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Episodios
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In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.
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In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold.
00:00 Reflecting on a Year of Transformation
00:38 Kicking Off 2025 with Exciting Business Ventures
01:34 Journey from Hairstylist to Educator
02:50 Building the Foundations of an Online Business
05:24 Launching Group Coaching Programs
08:41 Expanding and Collaborating in 2021
14:10 Balancing Multiple Business Ventures
15:27 The Birth of Escape to Elevate Retreat
26:05 Challenges and Growth in 2024
34:09 Stepping into 2025 with Confidence
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In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility.
00:00 Welcome and Introduction
00:29 Louise's Journey into the Online Space
02:32 The Appeal of Time and Location Freedom
03:45 Navigating Ups and Downs in Online Business
05:43 Adapting Strategies for Success
09:22 The Importance of Fundamentals
17:54 Balancing Work and Personal Life
23:27 Effective Lead Generation Strategies for 2025
29:14 Building an Ideal Offer Ecosystem
34:10 Conclusion and Where to Find More
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Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.
Here’s what we cover:
Harley’s journey from curiosity about TikTok to making $20,000 in a single year through TikTok Shop.The difference between content that sells services and content that sells products—and how to master both.How to create engaging and value-packed content using foundational marketing principles.The importance of curiosity and experimentation when navigating new platforms or revenue streams.Practical tips for repurposing TikTok content on Instagram and YouTube to reach new audiences.How smaller creators can still land brand deals and UGC opportunities without a massive following.Harley’s experience shows that with the right strategies, you can successfully adapt and thrive, even in an ever-changing social media landscape.
Follow Harley on Instagram: @harleydoeshair_
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In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique value proposition, focusing on the outcomes and aspirations of their ideal clients. This episode provides actionable insights to help business owners stand out and truly connect with their target audience.
00:00 Introduction to Effective Marketing
00:50 Understanding Market Sophistication
01:15 The Chocolate Bar Analogy
03:02 Differentiating Your Brand
04:24 Action Plan for Marketing Success
06:16 Final Thoughts and Next Steps
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In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies.
00:00 Introduction and Guest Welcome
00:22 Journey to Evergreen: From Launching to Evergreen Funnels
01:57 Creating and Evolving Online Courses
12:13 Live Launching vs. Evergreen: Key Differences
15:21 Evergreen Funnel Strategies and Best Practices
20:20 Market Sophistication and Positioning
24:30 Are You Ready for an Evergreen Funnel?
27:42 Conclusion and Final Thoughts
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In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top-performing posts for maximum impact. Tune in to discover how small changes can lead to significant results in your Instagram marketing efforts.
00:00 Add Text Captions for Better Engagement
02:10 Hook Your Audience from the Start
03:49 Simple Tweaks for High-Quality Content
04:47 Refine Your Hooks for Maximum Impact
05:50 Break Up Your Text for Better Readability
06:05 Use Multiple Clips in B Roll Reels
06:24 Focus on Specific Topics in Posts
06:50 Create a Content Series for Complex Topics
07:11 Scrap Stock Photos and Create Your Own
08:42 Revisit Canva Templates for Consistency
09:02 Analyze Top Performing Content
10:01 Create a Week's Worth of Content Easily
13:54 Conclusion and Final Tips
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Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.
Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run without you, this episode is packed with golden nuggets. Alyssa shares her journey—from launching her first course that didn’t sell to running multiple six-figure businesses—and gives actionable strategies to help you stabilize cash flow, optimize profit margins, and embrace the evolution of your business.
We also talk about:
Why profit matters more than revenue—and how to keep more of what you earn.
The power of snackable offers (and why they’re the key to cash flow consistency).
What to do when a launch doesn’t go as planned.
How to shift into evergreen strategies that support your bottom line.
The mindset and resilience you need to thrive through the highs and lows of entrepreneurship
This one’s a masterclass in systems, money, and business growth, so grab your notebook and tune in!
Links Mentioned:
Follow Alyssa on Instagram: @MagneticProfits
Learn more about Alyssa’s services and free resources: magneticprofits.com
Ellen Yin’s "Paid to Create" method (resource discussed during the episode): cubicletoceo.co
The Big Leap (book recommendation): Find it here
Connect with Me:
Follow me on Instagram: @hairbyhunty
Learn more about my work: jodiebrown.ca
If you loved this episode, don’t forget to:
Subscribe to The Visionary Rising podcast so you never miss an episode.
Leave a review—it helps so much!
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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.
00:00 Introduction and Greetings
00:06 Diving into Education and Attention Spans
01:08 Chris's Journey into Education
03:34 Key Insights on Effective Teaching
05:50 Common Mistakes in Education
10:30 Branded vs. Independent Education
21:52 Engaging Learners Effectively
28:07 Future Trends in Education
30:02 Conclusion and Farewell
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In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The speaker encourages listeners to take actionable steps towards refining their approach and offers additional resources for those looking to dive deeper.
00:00 Introduction: The Biggest Mistake in Content Strategy
00:43 Defining Your Content Strategy
02:24 The Pitfalls of Chasing the Algorithm
06:00 Mistake #2: Misinterpreting Data
14:35 Mistake #3: The Power of Storytelling
16:55 Mistake #4: Targeting the Right Audience
18:10 Mistake #5: Consistent Brand Voice
20:33 Conclusion and Recap
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In this episode, Jessica Bergio shares her journey of starting a podcast and how it has significantly impacted her business and brand visibility. She discusses strategies for building and growing a podcast, the importance of having a clear vision for your brand, and how to create content that resonates with your audience. Jessica also provides insights into monetizing a podcast and increasing downloads through effective marketing and social media strategies. Tune in to learn how podcasting can help you deepen connections, establish authority, and grow your business.
00:00 Welcome and Introduction
00:39 The Power of Podcasting
01:48 Starting Your Own Podcast
02:39 Building Your Brand Through Podcasting
06:09 Overcoming Challenges and Finding Clarity
08:45 Consistency and Content Creation
18:09 Monetizing Your Podcast
20:46 Starting with Brand Collaborations
21:15 Monetization Strategies for Content Creators
22:12 Increasing Podcast Downloads
23:44 Effective Marketing Techniques
25:51 Leveraging Social Media for Podcast Growth
28:36 Connecting with Other Podcasters
32:10 SEO and Omnipresence
35:35 Final Tips for Podcast Success
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In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights the significance of investing in education, mentorships, and retreats. Kelly also shares details about her own transformative retreats designed for female entrepreneurs to rejuvenate and connect. This insightful conversation offers valuable lessons for any entrepreneur looking to build a sustainable and fulfilling business.
00:00 Introduction and Guest Welcome
00:37 Kelly's Journey: From Burnout to Balance
02:35 Challenges of Running a Business
05:14 The Importance of Systems and Policies
08:13 The Inflection Point: Realizing the Need for Change
13:00 Implementing Change and Self-Care
21:50 Emotional Regulation and Leadership
33:17 Conclusion and Retreat Information
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In this episode of the Visionary Rising podcast, we delve into the must-have tech tools that streamline business operations and elevate productivity. Discover why Kajabi tops the list for hosting courses, coaching, and email marketing all in one place. Learn about the game-changing features of Descript for video and podcast editing, and how InShot simplifies mobile video editing for social media content. Finally, explore the benefits of Asana for project and task management to keep your business organized and on track. Tune in for insights and recommendations on making the most of these powerful tools.
00:00 Introduction to My Favorite Business Tools
00:18 Deep Dive into Kajabi
02:39 Kajabi for Coaching and Courses
05:00 Kajabi for Sales and Marketing
07:17 Alternatives to Kajabi: Flowdesk and Thrivecart
10:25 Descript: The Ultimate Editing Tool
16:08 InShot: Mobile Video Editing Made Easy
17:35 Asana: Project Management Simplified
19:56 Conclusion and Final Thoughts
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In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories with text overlays, new features like 'reveal,' and interactive elements to increase visibility and meaningful connections. Additionally, we cover tips for utilizing Instagram's story features, repurposing content, creating engaging carousel posts, and enhancing Reels with visual hooks, high-quality media, and compelling initial hooks. Tune in for practical advice to amplify your online presence and connect deeply with your audience.
00:00 Introduction to Boosting Instagram Visibility
00:11 The Importance of Brand and Messaging
00:50 Personal Experience with Engagement and Reach
01:58 Optimizing Content for Visibility
03:21 Instagram Stories: Strategies for Increased Views
07:59 Effective Use of Instagram Story Features
11:33 Quick Tips for Instagram Feed Posts
12:55 Exploring Multi-Thread Posts
13:21 Repurposing Threads for Instagram
14:12 Sharing Threads to Stories
16:07 Creating Carousel Posts
17:56 Boosting Views on Reels
20:54 Optimizing Video and Audio Quality
22:56 The Importance of Hooks
23:24 Final Thoughts and Encouragement
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In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abundance mindset. Entrepreneurs are provided with valuable takeaways on mindset, creativity, and success, underscoring the significance of self-definition, boundary setting, and consistency. Through personal anecdotes and thoughtful reflections, the host emphasizes self-kindness, authenticity, and growth, aiming to inspire listeners to embrace their own journeys with confidence and clarity.
00:00 Introduction and Personal Reflections
00:54 Lesson 19: Balance and Adaptability
03:48 Lesson 20: You Can't Please Everyone
04:25 Lesson 21: Vision Casting and Leadership
07:06 Lesson 22: Personal Branding
07:38 Lesson 23: Enjoying Hobbies
08:25 Lesson 24: Scarcity vs. Abundance Mindset
10:48 Lesson 25: Defining Success
12:27 Lesson 26: The Impact of Noise on Creativity
13:21 The Power of Decision Making
13:50 Creativity Needs Structure
15:18 Building and Maintaining Trust
16:33 Trusting Your Gut
18:29 You Are Enough
20:37 Embracing Growth and Discomfort
21:36 Avoiding Comparison
22:15 Authenticity in Action
23:40 Final Thoughts and Gratitude
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In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. She also emphasizes the importance of integrating inspiration, setting boundaries, and surrounding oneself with 'expanders' rather than mentors who only validate one's current state. This episode serves as a personal and motivational reflection aimed at helping others in their entrepreneurial and personal growth journeys. Jody invites listeners to share their feedback and engage with her on Instagram as she prepares to reveal the next set of lessons.
00:00 Introduction and Birthday Reflections
01:12 Lesson 1: The Power of Cutting Complaints
03:20 Lesson 2: Timelines Are Self-Imposed
07:59 Lesson 3: Dream Big, Live Big
09:01 Lesson 4: Embrace Your Creativity
11:28 Lesson 5: Rejection is Redirection
17:01 Lesson 6: Integration Over Inspiration
19:45 Lesson 7: Avoid the Scarcity Trap
21:14 Lesson 8: The Pitfalls of General Advice
22:28 Lesson 9: Teaching People How to Treat You
23:00 Lesson 10: Personal Development is Layered
25:10 Lesson 11: Leadership and Decision-Making
28:40 Lesson 12: Seek Expanders, Not Validators
29:25 Lesson 13: Authenticity and Authority
30:06 Conclusion and Next Episode Preview
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In this episode, we delve into the significance of clarity for creatives, entrepreneurs, and educators marketing themselves online. We explore two critical aspects: overall brand clarity and clarity around your offers. The episode provides self-audit questions to evaluate the clarity of your messaging, brand voice, and offers. It highlights the importance of specificity in content and offers, ensuring they align with your brand's purpose. The episode concludes with a glimpse into the next topics: authority and presentation, emphasizing the importance of trust and visual communication in building a strong brand.
00:00 Introduction to Clarity
01:23 Understanding Brand Clarity
03:32 Evaluating Your Content
08:37 Clarity in Your Offers
11:42 Communicating Benefits Over Features
15:52 Conclusion and Next Steps
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In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the often uncomfortable topic of self-sabotage. Addressing entrepreneurs at all levels, Jody explores three specific ways individuals might be sabotaging their success and provides tools to recognize and counter these behaviors. Emphasizing the importance of awareness rather than perfection, the episode encourages listeners to break free from self-imposed barriers and make empowered choices moving forward. Jody also invites listeners to continue the conversation on Instagram.
00:00 Welcome to the Visionary Rising Podcast
00:11 Understanding Self-Sabotage
00:47 Personal Experiences and Insights
01:07 Consistency vs. Perfection
01:41 Empowerment and Moving Forward
02:04 Join the Conversation
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In this final episode of the personal brand series, we delve into how to authentically incorporate your unique story, vision, voice, and experiences into your brand. We explore the significance of connecting with your audience by authentically showcasing who you are. Covering key themes from previous episodes, we discuss overcoming challenges, maintaining a balance between relatability and authority, and effectively using video and voice content to build trust. The episode emphasizes the importance of being genuine and strategic in your branding approach to truly resonate with your audience and set yourself apart.
00:00 Introduction to Infusing Yourself into Your Brand
00:40 Recap of Previous Episodes
01:38 Incorporating Your Personal Story
04:04 Sharing Your Vision
05:53 Finding Your Unique Voice
12:41 Balancing Relatability and Authority
15:11 Using Video and Voice Content
17:51 Conclusion and Next Steps
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This episode challenges conventional marketing and branding wisdom by deconstructing the hero versus guide framework within storytelling. Emphasizing the value proposition at the core of branding, the episode advises entrepreneurs to position themselves as guides that help clients achieve their goals, rather than centering the brand around their own story. Real-life examples from movies like 'Star Wars' and 'The Devil Wears Prada' illustrate the importance of making clients the heroes of their own journeys. The episode also explores the 'confidence gap'—the notion that clients sometimes lack faith in their own abilities to succeed—and provides actionable tips for shifting brand narratives from self-focused to client-centric.
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