Episodios
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Today, weâre talking about the one rule in marketing that never changes: Stand Out or Get Ignored. If your brand blends in, it gets buried. Weâre diving into how bold brands are flipping the script and winning.
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Today weâre popping the champagne for our 400th episode! Weâre celebrating the power of consistency, how itâs built our podcast, and how it can build a legacy for any small business.
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Today we're diving into Fast Feedback - why your company isn't listening and is slowly dying because of it.
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Today weâre diving into Quiet Branding - how your company can speak softly and still win big by leveraging subtlety, humility, and authenticity to build unshakable brand trust.
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Today weâre diving into micro-moments - how to capture your customersâ attention in 8 seconds or less. Small businesses have seconds to hook their audience before they scroll away. If you blink, theyâre gone.
Letâs unpack why capturing these micro-moments is so crucial and how to do it effectively.
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Too many small businesses think more products or services mean more revenue - but it can actually overwhelm customers. Weâre seeing startups, consultants, even established brands clutter their lineups. And with that clutter comes confusion - confused customers rarely buy. So letâs dive in and see why having too many offerings can backfire.
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Is in-person networking dead? There's been a significant drop in events since 2020 - Zoom is beating coffee or lunch meetups. Even formal groups like BNI and Gotham are shrinking. In any event, networking remains essential for small businesses - so let's discuss why this shift is happening.
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New entrepreneurs, this oneâs for you. Starting a business is already a bold move, and doing it in shaky times? Thatâs next-level grit. Weâre breaking this down into four key areas today - with practical steps to help you thrive, not just survive.
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Vendors are the backbone of so many small businesses, but we see owners tripping over the same issues again and again. The good news? These are fixable problems; weâre here to help you get it right.
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These mistakes can slow you down, cost you money, and even put your entire business at risk. And hereâs the good news - these mistakes are entirely fixable. We see small business owners struggling with these tech issues every day, and with a few innovative changes, you can turn things around fast.
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Today, weâre diving into the top five mistakes small businesses make with money. These mistakes can cost you time, money, and even the future of your business. These arenât just theoretical issues - these are real, costly, and fixable problems that small business owners make daily. Once you know what they are, you can steer clear of them.
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Today, weâre diving into small businesses' top five mistakes with employees. Mistakes that cost you time, money, and top talent. These arenât just generic HR blunders. These are real, costly, and fixable issues that keep businesses from building strong, loyal teams.
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Today, weâre tackling the top five mistakes small businesses make with clients - which arenât the old-school, outdated business faux pas. Weâre talking about real, recent, and relevant mistakes that cost you customers, hurt your reputation, and keep you from scaling.
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What exactly is emotional intelligence, and why should small business owners care? EQ is the ability to recognize, understand, and manage your own emotions while also influencing the feelings of others. Every interactionâemployees, customers, partnersârequires emotional awareness.
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Todayâs episode is a little differentâitâs a wrap-up of all the incredible books weâve covered in the past few months. We read and reviewed 15 books! Instead of just running through each book summary, BJ and I want to chat, riff, and ask some questions to get us (and you) thinking. Weâve grouped them into categories to make it easier. So, if youâve been following along, this is a great way to tie it all together.
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Today, we are discussing our final book of this series - and boy, are we finishing with a bang!
The Let Them Theory by Mel Robbins. Find out why we didn't like it.Links:
Nelson Mandela Poem
The Obstacle Is The Way by Ryan Holiday -
Today, weâre diving into a book that every small business owner needs on their shelfâCrucial Conversations: Tools for Talking When Stakes Are High. If youâve ever been in a situation where emotions are high, stakes are enormous, and you have no idea what to say, this book has answers. And as small business owners, those moments come up all the time.
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The book weâve chosen this week is a real affirmation of something we've done since we started our businesses. Itâs our wake-up routine! This book, The 5 AM Club: Own Your Morning. Elevate Your Life, written by Robin Sharma, is a great way to drill down on a routine that has made all the difference.
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Todayâs episode is one weâve been excited about for a while. Weâre diving into BrenĂ© Brownâs game-changing book 'Dare to Lead' and breaking it down for all of you small business owners and entrepreneurs.
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