Episodios
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In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.
When you let Jarod cook (#lethimcook) and youâre gonna getâŠ
How teaching 7th graders prepared Jarod to lead B2B marketing strategyâand why itâs still the hardest job heâs ever done.
The âmagicianâ role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).
Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.
Forget the committeeâJarodâs trick to stop internal fights over messaging using the one thing no one can argue with: Data.
âI had no idea what PMM was 10 years agoâ â how Jarod went from confused to CMO and why it could be your career roadmap too.
Content without context = chaos. Jarodâs formula for why great content flops (and how to make it land every time).
How to manage up, down, and sideways: Jarodâs guide to becoming a leader before you even get the title.
Time Stamps
00:00 We're Not Marketers (S3) - Jarod Greene
01:00 Welcome to Season Three!
01:46 Introducing Gerard Green
03:01 From Teaching to Marketing
05:15 The Role of Product Marketers
07:15 Becoming a CMO
18:03 Content with Context
22:19 Co-Creating with Sales
28:20 The Content Production Dilemma
29:07 The Importance of Research in Marketing
30:27 Primary vs. Secondary Research
31:22 Leveraging Data for Decision Making
39:43 Integrating AI in Marketing Strategies
43:34 The Reality of Product Market Fit
51:21 Upcoming Projects and Events
Show Notes
Jarod Greene LinkedIn Profile
UNXPCTD - Explore way AI is revolutionizing B2B Sales
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There are many different flavors of product marketers, whether youâre in-house or fractional like our host, you need to be aware of your special sauce đ
The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.
Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.
Today, sheâs coaching product marketers and helping companies as a fractional PMM. In this episode, weâre covering:
Misconceptions we have about going fractional
How to find your secret sauce as a PMM
How to educate prospects on product marketing
Learn how to say no without saying no
Building your pipeline as a consultant
Common gaps in product marketing
So join us, whether youâre a fractional, or in-house hire, and learn about a true expert on how to say no.
Timespan:
00:00 Introduction and Hosts' Banter
01:14 Introducing Special Guest Megan Pratt
06:09 The Value of Product Marketing
21:26 Personal Insights and Career Growth
26:25 Transition to Fractional Work
26:31 Challenges and Misconceptions of Going Fractional
30:48 Messaging Best Practices
31:13 Clarifying Roles and Responsibilities
32:23 Setting Boundaries in Freelancing
33:42 The Importance of Saying No
36:34 Building a Freelance Pipeline
50:56 Common Gaps in Product Marketing
59:42 Conclusion and Final Thoughts
Show Notes:
Product Marketing House
Meganâs LinkedIn
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¿Faltan episodios?
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After 29 episodes, weâre finally closing down our season 2 and weâre taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS.
Being misunderstood isnât the problem, itâs the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because itâs our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy.
In this episode, weâre going back on why we started the pod, how weâre researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons:
â The key takeaways from this season that every PMM should know
â Our thoughts on the future of Product Marketing and whatâs on the horizon
â What is the misfit madness and how can you be a special guest
Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing đHosted by Ausha. See ausha.co/privacy-policy for more information.
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Timeline:
00:17 - Meet Emma Stratton: Life Coach and Messaging Expert
03:03 - Are Product Marketers Actually Marketers?
06:45 - Embracing the Misfit Identity in Product Marketing
12:15 - Handling Messaging Challenges and CEO Fears
21:05 - Transitioning to Entrepreneurship: When is the Right Time?
26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers
32:35 - Avoiding Company Politics and Aligning Teams
38:15 - Real-life Example: Messaging for an Australian Data Company
45:07 - Emmaâs Upcoming Book: Make It Punchy
47:10 - Torture Chamber Game: Cringey Marketing Terms
55:00 - Final Thoughts and Staying Connected with Emma
Show Notes:
Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)
Punchy messaging newsletter
Follow Emma Stratton on LinkedIn
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Timestamps:
01:36 PMM jobs and LinkedIn trends.
03:00 Discussion about job application experiences and interview etiquette.
05:00 Gab shares a story about a go-to-market assignment.
08:00 Eric shares a story about interviewing with a competitor.
12:00 Zach shares a story about a poor recruiting experience.
16:00 Eric discusses a job that ended up being a bad fit.
19:00 Discussion on hiring practices and candidate experiences.
22:00 Importance of clear expectations and roles in hiring.
24:00 The value of specific hiring criteria and trust in the hiring process.
27:00 The benefits of private communities for job searching.
30:00 Gab's experience with irrelevant job postings.
33:00 Eric and Zach discuss the value of consulting and contracting as a career approach.
36:00 Final thoughts on hiring practices and candidate experience.
40:00 Additional anecdotes and reflections on job search experiences.
45:00 Tips for navigating the PMM job market.
50:00 Closing remarks and promotions for the newsletter and sponsors.
52:00 Outro and end of episode.
Show Notes:
â Inc Authority (LLC Formation)â
â Exit Five Communityâ
â Healthy Competition Communityâ
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Timestamps
00:43 Introducing of Julien Sauvage
01:57 Are Product Marketers Actually Marketers?
06:41 The Role of Boldness in Marketing
14:06 Event Branding Success at Clari
17:17 The Einstein Smart Speaker Flop
20:24 Reflecting on Dreamforce's Gimmicks
22:38 The Importance of Data in Product Marketing
24:43 Challenges and Realities of PMM
30:31 The Role of Copywriting in PMM
38:59 Final Thoughts and Farewell
Show Notes :
Julienâs LinkedIn
Content That Converts guide (by Devin Reed)
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Timestamps
1:00: Introduction of Pat Wall
5:00: Role of product marketers
7:00: CI and product marketing
8:30: Evolution of CI in Pat's career
10:00: Building a CI program
13:00: Effective sales enablement
15:00: Internal branding
17:00: "Torture Chamber" game
20:00: Engaging sales teams
24:00: Impactful enablement sessions
26:00: Leveraging top performers
28:00: Integrating CI and product marketing
30:00: Tips for building a CI program
32:00: Patâs future projects
34:00: Thank you and closing remarks
Show Notes
Patâs LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.
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Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur websiteHosted by Ausha. See ausha.co/privacy-policy for more information.
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Timestamps:
0:00 The one word most miss in "product marketing" with Becky Trevino
00:16 Introduction and Hosts Banter
01:08 Introducing Special Guest Becky Trevino
01:55 Becky's Career Journey and Unique Perspective
02:49 Are Product Marketers Actually Marketers?
05:05 Defining Product Market Fit
07:44 Product Marketing Superpowers
10:12 The Art of Storytelling in Product Marketing
15:31 Torture Chamber: Tough Choices in Product Strategy
19:08 Should Product Marketing Live Within Product?
22:38 Building Strong Relationships with Product Managers
23:09 Navigating New Challenges in a New Role
24:50 Leading Commercial Reviews and Gaining Respect
26:03 Balancing Technical and Marketing Perspectives
27:55 The Role of AI in Product Marketing
33:33 Balancing Present Offerings with Future Roadmaps
Show Notes:
Becky Trevino LinkedIn
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Timestamps:
01:05 Dave's Journey and Podcasting Tips
04:18 The Importance of Product Marketing
06:16 Early Stage Marketing Strategies
13:29 Building Trust and Influence in Startups
20:24 Positioning and Messaging Challenges
24:42 Addressing the Decline in Win Rate
25:24 Importance of Executing Positioning
25:57 Casual Conversation and Personal Interests
26:58 Messaging Torture Chamber
27:31 Marketing Strategies: Brand vs. Content
29:14 Event Marketing Insights
30:59 Simplifying B2B Marketing
34:38 The Role of Podcasts in B2B Marketing
41:23 Conclusion and Upcoming Events
Show Notes:
Founder Brand
Dave LinkedIn
Dave Kellog Blog
Exit Five Community
The Exit Five Podcast
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Timestamps
00:20 Guest Introduction: Anna Borbotko
06:17 TomTom's Evolution and Market Strategy
10:25 Challenges and Strategies in Enterprise Product Marketing
12:48 Cold Outreach Pilot Program
16:27 Enterprise vs. Startup Dynamics
18:30 The Evolution of Software Buying
19:13 Challenges in the Automotive Industry
19:32 Simplifying the Buying Process
20:47 Sales and Buyer Enablement
23:25 Marketing's Role in Buyer Enablement
26:15 The Importance of Effective Collateral
29:44 The Torture Chamber
33:17 Anna's Initiatives and Final Thoughts
Show Notes:
Annaâs LinkedIn
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Timestamps:
00:00 Introduction and Host Introductions
01:18 The Importance of Training in Product Marketing
01:54 Identifying Unique Superpowers
07:18 The Value of Formal Education and Certifications
16:42 Applying Knowledge in Real-World Scenarios
19:41 Leveraging Data Analytics in Product Marketing
26:13 Continuous Learning and Networking
33:01 Conclusion and Newsletter Promotion
Show Notes:
Million Dollar ConsultingYi Lin Peiâs The PMM Dream Job Blueprint Ready for LaunchB2B Messaging CourseYerba MATTTEEEEEEHosted by Ausha. See ausha.co/privacy-policy for more information.
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Timestamps
00:00 Introduction and Host Intros
01:07 Meet Our Guest: Carlota Guell
03:28 Are Product Marketers Actually Marketers?
08:18 B2B vs B2C Marketing Insights
20:36 The Emotional Buying Pyramid
24:22 Fun Lightning Round with Carlota
26:43 Closing Remarks and Where to Find Carlota
Show Notes
Product Marketing Stories podcast
Carlota Guell's LinkedIn profile
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Timestamps:
00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing
00:16 Special Guest Harvey Lee: From Business to Rockstar
01:45 The Great Debate: Are Marketers Really Marketers?
05:14 A Dive into Marketing History with the McElroy Memo
12:01 The Evolution of Product Marketing in the Digital Age
18:43 Navigating the Pathways to Becoming a Full Stack Marketer
21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis
26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'
27:58 The Importance of Marketing Training and Accessibility
28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles
34:16 The Power of Fit in Hiring and Career Growth
38:29 Mastering Product Marketing: Skills, Training, and Community
41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond
44:16 Connecting with Harvey Lee: Books, Awards, and More
Show Notes:
â Below the Waterline Newsletterâ
â Get his book Backstage Passâ
â Harvey's Websiteâ
â Harvey's LinkedIn â
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Show Notes
0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei
00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries
00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro
03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers
06:07 Mastering Product Marketing: Strategies for Success and Growth
10:15 The Torture Chamber Game: Tough Choices for a Product Marketer
21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs
21:39 Navigating the Challenging Job Market: Strategies and Insights
22:51 Differentiation in Job Applications: Standing Out in a Competitive Market
23:37 Career Switching Advice: Embracing Stepping Stone Roles
24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement
27:15 The Importance of Differentiation Throughout the Hiring Process
32:03 Advocacy and Representation: Addressing Underrepresentation in Tech
38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace
44:07 Yi Lin's PMM Superpower and Final Thoughts
Resources:
Courageous Careers Newsletterâ
â Positioning for Growth podcastâ
â Yi Lin Pei LinkedIn
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Timestamps:
00:00 Welcome to Season 2: The Unforgettable Comeback
00:55 The Big Reveal: Why We Faked Our Podcast's Death
02:59 Emotional Engagement and Its Impact
05:22 The Aftermath: Listener Reactions and Personal Reflections
12:53 Introducing the Newsletter: A New Way to Engage
15:52 The Misfit Community: Engaging with Our Audience
17:17 Kicking Off with Casual Banter
17:48 Deep Dive into Emotional Engagement
20:02 Exploring Product Marketing Challenges
24:58 Personal Growth and Professional Evolution
27:05 Embracing the Consulting Journey
33:06 Wrapping Up and Looking Forward
Show notes:
â Weâre Not Marketers Websiteâ
â Dying 4 Influence Newsletterâ
â Ruben Studdardâs Sorry 2004â
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Timestamps:
01:45 WNM origin story
05:40 How we came up with the name
14:00 The skeleton branding
26:09 Consistency and humor in our marketing
31:28 Consistency in podcasting
34:43 Our differentiation and favorite guests
48:10 Survey results with Adam McQueen from Klue
01:03:14 Final verdict and end of the podcast?
Show Notes:
The original Weâre Not Marketers post
Adam McQueen LinkedIn
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Timestamps:
01:39 The role of product marketing in the B2B landscape
03:14 Why website ownership and conversion rates matter for PMMs
04:42 Challenges and strategies to be aware when managing website messaging
06:52 The evolution and future of message testing
07:22 CEO's Role as a product Marketer in Startups
09:53 Why messaging is underestimated in B2B
13:05 Message testing and market trends
16:24 Advices for solo PMM on messaging
19:38 How to improve your message clarity and relevance
20:56 How to leverage customer feedback with your messaging
24:29 How Peep is building influence and engaging on LinkedIn
26:43 What makes Spryng different from other B2B events
29:42 The Messaging Torture Chamber
34:19 Where to find Peep and learn more from him
Show Notes:
Wynter
Hemingway App
Sales Pitch by April Dunford
B2B Messaging course
Spryng event
Peep LinkedIn
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Timestamps:
02:47 Clara's Journey into Competitive Intelligence
03:45 Are Product Marketers Actually Marketers?
05:10 The Role of Competitive Intelligence in Revenue Generation
08:01 The Importance of Being Selfless in Product Marketing
10:33 Ideal Structure for Competitive Intelligence
13:02 Misconceptions about Competitive Intelligence
16:22 The Power of Competitive Intelligence Newsletters
19:21 Building a Content Creation Team
21:31 Investing in Competitive Intelligence
25:23 The Evolution of Competitive Intelligence
28:20 Handling Internal Requests and Prioritizing Competitors
34:00 Special Projects and Where to Find Clara
Show Notes:
Clara LinkedIn
Back Office to Boardroom Spotify
Back Office to Boardroom Apple Podcasts
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Timestamps:
01:30 Zach Messler's Background and Journey
03:20 The Big Question: Are Product Marketers Actually Marketers?
09:26 Zach's Philosophy and Approach to Marketing
18:27 The Importance of Clarity in Messaging
20:11 The Hierarchy of Clarity
24:56 The Power of Context in Messaging
30:31 The Importance of Context in Problem-Solution Approach
31:44 The Role of Product Marketers and Its Challenges
32:28 Strategies to Enhance Product Marketing Role
33:12 The Power of Negotiation in Product Marketing
37:31 The Impact of Trade Shows in Product Marketing
39:52 The Art of Messaging in Product Marketing
48:23 The Essence of Product Messaging
Show notes:
Zach LinkedIn
Never split the difference by Christopher Voss
Clarity Rules
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