Episodios
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In this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther, Executive Director of the Health Products Association - China (HPA-China). Jeff shares his insights into the dynamic world of dietary supplements and nutritional ingredients in China, providing a deeper understanding of the market's growth, consumer trends, and regulatory landscape.
Jeff begins by recounting his journey from the US to China, detailing how his passion for studying China and health products turned into a career that led him to his current role at HPA-China. He discusses the mission of HPA-China and its efforts to foster the growth of the health products industry within the region.
The discussion then moves to an overview of China’s natural health products market, highlighting why it is one of the fastest-growing sectors. Jeff identifies key consumer trends, such as increasing health awareness and the rising demand for natural and safe supplements, which are driving the market.
Jeff also addresses the regulatory challenges that foreign brands face when entering the Chinese market and offers valuable insights into leveraging cross-border e-commerce as an effective market entry strategy. This channel allows international brands to bypass many traditional regulatory hurdles, making it an attractive option for new entrants.
Discussion Points:
Jeff Crowther's career trajectory and his role in bridging the gap between international health product companies and the Chinese market.An overview of the natural health products market in China and the factors contributing to its rapid growth.Consumer trends that are shaping the demand for dietary supplements in China.The challenges international brands face with China’s regulatory environment.The strategic advantage of using cross-border e-commerce to enter the Chinese market. -
In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.
Takeaways
Singles Day has evolved into a major shopping festival.2024 saw a 16% increase in sales compared to last year.Collectibles and premium products gained popularity this year.Alibaba made significant changes to support brands.China's e-commerce relies heavily on direct bank payments, not credit cards.Logistics during Singles Day has improved with a multi-day approach.Alibaba and JD dominate the Singles Day market.Consumer behavior is shifting towards higher-quality products.Future sales events include 12-12 and Women's Day in March.The competitive landscape is adapting with innovative strategies. -
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In this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-commerce, particularly focusing on the opportunities for Australian and New Zealand brands in China and Southeast Asia. Pier shares insights on the importance of e-commerce as a channel, the cultural differences in consumer behavior, and the necessity of having a solid partner when entering new markets. The conversation also touches on Alibaba's diverse business model and its competitive strategies in the global market.
Takeaways
China is the most important export market for Australia and New Zealand.E-commerce is essential for reaching a vast customer base in China.Cultural differences significantly impact e-commerce strategies.Partner selection is crucial for success in new markets.Brands must be adaptable to the fast-evolving Chinese market.Cross-border e-commerce offers unique opportunities for foreign brands.Shopping in China is often seen as a form of entertainment.Southeast Asia presents a viable expansion opportunity for brands familiar with China.Learning from competitors can provide valuable insights for market entry.Consumer choice is enhanced by increased competition in the e-commerce space.Sound Bites
"China is for both countries by far the most important export market.""Shopping is entertainment and entertainment is shopping in China.""You have to be much more nimble and change all the time.""Alibaba is better off empowering its retail partners.""Consumer choice becomes really important.""China evolves faster than many other markets.""Partner selection is so important.""You need a good partner to navigate the complexities." -
In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally.
Takeaways
Think global, act local is essential for international success.Personalization enhances customer loyalty and emotional connection.Digital marketing investment is crucial for brand visibility.Understanding cultural nuances is key when entering new markets.Building a reliable supply chain is a significant challenge.Customer experience should be prioritized to build brand loyalty.Automation can help deliver relevant customer experiences.The digital landscape in APAC is a trendsetter for global e-commerce.Social commerce is becoming increasingly important in the U.S.Patience and persistence are vital for success in APAC. -
In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evolving dynamics of dietary supplements influenced by an aging population, rising health consciousness, and digital platforms.
Daniel begins by discussing the role and upcoming events of the UNPA, setting the stage for a deep dive into how demographic shifts, consumer health consciousness, and digital platforms are shaping the demand for dietary supplements in APAC. He explains the critical role of third-party certification in building consumer trust and facilitating market entry for new brands.
The conversation covers the specific market characteristics of China, Japan, and South Korea, highlighting how each country's unique regulatory and consumer environment affects the strategy of dietary supplement brands. Daniel also touches on the burgeoning opportunities in Southeast Asian markets like Vietnam, Thailand, and Indonesia. Further, he emphasizes the significance of e-commerce and digital sales channels in these regions, offering strategic advice for US brands aiming to penetrate these markets effectively.
Discussion Points:
Overview of the United Natural Products Alliance and its activities in APAC.Trends driving the demand for dietary supplements in the Asia-Pacific region.The impact of demographic trends on the market.E-commerce influence on market dynamics in major APAC countries.Strategic advice for navigating regulatory challenges and localizing products in APAC markets. -
In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape.
Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China’s consumer economy.
Antoaneta delves into China's e-commerce sector, contrasting China’s ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully.
Discussion Points:
Antoaneta Becker’s career path and role at the China-Britain Business Council.Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands.Current trends and growth sectors in China’s e-commerce landscape.The strategic advantage of British identity in the Chinese market.Challenges faced by UK brands in China and strategies to overcome them. -
In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies that led to their success in these competitive regions.
Starting with exploring his strategic approach for each brand, Mike delves into the APAC region's unique market dynamics and consumer behaviors that influenced his tactics. He also talks about the inception and growth of his proprietary brand, providing a firsthand look at the challenges and rewards of building a brand from the ground up.
As a Senior Advisor at Dearin & Associates, Mike outlines his role in assisting companies to navigate the complexities of international expansion. He highlights common pitfalls to avoid and offers tailored advice for Australian brands considering entering or expanding within the Chinese market and other international arenas.
The conversation wraps up with Mike’s forecast for the future, pinpointing sectors and markets that present lucrative opportunities for Australian brands aiming to go global. His advice is a must-listen for anyone looking to understand the intricacies of international brand expansion.
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets.
During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West.
Discussion Points
· Marlene’s transition from working in traditional entertainment roles to specializing in Asian media properties.
· Challenges of adapting Japanese game franchises for global markets.
· The role of cultural considerations in international entertainment.
· Services offered by Pink Poodle Productions and their relevance to Asian markets.
· Differences in collaboration styles between Japanese and Korean partners.
· The evolving influence of Asian content in Western entertainment.
· Advice for navigating cross-cultural boundaries in the entertainment industry.
· Future projects and new markets of interest in Asia.
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Touch emphasizes the importance of people-to-people exchanges, educational programs, and language proficiency in building a new generation of leaders well-versed in China affairs. He also highlights the challenges of binary thinking and the opportunities for Canadians to gain hands-on experience in China and other parts of the world. Enjoy!
Key Points:
Developing a nuanced understanding of China is crucial for building a balanced and informed approach to Canada's strategy towards China.People-to-people exchanges and educational programs are key to strengthening the Canada-China relationship.Language proficiency and hands-on experience in China are valuable competencies for future leaders in international policy and diplomacy.Challenges include binary thinking and the need to overcome biases and stereotypes about China.Opportunities lie in expanding educational programs and encouraging Canadians to gain international experience.Leaving one's comfort zone and experiencing different cultures and perspectives is essential for personal and professional growth. -
In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes.
The discussion kicks off with a review of China's overall performance at the Paris 2024 Olympics, looking at how China fared in the medal tally and significant victories and storylines.
One topic explored in depth is Zheng Qinwen’s gold medal victory in women’s tennis. Mark also addresses the controversies that clouded China's swimming successes, including Pan Zhanle’s world record in the 100-metre freestyle.
The conversation shifts to the societal impact of sports, examining the treatment of athletes as celebrities in China and the governmental steps taken to manage public obsession with star athletes.
Moreover, Mark touches upon other intriguing sports developments within China, including the influence and challenges faced by North American sports leagues operating in the Chinese market.
This episode is tailored for listeners eager to understand the nuances of China's evolving sports landscape and the broader implications for international sports dynamics.
Discussion Points:
China's Olympic Performance: Evaluating the significance of the Paris 2024 Olympics for China and the emphasis on gold medals.Highlight on Zheng Qinwen: Discussing the impact of her gold medal win on China's sports scene.Controversies in Swimming: Analyzing the issues surrounding high-profile Chinese swimmers and their implications.Celebrity Culture in Sports: Exploring the phenomenon of athletes as celebrities and the social dynamics it creates.Broader Sports Developments: Delving into the presence and challenges of North American sports leagues in China. -
In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Alibaba and JD.com and dives into emerging platforms like Douyin and Little Red Book.
The episode begins with a discussion on Alibaba and JD.com, traditional giants in the Chinese e-commerce space. Ed analyzes how these companies are adapting to changes in consumer behavior and technological advancements. He specifically touches on Alibaba's "user-first" strategy and its implications for Taobao and Tmall's performance this year. Shifting focus to Alibaba's grocery arm, Hema, Ed explains why this segment of Alibaba fascinates him due to its innovative integration of online and offline retail, which significantly enhances the consumer shopping experience.
The conversation then pivots to Douyin, the Chinese counterpart of TikTok, which has successfully morphed into a robust e-commerce platform. Ed discusses the reasons behind Douyin's e-commerce success and offers strategic advice for brands considering launching a store on the platform. Additionally, Ed assesses the potential of Little Red Book (Xiaohongshu) as an e-commerce platform built on top of its social media roots, exploring its unique position in the market.
The episode also delves into the intense competition in local services in China, identifying key players and analyzing who is leading and why.
Finally, Ed highlights other exciting trends in China's digital space that are shaping the future of e-commerce and digital interaction in one of the world's most vibrant markets.
Discussion Points:
The adaptation of Alibaba and JD.com in the evolving e-commerce landscape.Analysis of Alibaba’s "user-first" strategy and its impact.Insights into Hema’s role within Alibaba’s ecosystem.Douyin’s rise as a formidable e-commerce platform.The potential of Little Red Book as an e-commerce site.Overview of the competitive local services market in China.Emerging trends in China's digital space that are reshaping the industry. -
In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu.
The episode kicks off with Ed discussing the innovative business strategies, such as group buying and aggressive discounting, that have propelled Pinduoduo to immense success within China. He then shifts focus to Temu, PDD Holdings’ ambitious cross-border platform, explaining its business model and why it has rapidly emerged as a formidable contender in the global e-commerce arena, potentially rivaling giants like Amazon.
Ed addresses common misconceptions about Temu, providing clarity on its operational strategies and market positioning. He also explains the "semi-managed" model, highlighting its significance in Temu's operational framework and its impact on international e-commerce dynamics.
Additionally, Ed discusses his upcoming study trip to China with Kaiser Kuo, inviting listeners to gain first-hand experience and deeper understanding of China's tech landscape.
Discussion Points:
The rise of Pinduoduo in China: strategies and business model.Introduction to Temu and its success factors.Misconceptions about Temu and its comparison with Amazon.Explanation of the "semi-managed" model and its importance. -
In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strategic nuances of marketing in APAC.
Jason begins by sharing his current location and the exciting developments at CONTEN.T, including their latest project, Superfan, designed to enhance brand engagement. He explains what a mobile-first digital experience entails for brands operating in China and Southeast Asia, emphasizing how the mobile-centric culture has influenced their marketing strategies.
Drawing from his experiences with iconic brands like Tommy Hilfiger and Ralph Lauren, Jason discusses the specific challenges of adapting these well-known brands for the diverse APAC market. He then shifts focus to the significance of Gen Z consumers in these regions, describing them as pivotal to current and future market strategies due to their purchasing power and trend-setting abilities.
The conversation further explores the types of content that resonate with Gen Z, their shopping preferences, and the lifestyle trends influencing their consumption behaviors. Jason highlights emerging product categories and how these shifts are impacting both online and offline retail.
Moreover, Jason discusses the critical importance of integrating digital and real-world experiences to create compelling brand narratives in APAC. He concludes with three essential pieces of advice for brands aiming to make a mark in the Chinese market, particularly those looking to captivate the Gen Z demographic.
Discussion Points:
Introduction and current projects at CONTEN.T.Mobile-first digital experiences in China and Southeast Asia.Challenges faced while adapting Western brands for the APAC market.The importance of Gen Z consumers in APAC.Effective content strategies for engaging Gen Z.Shopping trends and lifestyle changes among Gen Z in China and Southeast Asia.The significance of blending digital with physical brand experiences.Key strategies for new brands entering the Chinese market. -
In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into recent developments and future prospects.
The discussion begins with Dr. Herscovitch sharing his background as a China scholar and detailing his current research focuses. This sets the stage for a timely analysis of Chinese Premier Li Qiang's recent visit to Australia. Dr. Herscovitch explains the significance of this visit and shares key takeaways, highlighting its impact on diplomatic and trade relations between the two nations.
The conversation then shifts to the broader theme of the warming relations between Australia and China. Dr. Herscovitch offers his analysis of the current state of this bilateral relationship, discussing both the positive trends and the challenges that remain. He provides a forecast for the next year, giving listeners a sense of what to expect regarding diplomatic and economic engagements.
Further, Dr. Herscovitch comments on the recent lifting of wine tariffs and discusses other sectors still affected by trade actions. Lastly, he explores the main growth opportunities for Australian companies in China, considering the evolving political and economic landscape.
Discussion Points:
Dr. Herscovitch's research and background in China studies.Significance and outcomes of Premier Li Qiang’s visit to Australia.Current state and future prospects of Australia-China relations.Analysis of the lifting of wine tariffs and ongoing trade challenges.Growth opportunities for Australian businesses in China’s market. -
In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other Asian markets.
The conversation kicks off with Alex discussing his current location and his role in the ongoing China Business Roadshow in the UK, which aims to strengthen ties between UK and Chinese businesses. Alex then delves into his personal journey, sharing what sparked his interest in China and the path that led him to his current position at Santander UK.
Alex introduces the audience to the Santander Navigator platform, explaining how it supports companies in accessing international markets and what specific services Santander provides to facilitate global business expansion. He highlights the sectors where UK companies are currently thriving in China, discusses areas with significant growth potential, and outlines the challenges faced by foreign businesses in the Chinese market.
Focusing on consumer brands, Alex explains why British brands resonate well with Chinese consumers and which sectors are particularly successful. He offers practical advice for mid-sized British brands considering exporting to China, detailing the crucial steps they should take in the initial months of entering the market.
Lastly, Alex expands the discussion to other promising export markets outside of China, providing insights on opportunities for British companies looking to broaden their international presence.
Discussion Points:
Alex Phillips' role in fostering UK-China business relations.Insights from the China Business Roadshow in the UK.Overview of the Santander Navigator platform and its benefits for businesses.Successful sectors for UK companies in China and potential growth areas.Challenges faced by British businesses in the Chinese market.Success factors for British consumer brands in China.Strategic advice for British brands exporting to China.Promising export markets for British companies beyond China. -
In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets.
The conversation begins with Zarina recounting her career journey, including her lengthy stint at Alibaba, detailing the experiences that shaped her expertise in Asian e-commerce and her strategic vision for WPIC’s expansion in the UK and Europe. She discusses the motivations behind her decision to join WPIC and what her appointment signifies for the company's global strategy moving forward.
Zarina provides an in-depth analysis of how China’s e-commerce landscape has transformed over the years and offers actionable strategies that brands can adopt to thrive in this dynamic market. She highlights the consumer sectors with the most promise for UK and European brands, emphasizing the lifestyle and economic changes driving these opportunities.
The discussion also touches on the reasons behind the success of British brands in China, exploring cultural appeal and market strategies that resonate with Chinese consumers. Zarina’s insights extend beyond China, as she reflects on her experiences in Southeast Asia and shares her optimism about the e-commerce potential in other APAC markets. This broader perspective influenced her decision to join WPIC and shapes her approach to navigating the challenges and opportunities in these regions.
Discussion Points:
Zarina Kanji’s career trajectory and her role at WPIC.Changes in China’s e-commerce landscape and strategic responses for brands.Promising consumer sectors for UK and European brands in China.The success factors behind British brands in the Chinese market.The potential of e-commerce in Southeast Asia and its influence on Zarina’s career. -
In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the broader implications for international brands in the APAC region.
Maren begins by introducing the origins of Fjorda, explaining how the unique aspects of Norwegian culture and natural resources inspired the creation of a supplement brand tailored for the health-conscious Chinese consumer. She delves into how Fjorda utilized comprehensive market research and e-commerce data to develop and refine their hero products, which are specially designed to meet the preferences and needs of their target market.
The discussion also covers the unexpected insights gained from their market research, which significantly influenced Fjorda’s product formulation and marketing strategies. Maren outlines Fjorda's multi-faceted go-to-market strategy, highlighting how the brand initially selected and then expanded beyond specific sales and marketing channels to increase its reach and visibility.
Maren recounts a recent successful live-streaming campaign, providing insights into the effective tactics employed and the impact of transitioning from a single-channel to a multi-channel selling approach. She candidly discusses the challenges faced while introducing Fjorda to the competitive Chinese e-commerce landscape and shares key lessons that could benefit other brands considering similar market entries.
Looking to the future, Maren discusses Fjorda’s expansion plans within the APAC region, identifying key markets and outlining how the brand intends to adapt its products and strategies to cater to varying consumer behaviors and preferences across different cultures.
Discussion Points:
The inspiration and cultural integration behind Fjorda’s product line.Utilization of Chinese e-commerce trends and data in product development.Strategic decisions in marketing and channel selection for entering the Chinese market.Challenges of launching a foreign brand in China and strategies to overcome them.Multi-channel expansion and its effects on brand growth and consumer reach.Future plans for Fjorda in the APAC region and strategies for market adaptation. -
In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior.
The episode kicks off with Julienna sharing her journey into China-focused journalism and what currently excites her in this field. They delve into her recent reporting, starting with Ralph Lauren's impressive sales growth in the APAC region, particularly in China. Julienna analyzes what this success reveals about current style preferences among Chinese consumers and how Ralph Lauren is effectively utilizing social commerce platforms like Xiaohongshu to boost its market presence.
The discussion then turns to Chanel's strong performance, with Julienna outlining the key factors that contributed to their success. The conversation shifts to the broader luxury market landscape in China, exploring whether luxury brands are struggling and strategies that could lead to success in this complex environment.
Julienna also shares insights from her pieces on office fashion trends and the phenomenon of 'loud quitting' in China, reflecting on how these trends indicate young Chinese professionals' attitudes toward their jobs and how these attitudes are influencing fashion.
Further, the podcast explores the global expansion of Chinese brands, with specific examples of Florasis opening a store in Paris and Miniso's growing popularity among American Gen Z consumers. This leads to a broader discussion on the cultural and value convergence between young Chinese and Americans, spurred by brands like Ralph Lauren and Miniso.
Lastly, Julienna discusses the latest trends in travel and travel-related spending among Chinese consumers, especially post-pandemic, and touches on the relevance of shopping festivals like the 6/18 festival in today's consumer culture.
Discussion Points:
Julienna Law’s path to China-focused journalism.Analysis of Ralph Lauren’s growth in China and its marketing strategies.Factors behind Chanel’s recent success in the Chinese market.Current state of the luxury market in China and strategies for brand success.Reflections on office fashion trends and the concept of 'loud quitting'.Examination of Chinese brands like Florasis and Miniso succeeding internationally.Cultural convergence in consumer values between China and the US.Trends in travel and spending among Chinese consumers.The ongoing relevance of major shopping festivals like 6/18. -
In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing.
Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends and platforms shaping the Chinese market.
Olivia kicks off the discussion by updating listeners on the shifts in consumer behavior and the emergence of new marketing platforms. The conversation zooms in on Xiaohongshu, a platform that, while hugely popular in China, remains relatively unknown to many Western audiences. Olivia explains what Xiaohongshu is, detailing its features, interface, user base, and its unique position in the social media landscape.
She discusses the impact of Xiaohongshu on users' lives, particularly how it influences shopping behaviors and lifestyle choices. Olivia provides valuable insights into how brands are successfully leveraging Xiaohongshu, offering practical tips for marketers looking to engage with this platform. She also clarifies the difference between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and discusses which product categories thrive on Xiaohongshu.
Highlighting recent successful campaigns, Olivia points out innovative strategies that brands have employed on Xiaohongshu. She also explores current lifestyle trends that are gaining traction on the platform, like "Citywalk," and their broader implications for consumer engagement.
Lastly, Olivia addresses the buzz around the 6/18 shopping festival, providing her perspective on whether these large-scale promotional events still resonate with consumers in a rapidly changing retail environment.
Discussion Points:
Updates on China's digital consumption landscape since 2020.An in-depth look at Xiaohongshu: features, user base, and market position.The influence of Xiaohongshu on consumer behavior and lifestyle.Effective strategies for brands using Xiaohongshu and tips for new entrants.The distinction between KOLs and KOCs on social platforms.Product categories that are well-suited for marketing on Xiaohongshu.Analysis of recent standout brand campaigns on Xiaohongshu.Emerging lifestyle trends on Xiaohongshu and their impact on marketing.The relevance of shopping festivals like 6/18 in today’s consumer market. -
In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy.
Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, as well as the economic landscape in China.
Joe begins by discussing the latest tariffs imposed by the US on China, placing them within the context of recent trade actions and the broader trade relationship between the two superpowers. He explores the potential implications of future US presidential administrations, pondering the effects of a second Trump vs. a second Biden term on US-China policy and US-China relations.
The conversation then shifts to practical advice for foreign companies operating in or considering entering the Chinese market. Joe outlines strategies to mitigate geopolitical risks over the next couple of years. Additionally, he reflects on the outcomes of Secretary of State Anthony Blinken’s recent visit to China.
Joe also delves into the state of China’s economic recovery post-pandemic and points out some of the positive indicators that might signal a turnaround.
This is a must-listen episode from one of the sharpest analysts on US-China relations.
Discussion Points:
Recent US tariffs on China and their context within broader US-China trade policy.Potential impacts of different US presidential administration scenarios on China policy.Strategies for foreign companies to insulate themselves from geopolitical risks.Outcomes and positives from Secretary of State Blinken's recent visit to China.Challenges and positive indicators in China’s economic recovery post-pandemic.Introduction to Trivium China and where to follow Joe Mazur’s research. - Mostrar más
