Episodios

  • Send us Fan Mail

    We walk through a simple way to turn the summer slump into momentum by reaching out to past clients with a private invitation based on what they already told us they needed next. We break down how to audit old notes and transcripts, pull the next-step offer hiding in plain sight, and send a no-pressure message that can revive stalled deals fast.

    • why summer is the worst time for cold outreach and the best time for a CRM audit
    • how past clients stay “warm” because trust and buying precedent already exist
    • the three-step private invite system: audit, identify, invite
    • where to mine for next-step demand in proposals, discovery calls, gateway offers and invoices
    • what to look for: phase two hints, “not now” expansions, partial scopes, timing objections
    • a simple email template that mirrors the client’s own words
    • a quick action challenge to pick one past client and send one message today

    Find one past client, send your message, and that alone could change the trajectory of your Q4.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Watch the video on YouTube.

    Your inbox is probably holding a handful of conversations that didn’t end. They just stopped. A great call, real interest, maybe even a proposal sent, and then… silence. That quiet can feel oddly personal, which is exactly why so many consultants avoid following up until it’s painfully awkward. We don’t do “just checking in” here. We walk through five specific, field-tested follow-up scripts designed to restart stalled sales conversations without sounding pushy, needy, or robotic.

    We break down when to use each approach based on what’s most likely happening on the other side: a proposal sitting in limbo, a pre-decision thread that evaporated, shifting priorities inside a company, hesitation rooted in trust, or a lead that’s been ghosting for months. You’ll hear how to remove pressure while still being direct, how to add value to re-enter a thread naturally, how to ask about timeline changes in a way that invites honesty, and how to use social proof to make outcomes feel real. Then we share the “direct closeout” message that gets you out of purgatory and into a clean yes or no.

    We also cover practical pipeline habits that make follow-up easier: keeping messages to three sentences or less, spacing your follow-ups with a simple cadence, using tools like Boomerang for Gmail so nothing slips, and writing subject lines you can actually search later. If you’re a B2B solo consultant or fractional executive building a reliable sales pipeline, these are the moves that turn old threads into new revenue. Subscribe, leave a rating and review, and share this with a friend who’s staring at a ghosted proposal right now.

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


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  • Send us Fan Mail

    We break down why proposals get ghosted and why the real fix is a paid gateway offer that builds trust before you ever ask for a five-figure yes. We share a simple framework, naming rules, and a five-question template you can use today to turn early interest into a clear next step.

    • the three jobs a gateway offer must do: charge for access, deliver real results, create earned trust
    • why free “discovery sessions” signal pitching and reduce commitment
    • how a $497 diagnostic can lead to a $30,000 engagement fast
    • outcome-first naming that a non-expert understands right away
    • pricing guidance using “why not” ranges and 10% to 25% of the first installment
    • stakeholder interviews to increase buy-in across the buying committee
    • examples of gateway offers like audits, gap analyses, and friction reviews
    • the five-question template to sketch your deliverable, price, name, and next step
    • ways to sell passively by placing a gateway offer one-liner everywhere

    If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We drop the polished act for summer and share the raw conversations where the best marketing insights actually show up. We explain what’s changing in our Uncut Summer Series, tease what’s coming for solo B2B consultants, and invite you into what we’re building next.

    • why we publish bi-weekly in summer and lean into unedited audio
    • how live conversations create real-time “aha” moments for marketing and sales
    • what’s new for 2026 with monthly live streams turned into podcast episodes
    • opening the vault on trainings around sales, positioning, lead generation, referrals, community, and websites
    • what to expect from the September Solo Consultant Summit for solo B2B consultants
    • the core question we design everything around: getting booked out without burning out
    • a teaser for a secret October project focused on accessible community for solo consultants

    If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Apply for Booked Out in Six

    Sixty-five registrations from a handful of appearances, one email, and one LinkedIn post sounds like a fluke, but it’s not magic. It’s a tight offer, a timely problem, and a simple challenge design that makes taking action feel doable. We’re sharing the full behind-the-scenes debrief of the “Three Days to Three Sales Calls” Challenge, including what it took to launch it, what worked, what broke, and what we’d change next time.

    You’ll hear the exact timeline we used, from the Friday welcome sequence to the Monday-through-Wednesday sprint, plus the three systems we taught: a repeatable referral engine, a niche networking method that fills the room with the right people, and a “fast cash” approach for reactivating past clients and warm leads without getting weird or salesy. We also unpack the daily delivery rhythm that kept people moving: short live trainings, Q&A and hot seats, real-time edits, and clear wrap-ups with replays.

    Then we get into the practical ops side for solo consultants and small business owners: the real tech stack (Squarespace, Heartbeat, Flodesk, StreamYard), how community engagement stayed loud, and why gamifying action with Challenge Bingo turned participation into momentum. We also own the messy parts like pitching the offer too late, doubling work across tools, and the automation hiccups we’d avoid next time. If you run workshops, challenges, or any kind of live launch, you’ll walk away with a cleaner plan for lead generation, sales calls, and a booked out business without burnout.

    If you found this helpful, subscribe, share it with a consultant friend, and leave a quick review so more people can find it.

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    JOIN THE CHALLENGE

    Referrals feel amazing until they slow down, and suddenly your calendar looks emptier than it should. We’re talking to the solo consultants who are great at delivery but stuck in the messy middle: subcontracting too much, relying on past coworkers for leads, and realizing you never had to learn sales because “pre-trust” used to do the heavy lifting.

    We walk through the Three Days to Three Sales Call Challenge and the simple idea underneath it: install three systems that create conversations, then turn those conversations into sales. Day one is Referrals on Repeat, a referral marketing system to restart warm introductions from partners and past connections. Day two is Niche Networker, a lead generation approach that leverages niche communities like Slack groups and Circle spaces so you can fill your sales pipeline with connection calls fast. Day three is Fast Cash, our sales conversion script for moving from casual talk to clear offers, including how gateway offers can lead naturally into your core retainer or multi-month work.

    We also break down a mindset shift that makes sales feel lighter: sales is just math. If you want more revenue, you increase the inputs you can control like referral messages, intros, and calls booked and you track the conversion points instead of guessing. You’ll leave with concrete pre-challenge steps, including writing a trigger statement, listing 15 warm contacts, and committing to a calls goal inside the community.

    If you’re ready to build a sustainable consulting marketing system without burning out, hit play, share this with a friend who needs it, and subscribe so you don’t miss what’s next. If it helps, leave a review and tell us: which system are you installing first?

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    You can be great at what you do and still feel slammed every week. That pressure is not just “too much to do” it is usually a few operational bottlenecks quietly stealing your time, attention, and revenue. Sara Noren Block sits down with Jen Hamilton, a fractional COO who has spent years inside solo consultant businesses, to pinpoint what actually breaks first and what to fix without adding more complexity.

    We dig into three common bottlenecks: overwhelm that keeps you in reaction mode, lack of direction that creates inconsistent results, and broken or missing systems where everything lives in your head. Jen shares practical, doable actions for each one, including a protected weekly CEO hour for real thinking time, one measurable 90 day goal to create focus, and documenting a single repeatable process so work becomes faster and easier to hand off. We also talk about predictable revenue, why feast or famine happens, and how simple systems can keep business development going even when client work is full.

    Jen adds a bonus that ties it all together: accountability. If you are your own worst boss, one weekly metric tracked with hash marks on a Post it can be the difference between drift and momentum. If you want sustainable marketing and operations that support a booked out solo practice, press play, then share your biggest bottleneck, and make sure to subscribe, share the show, and leave a quick review so more consultants can find it.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Get the workshop & resources here.

    We share a simple, consent-based way to turn connection calls into sales opportunities without sounding pitchy or forcing a script. We break down the exact moment most of us freeze when a buying signal shows up and give you a repeatable bridge you can practice right away.


    • why networking calls stall even when people “need what you do”
    • the real issue as structure, not confidence or competence
    • how to listen for buying signals while they explain their business
    • what to listen for: challenges, signals and shared ICPs
    • how to tailor “what I do” to what they just said
    • the bridge framework: acknowledge, connect and offer a next step
    • permission-based language that keeps it low pressure
    • example bridge statements for leads, referrals and content not working
    • handling money objections with ROI stories, case studies and options
    • practice plan: list your top signals and workshop bridges

    If you want to go even deeper, the full workshop, resources, and access to the next Consultant's Mastermind are all available for purchase. You can grab it in the show notes for just $47, or head over to bridge.sarahnoelblock.com to get access.


    If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Join Authority Lab for FREE.

    We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals.

    • how AI is changing publications, traffic, and what editors value
    • why uniquely human writing and a distinct POV beat generic AI content
    • how to pitch editors with clear hooks, fit, and actionable takeaways
    • developing a point of view through writing practice and contrarian nuance
    • using published pieces as relationship and sales assets, not one-off wins
    • choosing the right outlets including association publications and communities
    • building credibility with sources, links, and careful use of client examples
    • following up without being pushy and setting boundaries with PR pitches

    If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

    Erica Holthausen is the founder of Catchline Communications, where she equips consultants with the tools they need to build their authority and differentiate themselves from their peers by writing articles for their newsletters, blogs, and high-visibility publications. Drawing on her experience as a freelance writer and editor, she guides her clients through the process of writing high-quality, original articles and using those articles as strategic business assets.

    Website
    LinkedIn


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We unpack a simple framework for choosing the right kind of community so your growth feels sustainable instead of chaotic. Brie Lever breaks down how free vs paid and education vs connection change everything from engagement to ROI, plus the myths that quietly sabotage most community launches.
    • Defining community through identity, connection, education and shared purpose
    • Drawing a clear line between an audience and a community
    • Using the free vs paid axis to match community to business model
    • Using the education vs connection axis to match community to member maturity
    • Agora communities, low friction groups for loyal customers and fans
    • Nurturing communities, communal learning that supports a product
    • Transformative communities, paid learning journeys with clear outcomes
    • Nexus communities, paid networks where relationships are the value
    • Why a 50 50 education and connection split creates competing communities
    • Why a free community rarely becomes a clean pipeline to paid
    if this episode made things feel a little more doable I'd love to help you take the next step with the booked out blueprint. It's a practical low pressure session to clarify your offers, your marketing and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Join Bold Content Collective | Early Bird Until April 30

    We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule.

    • the “should” trap that creates guilt and inconsistency
    • choosing a realistic posting cadence you can sustain
    • building content around your natural strengths and personality
    • turning one core idea into many pieces of content
    • using AI in voice mode to keep your tone human
    • simplifying Instagram Reels with B-roll and stronger hooks
    • defining identity pillars so your content attracts the right clients
    • why modern SEO rewards personal stories and real experience
    • how the Bold Content Collective works and how to join

    If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

    Rachel Honeyman

    Rachel Honeyman is the founder of HoneyBeBold, a branding, web design, and content marketing agency that helps mission-driven female entrepreneurs grow their businesses through bold, deeply meaningful brands and content. With over 16 years in content strategy, Rachel empowers women to clarify their messaging and attract their dream clients.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from.

    We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat.

    • posting on LinkedIn and sending newsletters without a clear pipeline
    • effort vs clarity and why copying tactics fails
    • what the Booked Out Blueprint is and how the strategy session works
    • identifying the bottlenecks that block you from getting booked out
    • using lead math to set warm-conversation and lead targets
    • building a predictable marketing engine that fits your life
    • who the process is for: solo consultants and expert service providers
    • the story behind the framework and the 30-day experiment mindset
    • turning marketing into a playbook you can switch on again

    If you wanna get the Booked Out blueprint before the price goes up, head to the link in the show notes.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy.

    • Why paid workshops drive attention, attendance, and trust faster
    • How to fill a paid workshop with partnerships, outreach, email, and content
    • Using interest lists, polls, and link clicks as mini hand raises
    • Choosing a workshop topic for symptom-aware buyers, not experts
    • Real pricing ranges that increase commitment without killing signups
    • Early-bird pricing, gradual price increases, and partner discount codes
    • Simple checkout options, revenue share, and low-tech tracking
    • Recommended workshop length and when longer workshops make sense
    • Pitching as teaching by revealing the full transformation framework

    If you enjoyed this episode, please like, subscribe, comment, let me know what you want to see in the future.

    If you are interested in leveraging a paid offer to turn prospects into hot leads, then you should definitely try out my Get Paid to Generate Leads micro offer magic course.

    Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.

    Sign up and be part of the next masterclass by going to events.saranoelblock.com.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week.

    We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap.

    • pre-selling as paid proof of concept to reduce risk
    • shifting from 1:1 time limits to one-to-many scalability
    • starting with what already works in your client process
    • identifying the “hump” that becomes a focused mini-offer
    • designing a minimum viable product that delivers outcomes
    • choosing a format learners will actually use
    • keeping launches simple with connect collect deliver
    • what you do not need like pre-recorded modules or fancy pages
    • handling low enrollment and still delivering value
    • positioning expertise beyond AI with support and community

    Melissa Camilleri


    Check the show notes to get started.
    Go to challenge.saranoelblock.com.
    It’s at standfortheand.com slash sold out.
    You can book yours through the link in the show notes.
    Sign up and be part of the next masterclass by going to events.saranoelblock.com.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, draining tasks to delegate—often starting with an executive assistant or account manager to keep the consultant in a strategic role. Nay advocates hiring earlier than feels comfortable by starting part-time (around 10 hours/week) and scaling up. For onboarding, she emphasizes slow ramp-up, training and shadowing on one client at a time, daily check-ins with small task lists, using Loom videos plus checklists, time tracking from day one (e.g., Harvest), and documenting only critical recurring processes by mapping end-to-end client “flows.”

    00:00 Welcome to Tiny Marketing

    00:49 Meet Sarah Nay

    02:11 Hiring That Actually Works

    02:59 Values First Job Posts

    05:24 Choosing Your First Hire

    07:43 Start Part Time and Scale

    11:37 Onboarding Without Overwhelm

    15:09 Looms Checklists and Docs

    17:33 Time Tracking and Profitability

    22:19 Pricing and Raising Rates

    25:15 Documenting Core Processes

    28:13 Where to Find Sarah

    28:36 Booked Out Blueprint Outro



    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Get the Kolbe credit here.

    We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins.

    • what Kolbe measures and why conation matters
    • how a 6673 profile fuels ideas and overload
    • using a revenue‑first filter to prioritize
    • pairing human design and Colby to build trust
    • experiential learning to earn while you learn
    • messaging as the highest‑leverage improvement
    • selling the way buyers buy, not how you buy
    • tortoise vs hare buyers and sales cycle design
    • using Colby for team communication and sales

    If this episode made things feel a little more doable. I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income.

    • three-offer stack that reduces revenue volatility
    • paid discovery as fit check and scope clarity
    • cash flow core as productized service with payment plans
    • premium luxury or speed offer for price anchoring
    • reverse-engineering annual goals into start dates
    • calendar-based billing and work-stops-on-failed-payment
    • when to require pay in full versus plans
    • aligning expenses to monthly cash flow not annual renewals
    • monthly revenue targets and small pricing lifts
    • tracking warm conversations and conversion rates

    “I’d love to help you take the next step with the Booked Out Blueprint. It’s a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don’t have to figure it out alone.”


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.

    • three recurring sales call mistakes and how to fix them
    • four fit factors to qualify buyers fast
    • simple bridge score you can run on a notepad
    • use intake forms for pre-qualification
    • magic pivots that make money talk easy
    • build conviction by tuning offer and price
    • position outcomes, not hours, to raise perceived value
    • lock momentum with three next steps
    • ask 11+ clarifying questions to find real pain
    • reflect back pain, impact, and stakes to align
    • why timing questions shape the right next step
    • book: Fix Your Broken Sales Calls and how to work with Johnny

    Jonny Holsten – BridgeSelling

    In this episode, Jonny Holsten of BridgeSelling.com shares a smarter way to run sales conversations—without scripts, pressure, or awkward tactics. As the author of Fix Your Broken Sales Calls, Jonny teaches solopreneurs and sales teams how to close more deals by improving the structure and clarity of their calls. Instead of chasing more leads, he shows how better conversations naturally lead to better outcomes.

    🔗 Connect with Jonny on LinkedIn:
    https://www.linkedin.com/in/jonnyholsten/

    📘 Get his book Fix Your Broken Sales Calls:
    https://www.bridgeselling.com/book

    Learn more at:
    https://www.bridgeselling.com




    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    Register for the workshop + bonus hot seat session for only $37!

    We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions.

    • defining a one-line positioning that states problem, audience, and method
    • putting positioning everywhere for repetition and recall
    • answering niche community questions quickly using keyword alerts
    • prioritising speed, usefulness, and a narrow lane to build equity
    • crafting a signature talk with one problem, one audience, one outcome
    • pitching talks with a clear promise to borrow trust
    • scheduling quarterly referral partner catch-ups with an ask and a give
    • keeping relationships warm without sales pressure
    • using existing networks and systems to make referrals predictable

    Head to the show notes and sign up for that workshop
    You can book yours through the link in the show notes


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


  • Send us Fan Mail

    We share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through.

    • reframing networking as a business development call
    • doing targeted pre‑event research and LinkedIn warmups
    • arriving early to make first conversations easy
    • wearing subtle conversation cues to invite openers
    • asking “what brings you here?” instead of “what do you do?”
    • skipping jargon and elevator pitches for plain, short hooks
    • using names to build rapport and attention
    • being remembered by giving helpful, relevant value
    • planning a clear give and a clear get for follow‑ups
    • creating reasons to reconnect and sustain momentum

    If this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.


    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup