Episodios

  • In this episode Kelsey sits down with Nicole McDonough, an inspiring and successful coach specializing in Enneagram-based self-development, leadership, and team dynamics. Nicole shares her journey from starting with no business to becoming a high-demand coach with a waitlist. We dive into how she's built a thriving coaching business focusing on authentic relationships, local connections, and embracing one’s unique style and strengths. This episode is packed with insights for coaches and entrepreneurs looking to grow in the soft skills arena. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!




    What we’re talking about…



    Nicole’s background, focusing on the evolution of her coaching business in Enneagram, leadership, and relationships

    How Nicole leverages self-reflection and the Enneagram to empower leaders, entrepreneurs, and teams

    Nicole’s transition from no clients to a waitlisted, high-demand coach

    The importance of building genuine relationships and her unique approach to coaching through self-discovery

    How focusing on the Enneagram brought structure to her coaching business

    The unique value of the Enneagram in helping people get to the core of their issues quickly, enabling Nicole to form deeper connections with her clients

    A breakdown of Nicole's various revenue streams, from one-on-one coaching to corporate workshops

    Insight into how building long-term relationships has led to ongoing referrals and client retention

    Nicole’s recent focus on her local network, building connections with local organizations, schools, and nonprofits

    The benefits of becoming a community figure, working with organizations who have a budget for professional development

    Nicole’s journey to embracing the Enneagram as her “lead horse” while still allowing her other interests to flow into her work

    How leaning into a specific niche makes it easier for people to refer her services while allowing room for variety in her coaching practice

    Practical strategies Nicole uses to honor her natural rhythms, such as creative walks and outdoor inspiration for content creation

    Tips on creating content in a way that feels authentic and not forced, especially for creatives

    The importance of mindfulness and slowing down to notice inspiration in everyday life

    Encouragement for coaches to let go of rigid standards and honor what truly works for them

    To learn more or connect with Nicole visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Nicole McDonough’s Website

    Nicole McDonough’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!




    What we’re talking about…



    Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching

    Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom

    Liam’s LinkedIn Blueprint

    Crafting a professional banner, headshot, and headline that captivate at first glance

    Using a strong "about" section and a compelling featured section to showcase your services and personality

    How to make the most of the limited space in your headline and about section to optimize search visibility

    Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation

    Treating LinkedIn as an interactive space where every comment can be a networking opportunity

    Diversifying content topics to avoid “business fatigue” and keep followers engaged

    Why LinkedIn’s push for video content presents a unique chance to stand out

    Benefits of LinkedIn Premium and Sales Navigator for business development

    Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation

    Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically

    Cost savings in organic reach on LinkedIn versus paid social platforms

    Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools

    To learn more or connect with Liam visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Liam Darmody’s Website

    Liam Darmody’s LinkedIn

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

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  • In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Lisa’s approach to memberships as a simple and sustainable business model

    Misconceptions about the complexity of memberships and how to avoid overcomplicating them

    The balance of creating value without over-delivering or overwhelming members

    Importance of starting with a simple membership, focusing on core needs, not excessive content

    How Lisa transitioned from a generalist business coach to niching down into memberships

    Tips for identifying your “zone of genius” and why niching down leads to more success

    How to test niche ideas and validate them with your audience through content or beta offers

    The myth of needing tons of content for a successful membership

    How Lisa runs her membership with minimal content while maintaining high value

    Different membership models and when content-heavy vs. content-light approaches work best

    The importance of automation for a scalable membership model

    Tools and processes to streamline membership management and how to start small with automation

    How to decide between creating a membership or a course

    Differences in business models: Course focuses on how-to content, while memberships focus on ongoing support and relationship-building

    Pricing and sales strategies for both models

    To learn more or connect with Lisa visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Lisa Princic’s Website

    Lisa Princic’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode, Kelsey sits down with Chelsea Barbine, the founder of Core Care Cultivate, to discuss the transformative journey of motherhood and her belief that we are "forever postpartum." Chelsea shares her personal experience of becoming a mother and how it led to the creation of her incredible coaching program that supports moms in thriving during the postpartum period and beyond. The conversation touches on the importance of redefining postpartum, finding balance in life after birth, and the steps Chelsea took to build her business from scratch. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Chelsea's journey into motherhood and the realization that life never returns to "normal" after children

    The idea of embracing a new lifestyle instead of pushing through postpartum

    How Chelsea found her passion in helping new mothers through the postpartum phase and beyond

    A look into the many facets of Chelsea's coaching approach, including sleep, organization, and supplementation

    Chelsea shares her personal journey of balancing motherhood, family life, and her business

    The emotional and mental aspects of being "forever postpartum”

    Overcoming fears and challenges in launching Core Care Cultivate

    The importance of finding your purpose and monetizing your passion in the digital space

    How Chelsea helps moms prepare for and thrive during the fourth trimester and beyond, while maintaining their self-identity

    The ongoing journey of self-exploration and support as a mother

    The importance of redefining postpartum as a lifelong journey, not a period to "get through”

    How her coaching program goes beyond traditional postpartum support, focusing on core care habits that support holistic well-being

    Practical tips for moms transitioning into life after birth and building a business

    Chelsea’s reflections on the importance of constant iteration and growth in both motherhood and entrepreneurship

    To learn more or connect with Chelsea visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Chelsea Barbine’s Website

    Chelsea Barbine’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode, Kelsey sits down with Ashley Buffa, a powerhouse mother of 11 children, business owner, and home systems expert. Ashley shares her transformative approach to household management, coaching overwhelmed moms on how to shift from the "minion martyr" mindset to becoming confident, capable, and respected CEOs of their homes. With her proven systems, she teaches how to get children involved in chores, maintain structure, and create a home that is a place of peace, not stress.. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Importance of creating systems for household chores to maintain peace and order.

    How Ashley shifted from a chaotic home life to a well-structured one by systematizing chores and responsibilities

    Tips on how to apply business management skills to home management

    The importance of introducing chores early to foster responsibility and life skills

    How Ashley incorporates her kids into daily and weekly chores, making them part of the team

    Fun and simple chore routines to engage even toddlers in the household tasks

    Moving from a "minion martyr" mindset to a CEO mindset—leading with authority and empathy

    Why it’s crucial to let go of the need for perfection in maintaining a household

    The importance of self-care and delegating to family members for a well-balanced home life

    How to set specific times during the day for cleaning to avoid overwhelm

    Examples of how Ashley organizes her day with “anchor times” for chores, making them habitual

    Tips for busy families with kids in school and extracurricular activities to fit in chore time

    Step-by-step guidance on introducing chores to children and phasing in new responsibilities

    How to keep everyone accountable, even the stubborn family members

    Insights into creating systems that ensure nothing falls through the cracks, from daily chores to quarterly deep cleans

    How to combat the chaos of busy family life and reduce the stress of cleaning and organization

    The importance of rewarding progress and creating a positive environment for children to contribute

    To learn more or connect with Ashley visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Ashley Buffa’s Website

    Ashley Buffa’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pandemic. They talk about the challenges and rewards of building a product-based business, creating a unique whiskey flavor profile, and building an authentic community around their brand. Whether you're a seasoned whiskey lover or new to the scene, you'll find inspiration in their story of taking bold leaps and crafting a business that truly aligns with their passions. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Anna & Wendelin explain their journey from the entertainment and music industry to whiskey, motivated by their passion and love for whiskey during their years of travel

    Seizing the moment during the pandemic to build something authentic to their interests and experience

    Anna and Wendelin talk about leveraging their skills in community-building from their music careers into growing their whiskey brand

    The importance of creating a product that reflects their personal values and connects with a community that shares them

    Focus on listening to their audience and adapting based on feedback

    How they created a unique blend by combining a high rye bourbon and American single malt

    How the product appeals to both experienced whiskey drinkers and beginners

    How their success is built on authentic community-building rather than competing financially with large established brands

    To learn more or connect with Anna & Wendelin visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Lodestar Whiskey’s Website

    Lodestar Whiskey’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a digital course, and her candid insights on navigating the world of online business. This episode is packed with honest conversations about entrepreneurship, online course creation, and balancing business growth with family life. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Ann's journey into the swim school business, including her initial reluctance to leave her corporate job

    Ann shares how she transitioned from teaching in-person swim lessons in North Carolina to taking her expertise online

    Real-time challenges and successes Ann is experiencing as she builds her online swim school program

    She explains her background as a Division 1 runner and swimmer at the United States Military Academy

    Ann discusses how she started teaching swim lessons locally due to a high demand in her area

    Her hesitance to work six days a week and the internal dialogue that helped her shape her business to suit her lifestyle goals

    Why she decided to build a digital course and join Amy Porterfield's Digital Course Academy

    She highlights the difficulties of transitioning from an in-person business to the online world

    Ann emphasizes the importance of staying connected to her mission of making swim lessons accessible, especially when the digital course journey becomes overwhelming

    Ann gives an honest recount of the roadblocks she faced when building her course, such as setting up social media, email lists, and marketing

    She reflects on her perfectionist mindset and how she had to embrace the messy process of launching her course to learn and grow

    The ups and downs of digital course creation, touching on the importance of resilience, adapting strategies, and staying in the game for the long haul

    Ann talks about her experience with social media and the realization that building a course business requires more than just a sales page

    To learn more or connect with Ann visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Ann Cardona’s Website

    Ann Cardona’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey Murphy dives into an enlightening conversation with Alene Brennan, a nutrition coach specializing in autoimmune diseases and chronic illness management. Alene shares her journey of managing her health through nutrition, mindset, and lifestyle changes. They discuss the challenges and changes that come with chronic illness, and Alene provides practical insights on how we can start making small yet impactful shifts in our daily lives. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Alene’s journey as a functional nutrition counselor, her personal battle with multiple sclerosis (MS), and her work with individuals living with autoimmune diseases

    Alene shares her story of growing up with chronic migraines and her journey into nutrition and wellness.

    She discusses her frustrations with the traditional medical approach and how she found empowerment through food and lifestyle changes

    Alene talks about her MS diagnosis in 2016 and the emotional impact of receiving such news

    She emphasizes the importance of diet and lifestyle changes in managing chronic illness and maintaining overall health.

    She challenges the notion that diet doesn't impact autoimmune diseases and shares her approach to living with MS.

    Alene explains the mindset shift that helped her manage burnout and prioritize her health.

    The importance of tuning into your body's needs and the practice of prioritizing daily tasks to create balance

    Alene shares her top strategies for managing stress, including prioritizing tasks, listening to the body's needs, and embracing the importance of rest

    To learn more or connect with Alene visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Alene Brennan’s Website

    Alene Brennan’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with transformational coach, best-selling author, and podcast host, Cathy Heller. They discuss Cathy’s journey from a soul-searching trip to Jerusalem to becoming a successful podcaster and businesswoman, the importance of finding purpose, creating a fulfilling life, and balancing motherhood and career, as well as importance of authenticity and being present in one's journey Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Cathy's background and journey from a soul-searching trip to Jerusalem to becoming a successful podcaster and businesswoman

    Insights on finding purpose, creating a fulfilling life, and balancing motherhood and career

    Discussion on the importance of authenticity, authenticity, and being present in one's journey

    Exploration of the common challenges individuals face in pursuing their goals, such as fear of failure and self-doubt

    Insights from Cathy on the power of mindfulness, meditation, and mastering the mind to overcome obstacles

    Reframing thoughts and beliefs to cultivate courage and alignment in business and life

    Cathy's perspective on the importance of authenticity and empathy in building meaningful connections and relationships

    Discussion on letting go of the need for external validation and embracing one's unique voice and purpose

    Insights on the power of love and acceptance in navigating challenges and serving others authentically

    To learn more or connect with Cathy visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Cathy Heller’s Website

    Cathy Heller’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with parenting and host of The Parenting Reframe podcast, Albiona Rakipi. They discuss the challenges and triggers parents face in today's world, the importance of self-reflection and understanding one's own parenting style, and the uniqueness of each child-parent relationship and the significance of parental intuition. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Kelsey’s personal journey with Albiona and highlights Albiona’s expertise in parenting and building a successful business

    The challenges and triggers parents face in today's world

    Emphasizes the importance of self-reflection and understanding one's own parenting style

    The concept of "mastering the pause" to respond thoughtfully instead of reacting impulsively

    The uniqueness of each child-parent relationship and the significance of parental intuition

    Albiona’s journey from being a teacher to a successful parenting coach

    Her initial reluctance towards social media and how she eventually embraced platforms like TikTok

    The unexpected viral success of her TikTok video on parenting, leading to significant growth in her audience and business

    The importance of consistency and authenticity in content creation

    The value of setting personal goals and staying true to one's values while building a business

    The need to pause and check in with oneself amidst the chaos of daily life

    Insights on maintaining balance and identifying what truly matters in both parenting and business endeavors

    To learn more or connect with Albiona visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Albiona Rakipi’s’ Website

    Albiona Rakipi’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with business coach, sales expert, and host of the Game On Girlfriend Podcast, Sarah Walton. They discuss the importance of prioritizing mindset in financial success, busting through three specific money myths, and the need to address money mindset before diving into financial strategies. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Sarah's expertise and experience in helping women start and grow businesses

    Money mindset and busting through three specific money myths

    Discussing the importance of prioritizing mindset in financial success

    Emphasizing the need to address money mindset before diving into financial strategies

    Sharing personal experiences and insights into the significance of mindset in achieving financial goals

    Sarah's personal journey from poverty to success and her deep understanding of abundance mindset

    Exploring the myth that "more is better" and its impact on financial mindset

    Sharing examples of how chasing more can lead to dissatisfaction and stress

    Offering practical tips for shifting perspective and recognizing existing abundance

    Discussing the pervasive belief that "there's not enough" and its implications for business owners

    Introducing simple exercises to shift mindset and recognize opportunities for abundance

    Sharing personal anecdotes and practical advice for overcoming scarcity mindset

    Exploring the harmful myth that certain limitations are inherent and unchangeable

    Discussing the danger of toxic positivity and the need to challenge societal norms

    Offering insights into breaking free from limiting beliefs and embracing possibilities

    To learn more or connect with Sarah visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Sarah Waltons’ Website

    Sarah Walton’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with co-founder of Pure Salt Interiors Leigh Lincoln. They discuss the journey from college roommates to business partners with her best friend and co-founder of Pure Salt Interiors Aly, the dynamics of business partnerships, and the importance of nurturing the partnership and maintaining communication. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Leigh's background and introduction to Pure Salt Interiors

    Collaboration with Aly, her business partner, and their journey from college roommates to business partners

    Transitioning from individual careers to entrepreneurship

    The dynamics of business partnerships

    Recognizing the importance of nurturing the partnership and maintaining communication

    The significance of setting clear roles, responsibilities, and expectations

    Utilizing coaching and external support to navigate challenges and conflicts

    Balancing differing personalities and skill sets within the partnership

    Strategic decision-making in business growth: aligning opportunities with long-term goals

    Recognizing the need for occasional pauses to reassess and realign business strategies

    Investing time and resources in personal and professional development

    Protecting the friendship aspect of the business partnership

    Emphasizing the importance of reinvestment for sustainable business growth

    To learn more or connect with Leigh, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Pure Salt Interiors’ Website

    Pure Salt Interiors’ Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with co-founder of FG Funnels, Julie Chenell. They discuss Julie's journey from being a stay-at-home mom to becoming a successful digital marketing expert and coach, her role as the co-founder of FG Funnels and her mission to make tech and design accessible for entrepreneurs, and the importance of creative marketing strategies, such as bolt-on offers, in attracting clients and driving sales Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Julie's journey from being a stay-at-home mom to becoming a successful digital marketing expert and coach

    Julie's transition from blogging to freelancing and eventually launching her own businesses

    Her expertise in helping thousands of entrepreneurs create, build, and grow profitable online businesses

    Julie's role as the co-founder of FG Funnels and her mission to make tech and design accessible for entrepreneurs

    The unique features of FG Funnels and how it bridges the gap between beautiful branding and analytics

    Highlight the importance of creative marketing strategies, such as bolt-on offers, in attracting clients and driving sales

    Explore the challenges faced by entrepreneurs in 2023 and the anticipated trends in 2024

    Discuss the significance of solving level five problems and offering niche-specific solutions to target audiences

    The concept of stability and variety in business offers, emphasizing the importance of a clear, irresistible core offer complemented by creative bolt-on offers.

    The process of identifying one's cursive genius and aligning it with a market demand.

    Highlight the importance of standing out in a crowded marketplace by focusing on a specific niche or problem-solving approach

    Examples of effective USPs and strategies for communicating value to potential clients

    To learn more or connect with Julie, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Julie Chenell’s Website

    Julie Chenell’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with financial planning and business valuation expert Aryeh Sheinbein. They discuss the lack of financial education and literacy among many entrepreneurs and business owners, the concept of the enough number, and the importance of knowing this number for achieving financial independence and retirement goals. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…



    Aryeh’s expertise in financial planning and introducing the concept of the enough number.

    Highlights the importance of knowing this number for achieving financial independence and retirement goals

    Aryeh’s journey into helping online business owners with financial literacy and wealth management

    The lack of financial education and literacy among many entrepreneurs and business owners

    The importance of understanding personal finances and managing money effectively to achieve long-term goals

    The concept of the enough number, emphasizing the need to calculate one's current expenses accurately

    Encouragement to approach this exercise without judgment or shame, focusing on understanding one's financial reality

    Practical advice on how to calculate one's enough number by assessing monthly expenses and annualizing them

    Recommendations for organizing expenses into categories and using tools like spreadsheets for clarity

    Addressing common challenges and fears associated with financial planning, such as fear of judgment or stress around spending habits

    The importance of setting aside time for financial planning and embracing self-awareness without judgment

    The importance of regular investing and setting aside funds for future goals, such as retirement and major expenses

    Highlighting the concept of Parkinson's law and the significance of disciplined saving and investing habits

    To learn more or connect with Aryeh, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Aryeh Sheinbein’s Website

    Aryeh Sheinbein’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with former military intelligence officer and CEO of the Geek Pack, Julia Taylor. They discuss the concept of the customer journey map and its significance in business, insights into understanding the customer journey and its various touch points, and examples of impactful customer experiences and how they can be applied in different business contexts. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Julia's background in military intelligence and transition into entrepreneurship

    Her inspiration for founding Geek Pack and her passion for empowering women in tech

    Julia's unique approach to entrepreneurship as a digital nomad and lover of camping.

    Introduction to the concept of the customer journey map and its significance in business.

    Insights into understanding the customer journey and its various touch points.

    Examples of impactful customer experiences and how they can be applied in different business contexts.

    Discussion on personalized interactions, gift-giving, and effective communication in enhancing the customer journey

    Applicability of customer journey mapping in coaching businesses

    The importance of maintaining personalization and intimacy in coaching as businesses scale

    Strategies for coaches to enhance client experiences and stand out in a competitive market

    Julia's recommendations for implementing customer journey mapping in coaching practices

    To learn more or connect with Julia, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Julia Taylor’s Website

    Julia Taylor’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with Speaker Coach and Business Strategist, Aurora Gregory. They discuss the importance of public speaking skills in various aspects of life and business, the most common mistakes people make during public speaking, as well as strategies for managing nervousness before a speaking event. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Aurora’s expertise in coaching speakers and business strategy

    Aurora's book "Get Picked: Tips, Tricks, and Tools for Creating an Irresistible Speaker Proposal."

    Strategies for managing nervousness before speaking engagements

    Aurora's approach of making new friends in the audience to reduce anxiety

    Acknowledgment of nervousness as a common experience among speakers

    The “5 Sins” people make during public speaking

    Importance of matching movements with the message and practicing pauses

    Emphasis on slides as visual aids and guides, not substitutes for the speaker

    Advice on editing slides ruthlessly and focusing on key points for audience retention

    Recommending speakers to focus on solving one specific problem in their presentations

    Narrowing down the topic to provide actionable content and engage the audience effectively

    Aurora's expertise in addressing common mistakes that hinder connection with the audience

    Reading slides verbatim during presentations, leading to disengagement

    To learn more or connect with Aurora, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Aurora Gregory’s Website

    Aurora Gregory’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Trena shares her background and journey into YouTube strategy

    Overcoming introversion and tech aversion to create YouTube content

    Trena shares her approach to simplifying the YouTube content creation process

    Emphasize the importance of authenticity and simplicity in YouTube content creation

    Trena introduces the Profitable Keyword Framework for YouTube content strategy

    How Trina's framework aligns content with audience needs and search intent

    The misconception of focusing solely on SEO-driven content

    The significance of content quality over quantity for business-focused YouTube channels

    Explanation of the domino effect strategy for series-based content

    Importance of delivering on the promises made in video titles

    Recommendations for video length and audience engagement

    The effectiveness of YouTube Shorts and their alignment with audience preferences

    Trena's insights on repurposing podcast content for YouTube

    Trena's recommendations for creating visually engaging podcast content for YouTube

    Importance of audience retention metrics for evaluating video podcast performance

    Suggestions for testing and iterating video podcast strategies on YouTube

    Considerations for aligning video podcast content with audience expectations and preferences

    To learn more or connect with Trena, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Trena Little’s Website

    Trena Little’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with former lawyer and founder of Authority Ghost Writing and Ghost Writing School, Nick Pavlidis. They discuss Nick’s transition from lawyer to writer and entrepreneur, the pitfalls of writing the wrong book, and the importance for authors to focus on writing a book that aligns with their passions and goals. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Nick's transition from a lawyer to a writer and entrepreneur

    How Nick founded Authority Ghost Writing and Ghost Writer School

    Nick's expertise in helping people bring their books to life and achieve bestselling status

    Discussion on the pitfalls of writing the wrong book

    Emphasize the need for authors to focus on a book that aligns with their passion and goals

    Nick's insights on different types of books and how to choose the right one for your message

    Nick's approach to writing a book in five months

    Strategies for maximizing the value of the writing process, including networking and marketing

    Importance of incorporating stories into the book to engage readers and build confidence and inspiration

    Discussion on how authors can use their books to attract clients and opportunities

    Examples of authors who have successfully integrated their books into their businesses

    Nick's advice on identifying prospects, influencers, and gatekeepers to support business growth

    To learn more or connect with Nick, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Nick Pavlidis’ Website

    Nick Pavlidis’ Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with mindset coach, Helen Henley. They discuss Helen's expertise in flow and productivity, define flow as a state where full attention is on a task, mental load decreases, and one is challenged and present, as well as the misconception that flow requires a high level of challenge. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Helen's background and her journey into coaching

    Helen’s scholarship and coaching experience

    Emphasize Helen's expertise in flow and productivity

    Define flow as a state where full attention is on a task, mental load decreases, and one is challenged and present

    Mihai Csikszentmihalyi's definition of flow

    Discuss the misconception that flow requires a high level of challenge

    The importance of finding the right level of challenge for flow

    Explain how the challenge can be relative to individual skills

    Explore ways to hack flow by finding motivation

    Share the idea of recording audio notes for specific people as a motivator

    Mention the importance of identifying what truly motivates you

    Introduce the concept of an autotelic personality

    How identifying your autotelic motivations can help you get into a flow state

    Discuss the significance of aligning your flow with your motivations

    The surprising statistic that a 4% challenge is ideal for entering a flow state

    How the 4% challenge can be relative and evolve over time

    Highlight the need to identify your personal 4% challenge

    To learn more or connect with Kelsey, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram

  • In this episode of the Whiskey and Work Podcast, Kelsey sits down with Harmony Slater, a former client, dear friend, and well known spiritual wellness coach and yoga instructor. They discuss the challenges of maintaining a work-life balance as busy moms, the importance of embracing different seasons of life, and finding joy in small moments and not waiting for "perfect" balance. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!



    What we’re talking about…

    Kelsey's experience with a life coach that transformed her perspective on emotions.

    The importance of self-acceptance and embracing one's unique traits.

    The motivation behind Kelsey's decision to become a personal and professional coach.

    Harmony and Kelsey discuss the challenges of maintaining a work-life balance.

    Kelsey's insights into her own personality and how she manages her schedule.

    The importance of prioritizing life, laughing, and enjoying time with loved ones.

    Finding joy in small moments and not waiting for "perfect" balance.

    Reflecting on the impact of working in the advertising industry.

    Discuss the concept of seasons in life

    Sharing personal anecdotes and experiences related to seasons.

    Dealing with the never-ending to-do list as an entrepreneur.

    The power of delegation and seeking support to maintain balance.

    The role of self-reflection, personal development, and worthiness in business.

    The connection between personal growth and building a successful coaching business.

    To learn more or connect with Kelsey, visit the links below!





    A {free} Tool or Two!

    Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

    How To Plan Your Business

    The Coaches Pricing Calculator

    The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

    Links Mentioned

    Harmony Slater’s Website

    Harmony Slater’s Instagram

    Kelsey Murphy’s Website

    Kelsey Murphy’s Instagram