Episodios
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Bah, Humbug! It’s that time of the year, so we’re diving into a timeless classic: A Christmas Carol by Charles Dickens. While it’s a story about ghosts and redemption, it’s also packed with lessons that small business owners can apply to their lives and businesses today.
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Today, we’ll discuss The Road to Character by David Brooks — a compelling book about the values that build a strong character and how they can shape individuals and businesses they lead. We’ll then explore four key insights from the book and translate them into actionable tips for small business owners and entrepreneurs. Let’s dive in!
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Today, we’re diving into The Comfort Crisis by Michael Easter. It’s a book about embracing discomfort to drive growth, resilience, and creativity. And let’s be real: as small business owners, we know a thing or two about being uncomfortable - so buckle up because we’ve got four powerful takeaways from the book to help you unlock your business's next level of success.
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Today, we're diving into a game-changer for anyone who's ever felt stuck, hesitated, or struggled with procrastination - Mel Robbins' powerful "The 5 Second Rule" and how it can supercharge your small business journey. If you've ever had a brilliant idea but talked yourself out of it, or if fear has held you back from taking that leap, this episode is for you. We're going to break down the 5 Second Rule and give you actionable steps to implement it in your business TODAY.
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Today, we’re exploring Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by the renowned Malcolm Gladwell. In this compelling follow-up to his classic work, Tipping Point, Gladwell dives deeper into how ideas spread and influence society in our digital age.
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Today, we’re diving into Donald Miller’s “Building a StoryBrand”, a guide that’s not just based on theory but a practical game-changer for businesses of all sizes. Miller’s approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Let’s break down the six powerful takeaways from this book and how they can transform your business.
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If you’re a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isn’t your typical sales spiel—it’s about positioning yourself, creating tension, and taking control. We’ve broken down his book into six areas specifically for small business owners.
Ready to pitch like a pro? Let’s dive in.
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Today, we’re diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.
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Today, we’re diving into James Clear’s best-selling book, Atomic Habits. Now, if you’re running a small business, you know that success doesn’t happen overnight. It’s the small, consistent actions—the ‘atomic habits’—that compound over time to create big results. Today, we’ll break down James’ book into six key takeaways, specifically tailored for small business owners. We’ll give you an overview and an action item for each point so you can implement these strategies immediately.
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“Whatever you're doing today, do it with the confidence of a 4-year-old in a Batman t-shirt."
Have you ever seen a 4-year-old wearing a Batman t-shirt? That kid doesn’t just think they’re wearing a cool shirt—they genuinely believe they are Batman: no doubts, no fears, just pure, unshakable confidence.
Now, imagine approaching your day with that same level of confidence. Too many of us hold back because we’re caught up in our own heads. We’re worried about what others think, scared of making mistakes, and it’s paralyzing us.
Recommended Books:
The Confidence Gap by Russ Harris
Mindset: The New Psychology of Success by Carol S. Dweck
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We’re going to do something totally different today! We’re going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: “Pattern Breakers: Why Some Start-Ups Change the Future”. As a small business owner, “Pattern Breakers” delivers key insights into what separates transformative start-up businesses from those that follow predictable patterns.
Mike and Peter are seasoned venture capitalists. Their book explores how some small businesses defy traditional industry practices and create exponential growth.
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We’re exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, we’ll explore four key strategies to reignite the connection with your quiet clients, each with actionable steps you can take.
Book mentioned in this episode:
Never Lose a Customer Again by Joey Coleman -
Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We’re going to go fast, so buckle up!
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Whether you’re just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought.
Book mentioned in this episode:
Never Eat Alone by Keith Ferrazzi, Tahl RazThis book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.
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We’re exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions.
Book mentioned in this episode:
Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller -
Seven Years, and we’ve got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and haven’t had the opportunity.
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Today, we’re diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you’re a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It’s not just about putting your name out there; it’s about attracting customers, reinforcing your brand, and making a memorable impression.
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It’s not the big things you do; it’s the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers.
Books mentioned in this episode:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew WinstonMaking Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
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Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you’re just starting out or looking to get more bang for your buck, we’ve got you covered.
Books mentioned in this episode:
Building a StoryBrand by Donald MillerContent Inc. by Joe Pulizzi
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Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship.
Books mentioned in this episode:
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington and Mark Timm
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
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