Episodios
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In this episode of the Wag The Dog Newsletter Podcast, your virtual hosts explore how low-code and no-code platforms like Replit are transforming the field of crisis, risk, and emergency communication.
We dive into the challenges communicators faced in the past when developing custom tools—long timelines, high costs, and reliance on technical experts—and discuss how platforms like Replit are breaking down these barriers.
By empowering professionals to create tools quickly and independently, these platforms are fostering innovation, agility, and customization in the profession.
We also highlight the Universal Adaptive Crisis Communication (UACC) framework, developed by Wag The Dog newsletter creator Philippe Borremans.
This tool helps organizations assess their crisis communication readiness, offering tailored recommendations and real-world case studies—all built using a no-code platform.
Discover how tools like Replit and projects like UACC are not only making communicators more effective but also opening up a world of new possibilities for smaller teams and organizations.
Whether you’re looking to prepare, respond, or innovate, this episode will inspire you to take the next step.
Check out the UACC tool mentioned in the episode at www.wagthedog.io and join us to explore how technology is reshaping our profession.
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In this episode, we explore the growing role of Artificial Intelligence in crisis communication.
From real-time sentiment analysis to multilingual support, AI offers incredible potential to enhance response strategies. But where does technology end and human connection begin?
We discuss the Universal Adaptive Crisis Communication (UACC) framework and the AI Integration Matrix—tools designed to help communicators strike the perfect balance between efficiency and empathy.
Learn when to lean on AI, when to rely on human-led approaches, and how to navigate this evolving landscape without losing trust or compassion.
A must-listen for crisis communication professionals looking to harness the best of both worlds.
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In this episode, we explore why relying solely on demographic data—like generational heat maps—can lead to critical missteps in crisis communication.
While these tools are helpful in marketing, they often fall short when precision and immediacy are required.
Learn how generational stereotypes and oversimplified messaging can alienate your audience during emergencies, and discover five practical strategies for audience-centered crisis communication.
From psychographic insights to feedback loops, this episode equips you with the tools to craft messages that resonate when it matters most.
Perfect for communication professionals looking to enhance their crisis strategies with real-world insights.
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Are you still thinking about crises as one-off events? Think again.
In this eye-opening episode, we explore the emergence of "polycrises" and "permacrises" - the new challenges reshaping how organizations handle emergencies.
Learn why traditional crisis management approaches are becoming obsolete and discover practical strategies for navigating these complex, interconnected challenges.
Whether you're dealing with multiple overlapping crises or managing long-term, persistent challenges, this episode provides essential insights for modern crisis communication professionals.
We break down the key differences between polycrises and permacrises, share actionable frameworks for each, and explore how to keep your stakeholders engaged without burning them out.
Keywords: Crisis Management, Corporate Communication, Risk Management, Organizational Resilience
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The Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises.
It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proactive and reactive communication, ensuring cultural sensitivity, and using emotional intelligence.
It’s applied through a four-phase process—preparation, training, crisis response, and post-crisis evaluation.
It’s flexible enough to handle everything from natural disasters to corporate crises.
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In this episode, we explore the evolving landscape of crisis communication, diving into key insights from recent global reports.
From the rise of compound crises to the challenges posed by climate change, cyber threats, and psychosocial impacts, we discuss how communicators must adapt their strategies to meet these growing complexities.
Join us for an engaging discussion on the power of data, localisation, and the critical need for integrated, adaptive crisis response.
Plus, hear the latest insights from our survey on the future of crisis communication preparedness—your feedback is shaping an exciting new project!
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Welcome to *The Wag The Dog Newsletter Podcast*, where hosts Emily Thompson and James Rodriguez dive into crucial topics that matter to crisis, risk, and emergency communicators.
In this insightful episode, they break down the often-confused terms of **crisis communication**, **risk communication**, and **emergency communication**.
Listeners will gain a clear understanding of the key differences, objectives, and timing that define each type of communication, from protecting a company's reputation during a scandal to informing the public about potential health risks and providing life-saving instructions during emergencies. With real-world examples like the BP oil spill, vaccine education, and disaster management during Hurricane Katrina, this episode sheds light on the essential role of effective communication in challenging situations.
Tune in to understand how proactive and strategic communication can make all the difference in handling information during crises and emergencies, and why building trust with stakeholders is paramount.
🚀 Stay informed, subscribe to *The Wag The Dog Newsletter* at www.wagthedog.io.
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In this podcast, we argue that communications professionals must proactively prepare for potential crises by adopting a "strategic foresight" approach. We outline various techniques, including trend analysis, scenario planning, and message framing, to anticipate future challenges and opportunities. We emphasize the importance of organizations investing in foresight activities, fostering a culture of preparedness, and developing adaptive capabilities to navigate the complexities of the modern communication landscape.
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This episode introduces a step-by-step guide for implementing scenario analysis in crisis communications.
It argues that scenario analysis is a more effective approach to risk management than traditional risk maps, as it provides a more in-depth and nuanced understanding of potential crises.
The conversation outlines the six-step process for conducting scenario analysis in the guide, covering steps like identifying key variables, developing scenarios, assessing impacts, planning responses, implementing continuous monitoring, and testing and refining plans.
The guide also includes appendices with templates for scenario development, impact assessment, response planning, monitoring, and exercise planning.
Available by subscribing to the Wag The dog Newsletter.
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In this episode, we explore the danger of conspiracy theories during emergencies and how they can undermine public trust and safety.
Learn how AI is becoming an unexpected ally in the fight against misinformation, especially during crises like pandemics and natural disasters.
We'll dive into groundbreaking research on AI-driven conversations that reduce belief in conspiracy theories and discuss strategies to combat misinformation in a digital age.
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This audio version generated by Notebook LM from my latest article explores the potential benefits of using AI avatars for personalized disaster relief.
It argues that AI avatars, powered by machine learning and natural language processing, can provide tailored support to individuals affected by disasters by analyzing real-time data and offering personalized instructions, guidance, and emotional support.
The article also acknowledges the potential biases in AI systems and emphasizes the importance of ethical development, human oversight, and user-centered design to ensure that these systems are used effectively and equitably.
It concludes that the ideal approach to disaster relief combines the efficiency of AI with the empathy and understanding of human responders.
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In this episode of The Wag The Dog Podcast, Athena, Philippe Borremans's audio avatar, discusses the future of technology, particularly Artificial Intelligence (AI) and large language models (LLMs), in combating climate change, focusing on their application in emergency preparedness.
Through a case study, he investigates the potential time savings and efficiency gains of incorporating AI and LLMs into emergency preparedness campaigns. Philippe also highlights how these technologies can help in climate risk assessment, campaign strategizing, misinformation detection, and post-crisis evaluation.
While these technologies hold promise, Philippe emphasizes that they must undergo meticulous testing and have clear ethical guidelines before implementation.
He invites listeners to consider these possibilities and contribute to the conversation regarding the integration of AI into disaster management.
Climate change transforms Pacific IslandsWorld Meteorological Organization | LinkedInWag The Dog Newsletter: In-Depth Analysis for PR and Communication Professionals about Crisis Communication, Risk Communication and AISmarterX | LinkedIn -
In this episode, we talk about the transformation of crisis simulations from static, predictable scripts to dynamic, AI-driven scenarios.
Explore how these advancements are revolutionizing crisis preparedness by creating more realistic, adaptive training environments that mirror the complexities of real-world crises.
Discover the potential of AI in enhancing decision-making, introducing unexpected challenges, and providing real-time feedback.
This episode is essential listening for communication professionals looking to stay ahead in crisis management and effectively navigate the unpredictable nature of modern crises.
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In this episode, we dive into the significance of ISO 22361-2022 for crisis management and communication professionals. The standard provides a structured approach to crisis management, emphasizing the need for strategic, flexible, and sustained communication efforts during crises. We discussed the key elements of ISO 22361-2022, such as the importance of a well-crafted Crisis Management Plan (CMP) that includes internal and external communication strategies, situation report templates, and decision records.
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Over the past two years, the application of artificial intelligence (AI) in corporate communications and public relations has sparked intense debate and experimentation.
So I read Stephen Waddington's recent management briefing paper "Use of AI in Corporate Communications and Public Relations: The Story So Far" and explored the key learnings and insights that are particularly important for crisis communications professionals like us.
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Professor Mihelj's research focused on Brazil, the USA, Poland, and Serbia—countries led by populist leaders at the onset of the pandemic. By using diverse methods like media policy analysis, interviews with officials, and news coverage examination, she analyzed how populist leadership and attitudes shaped the effectiveness of crisis communication.
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As you might have heard, the European AI Act 🇪🇺, was officially adopted last week following a political agreement in December 2023.
It represents the world's first comprehensive legislation to regulate artificial intelligence (AI) systems within the European Union. This ground-breaking regulation aims to:
“Ensure that AI systems deployed in the EU are safe, transparent, traceable, non-discriminatory, and environmentally friendly, while promoting innovation and competitiveness.”
For crisis and risk communication professionals, the implications of this new legislation are significant and complex.
In this Wag The Dog edition, I’ll try to get my head around the implications for crisis communication.
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This episode discusses the concept of "Disease X," a hypothetical pathogen that could cause a future pandemic. It emphasizes the importance of preparation in crisis communication and emergency management for businesses and organizations. Strategies include building flexible plans, engaging with communities, exchanging information effectively, prioritizing training in risk communication, and maintaining clear, consistent messaging. The episode underscores the significance of being proactive to mitigate the impacts of unforeseen health crises, drawing lessons from the COVID-19 pandemic to enhance global health security.
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"Artificial Intelligence in Crisis Response: Perspectives from Communication Experts" is now available!
The report analyses how AI is changing risk, crisis, and emergency communication worldwide.🌍
Key insights include:
Practical AI applications in crisis managementThe benefits and challenges of integrating AI into communication strategiesPerspectives on AI across different experience levels and sectorsGeographical insights into AI adoption and attitudesThe critical need for education and understanding of AI in our fieldThe report is based on a survey of 84 professionals from around the world, offering diverse experiences and perspectives.
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Welcome to another episode of Wag The Dog, where we dive into the intriguing world of AI chatbots and their potential role in espionage. It may sound like something straight out of a spy novel, but the reality is that our friendly chatbots could be acting as unwitting intelligence agents!
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