Episodios
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It’s the holy grail in podcasting.. Monetization.
Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work.
Tune in and see what we’ve learned.
🔎 Navigate Here:
(0:00) - Introduction
(0:41) - Figuring out what your podcast is..
(2:30) - First way: Affiliates
(4:01) - Second way: Sponsorships
(6:29) - Third way: Selling your products and services
(8:24) - Fourth way: Charging your guests
(11:55) - Episode wrap-up
__________________________________________________
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
__________________________________________________
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Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week
(the one I used to create this episode)
Every business owner dreams of having more qualified, warm leads.
The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting.
That’s where video content comes in – but we’re not finished there.
Make sure you’re avoiding these three critical mistakes..
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
__________________________________________________
🔎 Navigate Here:
(0:00) - Introduction
(1:04) - Using podcasting to generate leads
(2:07) - "You don't want leads"
(2:58) - It takes time
(4:28) - Hire help
(7:31) - Not creating video in the first place
(9:53) - Start video now
(10:20) - 2 bonus hacks
(11:57) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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¿Faltan episodios?
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Just like any other marketing activity – the beginning sucks. And podcasting is no different.
There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse.
This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making.
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
__________________________________________________
🔎 Navigate Here:
(0:00) - Teaser
(0:32) - Some background
(1:44) - Don't just rely on social media
(2:51) - Don't get sucked into showcasing guests
(4:25) - Lack of consistency
(5:54) - Interview your clients
(7:39) - Episode wrap-up
Add Me ↘
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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Podcast strategies are cool, but what about the ones that actually work?
And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.
In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.
I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
__________________________________________________
🔎 Navigate Here:
(0:00) - Teaser
(0:28) - The Client Interview
(1:17) - What does this content ‘solve’?
(3:01) - The company that speaks to the prospect directly..
(3:06) - Imagine this..
(4:01) - Episode wrap-up
Add Me ↘
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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It’s one of the biggest motivators for podcasters – making money off your podcast.
Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.
The issue here is the ways that people conventionally think will help them ‘get that money’.
But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???
Tune in and let’s sort this all out!
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
__________________________________________________
🔎 Navigate Here:
(0:00) - Intro
(0:31) - Episode beginning
(1:41) - How do we know how to do this?
(2:35) - Two types of podcast
(3:57) - Sponsors
(5:41) - Don't take away time from listeners
(7:16) - Charging your guests
(9:02) - Promoting YOU
(11:59) - Recap
(13:05) - How do we do this?!
(13:56) - Episode wrap-up
Add Me ↘
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
In this week’s episode, I give you a look inside, a living, breathing podcast system.
My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things.
Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry has experienced in his own podcast journey.
Tune in to see if it’s worth it for you!
🔎 Navigate Here:
0:00 - Intro
0:51 - “Did you start a podcast to be different?”
2:16 - What Harry’s podcast ‘does’ for his content
5:16 - Harry’s podcast page experience
11:16 - Zeroing into what the podcast can do
14:14 - “Is your podcast where you want it to be?”
16:18 - What is going to help you/your business?
18:02 - The podcast lives forever
19:05 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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If you own a business, you NEED to be on LinkedIn.
..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand?
Not in your nature?
Outsource it.
Don’t have the time?
Get help.
There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn.
In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team, not necessarily a person.
🔎 Navigate Here:
(0:00) - Intro
(1:42) - My journey on LinkedIn
(2:12) - Don’t go viral
(6:39) - Don’t “do LinkedIn” by yourself
(9:20) - START with video, don’t start w/ text
(11:24) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
You’ve heard it a million times before: “everyone has a podcast”
And to a degree, it’s true.
Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now.
That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent.
This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode.
If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode.
🔎 Navigate Here:
(0:00) - Teaser
(1:01) - Episode beginning
(1:43) - Our client portal
(3:01) - “Talent vs. time” decisions, using forms
(4:33) - Distribution
(5:26) - Filling out the rest of the form
(6:47) - Using title and thumbnail variations
(9:05) - The finished product
(10:34) - Organizing your organic content
(11:39) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍
And guess what?!
LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place.
Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it.
🔎 Navigate Here:
(0:00) - Teaser
(1:22) - Intro to video
(3:12) - How do you know if you have the feed?
(4:10) - Uploading videos to the feed
(5:09) - Do I need to just post vertical videos?
(5:44) - Where does the video live?
(6:32) - Increasing our reach
(8:48) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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Dialing in your SEO is one of the strongest investments you can make in your marketing efforts.
Is the same true for your podcast?
Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic.
In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level.
📌 Jump In Here:
(0:00) - Teaser
(1:01) - Episode beginning
(2:03) - Start of presentation
(4:16) - Intro to podcast SEO
(7:04) - Podcast SEO has nothing to do with..
(8:42) - “Discoverablility”
(10:33) - “Visibility”
(13:04) - Listener engagement
(17:41) - Retention
(21:39) - Building high relevancy
(26:05) - Q/A, getting engagement
(28:03) - Q/A, canned intro vs. a trailer
(31:30) - Keep it simple
(39:03) - Analyzing podcast keywords
(41:37) - Keyword stuffing for podcasts
(47:53) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🎙️ Ready to kickstart your podcast journey? Let’s chat!
→https://calendly.com/podcastprinciples/discover
We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024.
In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest strategies to the smallest details, like the CO2 levels in the room.
Trust us, it doesn’t get more in-depth than this. Let's roll.
📌 Jump In Here:
(0:00) - Teaser
(0:41) - High demand/least supply
(3:36) - Consistency
(4:15) - Entertainment value
(7:18) - Don’t romanticize your podcast
(11:07) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
When you want your content to “grow up”, you may think of hiring a social media manager.
But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go.
📌 Jump In Here:
(0:00) - Social media management is DEAD
(1:31) - Delivering results vs. organization
(3:09) - Social media management is.. Managing
(5:31) - Curation and RESULTS
(7:14) - Managerial waste and marketing waste
(8:53) - You’re missing out on collaboration
(13:56) - Social media management isn’t built to last
(14:46) - Why is media management brought in?
(17:32) - VAs, marketing assistants, what does it mean?
(19:36) - How involved do you want to be?
(23:45) - Marketing has been democratized
(25:48) - “Don’t do the middle ground”
(27:27) - Are you the maestro?
(28:49) - Your competitors aren’t willing to do this
(32:15) - A strategy vs. a tactic
(34:05) - The “feel” of promoting and finding clips
(39:35) - Do founders need to suffer?
(41:31) - How good is your ‘done-for-you’ content?
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
It’s one of the hardest things to do with video creation..
Starting!
But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust.
But maybe it doesn't have to be that way..
📌 Jump In Here:
0:00 - Teaser
0:15 - What will video do?
1:35 - Hire a professional
2:21 - Do what you KNOW how to do
2:55 - Find the format that works for you!
4:10 - Everything mixes now
4:40 - Have a certain level of quality
4:49 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.
This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.
Does it work?
That’s where strategy and planning comes in.
Tune in to see the three major areas you should be focusing in on.
📌 Jump In Here:
(0:00) - Teaser
(0:51) - Episode beginning
(1:57) - Here’s where it went south
(2:30) - The podcast wasn’t the problem..
(3:14) - Considering the commitment vs. results
(4:12) - “Signals”
(4:57) - “Consistency”
(5:30) - “Predictability”
(6:22) - The “eventuallys” of business
(7:36) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
Shelby Clement is a Podcast Principles legend.
One of our most successful podcast launches in our history.
But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic.
Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast.
📌 Jump In Here:
(0:00) - Teaser
(0:47) - Introduction to Shelby Clement
(1:46) - The podcast experience for Shelby
(3:14) - What has really “clicked” on the promotion side?
(6:52) - “Everything is content”, importance of research
(8:49) - Brand integrity + humanizing your brand
(13:21) - Your personal brand helps for EVERY product and service
(16:38) - You can grow faster if…
(17:57) - A year in, what is your experience w/ podcasting?
(20:51) - Marketing vs. production (for founders)
(23:12) - When Shelby first started..
(26:26) - Do your research (x2), vanity metrics
(29:26) - You have to put in the work..
(30:12) - Final thoughts
(32:18) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
It’s time. We need to change what the title “Social Media Manager” means.
Why?
Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level.
But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little?
In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes..
📌 Jump In Here:
(0:00) - The “manager revolution”
(0:48) - Identifying “what doesn’t work”
(1:38) - You need creation + curation
(3:48) - Creation
(4:21) - Curation
(5:46) - The big problem here
(7:25) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
Once upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek!
What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now Thrill One Media).
He sits down with me briefly to discuss Podcast Principles, delivering creative services and more..
📌 Jump In Here:
(0:00) - Teaser
(1:19) - Start of the interview
(4:21) - “What’s been your biggest challenge?”
(5:08) - “It’s a personal business”
(7:17) - Creative services point back to the founder
(11:07) - In business, you don’t know what you don’t know
(18:02) - “Defining” your life and “envisioning your next version”
(19:58) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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Rome wasn’t built in a day – and neither was your brand or business. Guess what?
Your podcast or video content is no different.
Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey.
There were plenty of times I thought my podcast content made me look like the man, when it really didn’t.
I thought I was really standing out, but I wasn’t.
What changed?
I got a bit of feedback – well, some harsh criticism that sent me down a little path of self-reflection.
Criticism is crucial, lemme tell you why 👇
📌 Jump In Here:
(0:00) - Teaser
(1:01) - The best piece of business advice I’ve ever gotten
(3:52) - Why video quality is so important
(5:35) - This doesn’t happen overnight
(7:23) - What do the professionals think?
(9:28) - It’s all about how you process feedback
(10:12) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales.
This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business.
📌 Jump In Here:
(0:00) - Teaser
(1:13) - Using case studies to BOOK calls
(2:38) - 1st step, client selection
(3:32) - “More case, less study”
(4:17) - The before and after story
(6:01) - Drop the “company mentality”
(7:14) - Use this content in multiple forms
(8:29) - What will this content do?
(11:58) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
-
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
In today’s digital world, blogs are becoming less and less effective for B2B content marketing.
Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way?
You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video!
People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose.
In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future.
📌 Jump In Here:
(0:00) - Teaser
(0:56) - Blogs and being a B2B consumer
(1:53) - Reason #1, it works!
(2:53) - Reason #2, it reflects modern consumer behavior
(3:21) - We’re all B2C consumers
(5:01) - Reason #3, repurposing
(7:41) - Getting your production
(8:28) - The last crucial step..
(9:31) - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
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