Episodios
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Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic
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A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephen Kaufer, CEO of Tripadvisor.
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In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools.
Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.
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In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues â a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues â and geopolitical conflicts are having a major impact on Europe's travel landscape.
Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.
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In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.
Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublinâs team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.
Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book âThe Binmanâs Guide to Marketingâ this week. After the success of Oisinâs first book âThe Binmanâs Guide to Sellingâ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1
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In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre.
Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.
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In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:
What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .
Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming.
We also explore...
- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio -
In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.
Interviewed were GrĂĄinne Dilleen â Kinetic and Emer Moran â The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAIKevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.
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In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.
And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.
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In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:
How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:
Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.
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Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality.
In this podcast a series of interviews conducted at the event including:
Shadow Technologies - user review data aggregation ( 1'00")
KNOQ - content delivery platform - location specific ( 3'40" )
UniTuition - connecting students with tutor (6'45")
9Sharp - making the CV redundant (9'40")
Meeting Mole - B2B communications (12'45")
@Eventerprise - creating a marketplace in the events sector (14'50")
Vagoo - premium secure video content platform with analytics (21'55")
Modern Democracy - enabling software for electoral professionals (23'35")
StartPlanet- non-profit organisation supported by Invest Northern Ireland (25'45")
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Creative Inc rebranded one of Irelandâs leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the challenges to communicate this internally, and how did you address this?
Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking.
Finally Conor Lynch from Connector 360 reviews this year's Huawei Instagram Snapys awards - rewarding excellence in Instagram imagery and marketing.
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This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.
There canât be many tougher sports than rugby, with its high impacts and fast pace⊠âŠbut despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sportâs success.
Discussing the issues involved in building and managing conversations around this Rugby World Cup were:
Jim Kelly from OâConnor and Kelly.ie
Janet Gunner Managing Director MMR International
Lisa Couzens Marketing Director MMR International
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In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing âŹ16m.
The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.
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The Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over âŹ10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord GĂĄis Energy Theatre, attended by over 500 arts and business leader
To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guestsâŠ.
Andrew Hetherington, Chief Executive, Business to Arts
Damien OâNeill, Group Marketing Director, Allianz Ireland the title sponsors
Bernardine Maloney, Corporate Communications and Public Relations at ESB â who were the inaugural winners of the Portfolio of Sponsorships category.
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In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 âSmarts Flies Aer Lingus,â.
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This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship
Topics Disussed are:
Livewire - who are you and your services, and your own background...Sponsorship trends in Ireland today ( sports, media, arts, etc )Motivations for sponsors / property rights holdersMeasurement of sponsorshipsCase-studies of effective sponsorships ( this is what listeners most value )How digital impacts on sponsorship todayPost-recession ? is this being felt in sponsorship
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In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, whatâs changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.
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In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK. Among the items we discussed were: The major rich media innovations that RTĂ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.
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In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co
We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.
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