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Keeping Your Makeup Portfolio Interesting and Up-to-Date
Ash’s Personal Experiences: Emphasising the critical role of frequent testing, especially for beginners. Benefits: Filling stylistic gaps and staying relevant, even for seasoned professionals.
Guest: Ashleigh Carpenter @ashleighcarpenter
Topic: The importance of testing in the makeup industry and the collaborative effort behind creating stunning portfolio images.
Episode Highlights:
1. The Art of Testing:
Overview: How creatives come together to produce breathtaking, portfolio-worthy images without commercial constraints.
Fashion Shoots: Exploring the seamless blend of talents among makeup artists, stylists, and photographers.Collaborative Process: From garment selection to the final makeup touches, each step is a collaborative effort.Unique Opportunities: Test shoots offer makeup artists a chance to exercise more creative input, especially when organizing the shoot themselves.
2. Dynamics of Creative Control:
Pinterest: Using it too organise mood boards and create cohesive storyboards.
3. Practical Tips for Makeup Inspiration and Planning:
Tools and Resources:Financial Aspects:
Cost Management: Discussing who should cover costs for studio space, equipment, and meals.Networking Strategies.Effective Networking: Strategies for connecting with potential collaborators.Presenting Your Vision: The importance of a clear vision to make your project compelling.Conclusion:
Comprehensive Understanding: Gaining insight into the collaborative processes and strategic planning essential for successful makeup shoots.Hair Club Online Waitlist
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Join us as Kat, Melbourne hair and makeup artist, shares her inspirational story of leaving an administrative job, moving to Melbourne, and diving into the world of makeup. Learn about the crucial steps she took, from gaining experience and reaching out to established artists, to becoming a hairdresser to be taken seriously in the industry. Kat's journey highlights the importance of building a network and addresses the mental health aspects of freelancing, providing valuable insights for anyone considering a similar path.
Managing her Mental Health as a Makeup Artist
Prepare to uncover the emotional and mental challenges faced by makeup artists, from managing stress and unexpected situations to overcoming anxiety and self-doubt. Kat shares relatable stories of navigating high-pressure moments, handling quiet times as a freelancer, and the significance of mutual support among peers. We dive into personal experiences of dealing with rejection, the power of positive feedback, and the necessity of balancing self-criticism with self-compassion.
What we talk about:
Career Transition: Hear firsthand accounts of Kat’s transition from an administrative job to the beauty industry.Building Experience: Discover how Kat gained experience and networked with established artists.
Becoming a Hairdresser: Understand why Kat decided to become a hairdresser to be taken seriously in the industry.
Support Systems: Learn about the importance of support systems in balancing a demanding career with family life.
Continuous Learning: Kat emphasises the importance of continuous learning and growth within the industry.
Mental Health: Practical tips and heartfelt advice on managing a beauty career while maintaining mental health.
Professional Growth: Insights on professional growth and continuous learning within the beauty industry.
Balancing Act: The importance of balancing a demanding career with personal life and self-care.
Tune in for a rich discussion on the realities of transitioning to a career in the beauty industry, managing the challenges that come with it, and thriving both professionally and personally.Hair Club Online Waitlist
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Navigating Tax Pitfalls and Maximizing Deductions for Creative Professionals with Lucas from Darkwave Consulting.
Understanding the unique tax landscape for arts, entertainment, and media production industries. Key differences between tax obligations for creatives vs. traditional nine-to-five workers.
What we talk about:
Introduction to Tax Obligations for Creatives:Importance of Record-Keeping:
Common mistakes like poor record-keeping and how to avoid them.Practical advice for makeup artists starting their businesses.Benefits of using expense-tracking software.GST Registration and Compliance:
Navigating the complexities of GST registration, especially with fluctuating incomes near the $75,000 threshold.Requirements for maintaining or deregistering GST status. Tips on claiming car and travel expenses, including the importance of keeping a travel diary.Advantages of maintaining separate business and personal accounts for streamlined financial records and simplified GST management.Superannuation Obligations:
Guidance on handling superannuation for contractors and freelancers.Responsibilities of agents vs. employers.Legalities surrounding superannuation payments and how to manage them correctly.
Tune in now to stay ahead of the game and ensure you're maximising your deductions while avoiding common tax pitfalls!
"Darkwave was launched by Directors Meredith Fannin and Andrew Elmore in 2006. Darkwave is an Australian accounting firm providing services to clients in the Arts, Entertainment and Media Production Industries. Darkwave’s services include Bookkeeping & Taxation Compliance, through to Management Accounting and Business Consulting Services. Darkwave provides Film Accounting Services for QAPE and EMDG Application Preparation and Lodgement.
Darkwave works with some of the biggest names in music and entertainment, who trust the experience, credentials and people at Darkwave not only to simplify complex aspects of their finances but also to help them understand the finance, tax and monetary side of their business."
Darkwave is happy to discuss any Tax/Superannuation questions you. Please email [email protected].
Website: Darkwave Consulting
General Email: [email protected]
LinkedIn: https://au.linkedin.com/company/darkwave-consultingHair Club Online Waitlist
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In this insightful episode, Vanessa Barney sits down with makeup industry expert Maxi to explore the essential strategies for building a standout makeup portfolio. Maxi shares invaluable tips and practical advice on creating a portfolio that not only showcases your skills.
Key Topics Discussed:
1. The Essence of a Makeup Portfolio:
A portfolio is more than just a collection of images; it embodies an artist's vision, skill, and creativity.
2. Importance of Test Shoots:
Test shoots fill gaps in portfolios and display a wide range of abilities. They provide a platform for networking with other creatives and industry professionals.
3. Collaboration and Coordination:
Effective collaboration with modeling agencies is crucial for successful test shoots. Maxi provides a step-by-step guide on approaching agencies, creating compelling mood boards, and maintaining clear communication.
4. Social Media and Ethical Considerations:
The importance of compensating models and ethical content creation. Clear agreements on promotional content and the careful selection process for images that represent the makeup artist's brand.
5. Logistics of Organizing Test Shoots:
Financial considerations, timing, and location logistics. Emphasis on keeping shoots concise and focused, prioritizing quality over quantity.
6. Selecting Images for Your Portfolio:
Tips on choosing the right images and understanding the importance of quick turnaround times for portfolio updates.
Key Takeaways:
Dual Benefits of Test Shoots: Demonstrate capabilities beyond client demands and network with industry professionals.
Best Practices for Collaboration: Create a compelling mood board, maintain clear communication, and approach agencies professionally.Social Media Etiquette: Understand the ethics of content creation and the importance of compensating models.Efficient Test Shoot Organization: Focus on quality, manage logistics effectively, and select the best images for your portfolio.
Who Should Listen:
Budding Makeup Artists: Gain foundational knowledge on portfolio building and networking.Seasoned Professionals: Enhance your existing portfolio with advanced strategies and insights.Industry Enthusiasts: Learn about the behind-the-scenes processes of makeup artistry and test shoots.Hair Club Online Waitlist
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Episode Highlights:
A brand is more than just a logo; it's about visual consistency, communication, and engaging content. Focus on your unique qualities rather than emulating others' success.
Guest: Rowena, a seasoned expert from Pretty Creative
Topic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industry
Key Takeaways:
1. Beyond the Logo:
Rowena compares building a brand to layering a cake: start with a solid foundation that reflects who you are and what you stand for.Face your fears, self-doubt, and imposter syndrome to build an authentic brand.
2. The Branding Process:
Authenticity is powerful and resonates with clients. Align your brand with your core values to attract the right clientele.
3. Authenticity and Core Values:4. Practical Branding Insights:
Transitioning from corporate to startups requires affordable, quality branding services. Rowena's 'quickie' service offers efficient branding without breaking the bank.
Seek clarity on what makes you unique and build on feedback. Continuously align your offerings with your brand values, allowing for adaptability and transparency.
5. Actionable Advice:
Her experience in graphic design and innovative approach to branding highlight the importance of infusing your brand with your true self. Rowena's work with small businesses shows that effective branding can be achieved quickly and affordably.
6. Rowena's Personal Branding Journey:
Connect with Rowena:
Instagram: @preddycreative
Website:
Book a brand chat
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Embark on an exciting journey as we uncover the secrets behind a chic and efficient makeup kit with Susan Lilian from Smith Kit.
Explore the process of transitioning from clutter to clarity in your makeup collection, including depotting techniques, the debate over repressing powders, and the significance of a tidy workspace.
Key Points:
Navigate product selection and organisation with Susan's expert guidance.Explore depotting techniques, the repressing powders debate, and the importance of a tidy workspace. A must listen if you are considering condensing you kit. Whether you aspire to launch your own brand or simply refine your kit, this episode offers encouragement and practical advice. Join us as we celebrate creativity and community with Smith Kit, an Australian brand dedicated to enhancing your makeup experience and making a positive impact.
www.smithkitforever.com
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Aussie makeup artist Susan Lilian has been part of this wonderful industry for 18+ wonderful years. With a focus on editorial makeup, Susan enjoys a dark gothic aesthetic and clean beauty. Fusing her creative skills, Susan creates looks for high-end fashion labels, commercial brands and is a makeup director during Fashion Week.
From Counters to Catwalks: Susan recounts her journey through the beauty industry, from her early days at Clinique to directing runway makeup at Fashion Week.Crafting Success: Susan discusses the significance of networking and the art of social media branding in establishing a successful freelance career in makeup artistry.Behind the Scenes: Susan provides a glimpse behind the curtain of the fashion world, revealing the meticulous process behind palette choices and the vibrant energy of Fashion Week.Golden Nuggets: Explore the highs and lows of Susan's career, from directing runway makeup to grappling with the realities of compensation in the industry.Innovation: Susan shares her innovative approach in creating Smith Kit, a magnetic palette designed for artists on the move.Masterclass in Makeup: Discover insights into product selection, versatility, and the transformative nature of makeup from Susan's wealth of experience.Life Lessons: Susan's journey serves as a testament to the power of passion and determination in carving out a successful path in the competitive beauty sector.
Vanessa Barney engages in an intimate conversation with Susan Lilian, a renowned makeup artist from Sydney, as she shares her journey from the Clinique makeup counter to the dynamic world of Fashion Week. Susan shares invaluable insights gleaned from her extensive career, including her time with esteemed brands like Lancôme and her entrepreneurial venture, Smith Kit.
Key Points:Connect with Susan Lilian:
www.susanlilian.com
@susanlilianmakeup
www.smithkitforever.com
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Navigating the financial side of the beauty business can be as complex as a smoky eye tutorial—but it doesn't have to be! On the latest Makeup Insider podcast, we're joined by business money mentor and BAS agent Justine McLean to shed light on financial literacy for makeup artists and entrepreneurs. Justine unpacks the necessity of a positive financial mindset and how the story told by your numbers can sculpt a more profitable business path. She also teases her upcoming book 'Become a Business Money Magnet', and reveals how her program helps business owners magnify their financial success. Our conversation is your golden ticket to understanding and valuing your work, determining prices that resonate with your worth, and handling the financial aspects of your business with confidence.
In the realm of beauty, your pricing is your palette, and it's crucial to get the mix just right. This episode paints a vivid picture of how emotional ties to our 'money story' influence the way we value and price our services. Justine McLean guides us through the transformative journey of adopting a non-judgmental approach to financial support, essential for overcoming hurdles and thriving in the business. We dissect the elements of profitable pricing—from covering costs to forecasting cash flow—and how to set prices that not only cover your desired salary but also secure your profit margins. Tune in to unlock the secrets of charging your value and transforming your makeup artistry into a flourishing business.
Work with Justine
Book waitlist – pre-sales start on 1 May and publication is early June
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This weeks episode of is with Nadine Monley, a Sydney-based makeup artist, champions a 'less is more' philosophy in a world dominated by high-glam looks. Her journey into beauty was serendipitous, driven by a friend's influence. Nadine's brand, Beauty Department, reflects her ethos, offering environmentally conscious products like biodegradable oil pads. She believes in enhancing, not masking, natural beauty, using hypoallergenic products like Chanel and skin-matching foundations by Bobbi Brown. Despite industry challenges, Nadine emphasizes finding the right support and building genuine connections. She blends hair and makeup artistry intuitively, prioritizing continuous growth and work-life balance. Nadine's advice to beauty enthusiasts is simple: pursue your vision with heart, stay prepared, and develop a style uniquely your own.Hair Club Online Waitlist
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Unlock the secrets to turning your social media influence into a lucrative business with me, Vanessa Barney, and the insightful Victoria from Hairstyling Formula. We're peeling back the curtain on the untapped potential of digital content for beauty professionals, questioning the common practice of tagging brands in posts. Should you really be giving away your marketing magic for free? Victoria's expertise as an independent hair educator, combined with my own experiences, is set to challenge your approach to social media and help you grasp the true value of your work.
Transform your creative passions into a profitable venture as we delve into the world of affiliate marketing. It's not just about the size of your following; it's about smart, strategic moves that retain sales within your artistic domain. From promoting personal services to navigating affiliate programs, this episode is a treasure trove of practical advice for both established artists and newcomers. Join us as we reveal how to make affiliate marketing work for you, allowing your content to not only attract clients but also to generate a steady income stream.
Finally, we explore the gold mine of affiliate links in the beauty industry through my personal narrative of financial transformation during the pandemic lockdowns. Learn how to seamlessly integrate these links into your services, creating an effortless shopping experience for your clients while padding your wallet with extra earnings. Whether you're touching up a client's hair or teaching a makeup class, we discuss the convenience and benefits of leveraging affiliate marketing to its fullest potential. So grab your brushes and tune in—this conversation is a game-changer for beauty pros looking to level up their digital prowess and financial savvy.
How to sell retail without ever buying stock! Free online seminar coming April!Hair Club Online Waitlist
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In this episode of The Makeup Insider Podcast, join Sarah Laidlaw, a prominent figure in the world of hair and makeup, as she offers a candid look into her journey from a hairdresser to freelance artist to leading the hair and makeup direction at Priceline.
Sarah shares firsthand experiences from her career, including insights into fashion photo shoots and the balance between client demands and creative expression.
With an outstanding career that spans 30 years, Sarah has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result.She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.”
Sarah is also 3 x Australian Makeup Artist of the Year. AHFA Make-Up Artist of the Year 2017, and MAGAP Make-Up Artist of the Year 2018 & 2020.
In addition, a series of makeup awards-3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20
3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19 & ‘20
2 x Beauty Makeup Artist of the Year - 2018 & ‘20
Editorial Makeup Artist of the Year -2020
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Unlock the secrets to a powerful social media presence with Mariah from Content Queen, who joins Vanessa to talk content strategy.
What we talk about:
- Overcoming Common Business Challenges: Finding the Best Time to Post and Staying Consistent
- Mixing Up Your Content: Not Just Sticking to Instagram
- Using Data to Shape Your Content and Bring in the Right Audience
- Making the Most of Your Content: Tips from Real Experiences
- Engaging Your Audience with Stories and Monthly Themes
- Turning Followers into Fans: Sharing Helpful Content
- Using Hashtags and Tools to Get More Insights
Meet Mariah MacInnes, the brains behind Content Queen. She's not your average digital nomad, Mariah's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate. With over 8 years in marketing and a background in Journalism and PR, Mariah's no stranger to the world of social media marketing, podcasting, blogging and writing (well - let's just say all things content).
Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs.
Website: www.contentqueenmariah.comInstagram (Content Queen): https://www.instagram.com/contentqueenmariah/
Instagram (Mariah): https://www.instagram.com/mariah_contentqueen
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When the vibrant hues of a makeup palette blend with the trials and triumphs of a storied career, you get the mesmerizing tale of Justin Henry. As Vanessa Barney, I had the privilege of sitting down with this celebrated makeup artist and hairstylist. From music videos in Melbourne to Maybelline Creative Director unfolding a narrative rich with insider tales and invaluable insights.
Step into our time capsule, as Justin recounts the transformation of his natural flair for beauty into a venerated profession. He didn't just break through barriers; he painted over them with a brush of resilience and adaptation. The evolution of the makeup industry, as seen through Justin's eyes. From wielding the iconic Max Factor's Panstick to the digital realms of social media, his journey is a vibrant testament to the ever-changing tapestry of beauty branding.Hair Club Online Waitlist
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Join us as we delve into the remarkable journey of Liz Tieu, Sydney's hairdressing and makeup artist, as she shares her transition from a business student to a luminary in the styling world. From eager apprentice to salon owner, Liz's story encapsulates the essence of hard-earned success.
Discover the daily life of this styling star, managing a bustling salon, crafting looks for television stars, and championing the beauty of everyday patrons on social media.
Learn how Liz seized opportunities, whether through a recommendation from other industry professional or a simple direct message that led to joining the glam squad of 'X Factor'.
Explore the mentors who've shaped her career and the courage it takes to step into the unknown. Delve into the thrilling yet demanding world behind the scenes of television's most dazzling productions and how Liz balances it with family life.
If you've ever dreamt of expressing your artistic vision, Liz's story is the inspiration you need to start creating your masterpiece.Hair Club Online Waitlist
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Host: Vanessa Barney @the.makeupinsider
Guest: Nicki from The Digital Exchange
Episode Focus:
- Mastering digital marketing essentials for the beauty industry
- Capturing target market attention and boosting income milestones
Key Points:
1. **Pinpointing Dream Clients:**
- Art of identifying and attracting ideal clients
- Understanding digital arenas where they gather
2. **Traffic Generation:**
- Niche down and simplify the booking journey
- Utilizing local SEO for makeup artists
3. **Google Analytics Power:**
- Tracking progress and optimizing strategies
- Emphasizing location in online presence
4. **Building a Consistent Brand:**
- Separate websites for different services
- Leveraging sharp SEO practices
5. **Online Presence Strategies:**
- Curating a compelling portfolio
- Embracing passion projects and collaborations
6. **Client Management Tools:**
- Streamlining with Dubsado and Calendly
- Focus on client satisfaction and business growth
**Closing Insights:**
- Strategies for landing desired jobs
- Effective pitching and feedback embracing
**Blueprint for Success:**
- Professional, thriving beauty business
- Tech tools for streamlined client management
Traffic & Sales Planner + Guidehttps://www.thedigitalexchange.co/traffic
Facebook Ads Starter Checklist
https://www.thedigitalexchange.co/facebook
SEO Made Easy (SEO Course)
https://missmarketing.com.au/smewaitlist
Facebook Ads Training and Workshops
https://www.thedigitalexchange.co/facebook-and-instagram-ads-training
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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Casey Malady, a Melbourne based hair and makeup artist.
Topics covered:
Wedding Season in Europe: Casey shares her invaluable insights and tips on how to navigate the wedding season in Europe. From dos and don'ts to quoting for travel and what to pack, Casey spills all the secrets to ensure a successful and stress-free wedding season abroad. Fabulous Career Highlights: Casey's career has been nothing short of amazing. She was a part of the creative team for Napoleon for two years, where she had the opportunity to work on incredible photo shoots and fashion weeks. Tune in to hear all about her experiences and the fun she had with makeup!Advice from a Pro: If you're inspired by Casey's journey and have burning questions about the industry, don't hesitate to reach out to her. She's open to answering your queries and providing guidance. Just give it a go and slide into her DMs!Hair Club Waitlist
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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Celeste Speziale, makeup artist, hairdresser, and beauty therapist based in Melbourne.
In this episode, Celeste shares her experiences of getting lost in her makeup career and how she is redirecting it.
Topics covered include:
1. **Mindset Matters:** Understanding the impact of a positive mindset on professional growth.
2. **Continuous Learning:** The significance of being open to acquiring new skills and staying updated in the ever-evolving beauty industry.
3. **Networking and Collaboration:** The value of reaching out to others and offering your skills for mutual benefit.
4. **Service-Oriented Approach:** Focusing on how your skills can contribute to helping others in the industry.Hair Club Waitlist
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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. "Meet Kerrie Stanley: The Multifaceted Creative Extraordinaire – Makeup Magician, Hair Guru, Wig Wizard, Millinery Maven, and Innovative Creator.
Key Takeaways:
Tackling Creative Butterflies: Kerrie's here to remind us that no matter where we stand on our creative journey, those nagging anxieties and self-doubts are universal. Yet, with experience, we get better at taming them. So, for all you budding and starry-eyed creators out there, remember to toughen up and not let criticism hit too close to home. Easier said than done, but it's the key to keep pushing ahead.
Crafting Your Creative Crew: One of Kerrie's most treasured nuggets of wisdom is the importance of choosing your creative companions wisely. Being surrounded by inspiring and supportive souls can ignite the flames of our creativity and propel us to greater heights. Don't be shy about showing your vulnerable side and reaching out when you need a hand. Together, we can conquer hurdles and evolve as artists.
Creating Emotional Connections: Kerrie's parting thoughts struck a deep chord with me. She stressed that, in the grand scheme of things, it's not just about the art we craft; it's about the emotions we evoke and the impact we have on people. As creators, we possess the enchanting ability to stir emotions and touch lives through our work. So, let's strive to make a positive difference and etch our mark in the hearts of our audience."
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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Makeup artist Jade Kisnorbo, known as Jade K, has carved out a diverse and successful career in the industry.
Based in Melbourne, Australia, she has worked on various projects, from Wellness Australia to Grand Prix races, and has had the privilege of collaborating with celebrities. What distinguishes Jade is her unwavering positive mindset and infectious upbeat energy.
Key takeaways:
The Power of Mindset
Persistence and Support Breed Success
Overcoming Judgement in the Industry
Block Out the Noise and focus on your path.
Stepping into the CEO role in your business.
In essence, Jade Kisnorbo's journey in makeup artistry is a testament to the power of mindset, persistence, and a strong support network. Her story serves as an inspiration for aspiring makeup artists, showing them that with belief in themselves, openness to new experiences, and the right people by their side, they can create their own unique path to success in the industry.
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