Episodios
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A nasty cyberattack is targeting big TikTok accounts β and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Enshittification comes to the Instagram feed β how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.
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π Follow us on social media or contact us
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Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
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And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
¿Faltan episodios?
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The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.
Contact Us β’ Links to todayβs stories
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π Follow us on social media or contact us
GO PREMIUM!
Get these exclusive benefits when you upgrade:
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MORE
π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard β this one, a messaging tool used for business.
Contact Us β’ Links to todayβs stories
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Get these exclusive benefits when you upgrade:
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
It seems ridiculous β asking people to buy something from you as you're refunding them from a previous purchase. But researchers say β it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.
Contact Us β’ Links to todayβs stories
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And a lot more! Check it out: todayindigital.com/premium
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
It's the biggest leak in Google's history β and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?
We have extensive coverage today in this special episode.
Contact Us β’ Links to todayβs stories
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π Follow us on social media or contact us
GO PREMIUM!
Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.
Contact Us β’ Links to todayβs stories
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And a lot more! Check it out: todayindigital.com/premium
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.
Links to all of todayβs stories here
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
The marketing announcements are plenty β so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount β which performs better depends on what you sell.
Links to all of todayβs stories here
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Googleβs annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn
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Links to all of todayβs stories here
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Thousands of TV shows, paired with thousands of academic marketing papers β and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.
JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn
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Links to all of todayβs stories here
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Get these exclusive benefits when you upgrade:
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
TikTok's biggest move for YouTube's viewers yet β will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.
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Links to all of todayβs stories here
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Check out Dynadot: https://dynadot.com/marketing
Check out Miro: https://miro.com/PODCAST
GO PREMIUM!
Get these exclusive benefits when you upgrade:
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β βSkip to storyβ audio chapters
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Search in the AI age β how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.
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Links to all of todayβs stories here
Our Sponsors:
Check out Dynadot: https://dynadot.com/marketing
Check out Miro: https://miro.com/PODCAST
GO PREMIUM!
Get these exclusive benefits when you upgrade:
β Listen ad-free
β Back catalog of 20+ marketing science interviews
β Get the show earlier than the free version
β βSkip to storyβ audio chapters
β Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
β¨ Already Premium? Update Credit Card β’ Cancel
MORE
π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
π€ Our Slack
β Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Battle of the AI β Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.
Tod interviews Dr. Nelson Amaral who conducted a study on the topic.
The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.
In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.
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Get these exclusive benefits when you upgrade:
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Things are about to get real β OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.
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Links to all of todayβs stories here
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π Need help with your social media? Check us out: engageQ digital
π Need marketing advice? Leave us a voicemail and weβll get an expert to help you free!
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Everything they've ever bought β imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.
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Links to all of todayβs stories here
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β Get the show earlier than the free version
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π Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.
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UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy - Mostrar más
