Episodios

  • BONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERP

    BONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERP

    · The World's Best Email and Retention Podcast

    In this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business.

    From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive.

    Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whether you're looking to optimize your customer retention strategy or make smarter marketing moves, this episode is packed with data-driven guidance to boost your DTC growth.

    Don’t miss out—tune in to stay ahead in an evolving economic landscape.

    #DTCGrowth #ElectionResults2024 #MarketImpact #EcommerceInsights #MarginsAndTariffs #ConsumerPsychology #CustomerRetention #EmailMarketing #MarketingStrategy #USMarketTrends #EconomicOutlook #DigitalMarketing #DTCPodcast #DTCBrands #RetentionStrategies

    [00:00:00] Introduction

    [00:01:30] Market Reaction Overview: How the Election Results Impact DTC

    [00:03:00] Key Market Indicators: Understanding the Real Economy’s Response

    [00:05:00] Regional Banks & Small Caps: A Real Economy Boost for DTC?

    [00:07:30] Inflation Signals in Commodities: Bitcoin, Gold, Copper, and Oil

    [00:10:00] Understanding the Fear Trade and Market Stability Post-Election

    [00:12:30] Positive Signs for DTC: Wage Growth and Real Economy Insights

    [00:15:00] Consumer Psychology Post-Election: What it Means for Spending

    [00:20:00] Reactivation Strategies for Email Marketing Success

    [00:22:30] Tips for Converting Inactive Subscribers: No Address Left Behind

    [00:24:30] Navigating Tariffs and Protecting Margins for Your DTC Brand

    [00:26:00] Wrapping Up: Optimizing Repeat Buyers for Sustainable Growth

    [00:28:00] Closing Remarks: Why Now Is a Great Time to Invest in Marketing

  • Ep 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERP

    Ep 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERP

    · The World's Best Email and Retention Podcast

    In this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, we’ll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM, this episode delivers a game plan to maximize engagement, keep subscribers happy, and boost results in the busiest shopping season of the year. Tune in to stay ahead of the curve and ensure your emails are set up for success!

    Hashtags:

    #EmailMarketing #BFCM2024 #BlackFriday #CyberMonday #EmailDeliverability #RetentionMarketing #EmailStrategy #InboxOptimization #EmailSegmentation #DTCMarketing #EcommerceTips #EmailMetrics #HolidayMarketing #MarketingPodcast #CustomerRetention

    Timestamps:

    00:00 - Intro and Black Friday Email Frequency Caution

    01:00 - Navigating the “New Inboxing Regime” for 2024

    02:45 - Importance of Monitoring Deliverability Metrics During BFCM

    04:00 - Avoiding “Set It and Forget It” with Real-Time Adjustments

    05:15 - Why Over-Sending Could Backfire and How to Stay Safe

    07:00 - How to Spot and Respond to Red Flags in Your Metrics

    09:00 - Best Practices for Managing Email Cadence and Frequency

    10:45 - The Power of Segmentation: Buyers vs. Prospects

    12:00 - Creating the Ideal BFCM “Banger Segment” for Maximum Impact

    14:30 - The Importance of Early Clicks and Capturing Share of Wallet

    16:00 - How Email Performance Compares to Ads: Cost and Profitability

    18:15 - Strategies for Driving Repeat Buyers and Boosting Lifetime Value

    20:00 - How Economic Volatility Impacts Email Marketing

    23:00 - Email Best Practices for First-Time vs. Repeat Buyers

    26:30 - Preparing for BFCM Success: Monitoring and Adjusting in Real Time

    28:45 - Sneak Peek: Upcoming Webinar and Periodic Table of Segmentation

    30:00 - Closing Tips and Final Thoughts on BFCM Success

    Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

    Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

    Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

    Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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  • Ep 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERP

    Ep 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERP

    · The World's Best Email and Retention Podcast

    In this episode, we dive into the art of creating email experiences that do more than just sell—they inspire.

    Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers.

    We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back.

    Whether you’re an email marketer, brand owner, or design enthusiast, discover actionable tips to elevate your email strategy and create a more loyal audience.

    00:00 — Intro

    01:00 — The Role of Non-Conversion Emails

    02:30 — Filson as a Case Study: Building a Visual Experience

    05:00 — Making the Most of Your Best Shots

    08:00 — Crafting Seasonal Drops

    10:30 — Lifestyle vs. Product Focus: Striking a Balance

    13:00 — VIP Sign-Ups: Building Long-Term Engagement

    15:30 — Design Choices That Work Across Devices

    18:00 — The Power of Theme Features

    21:00 — Filson’s Take on Journal-Style Emails

    24:00 — Closing Thoughts

    #EmailMarketing #BrandStrategy #EmailDesign #FilsonEmails #CustomerRetention #AestheticMarketing #LifestyleBrand #SeasonalDrops #VIPMarketing #ContentMarketing #VisualStorytelling #Podcast #MarketingTips #EmailStrategy #DigitalMarketing

    Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

    Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

    Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

    Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

  • Ep 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERP

    Ep 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERP

    · The World's Best Email and Retention Podcast

    In this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, we’ll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage cross-sell opportunities and personalized offers to keep your customers coming back. Tune in and unlock the full potential of your post-purchase emails to fuel long-term growth!

    [00:00:00] Introduction to Retargeting and Revenue Growth

    [00:01:30] Why Post-Purchase Emails Matter for Repeat Revenue

    [00:05:15] Multi-Channel Retargeting: Integrating Ads and Emails

    [00:09:45] The Power of Specific vs. Blanket Offers

    [00:14:20] How to Optimize Your Post-Purchase Flow

    [00:19:00] Cross-Selling Strategies to Maximize Profit

    [00:22:30] Creating Multi-Channel Campaigns for Post-Purchase

    [00:26:45] Key Takeaways and Revenue-Boosting Tips

    #EmailMarketing #RetentionMarketing #CustomerRetention #PostPurchaseEmails #EmailOptimization #DTCMarketing #eCommerceGrowth #DigitalMarketing #MultiChannelMarketing #RetentionStrategies #MarketingPodcast #LoyaltyMarketing

    Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

    Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast⁠

    Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

    Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

  • Ep 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERP

    Ep 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERP

    · The World's Best Email and Retention Podcast

    Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.

    In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.

    Discover:

    How to segment your audience for maximum impact

    The surprising truth about customer purchase behavior during BFCM

    Why SMS is a game-changer for inbox competition

    Tips to turn your Black Friday buyers into loyal repeat customers

    Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast

    Subscribe on YouTube: https://www.youtube.com/@DTCPodcast

    Subscribe to DTC: https://www.directtoconsumer.co/

    Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast

    00:00 - Intro: The importance of consistency in Black Friday messaging

    01:30 - Who Are You Targeting? Understanding the different email interactions during BFCM

    03:45 - The Power of Repetition: Why sending similar offers is essential for sales

    06:00 - Optimizing for One-Time Openers: Focusing on those who purchase after opening just one email

    09:00 - SMS Strategy: Using SMS to boost engagement during Black Friday

    11:00 - Email Segmentation Tips: Separating buyers from prospects

    14:00 - Subject Line Secrets: Crafting high-performing subject lines for launches and sales

    17:00 - Engagement Strategies: How to handle Apple Privacy Opens

    19:30 - Navigating the New Spam Rules: Preparing for tighter email filters this BFCM

    22:00 - Post-BFCM Retention: Turning Black Friday buyers into repeat customers

    24:00 - Quick Tips: Key takeaways to boost your Black Friday sales strategy

    #EmailMarketing #BlackFriday2024 #CyberMonday #BFCM #EmailStrategy #RetentionMarketing #SMSMarketing #EcommerceTips #HolidaySales #CustomerRetention #DigitalMarketing #EcommerceGrowth #EmailSegmentation #DTCBrands #MarketingPodcast

  • Ep 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERP

    Ep 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERP

    · The World's Best Email and Retention Podcast

    Subscribe to DTC Newsletter - https://dtcnews.link/signup

    "The purpose of the pod is to raise the bar on email throughout the industry."

    Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

    In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a seasoned pro, this episode lays the foundation for mastering email metrics and boosting engagement.

    Timestamps:

    [00:00] Introduction and Welcome to the Podcast

    [02:00] The Importance of Engagement for Email Deliverability

    [05:00] How to Measure Email Program Success: Key Metrics to Track

    [12:00] Klaviyo vs. Google Analytics: Understanding the Differences

    [16:00] Common Email Marketing Mistakes and How to Avoid Them

    [22:00] How to Improve Open Rates and Click-Through Rates

    [29:00] The Role of Segmentation in Boosting Engagement

    [34:00] Closing Thoughts and What’s Next in the Series

    Hashtags:

    #EmailMarketing #RetentionMarketing #Klaviyo #EmailMetrics #OpenRates #ClickThroughRate #CustomerEngagement #EmailStrategy #InboxOptimization #EmailDeliverability #DigitalMarketing #EcommerceMarketing #SpamPrevention #RevenueAttribution #EmailSegmentation

    Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast

    Subscribe on YouTube: https://www.youtube.com/@DTCPodcast

    Subscribe to DTC: https://www.directtoconsumer.co/

    Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast

  • Ep 1: The Four Pillars of Effective Email Retention | TWBERP

    Ep 1: The Four Pillars of Effective Email Retention | TWBERP

    · The World's Best Email and Retention Podcast

    Welcome to TWBERP!

    In this episode of The World’s Best Email and Retention Podcast, we dive deep into the four essential pillars every email marketer needs to master for effective retention.

    Whether you’re just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value.

    Tune in for actionable tips to elevate your email retention game.

    Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast⁠ Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    [00:00:00] Introduction – Episode overview and what to expect.

    [00:02:15] Introduction to Email Retention – Why retention is more important than acquisition.

    [00:06:40] Pillar 1: Foundations – Laying the groundwork for a solid email strategy.

    [00:11:05] Pillar 2: Design – How email visuals play a critical role in retention.

    [00:17:30] Pillar 3: Performance – Structuring high-performance email campaigns that convert.

    [00:22:55] Pillar 4: Engagement – Creative ways to keep your audience engaged long-term.

    [00:28:45] Q&A Segment – Listener questions on email automation and personalization.

    EmailMarketing #RetentionMarketing #DigitalMarketing #EmailStrategy #CustomerEngagement #EmailCampaigns #MarketingTips #DTCMarketing #MarketingPodcast #EmailRetention #EmailDesign #EcommerceMarketing #BusinessGrowth #CustomerLoyalty