Episodios
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Alyssa is a successful designer and DBA University graduate. In this episode, she opens up about the internal challenges sheâs faced, how she shifted her mindset to overcome imposter syndrome, and the journey to landing high-ticket clients after her design work went viral online for all the wrong reasons.
This is a raw, powerful story of resilience and growth.
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â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â â â
â â â â â â â â The Brief Collective Design Biz Academyâ â â â â â â â
â â â â â â â Unlock Secret Podcast Episodesâ â â â â â â
â â â â â â â Share Your Unapologetic Opinionâ â â â â â â
â â â â â â â Podcast Instagramâ â â â â â â
â â â â â â â YouTubeâ â
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"High value" often gets mistaken for "high price tag" but being a high-value designer is about crafting an exceptional experience and delivering results that truly stand out. Itâs not the price tag that defines value; itâs the impact and the quality of what you bring to the table.
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â â
â â â â â â â The Brief Collective Design Biz Academyâ â â â â â â
â â â â â â Unlock Secret Podcast Episodesâ â â â â â
â â â â â â Share Your Unapologetic Opinionâ â â â â â
â â â â â â Podcast Instagramâ â â â â â
â â â â â â YouTubeâ â
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With just $800 left from her last paycheck, Veronica transformed her mindset and landed her first $5,000 client, unlocking a newfound confidence and stepping into the role of the expert she was always meant to be. In this episode, she breaks down the game-changing shifts that took her from struggling with $200 clients to confidently booking high-ticket clients in just a few months.
Follow Veronica
â â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â â â
â â â â â â â â The Brief Collective Design Biz Academyâ â â â â â â â
â â â â â â â Unlock Secret Podcast Episodesâ â â â â â â
â â â â â â â Share Your Unapologetic Opinionâ â â â â â â
â â â â â â â Podcast Instagramâ â â â â â â
â â â â â â â YouTubeâ â
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With zero formal design experience and a background as a chiropractor, Erica made the leap into the world of full-time design, niching down in the health & wellness space. In this episode, she shares her journey going from making $3K a month to having her first $25K month within the same year!
If you've ever doubted your ability to pivot or dream bigger, this is the story you need to hear.
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â â
â â â â â â â The Brief Collective Design Biz Academyâ â â â â â â
â â â â â â Unlock Secret Podcast Episodesâ â â â â â
â â â â â â Share Your Unapologetic Opinionâ â â â â â
â â â â â â Podcast Instagramâ â â â â â
â â â â â â YouTubeâ â
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Your mindset might be the very thing standing between you and booking high-ticket clients or scaling your design business. Today, Coach Marisa and I are diving into the most common mindset blocks we see holding designers backâand, more importantly, how to overcome them so you can increase your revenue and business growth.
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Sometimes content feels like a second job and although I've turned social media into my #1 lead generator, I know it's not everyone's cup of tea. That's why I'm excited to share my content ideas with other designers inside Social Butterfly Club - a monthly marketing membership exclusively for designers. Listen to find out all the deets!
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Emma, a Design Biz Academy graduate, transformed her business from $600 logos to landing a $6,000 branding project in just 8 months. In this episode, she shares her journey into design, the unexpected twists she encountered, and the key strategies that helped her break into high-ticket projects.
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Designer Pricing Guide
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Brand messaging and positioning are challenges almost every designer faces. In this episode, I'm chatting with Jen from Hello June Creative and the Better Brand Designer podcast about how to finally nail your brand messaging so clients are eager to work with you! I personally hired Jen to refine my own brand messaging, and she was worth every penny. If you're feeling lost about who you're speaking to, this is the episode youâve been waiting for!
Follow Jen
Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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While we often hear stories of designers leaving their 9-5 to dive into full-time entrepreneurship, it's less common to hear about those who choose to return. In today's episode, we're sitting down with Tiff to discuss why, after building a successful design business, sheâs decided that going back to a 9-5 aligns better with her long-term goals.
Follow Tiff
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Michelle jumped into VIP days when they became the latest trend, but after completing nearly 40, she found herself burned out and facing some hard truths about the service. Now, she's on a mission to reposition herself as a full-service experience designer. This episode explores how various service offerings can meet your needs in different seasons of life, helping you choose the right fit as your circumstances evolve.
Follow Michelle
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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This year challenged creative business owners, including The Brief Collective, in ways we never expected.
We faced tough lessons in leadership, made really BAD big investment decisions, and learned how to be more intentional with our time. Ultimately, we realized that while caring about others is essential, it doesnât pay the bills. In this episode, we're getting real and reflecting on the missteps we made and the valuable insights we've gained as we head into 2025, stronger and more focused than ever.
The bartender reading our email
Coach Marisa's episode on not being able to pay the nanny
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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For the first time ever, we get to hear from a client's perspective - where her design vision turned into a high ticket nightmare.
This episode explores the complexities of client relationships, communication, and the critical role of discernment in the design process. If you're looking to hire a designer or are a designer yourself - this episode is a MUST LISTEN!
Follow Katrina
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Amanda & Cass at Foxtrot Branding reveal why those $20K projects, while impressive, aren't always as profitable as they seem. In this episode, they break down the hidden challenges behind big-ticket clients, offering insights into why sometimes, less can be more when it comes to profitability.
Follow Them
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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In light of a significant event this week involving two prominent designers, I felt compelled to make this episode. Whether you're building a brand, fostering a community, or sharing your experiences online, this episode is a must listen.
I'll be sharing what it truly means to be transparent in a responsible way and how our actions online can impact the lives of others.
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Asia booked $18K worth of design projects after enrolling in Design Biz Academy University at The Brief Collective. In this episode, we discuss her design journey, how she attracted graphic design clients, and the mindset shifts she had to make in order to get here.
If youâre a designer wanting to grow your brand & website design business, this episode is for you!
Follow Asia
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Elizabeth McCravy shares details about her design journey, transitioning from the glamorized corporate design world to discovering her true calling in freelancing. In this episode, we unpack the misconceptions about working for others, challenge societal views on 'work,' and explore why your career doesn't have to be something you dread.
Follow Elizabeth
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Last year, I invested $5,500 into a Pinterest manager, hoping to start booking clients through Pinterest. I wanted to leverage Pinterest since it's less demanding compared to platforms like Instagram or TikTok. Listen to this episode to hear about my results 7 months after making that investment.
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Whether you offer day rates or not, this thought-provoking episode explores the long-term impacts of marketing services based solely on speed within the creative industry.
Follow Laura
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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If you want to learn how to use AI to your advantage as a designer, chat about the sims, or simply sit in on a conversation where we revisit childhood creativity, this is the episode for you.
Morgan's AI Mockup Workshop
Follow Morgan
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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Lucy Eden Design discusses her experience building a design business and navigating challenges with unaligned clients. This episode is a good reminder that maintaining a structured design process and confidently turning down clients who don't align with your vision is important for success.
Follow Lucy
â â Join Social Butterfly Club (Marketing Membership For Designers)â â â â â
â â â â â â The Brief Collective Design Biz Academyâ â â â â â
â â â â â Unlock Secret Podcast Episodesâ â â â â
â â â â â Share Your Unapologetic Opinionâ â â â â
â â â â â Podcast Instagramâ â â â â
â â â â â YouTubeâ â
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