Episodios
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Are you using headings on your website completely wrong? If so, you’re not alone—and it’s costing you big in organic traffic! In this episode of the Lifestyle Entrepreneur Podcast, I’m breaking down the biggest mistakes entrepreneurs make with their website headings and giving you actionable advice to make your site more valuable in Google’s eyes.
We’re diving deep into the secret sauce of SEO, from crafting compelling H1s and H2s to strategically using headings to boost your content’s visibility. You’ll learn how to structure your pages just like a pro and avoid the common pitfalls that are holding your website back. Whether you're running a small business, offering virtual services, or just trying to improve your online presence, this episode is packed with tips that can skyrocket your organic traffic.
Want more personalized advice? DM me on Instagram @MoneyWithMark, and let’s chat about how we can optimize your website together.
**Chapters:**
- 00:00 – You’re Using Headings Wrong! Here’s Why
- 01:07 – The Power of Valuable Content and Searcher Intent
- 02:48 – Why Every Service Needs Its Own Page
- 05:18 – Mastering Website Headings for SEO Success
- 11:42 – The Difference Between SEO Titles and Headings
Get ready to transform your website and watch your traffic soar! -
Are you better off building a personal brand or focusing on a corporate brand? In todayās episode, we tackle this critical question by diving into real-world examples from industry giants like Elon Musk, Gary Vaynerchuk, and Alex Hormozi. Youāll be shocked to learn that while these entrepreneurs have amassed millions of followers personally, their corporate brands lag far behind in terms of influence.
Why does this matter? Because trust and loyalty are the new currency. Did you know that 84% of millennials don't trust traditional ads from companies? Yet, theyāll follow and buy from individuals they trust. Personal branding is all about humanizing marketingāit's about connecting values, trust, and authenticity directly with your audience. We'll also discuss why Tesla, which spends $0 on ads, is valued higher than traditional auto giants who spend millions.
But what if youāre not aiming to build the next Tesla? Thatās okayāmost of us aren't. Weāll explore how smaller creators like Aiko Hemingway and Lindsay Hampson have used their personal brands to build successful businesses without the need for massive followings or hefty ad budgets. In fact, Lindsay is a client of mine, and Iāll share how weāve been working together to grow her business without breaking the bank.
In Part 2, I break down the three biggest benefits of focusing on your personal brand:
Faster Growth: Your personal brand can grow quicker than your companyās brand because it connects your values directly to your product or service. Trust and Authenticity: People trust peopleānot logos. Personal stories and authentic experiences build the kind of trust that converts. Memorability & Loyalty: Personal brands stick in peopleās minds because they have a face, a tone, and a personality.Finally, Iāll lay out practical steps to start building your personal brand today. Forget the mythsāyou donāt need a niche, a massive following, or even polished content to get started. Iāll show you how to create meaningful content, tell your story, and begin monetizing your audience right away.
Follow @MoneyWithMark on Instagram
https://www.instagram.com/moneywithmark/ -
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In this episode of the Lifestyle Entrepreneur Podcast, I pull back the curtain on the real challenges of running a business while living a nomadic lifestyle. Sure, the freedom to travel sounds glamorous, but there's a hidden downside that no one talks aboutāand it's affecting my business growth.
Iām diving deep into the struggles I've faced over the past year, from moving across countries to battling inconsistent routines and unreliable internet. Iāll share why our business isn't growing as expected and the hard truths I've uncovered about our content strategy. Plus, Iāll talk about the key actions Iām taking to get back on track and the exciting changes on the horizon as we prepare for our next big move to Kelowna.
If youāve ever felt stuck in your business or wondered how to balance growth with the lifestyle you want, this episode is for you. Tune in to hear the reality of lifestyle entrepreneurship and the steps Iām taking to get our business thriving again.
Chapters:
(00:00) Introduction - Why being a digital nomad isnāt always as glamorous as it seems. (05:15) The Impact of Constant Moving on Business - How frequent relocations have stalled our business growth. (12:30) Content Strategy Gone Wrong - The hard truths about why our marketing isnāt converting like it used to. (18:45) The Power of Routine - My plan to establish a reliable routine that supports business growth. (23:10) Looking Ahead - The exciting new chapter as we move to Kelowna and what it means for our business.External Links:
Atomic Habits by James Clear - A must-read for mastering habits and productivity. How to Create a Successful Content Strategy - Content Marketing Institute's guide to building a winning content strategy. SEO Best Practices - Learn about optimizing your content for search engines from Moz.Follow @MoneyWithMark on Instagram
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How long should you stick with a marketing strategy before deciding it's time to switch gears or fire your agency? Inspired by a recent conversation with a client, I explore the importance of patience and financial investment in your marketing efforts.Join me on a walk at the family cottage with my dog Kai, as I discuss:The Red Flags in Client Investments: Understanding when a client’s financial stress might signal bigger issues.Investment Strategies for Marketing: How much you should realistically invest in your marketing based on your revenue.The Realistic Timeline for Success: Why most marketing strategies need at least six months to show results, and the pitfalls of expecting quick returns.A Personal Case Study: Insights from my own journey with moneymithmark.ca, showing the power of patience and consistent effort.If you're struggling with sticking to your marketing strategy or wondering if it's time for a change, this episode is for you. Let's talk about your business challenges—DM me on Instagram at @moneywithmark!
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Comparing LLCs (Limited Liability Companies) and PLLCs (Professional Limited Liability Companies). Whether you're a lawyer, an acupuncturist, or any other licensed professional, this episode is packed with essential insights to help you decide which structure suits your needs best.
LLC vs. PLLC: Discover the key differences and benefits of each structure. Pros and Cons: Get a clear breakdown of the advantages and potential drawbacks of LLCs and PLLCs. Choosing the Right Structure: Practical steps to determine the best legal structure for your business, including important considerations for state and professional requirements.00:00 - Introduction00:03 - LLC Overview01:05 - PLLC Essentials02:26 - Comparing Pros and Cons03:50 - Making the Decision05:47 - Practical Tips
LLCs provide flexibility and tax benefits suitable for a wide range of businesses. PLLCs are specifically designed for licensed professionals, offering similar benefits but with additional regulatory requirements. Understanding your state's requirements and consulting with legal professionals can ensure you make the best choice for your business. IRS Guide on LLCs Nolo's Guide to Professional Limited Liability Companies (PLLCs) Autogrowth Academy LLC vs PLLCFollow @MoneyWithMark on Instagram and Tik Tok
Disclaimer: The information provided in this podcast is for educational purposes only and does not constitute legal or financial advice. Always consult with a qualified professional before making any business decisions.
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Being likeable and trustworthy can make or break your business. Here are 3 actionable ways to be more likeable with your content. Learn practical advice on building trust without feeling salesy.
Discover the importance of consistency in your messaging and presence, and how to authentically connect with your audience. Small changes can lead to big results in your content marketing strategy.
I share a personal story about how a sleepless night with my son led to important realizations about trust and connection. We'll discuss the customer journey in 2024 and why a comprehensive content strategy is essential.
We'll cover the power of video content. Putting your face or voice out there, even if itās not polished, can significantly increase trust with your audience. Iāll share how I chose my accountant based on her authentic social media presence.
Understanding and addressing your customers' problems is crucial. I'll talk about how to research these issues and use them to create content that resonates, building credibility and trust.
Finally, I'll highlight the importance of adding personal touches to your content. Sharing bits of your life helps your audience connect with you on a deeper level, building trust over time.
Follow @MoneyWithMark on Instagram https://www.instagram.com/moneywithmark/
Watch the free marketing workshop on Autogrowth Academy
Chapters:
00:00 Personal Story and Introduction
03:45 The Reality of the Customer Journey
08:20 Building Trust Through Consistency
12:55 Using Video to Establish Trust
18:10 Understanding and Addressing Customer Problems
23:30 Adding Personal Touches to Your ContentExternal Links for More Insights:
Harvard Business Review on Building Customer Trust Forbes: Why Authenticity Matters in Marketing Neil Patel's Guide to Content Marketing*I may earn a commission if you buy any products or services via the links in this video's description. This content is a reflection of Mark's experience in his business, and with his marketing agency clients. The material is true, but may not apply to your situation, therefore this is not investment, financial, or legal advice. It may be incorrect, outdated. This video is for entertainment purposes only. Read the full disclaimer: https://autogrowthacademy.com/disclaimer/
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If your marketing funnel is "broken," then you need to review your brand using a balanced approach to the logical and creative sides of your brain. In this episode of the Lifestyle Entrepreneur Podcast, host Mark, known as Money with Mark, explores the essential balance between the logical and creative aspects of the brain in building a successful business. Reflecting on a recent experience with a client who meticulously followed marketing guru Russell Brunson's playbook but still struggled to achieve sales, Mark highlights the importance of authenticity and personal energy in marketing efforts.
Mark delves into the left-brain functionsālogical, sequential thinking, and number crunchingāand contrasts them with the right-brain's creative, intuitive, and emotional capabilities. He shares practical insights on how entrepreneurs can integrate their unique personality and expertise into their business strategy. Through real-life examples, including a super nerdy entrepreneur struggling with sales and the world's leading Google Ads expert John Moran, Mark emphasizes that a one-size-fits-all checklist isn't enough.
You'll learn why balancing the analytical side with the creative side is crucial for entrepreneurial success. Mark stresses that authenticity is keyāyour audience can sense when something feels forced or disingenuous. He encourages entrepreneurs to stay true to their vibe, ensuring that their marketing strategies align with their personal energy and resonate with their ideal customers.
Tune in to discover how to use both sides of your brain to create a marketing approach that feels right and works effectively, helping you build trust and connect deeply with your audience. This episode is packed with actionable advice for creating a harmonious and successful business strategy. Subscribe to the Lifestyle Entrepreneur Podcast and transform your marketing funnel with a balanced, authentic approach.
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In 2020, I took a leap into the world of "boring businesses" and bought a barbershop during the pandemic, expecting to apply my marketing skills to boost its success. Spoiler alert: It didn't go as planned. From struggling to find qualified barbers to juggling increasing overheads, this episode dives into the gritty realities of small business ownership. I'll share the crucial insights gained from this venture, the importance of focus in entrepreneurship, and why sometimes, the best opportunities are the ones you pass up. Tune in to hear how a seemingly smart investment turned into a classroom for some of life's toughest business lessons.
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Mark provides a step-by-step guide on leveraging Google search operators to create a valuable email list of potential customers. He delves into how you can use this list for direct marketing or to enhance your digital advertising efforts through platforms like Google and Meta Ads. Additionally, Mark discusses the importance of combining these short-term strategies with long-term goals to establish a robust online presence that consistently attracts and retains customers. Tune in to transform your digital marketing approach and start generating leads more effectively today.
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Hear my journey from a shy child to a seasoned entrepreneur. Through personal anecdotes and reflective insights, I explore the transformative power of embracing failures and the critical importance of focus in entrepreneurial success. I share the challenging yet invaluable lessons learned from a failed barbershop venture and my experiences in growing a marketing agency.
Key takeaways from this episode include:
Understanding Failure: Redefining failure as an essential stepping stone to learning and growth rather than a setback. Strategic Focus: The importance of maintaining focus in your entrepreneurial endeavors, avoiding distractions that do not serve your ultimate goals. Value of Experience: How every business experience, successful or not, contributes to your skills and understanding of entrepreneurship.Join me as I underscore why the conventional school grading system falls short in preparing us for real-world business challenges, and how a focused approach can lead to substantial success. Whether you're an emerging entrepreneur or seasoned in the field, this episode offers profound insights into making meaningful progress in your business journey.
Follow me on Instagram @moneywithmark for more updates and insights into achieving your entrepreneurial goals. Tune in to the next episode for more invaluable business advice and inspiration!
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the top three mistakes that new entrepreneurs often make when starting their journey. Drawing from his experience with the Auto Growth Academy, Mark shares real-world examples and practical advice on how to avoid these pitfalls and steer your business towards success. Whether it's mismanaging social media strategies, misunderstanding audience building, or hastily switching platforms, Mark breaks down each mistake with clarity and offers strategies to overcome them. This episode is packed with valuable lessons for anyone looking to solidify their entrepreneurial foundation and accelerate their path to achieving their business goals. Join Mark for a session filled with actionable insights that could redefine how you approach your startup's growth and marketing efforts.
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In this episode of the "Brand Diary" series I'm opening up about one of my current struggles—saying no. From client interactions to project offers, Mark discusses the difficulty in turning down financially tempting propositions that do not align with his business's long-term goals. He shares how these challenges distract from essential tasks like content creation for YouTube and his websites, which are crucial for the steady growth of his digital marketing ventures. Mark also touches on his approach to maintaining focus, the importance of having a long-term marketing mindset, and the benefits of being selective with opportunities. Tune in to learn how prioritizing the right tasks and mastering the ability to decline unsuitable offers can pave the way for more significant success and sustainability in business.
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Mark guides you through his proven process of securing a significant brand deal as a content creator, even if you have fewer than 5,000 followers. He delves into his personal experience with his brand, Money with Mark, where he leveraged his expertise in affiliate marketing and content creation to attract both leads and lucrative deals. Mark outlines a three-step strategy that includes choosing the right content niche, consistently engaging with your chosen platform, and building a sustainable brand presence online through Google and YouTube. Learn how to craft a content plan that attracts high-intent traffic, develop a loyal audience, and effectively approach potential brand partnerships. Whether you're new to digital marketing or looking to scale your existing efforts, this episode offers valuable strategies to help you grow your brand and secure profitable deals without a massive follower base.
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Dive into the entrepreneurial journey with Mark, host of the "Business Diaries" podcast, where he shares insights from his and his wife's business adventures. This episode offers a raw look into their beginnings with a lifestyle business, the struggles of scaling up, and managing unexpected financial crises. Mark discusses the shift from traditional client services to a more scalable, content-driven business model, integrating personal stories such as the impact of becoming a father on his business decisions. From their first major client's success story to the complexities of handling taxes without proper guidance, this series provides practical advice on navigating the business landscape, leveraging digital marketing, and achieving financial freedom. Join Mark as he reflects on past decisions, explores future directions, and provides listeners with strategies to avoid common entrepreneurial pitfalls. Whether you're looking to optimize your business model or find inspiration for starting your own venture, this podcast is a resource for actionable insights and real-life lessons.
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Monk mode is an increasing popular routine of habits that top performing entrepreneurs use to skyrocket their productivity and creative output. That's exactly what Monk Mode is all about, and I'm here to guide you through my personal Monk Mode Protocol.
š§āļø In this session, I break down the essentials of establishing a Monk Mode routine—from optimizing sleep and minimizing distractions to setting up a flawless daily schedule. I'll cover the key principles like the importance of a distraction-free environment, maintaining a healthy diet, and the detrimental effects of alcohol and social media on our focus.
š Whether you're planning a few days of intensive work or setting up for a longer productivity sprint, I'll share how to tailor Monk Mode to your needs, ensuring you achieve maximum output without the burnout.
š For more insights and to join our 30-Day Monk Mode Challenge, check out the links in the description. Your journey to peak productivity starts now. Tune in, get inspired, and transform your work habits forever!
š Ask your questions on Instagram at moneywithmark and let's get your business thriving. See you in the next episode!
šIntake breathing nose strips https://www.moneywithmark.ca/go/intake-breathing/ -
I'm cutting through the noise to share the ONE thing that skyrocketed my online traffic and customer base. We all want moreāmore traffic, more views, more conversions, right? Well, I'm going to tell you why all the hot tips and flashy tactics might be letting you down, why every channel you're trying seems to fail, and the single secret that's been the game-changer for me, pumping $10,000 a month into my business like clockwork.
Sub-Headings:
"More" Isn't Always Better: The Traffic and Views Mirage Tactics and Tips: Why They Might Not Work for You Channel Overload: When Every Avenue Seems Like a Dead End Time = Money: The Engagement Factor That Changed Everything Watch Time Wizardry: My Strategies for Keeping Eyes Glued and Earning Passive IncomeJoin me as I unravel how I've transformed my content into a magnet for engagement, leading to better rankings on Google and a viral presence on social media. It's all about hooking your audience for longerālet's dive in and I'll show you exactly how it's done.
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In this episode I dive into the core of what a marketing strategy truly is ā and isn't. Drawing inspiration from Winston Churchill, I explore the critical importance of planning and how the bottom-up method can revolutionize your approach. Join me as I debunk myths and lay out a clear, actionable plan to attract customers and measure success. And remember, action breeds success. Slide into my Instagram DMs with the word "Strategy," and I'll share the exact marketing strategy that you can apply to your own business. @MoneyWithMark
Sections:
"He Who Fails to Plan..." - The Importance of Strategy The Real Deal: What Marketing Strategy Is and Isn't The Bottom-Up Approach: Turning the Funnel on Its Head Persuasion in Practice: Applying Psychological Principles KPIs: The Roadmap to Proving Effectiveness Action Above All: How to Transform Strategy into Success -
Join me in the latest episode, "I Told a Client No!", as I bare it all about a particularly daring moment in my entrepreneurial journey. Ever been in that tight spot, wrestling between appeasing a client and honoring your boundaries? That's where I stood, face-to-face with a request so outlandish it teetered on rudeness. Dive deep with me as I recount the rollercoaster of emotions, the gravity of saying 'no', and how that pivotal moment forever changed how I see client relationships. This isn't just my story—it's a lesson in standing tall, keeping your cool, and never letting anyone undervalue your worth. Tune in for some real talk and a good dose of audacity. Don't miss out!
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Dive into a no-holds-barred episode as I, Mark, unveil a chapter from my entrepreneurial saga: "I Built a Business That I Hate". Explore the gnarly journey of constructing a marketing agency that seemingly ticked all the boxes but internally was a ticking time bomb of stress and underappreciation. I found myself submerged in a sea of endless demands, nocturnal email chimes, and a work-life balance that was... well, nonexistent. This episode peels back the curtain on the unglamorous side of entrepreneurship, where every success could harbor a pocket of sacrifice. Whether you’re hustling in your own venture or contemplating the entrepreneurial leap, join me for a ride through the bittersweet waves of building, managing, and, dare I say, despising your own business, right here on Money With Mark.
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I shares my mistakes and insights on corporate taxes in Canada after 5 years of running my own business. This episode I discuss my personal experiences and provide valuable tips and advice for fellow Canadian entrepreneurs on navigating the Canadian corporate tax system. Whether you're just starting out or have been in business for a while, you won't want to miss this informative discussion. Tune in to learn more about corporate taxes and how they can impact your business in Canada.
Get my free cashflow tracking template here: https://www.moneywithmark.ca/resources/google-sheets-budget-template/#download
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