Episodios
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The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back.
I’m SUPER specific about how I manage my time—especially when it comes to my inbox!
I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!).
Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us.
We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters.
(Spoiler alert: It’s not about hustling harder!)
Click play to hear all of this and:
(00:01:10) The real deal on why mastering email can revolutionize your business productivity.
(00:04:22) Why businesses today are drowning in communication chaos and how you can break free.
(00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business.
(00:10:06) How to handle the rollercoaster ride of rapid expansion.
(00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart.
(00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times).
(00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted.
(00:15:00) How to supercharge your productivity using the CPR framework.
(00:16:12) How to find focus in business by niching down and outsourcing.
(00:17:11) Nick’s email management strategy to reach inbox zero.
(00:21:00) How consulting businesses today can pivot for sustainable scaling.
(00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all).
(00:52:19) How AI is transforming team productivity (get ready for 2025).
Listen to Related Episodes:
Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Create Team Systems and Operations That Simplify Scaling and GrowthIs It Ever Ok to Move a Deadline?Connect with Nick Sonnenberg:
LinkedInBook — Come Up For Air📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧
For full show notes, visit jasminestar.com/podcast/episode483
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Do a gazillion questions come up when you think about expanding your business?
…What will my competition be like?
…Will my messaging land?
…How can I stand out and make a great first impression?
If you’re squinting your eyes, wrinkling your nose, and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.
In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.
Click play now to hear all of this, and…
(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.
(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.
(00:03:52) The times you would need a go-to-market strategy.
(00:04:53) The first phase of market expansion and what it entails.
(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.
(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.
(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.
(00:16:31) How to reassess your pricing strategies to align with your new market.
(00:18:33) Strategies for effectively launching your brand and offerings to the new market.
(00:20:32) How you can build trust quicker in your new market.
(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.
For full show notes, visit jasminestar.com/podcast/episode482
Listen to Related Episodes
How to Price Your Offer to Increase SalesHow to Create an UNFORGETTABLE Customer ExperienceThe Mindset to Embrace When Creating a New Offer -
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It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.
I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.
From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.
We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.
But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.
Click play to hear all of this and:
(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.
(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).
(00:06:02) How Google became a brand people love, without ads. (Yes, really!)
(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.
(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).
(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.
(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.
(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).
(00:24:46) When to let go of what’s no longer working and pivot—without regret.
(00:26:57) Seth’s #1 mantra for success: “This might not work.”
Listen to Related Episodes:
Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795Connect With Seth Godin:
Seth’s new book, This is Strategy: https://geni.us/thisisstrategySeth’s blog: https://seths.blog/Follow Seth on Instagram: https://www.instagram.com/sethgodin📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode481
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Welcome to your Marketing State of the Union address.
Yes friend, today, we're diving into what's actually working right now, but more importantly…
How to set up your business to WIN in 2025.
(Can you tell that I lo(ooo)ve thinking ahead?)
Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.
We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).
Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!
Click play to hear all of this and:
(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.
(00:04:07) Why trying to do it all can lead to chaos.
(00:05:17) How to know if YOUR best next step is to hire a top operator.
(00:06:39) What a holding company truly is and the benefits they bring for business growth.
(00:17:54) How to leverage affiliate marketing to maximize your revenue.
(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.
(00:29:00) Marketing services that are hot right now and where new opportunities lie.
(00:29:47) How to avoid burnout and boost profitability as a new agency owner.
(00:34:34) The best framework to set standards of excellence for your team.
(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.
(00:47:11) How agency business models are evolving—what Eric sees on the horizon.
(00:48:01) The key to managing business risks while maintaining steady revenue.
(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.
Listen to Related Episodes:
How to Audit Your Current Business Strategy for Sustainable Growth5 Mindset Shifts for Business GrowthFlash Fire Business Q&A: My Personal Insights and Marketing StrategiesResources mentioned:
Agency Owners AssociationConnect With Eric Siu:
Instagram: https://instagram.com/ericosiuFacebook: https://www.facebook.com/singlegrain/Website: https://singlegrain.comFor full show notes, visit jasminestar.com/podcast/episode480
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Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD.
As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between.
In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three and share key moments from the first two quarters of 2024.
If you're interested in how I’m building momentum brick by brick—focusing on my ideal client, refining my offers, and creating strategies to grow my business—this episode is packed with insights, honest reflections, and actionable takeaways to help you do the same. I hope it serves you well.
Click play to hear all of this and…
(00:00:00) An overview of my "Laying Bricks" series and a reflection on the first two quarters of 2024.
(00:02:37) My TOP focus for the third quarter.
(00:03:33) The first brick I laid in Q3 and how it helped me identify the needs of my ideal client and gaps in the market.
(00:04:30) The three key questions I kept in mind when doing market research.
(00:08:12) The importance of having a valuable offer rather than just focusing on messaging.
(00:09:06) The second brick I laid in Q3 and how it’s given me access to new opportunities.
(00:12:10) The difference between corporate and event-style speaking tracks and what I’m currently pursuing.
(00:14:05) The third brick I laid in Q3 and how it’s freeing up my time as a CEO.
(00:16:48) The strategies I’m using to build my email list and the importance of segmenting your audience.
(00:19:58) The fourth brick I laid in Q4 and how it’s helping me be more productive.
(00:21:45) An honest overview of the month of July in my business.
(00:24:30) The importance of defining your target audience before the branding process.
(00:25:21) A heartfelt moment with JD (my husband and business partner) about professional challenges and growth.
(00:28:15) My strategy for inviting seven-figure entrepreneurs to attend Mastermind and why I chose personal outreach.
(00:30:46) What I’ve learned from conducting sales calls.
(00:34:09) My VeeCon2024 experience and the thing that surprised me the most.
(00:42:46) A discussion on achieving balance while pursuing business goals and aspirations.
(00:44:33) My honest feelings and thoughts after being surrounded by highly successful people.
(00:45:39) The importance of preparing for the level of success you desire.
(00:47:53) The transformative experience I had at a mastermind retreat in Santa Fe, New Mexico.
(00:49:46) What I hope to accomplish during our leadership retreat with my team.
For full show notes, visit: jasminestar.com/podcast/episode479
Listen to the Rest of the “Laying Bricks” Series:
Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000653304891Quarter 2 Review: The Actions I Took to Build My Future: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000660886964📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
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>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet <<
Let’s be real: we all have plenty of emails in our inbox, and getting someone to subscribe these days takes more than just saying “Don’t forget to subscribe to my newsletter!”People are selective with their time and inbox space, so if you want them to hand over their email, you must offer something they truly find valuable.
Because even though, yes – inboxes are flooded, your email list is still one of the most powerful tools you have to build relationships and grow your business.
In this episode, you’ll learn how to brainstorm and test opt-in (AKA freebie or lead magnet) ideas, my five-step framework for creating lead magnets, and how to effectively market them.
Click play to hear all of this and…
(00:00:00) The topic of lead generation and the importance of trust in attracting clients.(00:01:00) The definition of lead magnets and why you should have them to build trust.(00:02:01) Why email is the best tool for maintaining contact with potential clients.(00:03:58) My personal recommendation on how often to create lead magnets.(00:04:51) My five-step framework for creating effective lead magnets.(00:05:44) The importance of understanding your offer and identifying who your ideal client is.(00:07:36) Why you must identify what your ideal client truly needs to know before they invest in your offer.(00:10:17) How to make sure your lead magnet is what your ideal client wants.(00:12:04) Tips on effectively marketing your lead magnet to your audience.(00:14:58) Methods for sharing your lead magnet on social media, podcasts, and through ads.For full show notes, visit: jasminestar.com/podcast/episode478
Resources Mentioned in This Episode:
Download the Lead Magnet Workbook with 10 ideas for your business: http://jasminestar.com/leadmagnetSubscribe to My Weekly Newsletter: https://jasminestar.com/newsletterListen to the Imposter Syndrome Audio Series: http://jasminestar.com/imposterListen to Related Episodes:
Four Secrets to Unstoppable Marketing: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000671645761How to Turn Sales Objections Into Opportunities [13 min]: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000670024823Understanding Client Behavior: Neuromarketing Strategies That Work: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000668990288Connect with Me:
Instagram: https://www.instagram.com/jasminestarYouTube: https://www.youtube.com/@officialjasminestar -
Everyone tells you that the secret to happiness and success is… AUTHENTICITY.
But…what does it really mean to be authentic?
Today’s guest answers this beautifully by sharing a framework to live with intention, purpose, and best yet: keeping FUN at the center of it all.
I’m thrilled to welcome Ben Nemtin, speaker, author, and co-creator of The Buried Life.
Ben (so graciously) opened up about his journey from being a collegiate athlete struggling with depression to creating a movement focused on helping people realize their dreams.
Click play to hear all of this and:
(00:00:19) Why fun is the ultimate gauge for success in life and work.
(00:06:25) How to handle high-pressure situations and the anxiety and depression that come with them.
(00:09:09) The power of tackling your bucket list while helping others and building your legacy.
(00:10:42) Ben’s golden framework for overcoming tough times.
(00:11:40) The impact of misalignment on your mental health.
(00:16:20) How to find sponsors to keep your dream alive, even when money is tight.
(00:17:02) How Ben and his team made a bold pivot.
(00:18:41) The behind-the-scenes process of selling his show to MTV while keeping creative control.
(00:20:15) Spotting early signs of anxiety and understanding what they’re trying to tell you.
(00:20:41) How Ben stepped outside his comfort zone by delivering a top-watched TED talk.
(00:25:30) Facing mortality head-on—how confronting death can clarify what truly matters.
(00:26:51) Why the fear of failure and judgment hold us back from living fully.
(00:34:05) How small actions lead to massive momentum over time.
(00:35:16) How to build a personal brand that lasts.
(00:36:46) The Bucket List Journal—turning dreams into action (seriously, grab yours!).
(00:37:35) Scaling speaking engagements and product sales—Ben’s strategy.
(00:39:29) The best accountability tools you can use to guarantee lasting impact.
(00:40:23) Ben’s approach to sourcing and distributing physical products efficiently.
(00:40:54) Turning events into marketing engines—how post-event buzz can drive product demand.
(00:41:19) Amazon vs. DTC—why Ben prefers Amazon for sales (and where DTC could win).
(00:43:19) Course creation 101—how to integrate signature keynotes into a learning platform.
Listen to Related Episodes:
How to Deal with Negative CommentsHow to Create More Meaningful Relationships in Business5 Mindset Shifts for Business GrowthConnect With Ben:
Instagram: https://instagram.com/bennemtinLinkedIn: https://www.linkedin.com/in/bennemtin/The Bucket List Journal: https://writeyourlist.com/For full show notes, visit jasminestar.com/podcast/episode477
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“17 Ways You Can Screw Up Your Kids”
“5 Mistakes That Will Ruin Your Credit Forever
“4 Reasons You’ll Never Lose Weight”
Have you seen this type of fear-based marketing?
It might lead to short-term actions, but it hardly ever leads to long-term loyalty.
When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation.
The solution: Possibility Marketing.
Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)
It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.
In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework.
Click >>PLAY<< to hear all of this and…
(00:00:00) The importance of sustainable growth and lasting relationships in marketing
(00:02:33) The struggles I’ve faced around my weight and how fear-based marketing impacted my health
(00:06:16) My Three-Step Possibility Marketing Framework
(00:09:09) The importance of collaborations and a recent experience I had with a peer when pitching one
(00:12:34) My checklist for initiating collaborations
(00:15:27) What “long-term marketing” really means and how to implement it in a strategy
(00:21:00) How to build trust and strengthen relationships with your audience
(00:22:47) Strategies for over-delivering value to build credibility with your audience
(00:26:14) Your action step to after this episode
For full show notes visit: jasminestar.com/podcast/episode476
Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon -
He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.)
Chase Jarvis, author and photographer, has found success with life and business because of one singular philosophy: never play it safe.
There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and uncertainty. But here’s the catch: when you continuously avoid risk, those same cells reinforce patterns of fear and stagnation.
This is exactly why I knew I had to bring him on the show. In this episode, Chase shares his journey of breaking the mold, taking creative risks, and how embracing discomfort has been key to his success.
Click >>PLAY<< to hear all of this and…
(00:00:00) What can happen when you refuse to play it safe in life and business.
(00:06:12) The importance of sharing knowledge and building a community.
(00:13:19) The crazy (yet, transformative) experience of broadcasting a live wedding and its impact on their careers.
(00:17:45) The deeper lessons learned through vulnerability and the importance of stepping out of comfort zones.
(18:05) The value of personal experiences in learning from both wins and losses.
(18:38) An (unconventional) equation for achieving success.
(19:33) The necessity of creativity and overcoming fear to achieve remarkable experiences.
(22:16) The struggle to maintain authenticity amidst societal pressures to conform.
(23:08) How Chase defines creativity.
(23:51) The intertwining of creativity and business.
(33:00) The harsh realities of venture capital pressures and investor expectations.
(35:48) The challenges of maintaining company culture during rapid growth phases.
(00:36:58) Key lessons Chase learned from transitioning between leadership roles in a company.
(00:38:04) The importance of stepping outside comfort zones to achieve personal growth.
(00:39:51) Personal betrayals Chase’s career and the lessons he learned from them.
(00:42:48) The process and challenges Chase faced while writing his book.
(00:44:04) The attention you need to achieve personal and professional goals.
(00:48:28) The importance of taking action rather than overthinking or remaining passive.
For full show notes, visit: jasminestar.com/podcast/episode475
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“Curiosity led me to where I am today.”
When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is.
Curiosity brings new tests and experiments.
Curiosity leads to new ways of thinking.
Curiosity opens doors to new possibilities and opportunities.
From a young age, Ena observed and studied successful people, asking questions and seeking knowledge. This understanding of how successful people engage, talk, and live shaped her into the successful leader she is today.
In this episode, we discuss tips for career transitions, the power of self-advocacy, and how you can reinvent yourself anytime you want.
Click play to hear all of this and…
(00:00:00) How you CAN reinvent yourself whenever you want to.
(00:02:27) How Ena’s curiosity and observational skills shaped her career from a young age.
(00:08:11) How Ena started her career at age 20 and what it turned into.
(00:12:50) The hard (but smart) decision Ena made during the pandemic.
(00:16:29) Why Ena left her CEO position and her tips for transitioning careers.
(00:17:43) The importance of relationships and networks in business.
(00:19:28) Ena’s decision to invest in her personal growth instead of traditional assets.
(00:20:33) The need for budgeting and financial readiness before making significant career changes.
(00:21:41) How Ena was introduced to TIGER 21 and how it led to her current role.
(00:32:31) Tips on how to get the most out of group coaching and mastermind experiences.
(00:35:50) The importance of being bold in asking for what you want.
(00:38:25) Three key principles for career transitions.
(00:39:17) The importance of knowing whom to ask for assistance in leadership roles.
For full show notes, visit jasminestar.com/podcast/episode474
Listen to related episodes:
Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureReinventing Yourself: Ready for Your Next Chapter? -
Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds.
THIS is what it feels like when you have a team that doesn’t communicate or collaborate.
So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s vision.
I know this because the business I have today is a byproduct of systems and processes that were designed for scalability.
In this episode, you’ll learn a framework for identifying and addressing communication gaps, ways to leverage technology to streamline processes, and how to empower your team to improve efficiency and motivation.
Click play to hear all of this and…
(00:00:00) How to bridge gaps and create a safe space for team communication.
(00:00:53) How you can create collaboration between departments to enhance efficiency.
(00:01:51) Ways my internal departments collaborate to improve client success.
(00:02:54) How communication breakdowns lead to inefficiencies and frustration within teams.
(00:05:52) How to identify and recognize communication gaps.
(00:06:47) A three-step framework to identify and address communication issues.
(00:08:26) What it means to “bring it to the team” when you’re trying to find a solution.
(00:10:20) Why (and how) you should designate time for team members to voice concerns and ideas.
(00:11:04) The tools we use to improve team collaboration.
(00:12:49) How systems prevent mistakes in business.
(00:13:50) How to ensure that conversations get translated into actionable tasks.
(00:14:47) How you can create a culture of openness and a team that isn’t afraid of making mistakes.
As mentioned in this episode: you can sign up for my newsletter at jasminestar.com/subscribe.
Listen to related episodes:
Influencer Marketing & Running MULTIPLE Businesses at Once: What You Need to Know with Dan FleyshmanHow You Can Develop the BEST Traits in LeadershipFive Things My Team and I Do to Stay Productive and Reach Our GoalsFor full show notes, visit jasminestar.com/podcast/episode473
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You know what one of the biggest goldmines for market research is?
Objections. (Yes, you heard that right.)
If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”.
Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?"
And, that's fair. But what if I told you there's a way to flip those objections, use them as information, and turn them into golden opportunities?
In today's episode, I'm sharing the top ways to handle the most common sales objections by digging deep into the underlying concerns behind them.
Click play to hear all of this and:
(00:00:20) How to effectively address the objection of “I just don't have time”(00:02:53) How to help your prospect find creative solutions to their pricing concerns(00:03:50) What I've learned from my own experience about finding solutions to pricing objections(00:07:31) How to effectively address the "I don't know if it's a right fit" objection(00:10:25) How to create ease and excitement when someone is afraid to commit🎧 Listen to the full episode, Do THIS to Close More Sales, >>HERE<<
Listen to Related Episodes:
How to Create Content That Removes Objections and Increases Your SalesThree Sales Strategies to Increase Your RevenueFor full show notes, visit jasminestar.com/podcast/episode472
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“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.”
When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.)
But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us.
If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place.
In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success.
Click play to hear all of this and…
(00:02:58) An inside look at Jereshia’s career.
(00:03:21) The importance of building real relationships in sales and entrepreneurship.
(00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job.
(00:10:32) The key principles behind scaling a business effectively.
(00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals.
(00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers.
(00:15:18) The benefits of selling higher-ticket offers based on her experiences.
(16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching.
(18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now.
(21:03) The number one non-negotiable thing you must do if you want to become a thought leader.
(22:57) How to help clients choose between your offer over similar service providers.
(25:28) Jereshia’s (brilliant) process to identify her ideal client.
(27:10) How Jereshia transitioned to six figures.
(34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits.
(39:28) The importance of long-form content when building trust with your audience.
(40:13) How you can use free content to pre-qualify leads for higher-ticket offers.
For full show notes, visit jasminestar.com/podcast/episode471
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How can you create ways (for not only your business) but your community to WIN?
When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.
And during this discussion, I heard some of the most creative ways to do exactly this.
But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.
(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)
If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!
We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.
Click >>PLAY<< to hear all of this and…
(00:05:12) The challenges of acquiring a project after it already had initial success
(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership
(00:15:34) How Peter deals with the skepticism and concerns from the web3 space
(00:20:08) What it really takes to overhaul a complex brand
(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)
(00:24:05) How to license digital assets from NFT owners
(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities
(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience
(00:34:11) The social media strategy that garnered 10 million views in one day!
(00:39:31) The virality formula: how to create engaging and relatable content
(00:49:12) A strategy to target a younger demographic
Listen to Related Episodes:
430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenereFor full show notes, visit jasminestar.com/podcast/episode470
Connect With Peter:
https://www.pudgypenguins.io -
If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.
And if you're new around the block, I NEED to break it to you: I'm a psychology freak.
Here’s the thing…understanding human behavior can totally transform your business strategies!
That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies.
By the time you're done listening, you’ll have a clear understanding of how to influence client actions and decisions more effectively.
Click play to hear all of this and:
(00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.(00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.(00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).(00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.Listen to Related Episodes:
Three Sales Strategies to Increase Your RevenueUnderstanding Customer BehaviorFor full show notes, visit jasminestar.com/podcast/episode469
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Be honest: Have you ever gotten business advice that sounded, well, like this…
To get ahead of 99% of business owners, you must:
…”ABC: Always be closing.”
…”Eat your competition for breakfast, lunch, and dinner.”
…”Never take no for an answer.”
I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle.
Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business.
Click play to hear all of this and…
(00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did.
(00:09:16) The best thing to focus on when you’re growing your business.
(00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth.
(00:14:53) The framework I use in new environments for success.
(00:20:25) How successful people behave and their approach to problem-solving.
(00:25:47) One of the best ways to find new and innovative solutions for your business.
(00:34:35) How I was able to open my eyes to new opportunities and perspectives.
(00:39:10) What it takes to scale businesses past 7 figures.
(00:41:19) Why high-achieving entrepreneurs get imposter syndrome.
(00:43:18) How to add value in rooms when you feel less experienced.
For full show notes, visit: jasminestar.com/podcast/episode468
Listen to related episodes:
How to Build Your Self Trust to Make Better Business DecisionsEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My Future -
“...well, it's just that your level of confidence...”
Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.
Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.
But in everyday life? It’s another story.
What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.
In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.
Click play to hear all of this and…
(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.
(00:02:50) How it really feels showing up as my 3X, most confident self.
(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.
(00:09:47) The commitment I’m making (I’d love for you to make it with me!).
(00:11:40) The initial fear of confidence and why you need to push through.
(00:15:01) The freedom you get when you do this ONE thing.
(00:18:10) Why I share my best ideas for free.
(00:21:39) My strategies for attracting a new ideal client.
(00:22:37) What it takes to scale from seven to eight figures in business.
For full show notes, visit https://jasminestar.com/podcast/episode467
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I created my first course in 2016, and hand-to-heaven, it changed my life.
But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it?
I want you to feel fully equipped and confident through every step of creating your digital offer.
This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conception and planning stages of creating an offer that has the potential to change YOUR life.
Click play to hear all of this and:
(00:00:34) A Five-Step framework for planning your digital offer(00:00:57) How to structure the customer journey inside your offer(00:01:47) How to optimize student experience in an online course(00:03:39) The best pricing strategies(00:09:29) How to create a realistic timeline for course development and launching(00:11:10) How to optimize your search efforts when finding the right platform to host your course(00:12:06) The three types of goals to set when you’re launching your digital offer🎧 Listen to the full episode, Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer, >>HERE<<
Listen to Related Episodes:
Do THIS to Close More SalesHow to Create an UNFORGETTABLE Customer ExperienceFor full show notes, visit jasminestar.com/podcast/episode466
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I’m not ONLY taking you behind-the-scenes in this episode…
I’m bringing you inside of my brain.
Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation.
I want to share my thought process with you because when you learn how other people think, you unlock new perspectives, gain insights you never considered, and find breakthrough moments that can change…well, everything.
In other words: When we embrace different viewpoints, we can accelerate growth. So, that is exactly what you’ll hear in this episode. I hope it serves you well.
Click play to hear all of this and…
(00:00) How different viewpoints can evolve the way you think and do things.
(00:04:27) A question to help you understand your own thinking patterns.
(00:06:59) My experience in Lewis Howes' mastermind program and the key concepts I learned.
(00:15:41) How I plan to enhance my own mastermind based on things I’ve learned and witnessed.
(00:21:09) What I’ve personally gained from investing in the James Wedmore mastermind.
(00:22:09) How I make the most out of masterminds and other investments.
(00:26:15) My experience with SaaS Academy and how my team and I maximized the investment.
(00:33:40) How my team and I create systems to achieve measurable results rather than just setting goals.
Listen to the Episodes Mentioned:
Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesQuarter 2 Review: The Actions I Took to Build My FutureThis is The Real Reason You’re Not Being Productive with Rory VadenGary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)For full show notes, visit: jasminestar.com/podcast/episode465
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Do you remember the “Share a Coke” campaign?
It was iconic. (And yet, so simple?!)
I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works.
And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work.
Click play to hear all of this and…
(00:00:00) Discusses the importance of team members' diverse experiences in creating effective marketing strategies.
(00:02:46) The strategy my team put together and how I was initially hesitant to execute it.
(00:04:44) What “Guerrilla Marketing” means and how you can leverage it.
(00:07:33) How Spotify’s strategy turned users into brand ambassadors.
(00:09:43) How Coca-Cola increased sales by 2 Billion in just one summer.
(00:10:41) The campaign Dove put together and why it had such a huge impact.
(00:11:52) Four tips for executing effective Guerrilla Marketing strategies.
(00:12:42) The importance of understanding your ideal client AND your broader audience.
(00:13:48) Why you should leverage your team when creating a marketing strategy.
(00:14:46) How your company values beyond just sales.
(00:17:31) Why you should involve your audience in your decision-making (and how!)
For full show notes, visit jasminestar.com/podcast/episode464
Listen to Related Episodes:
THIS is How You Better Serve Your Customers and ClientsLetting Your Marketing Work For You with Billy GeneThree Sales Strategies to Increase Your Revenue - Mostrar más
