Episodios
-
Are you getting your "goals" wrong?
In the old days of book PR, your goal was to raise awareness in order to sell copies â but not anymore. Thereâs a new goal. Itâs the same in many sectors, where the objective has shifted but people sometimes miss the change.
Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.
They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves â providing the right angles were found.
There were still book signings to sell the books, but the primary goal and focus had changed.
If youâre someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful.
The whole episode (15 mins) is here.
Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" â get specific about what you do.
Don't ignore local media â it's still a springboard to bigger coverage, but find the local angles.
Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell.
Donât forget to use AI to help find angles.
GUEST
Kourtney Jason - Pacific & Court
LOCATION: Brooklyn, USA
Web: pacificandcourt.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/ -
If you want the truth about where AI is taking PR â and what itâs already capable of today â this is the episode for you.
In this episode, I talk to Jeroen Bos â a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.
We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, whatâs working, whatâs not, and how you can start preparing now.
In this episode:
Why AI can't replace PR pros â not from a âsave our jobsâ angle, but because of the real world technical limits of AI
How AI can help speed up the boring, painful parts of the job
How smart platforms will mine your past content to unlock hidden stories
Why AI wonât be writing perfect press releases anytime soon
The cultural bias problem in AI no oneâs talking about
What the future looks like if you donât start adapting now
Forget the LinkedIn hype.
This is the real picture â from inside a company already building the next generation of PR tech.GUEST
Thereâs a lot of hype around AI in PR â but what we all really want to know is: what can it actually do, what might it do next, and where are its real limits?SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/ -
¿Faltan episodios?
-
In a world where AI can run entire campaigns, is there anything left for human PR pros to do?
Yesâbut only if youâre willing to operate in the grey zone. In this solo episode, I break down where AI is taking over commsâand where it canât.This isnât about fighting the machines; itâs about focusing on the work AI wonât touch: high-risk decisions, morally complex stories, and trust-based influence that lives off-script.
đ Why this matters to you if you work in a small agency or in-house comms? Because the safe, scalable, fast-turnaround work is going to be swallowed by machines. But the nuanced, uncomfortable, high-trust work? Thatâs yoursâif youâre brave enough to own it.
Timecodes:
(03:12) What the âexecution economyâ means for comms
(06:45) Real-world use of tools like Magnus for campaign planning
(11:08) Why AI fails in high-risk spaces
(15:00) The hidden edge humans still have over AI
(20:42) Two tracks of future commsâonly one leads to long-term relevance
Guest next week: Jeroen Bos, technologist behind PR.co.
-
"BUT! We can just get AI to do our PR and comms? We can automate it?"
It's an argument being put forward by a growing number of organisations â even if no one quite knows how to do that yet. And thatâs the rub. Is it actually possible?
Can you get AI â or perhaps a junior plus AI â replace experienced comms pros?
That was one of the big questions I discussed with Komal Lath (founder of Tute Consult) and Tarunjeet Rattan (of Nucleus PR).
I think we found 5 reasons why itâs not over yet for comms people.
This is part two of a wide-ranging chat looking at the latest agency research from the new PR Agency Insight Survey 2025, with two people on the frontline of PR and comms today.
We also talk about the economic reality of running a comms business, why storytelling still wins (but only if you adapt), why single-channel agencies are going to struggle â and why now is the time to own the stack.
Whether you work in-house or in a boutique agency, this episode has practical ideas you can try right away.
If youâre worried about proving your value, losing your best people, or watching briefs shift towards performance marketing â this oneâs for you.
GUESTS
đ€ Komal Lath â https://tute.co.in/ | Mumbai, India
đ€ Tarunjeet Rattan â https://nucleuspr.in/ | Bangalore, Indiađ§ SUBSCRIBE
Watch or listen here: https://thepublicrelationspodcast.com/listen/
Or search "The Public Relations Podcast" on your favourite podcast app.đ€ CONNECT WITH ME
LinkedIn â https://www.linkedin.com/in/richard-midson/
Website & Newsletter â https://thepublicrelationspodcast.com/đïž GUEST INFO & ONE SHEET
https://thepublicrelationspodcast.com/one-sheet/ -
Why is PR still being treated like it's 1985 â and how do you fix it?
If your clients or organisation still thinks PR is just about "media coverageâ, then you are not alone.
It's backed up by the new PR Agency Insight Survey 2025.
In this full episode below (15 mins), I'm chatting with two PR leaders from Indiaâs independent agency scene â Komal Lath (Tute Consult) and Tarunjeet Rattan (Nucleus PR).
We talk about how they explain PR is more than press releases, we discuss ways of proving ROI to stakeholders who donât get it. We also discuss where PR should fit in an organisation (in-house or agency) and of course, we talk about AI and what they are doing with it.
As always, I'm not interested in just theory but solutions, and Komal and Tarunjeet have some fascinating ideas.
This episode is for you if:
Youâre tired of explaining that PR is more than press releases.
Youâre struggling to prove ROI to stakeholders who donât get it.
Timecodes:
[00:01:30] â The outdated perception problem: PR is still seen as "just media"
[00:04:53] â The real reason ROI is broken in PR â and how to shift it
[00:05:58] â Why PR should report to the CEO, not marketing
[00:08:23] â How to explain âmodern PRâ in one sentence
[00:09:32] â Using integrated PR+ads for ROI clarity
[00:11:21] â AI: What the data says, and why human input still mattersGUEST
Komal Lath - https://tute.co.in/
LOCATION: Mumbai, India
Tarunjeet Rattan - https://nucleuspr.in/LOCATION: Bangalore, India
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/ -
"We need a quote in 30 minutes, or we're dropping the story."
The problem you have is that your client is in back-to-back meetings today.
Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way?
In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one.
Kayley reveals not just the fact she's using AI, but how she does it.
She also explains how to avoid generating fluff or inaccurate quotes.
This is not another vague AI chat. This is practical, real-world PR execution for boutique and SME agencies that actually solves one of the most stressful pain points in comms today.
What you'll learn:
[03:30] How to avoid generic âAI-soundingâ quotes
[07:15] The onboarding system that captures client tone perfectly
[11:50] Teaching AI to sound like your client (not a bot)
[17:00] How to stay fast without crossing the line into fluff
[21:10] How to keep journalists happy and your client off the phone
GUEST
Kayley Hamilton - CEO/Founder UPLVL Agency
LOCATION: LA, USA
Web: uplvlagency.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/ -
Every PR pro knows the struggleâproving ROI.
You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.
I talk to Liz Riley from NextPR, who says they have the answer.
We break down:
đ The real way to track PR-driven traffic and leads (beyond vanity metrics)
đïž Why podcasts might be a goldmine for credibility and client conversion
đŁ The mistake PR pros make when shifting between social media platforms
đ° What investors actually want to see from PR reportsWould this prove ROI to your boss or client, or are there other ways?
Listen and decide for yourself.
đ§ Timestamps:
0:00 â The PR ROI debate: Why it still matters
5:42 â The Google Analytics trick that proves PR value
14:10 â Do podcasts actually drive leads?
21:30 â Why leaving a platform without notice kills credibility
27:45 â The future of ROI measurement: Whatâs missing?GUEST
Liz Reilly - www.nextpr.com
LOCATION: Denver, Colorado
Web: nextpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/ -
PR professionals are under constant pressure to prove their valueâbut traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond âgut feelingâ to hard data that links PR efforts directly to financial impact.
Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explore:
- The evolution of sentiment analysisâwhy itâs no longer enough
- The âBehaviour-Reality Gapââhow to know if your messaging aligns with stakeholder expectations
- Crisis comms and AIâhow brands can avoid PR disasters by analysing actual customer sentiment (not just social media hype)
- Proving PR ROIâhow AI tools can tie reputation to financial value and help justify PR budgets at the boardroom level
Forget vanity metricsâthis episode is about using AI to predict reputation shifts, measure PRâs direct business impact, and avoid costly brand missteps. If youâre tired of comms being treated as a âsoftâ discipline, this is a must-listen.
GUEST
HAIDER NAZAR - Darwin/MAHA Global (San Francisco, USA)
Web: "Darwin" from www.maha.global
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter -https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/
#PRROI #AIforPR #PublicRelations #SentimentAnalysis #MarketingStrategy #PRMeasurement #ReputationManagement #IntegratedComms #CommsLeaders
-
A quick update as I research AI tools and their potential benefits for PR and communications professionals.
I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers.
I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies.
But I'm also, interested in what you need.
-
Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a.....
1) Women's magazine
2) An online newspaper
3) AND a sports writer?
I tried using ChatGPT.
I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them.
This is what happened......
#pr#comms
-
A quick question for you?
What do you need from AI tools for PR and comms?
What would make the difference for you?
I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry.
Let me know on LinkedIn by searching for "Richard Midson"
-
How long should you wait before following up on a pitch? Should you even follow up at all? Iâm always surprised by how few people actually follow up with meâbut on the flip side, some follow up way too many times on pitches that were never strong to begin with.
So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails.
Iâd love to hear your takeâwhatâs your rule of thumb for following up?
URL: ThePublicRelationsPodcast.com
-
If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.
For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.
Podcasting isnât about reaching the biggest audienceâitâs about reaching the right audience.
Too many clients say, âPut me on Joe Rogan,â assuming more listeners means better results. But, just like TV ads have shown, reaching millions who donât care is expensive and ineffective. Reaching 5,000 people who actually love what you do? Thatâs where the impact is.
The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is hugeâwhether you do it yourself or bring in an agency.
So, how do you do it right?
In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media.
GUEST
Liz Brooks
Main Contact: https://interviewvalet.com/liz/
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter -https://thepublicrelationspodcast.com/
APPEAR ON THE PODCAST:
- Check out: https://thepublicrelationspodcast.com/one-sheet/
-
You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.
But they have a problem: people think of magic as just for children.
They need your help to get across a new message.
What are you going to do?
Have a listen to the episode and decide how you would approach this problem.
-
What is the future for in house PR people in 2025?
This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead?
We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025.
As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?
-
Iâve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists.
These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight.
The situation raises an important question:
Whatâs the most effective way to manage a relationship with journalists?
Thereâs no shortage of opinions:
Some say the key is simply to be nice to journalists. Others argue for a more aggressive approach to get journalists to do what you need. But is the real answer somewhere in between?The most effective approach may lie in managing the value you offer. Not in some vague or metaphorical sense, but in a proactive, deliberate wayâthinking about the tangible value you bring to the table and the value the journalist provides in return.
Itâs about measuring this balance and understanding the likely outcomes of your relationship dynamics.
In this episode, Iâll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively.
Letâs dive in.
-
Imagine you've been given a new job.
You're no longer doing PR for your current place, you've been hired by a National Museum.
But....there's a big problem, and people are turning to you to solve it. What are you going to do?
Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin.
You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?
-
I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025.It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so farâit's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast.He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project.It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year.#PR #prtips #pragency
-
If you canât get your story into the media and donât want to pay for ads, what *else* can you do?It's a good question, and it dominates today's episode.In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:-- That includes building narratives in small parts, not one big announcement.- It means building the same relationships with industry peers and influential people in your space as you did with journalists.- It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists.In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations
-
How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.In this episode, weâre joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiencesâlike adapting European ESG messaging for the American marketâand why localisation and audience understanding are at the heart of impactful PR.Takeaways:Why tailored messaging is essential for cutting through the noise in modern PR.Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets.The risks of rigid messaging and how flexibility can save your campaign.How to balance AI-driven tools with the human touch to craft more personalised and effective messages.đ Subscribe for weekly discussions on PR-led marketing strategies, insider tips, and inspiring guest stories to help you thrive in the ever-evolving world of communications.RESOURCES:Connect with Andrew Healy: waterandwall.comJoin The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.comSHOWS:The Public Relations Podcast Website - thepublicrelationspodcast.com/CommsQuestionTime - commsquestiontime.comMAKE CONTACT:Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/)[email protected]
- Mostrar más
