Episodios
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[00:00] - Intro to Video as a Content Pillar
Joe kicks off by asking Eric if he sees video podcasts as the "2024 version of the blog."[01:30] - The Evolution of Blogging to Podcasts
Eric discusses the shift from traditional blogging to podcasts, quoting Jimmy Daly’s take on blogs becoming a "library."[02:45] - Benefits of Podcasts for Audience Connection
Why podcasts are better for creator-led strategies and building authentic connections with the audience.[04:15] - Time and Practicality in Podcasting for Founders
Eric shares insights on why podcasts are more practical for founders compared to blogging.[05:30] - Deciding Who Should Be on the Podcast
Joe and Eric discuss whether founders or subject-matter experts should be featured, depending on company goals.[06:45] - Balancing Founder Responsibilities and Podcasting
Eric explains how his team adjusts podcast involvement based on the founder's availability and company growth stages.[08:30] - Guest-Driven vs. Narrative-Driven Podcasting
Eric talks about structuring conversations to balance guest stories with the podcast's narrative arc.[10:15] - The Process of Repurposing Podcast Content
Overview of Eric’s methods for repurposing episodes into social media clips, including using tools like Opus.[11:30] - Importance of YouTube Shorts and LinkedIn Clips
How shorter video content on YouTube and LinkedIn is amplifying their podcast reach.[13:00] - Leveraging Podcast Clips for Blog Content
How Eric’s team repurposes podcast clips for blog articles, enhancing SEO and content depth.[15:45] - YouTube as an Untapped Channel for B2B Content
Joe and Eric discuss the potential of YouTube for B2B marketing and why more companies aren’t using it.[17:00] - Overcoming Production Barriers for YouTube
Thoughts on starting simple with YouTube content without overcomplicating production.[18:30] - Future Predictions for Video and B2B Content
Eric shares his thoughts on the growth of video in B2B and the role of authenticity in an AI-driven world.[20:00] - Managing the Risk of Employee Influencers
Challenges companies face when employees gain significant influence, possibly overshadowing the brand.[22:00] - Final Thoughts and Takeaways
Joe and Eric wrap up with reflections on the importance of founder-led strategies and managing brand risk with creator roles. -
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Need help creating videos for your SaaS company? 👉 https://www.swayone.io/---[00:00] Introduction and Welcoming Kamil RextonIntroduction of Kamil and the focus on YouTube ads within B2B SaaS marketing.
---[01:30] The Shift in Perception of YouTube for B2BHow YouTube has evolved from being overlooked to a key platform for B2B.
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[05:00] Key Metrics: The Power of YouTube in Multi-Touch CampaignsDiscussion on the number of touches needed to close B2B deals and YouTube's role.
---[07:30] Effective YouTube Content Types for B2BExploring what type of YouTube content works best, including talking heads and repurposing content.
---[10:00] Attribution Challenges in YouTube for B2B MarketingThe issue of attribution and how to connect YouTube efforts to revenue generation.
---[14:00] The Rise of AI-Generated Content and Its Impact on Video MarketingHow AI is changing the landscape of content creation and the implications for B2B YouTube strategies.
---[18:00] Missed Opportunities: Common Mistakes in B2B YouTube ChannelsThe massive potential of YouTube and why most B2B channels fail, with examples.
---[21:00] Collaborating with B2B Creators and Optimizing Video for SearchHow to collaborate with creators and optimize video titles, thumbnails, and content for better results.
---[23:00] The Importance of Strategy in YouTube for B2B MarketingThe need for a proper strategy and guidance when investing in B2B YouTube marketing.
---[26:00] Alternative Platforms to Consider for Video MarketingDiscussion of underutilized platforms like Reddit, Twitter, and TikTok for B2B campaigns.
---[27:30] Final Thoughts: Kamil’s Advice on B2B YouTube and Demand GenerationKamil shares final insights on video marketing and demand generation for B2B SaaS companies.
---[28:30] Closing Remarks and Where to Find KamilWrapping up the conversation and where to connect with Kamil Rexton.
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[00:00:00] - Why Do Most B2B SaaS Videos Fail?The hosts dive into why B2B SaaS company videos often miss the mark and fail to resonate with audiences. A discussion on messaging and over-branding.[00:02:00] - The Biggest Mistakes in B2B Video StrategyThey cover the common mistakes B2B SaaS companies make, such as neglecting consistency and spending excessively on high-production content.[00:04:00] - How to Re-educate Clients on Video StrategyThe conversation shifts to the challenge of convincing clients to move away from flashy, one-off brand videos and focus on creating consistent, engaging content.[00:06:00] - Adapting Video Strategy for Social MediaThe hosts talk about how video strategies should adapt for social platforms, especially LinkedIn, where engagement drops if the content is overly polished or corporate.[00:08:00] - Creating Consistent Video Content EfficientlyAdemola shares his process for batch-producing content, reducing the workload by using teleprompters, jump cuts, and efficient planning.[00:12:00] - Internal vs. External Presenters for Video ContentA discussion on whether companies should feature internal staff or hire professional presenters for their videos, particularly on platforms like LinkedIn and YouTube.[00:15:00] - Coaching Executives to Be Confident on CameraThey discuss how to train executives and founders to appear more comfortable on camera and create engaging video content.[00:17:00] - YouTube vs. LinkedIn: Different ApproachesA comparison of the differences between creating video content for LinkedIn versus YouTube, with an emphasis on storytelling for YouTube.[00:20:00] - The Power of Storytelling in Video ContentExploring why storytelling is crucial for SaaS companies looking to create engaging and evergreen content, especially on YouTube.[00:23:00] - The Pitfalls of Short-Lived Product VideosThe hosts highlight how product videos focused solely on features become irrelevant quickly and how evergreen, story-driven content provides more value.[00:25:00] - Is YouTube the New Blog?They discuss whether YouTube is becoming the new starting point for content strategies, replacing the traditional blog-first approach in many companies.[00:28:00] - The Efficiency of Video-First Content StrategiesWhy starting with video can make a content engine more efficient, generating multiple pieces of content from a single video episode.[00:31:00] - Magic Trick FinaleThe episode wraps up with a fun magic trick, leaving the audience surprised and entertained.
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A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...
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The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.
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Why? Two main reasons:
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1) Personalities now dominate the inter-webs NOT faceless corps.
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2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale. -
Very few B2B companies have cracked YouTube. ---Why? 🤔 ---
I think because from the outside: YouTube looks incredibly daunting. ---With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"---And so in the majority of cases - companies just completely avoid it. ---But here's the thing: ---You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.---In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum. ---For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice. ---Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.
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AJ Wilcox used to be totally against LinkedIn video ads.
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But... now?
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🚀 He's super bullish on them.
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And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
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In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
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- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.
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In this episode, Joe sat down with Justin Rowe who runs Impactable (a leading LinkedIn ads agency in the US).
They chatted about building a YouTube channel and how to use video in your LinkedIn ads strategy.
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In this episode, we discussed how a B2B SaaS company should be approaching YouTube from beginner level all the way through to an advanced level.
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In this episode, Joe sat down with Justin Simon to chat about the role video plays in his content strategy and also the B2B creator space.
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In this podcast episode, we talk about why your content engine should be video first.
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