Episodios
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This week, itâs our annual Brand Envy episode.
We look at four brands that I admire.
One is a cosmetics empire started by a woman in an era when women couldnât even vote.
One is a band I have a soft spot for.
Another is a family-owned business that has lasted 88 years.
The fourth is a TV show that broke records.
And they all have one thing in common â they succeeded against all odds.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we talk about Pet Marketing.
The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.
Weâll listen to a pet food campaign that had dogs conduct a symphony orchestra.
Weâll flip through IKEAâs CAT-alogues and DOG-alogues.
And weâll explore Dolly Partonâs âDoggy Partonâ fashion line.
Hosted on Acast. See acast.com/privacy for more information.
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This week, itâs our annual âBookmarksâ episode.
We read a lot of books to research this show, and often we stumble on great stories that donât fit our regular episodes.
So we save them up for this show.
Weâll talk about a new book on SNL producer Lorne Michaels, weâll take a few notes from a famous songwriter, and weâll talk about a Bible with a wicked typo.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we look at how the marketing industry seizes pop culture moments.
Weâll talk about a website that got national attention by making a bold prediction about a TV show.
How A1 Steak Sauce caught the funniest â and luckiest break.
And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we look at public service announcements.
PSAs have to compete with - not just other PSAs - but with all other commercials out there.
And do it with an iota of the budget. It requires exceptional creativity.
Weâll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.
Hosted on Acast. See acast.com/privacy for more information.
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Peter Wilken has over 40 years experience working with the worldâs top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands heâs worked for, how to manage creative people, and explains the critical difference between branding and brand building.
Hosted on Acast. See acast.com/privacy for more information.
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Arkells frontman Max Kerman has written his first book, âTry Hard: Creative Work in Progress.â Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, itâs about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin.
Hosted on Acast. See acast.com/privacy for more information.
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It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bond has been employed to pitch products over the years.
From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy.
And even the Bond villains have been hawking products.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.
Sometimes actors get the words all mixed up to hilarious results.
Sometimes celebrities have melt-downs.
And sometimes professional actors just break down in a fit of the giggles.
Hosted on Acast. See acast.com/privacy for more information.
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This week, weâll tell the stories behind some of the most famous â and infamous â sports star endorsements of all time.
Weâll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite.
Weâll look at a powerful Nike commercial Serena Williams did about women in sports.
And weâll talk about what it took to put quarterback Joe Namath in pantyhose.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we ask an interesting question:
What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps?
What is the busiest day of the year for weddings?
And what is the busiest day of the year for⊠plumbers?
Itâs all fascinating â and often very surprising.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. Weâll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. Weâve certainly bred some amazing brands up here in the Great White North.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we take a look at one of the tools of political marketing â the campaign song.
Politicians have used songs going all the way back to at least the 1700s.
Sometimes the songs are written expressly for the political party or candidate.
Sometimes, politicians co-opt pop songs.
And sometimes, pop artists have a major problem with that.
Hosted on Acast. See acast.com/privacy for more information.
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Recorded before a live audience at Reidâs Distillery, this episode lists some of the biggest brand fails of 2024.
Weâll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.
Weâll look at a seasonal candle that fired up accusations of white supremacy.
And weâll try and figure out how a childrenâs doll package ended up listing the URL for a porn site.
Hosted on Acast. See acast.com/privacy for more information.
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Today, movie theatres have to compete with home theatre systems and streaming services.
This week, we look at how cinemas are transforming to attract more movie goers.
To survive, theatres now offer restaurant meals and full bar menus.
They offer loyalty programs and special theme nights.
And many cinemas now offer patrons âatmosphericâ movie experiences â where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.
It puts the motion in motion picture.
Hosted on Acast. See acast.com/privacy for more information.
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There are things in the world of marketing that are forbidden.
Itâs illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined.
In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules.
And even Winnie the Pooh is forbidden in one country because it apparently makes fun of their leader.
Hosted on Acast. See acast.com/privacy for more information.
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During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Hereâs an episode that talks about those and many others - and how SNL influenced the ad writers of my generation.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away â and some take those negative comments and spin them into marketing gold.
Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.
Spirit Airlines gave haters a place to vent â then offered them 8,000 free air miles.
And drink maker Oatly, actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we take a whiff of some of the strangest fragrances being marketed today.
Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you.
But does that include bacon perfume? Or mayonnaise cologne?
Thereâs a fragrance that makes you smell like a bakery, and a soap for men that smells like gasoline.
Uncommon Scents.
Hosted on Acast. See acast.com/privacy for more information.
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This week, we talk about some of the most interesting people throughout history â and the fact they all had a consistent personal style.
Consistency is the key to branding, and these famous people all understood that.
Weâll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted.
Weâll examine the incredible popularity of Charlie Chaplinâs âLittle Trampâ character that never changed throughout 25 films.
And weâll talk about celebrities who adopted a singular colour as their personal branding â like Prince and Johnny Cash.
Hosted on Acast. See acast.com/privacy for more information.
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