big team Listen to the Go Big to Give Big Podcast on Apple or Spotify Connect with Randy on LinkedIn and Facebook Conclusion
This episode of Hustle and Flowchart with Randy Molland was truly enlightening. We explored the far-reaching benefits of weaving impact initiatives into business models. From boosting customer loyalty to building a happier workforce, the positive effects are clear. We hope our discussion inspires you to think about how your business can make a difference. Remember, even small steps towards giving can create a huge ripple effect.
Two Other Episodes You Should Check Out
How To Harness Your Visionary Thinking with Justin Breen

The Power of Deciding What You Want with Joe Fier
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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The Power of Deciding What You Want with Joe Fier
7 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In this episode, I explore how making a clear decision sets the stage for success, providing direction and aligning our actions. Understanding what you want is crucial, and I share stories, strategies, and practical steps to help you put this into practice. We'll also discuss the importance of taking action and being useful to others in achieving your goals.
The Importance of Deciding What You Want
Deciding what you want is the foundation for everything else. Ralph Waldo Emerson said it best: "Once you make a decision, the universe conspires to make it happen." Life has different seasons, and your decisions should reflect your current stage. It's essential to identify the direction you want to go and the impact you want to make. Decision-making provides clarity, making it easier to map out the steps to achieve your goals.
Taking Action Once You've Made a Decision
After deciding what you want, action is crucial. Planning alone is not enough. Action involves communicating your goals, starting projects, and seeking feedback. It's important to share your goals and being open to feedback from others. By doing this, you enable others to assist you on your journey and create opportunities for success. Key Points: - Communicating your goals helps to set things in motion. - Feedback from trusted individuals can guide your actions. - Actively participate in communities to expand your reach.
Being Useful to Others
One important strategy in achieving your goals is being useful to others. Offering value in others' lives can create opportunities and open doors. Joe Polish believes that proximity—both physical and virtual—is vital in maintaining relationships and staying top of mind. The more useful you are, the more likely people are to support you and contribute to your success. Key Points: - Offer value to others to create opportunities. - Maintain regular communication to stay top of mind. - Build strong relationships to foster mutual support.
Real-Life Examples and Inspirational Quotes
I shared Keara Palmay's inspiring story to illustrate these concepts. After battling cancer at a young age, Keara made the decision to take action in her life. She started a business, moved into marketing, and worked with notable figures like Tony Robbins. Her journey exemplifies the power of decision and action. Inspirational Quote: "Once you make a decision, the universe conspires to make it happen." – Ralph Waldo Emerson
Practical Steps for Implementation
Here’s a straightforward framework to help you put these ideas into practice: 1. Identify Your Goals: Reflect on what you truly want and break it down into actionable steps. 2. Take Action: Start small if needed, communicate your goals, and seek feedback. Don’t wait for perfection. 3. Be Useful: Think about how you can help others and build strong, value-based relationships.
Conclusion
Deciding what you want and taking action are powerful steps toward achieving your goals. Being useful to others amplifies your efforts and creates more opportunities. Reflect on your goals, start taking action, and remember to offer value to those around you. By following these steps, you can create momentum and move closer to your desired outcomes. Let me know your thoughts, and if there are any topics you want to hear more about on the show. Until next time, go be useful and take massive action!
Two Other Episodes You Should Check Out
Master Your Content Marketing with Kartra and Keara Palmay

Get Over Your Fear of Failure In 7 simple Steps with Chris Krimitsos
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Master Your Content Marketing with Kartra and Keara Palmay
4 jun· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In this podcast episode of Hustle & Flowchart, I had the pleasure of chatting with Keara Palmay, a content marketing expert sharing valuable insights on creating meaningful connections with audiences, leveraging AI tools for content creation, and transforming life's challenges into opportunities. Keara's journey from surviving cancer to transitioning to online business and marketing is both inspiring and informative. Join us as we delve into the strategies and mindset shifts that can elevate your content marketing game.
Affiliate Marketing and AI in Content Creation
Keara shed light on affiliate marketing as a lucrative option for passive income, emphasizing the ease of generating recurring revenue with minimal effort, especially using tools with loyal user bases. We delved into Kartra's AI capabilities, including a writer feature, to enhance copywriting efficiency.

- Explore the potential of affiliate marketing for recurring income.

- Harness the power of AI in content creation for efficiency.

- Check out Kartra's features for seamless sales funnels and email marketing.
Revenue Generation Strategies with Kartra
Keara highlighted lesser-known features of Kartra, such as leveraging affiliates to promote products and tools for managing retreats and events. We discussed the various avenues for revenue generation that Kartra offers and how businesses can capitalize on them effectively.

- Learn about Kartra's features for managing affiliates and events.

- Discover strategies for maximizing revenue with Kartra.

- Dive into Kartra's user-friendly interface for online income opportunities.
Business Transformation and Personal Growth
Keara shared her personal journey of resilience and reinvention, emphasizing the importance of investing in oneself and embracing life's challenges as catalysts for growth. We explored the transformative power of small steps, consistency in content creation, and the value of networking and seeking guidance from coaches.

- Embrace challenges as opportunities for growth.

- Cultivate consistency and seek mentorship for personal development.

- Leverage AI tools for content creation and business transformation.
Conclusion
In this enriching episode, Keara Palmay and I uncovered the multifaceted world of content marketing, business transformation, and personal growth. From leveraging affiliate marketing to harnessing AI for content creation, there are endless possibilities to explore in the digital landscape. Keara's journey exemplifies the resilience and determination required to carve a successful path in the online business arena. Remember, consistent action and a growth mindset are key to unlocking your full potential in content marketing and beyond. Tune in, take notes, and embark on your journey to entrepreneurial success!
Two Other Episodes You Should Check Out
Do The Thing Formula: Small Steps to Big Changes with Stacey Lauren

StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Managing Entrepreneurial Anxiety in the Age of AI with Joe Fier
31 may· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In today's episode, we're diving into some of the core issues that many of us entrepreneurs are grappling with—uncertainty, anxiety, and the fast-changing landscape of technology, especially artificial intelligence (AI). I recently got some great insights at a mastermind workshop at Joe Polish’s Genius Network and I can't wait to share them with you. We're also touching on how we can shift our focus to align better with our long-term goals.
Common Uncertainties and Anxiety in Entrepreneurs
Entrepreneurs often find themselves tangled in uncertainty and anxiety. I can relate personally to these feelings, which can cause us to lose focus on our core strengths and priorities. Many of us are currently reassessing our paths and questioning why we do what we do. This reflection is crucial in an ever-evolving business landscape.
Insights from Genius Network
I recently co-hosted a mastermind workshop with Mike Koenigs at Joe Polish’s Genius Network. Our focus was on harnessing the power of AI to boost productivity, marketing, and overall business growth. What struck me most was the common feeling of uncertainty among all the high-level entrepreneurs present. This made me realize how important it is to frequently reassess our goals and motives.
Shifting Focus to Passive Income
In a recent episode, I had a great chat with Tom Burns. Tom transitioned from being a doctor to generating passive income through real estate. This has been a big area of focus for me as well. It's important to align daily work with long-term goals to achieve financial freedom. I often reflect on Robert Kiyosaki’s book, “Rich Dad Poor Dad,” which played a significant role in shaping my entrepreneurial mindset.
Technological Changes and Their Impact
AI and technology are changing at an incredible pace. I talked about Chat GPT-4 and how it's been a game changer in just a few weeks. These rapid advancements can revolutionize industries but also pose a threat to certain jobs. It's vital to stay informed and adapt your strategies. Big shoutout to Matt Wolfe for keeping up with AI news. Keep an eye on him for the latest updates.
Mental Health and Entrepreneurial Pressures
The mental health of entrepreneurs is often under pressure due to the demands of running a business. Easy, lucrative, and fun (ELF) businesses, a concept shared by Joe Polish, are something I strive for. It's important to align your work with broader life goals, especially those related to family and personal satisfaction. Take a step back, evaluate your tasks, and make sure they align with what you truly want to achieve.
Some Additional Resources
- The Oasis - Cast Magic

- Rich Dad Poor Dad by Robert Kiyosaki
Closing Thoughts
In this episode, I emphasized the importance of re-evaluating and realigning our business goals with our personal values and long-term aspirations. Staying informed about technological advancements, prioritizing mental health, and creating ELF businesses are key takeaways. This episode serves as a wake-up call to assess our current paths and make necessary adjustments for a more fulfilling entrepreneurial journey.
Two Other Episodes You Should Check Out
Unlocking Passive Income Through Real Estate with Tom Burns

Triple Your Teams Productivity by Mastering AI with Mike Koenigs
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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Unlocking Passive Income Through Real Estate with Tom Burns
28 may· Hustle & Flowchart: Mastering Business & Enjoying the Journey
In this insightful episode, Tom Burns shares his journey from a disillusioned doctor to a successful real estate investor, emphasizing the importance of passive income and leveraging in building wealth. Tom and Joe explore the nuances of real estate investment, the advantages of starting small, and the significance of consistency and persistence in achieving financial goals.
Starting in Real Estate
Tom highlights the viability of starting in the real estate market, regardless of market conditions. He stresses the importance of location, advises focusing on the numbers, and suggests partnering or syndication deals to access larger opportunities.
Partnering with a Competent Sponsor
Tom and Joe discuss the benefits of partnering with a competent sponsor in investing, focusing on trust, building networks, and track record. They emphasize the importance of finding the right partner to leverage skills and time effectively in real estate syndication deals.
Evolution in Real Estate Focus
Tom shares his journey from investing in various projects to simplifying his focus on buying undervalued apartments. He discusses the opportunity to purchase distressed properties at discounted prices and strategies to capitalize on future rent growth and refinancing.
Pursuit of Financial Freedom
Both hosts share an entrepreneurial mindset and discuss the journey to financial freedom. Tom's transition from a doctor to a real estate investor is inspired by the pursuit of passive income and the desire for a fulfilling lifestyle.
Importance of Passive Cashflow
Tom emphasizes the significance of passive cash flow in achieving dreams and spending time with family. He discusses the benefits of real estate investments in providing consistent income and opportunities for growth.
Diversifying Investments
The discussion moves to diversifying investments, with a focus on real estate for passive income and freedom. Both hosts acknowledge the benefits of building a sustainable investment portfolio over time.
Use of Leverage in Real Estate
Tom elaborates on leveraging in real estate investments, sharing examples of property purchases with minimal down payments. He discusses the benefits and risks of leverage and the potential to acquire more properties over time.
Benefits of Real Estate Investment
The hosts conclude by highlighting the enduring benefits of real estate investment, including cash flow, tax advantages, amortization, and property appreciation. They stress the importance of consistency and long-term investment strategies.
Resources from Tom Burns
Keep up with the latest from Tom by joining his newsletter

Connect with Tom directly by emailing him at [email protected]

In this episode, Tom Burns and Joe Fier provide valuable insights into real estate investing, passive income generation, and the journey to financial freedom. Their discussion underscores the importance of education, networking, and taking action in building a sustainable investment portfolio for long-term success.
Two Other Episodes You Should Check Out
Retired at 28: Growing Wealth Through Real Estate Investing with Dallas Hileman

How To Harness Your Visionary Thinking with Justin Breen
Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: [email protected]
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
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