Episodios
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Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.
Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.
In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future.
This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out.
Follow Dr. Chris Dorsa:
Chris on Instagram Chris on YouTube Show Notes:In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity.
They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience.
In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession.
The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the professionâs visibility and credibility.
Takeaways From This Podcast Episode:
Chris started as a chiropractor and evolved into an influencer. Social media allows for broader audience engagement. Authenticity attracts the right patients to your practice. Building a unique brand is essential in a crowded market. Patients feel more comfortable in a casual environment. Itâs important to be selective about the patients you attract. Content creation can enhance professional authority. Trust is built through genuine interactions and content. The right appearance can help establish trust with patients. Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial. Tailoring communication to the patientâs perspective enhances understanding. Managing patient expectations is key to successful treatment outcomes. Content creation in chiropractic is evolving with audience feedback. Building a personal brand can enhance a chiropractorâs authority. Social media can positively impact the chiropractic profession. Listening to patients is essential for effective care. Chiropractors should avoid cookie-cutter treatment approaches. Improving speaking skills can enhance on-camera presence. The future of chiropractic lies in adapting to new media and communication methods. -
A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.
One of the things I say a lot is. âThe future YOU who is more successful knows things you donât currently know and has habits that you currently donât have.â If thatâs trueâŠand it isâŠprocrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them. In this chiropractic podcast episode, I talk about the common reasons why chiropractors procrastinate. I discuss the dangers of procrastination, and I encourage chiropractors to get to work. Letâs talk about it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo -
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Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Iâve spent a lot of time talking with chiropractors who are introverts. Because Iâve discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles.
Most introverts view their introverted nature as a curse. Itâs a burden that may keep them from being as successful as the extrovert chiropractors in their town. But Iâm here to tell you that being an introvert doesnât automatically mean you are going to fail as a chiropractor. In fact, sometimes being an introvert can help.
In this chiropractic podcast episode, I talk about the pros and cons of being an introverted chiropractor. I discuss what introverts have to do that extroverts donât. I talk about the ways that being an introvert can help. I also give a few simple tips that will help introvert chiropractors be more successful.
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Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
For most chiropractors, being a chiropractor isnât like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. Thatâs why being a chiropractor can be very overwhelming.
In this chiropractic podcast episode, I talk about why itâs important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why itâs important to put their energy into areas that they can control and not to worry about the things that they canât. Letâs talk about it.
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The Rock at Chiro Podcast - Episode on Patient Communication
Host: Jerry
Topic: Patient Communication Tips for ChiropractorsBusiness & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessmentBest chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Introduction:
"Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, weâre talking about patient communication. Specifically, Iâll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and weâll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice."
The Importance of Communication in Chiropractic:
"Chiropractors are in the people businessâthere's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it werenât for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be.
Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just arenât a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problemsâlike patient follow-through, missed expectations, or upset patientsâstem from poor communication. Most people donât get upset with how you run your business; they get upset because they thought you ran it differently."
Communication as a Skill:
"The good news is that communication is a skill you can develop. Even if youâre naturally good with people, you shouldnât rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skillsâit will pay off in the long run."
Quick Announcement:
"Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support.
Also, your website should be a huge advocate for your practice. If itâs not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. Iâd love to be on your shortlist of people to consider when seeking help in those areas."
Key Tips for Better Patient Communication:Have a Plan for Interactions: "Itâs important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Donât just wing it. If you have a clear objectiveâlike identifying the right patients for your practice or getting them to schedule an appointmentâit will streamline communication. Without a plan, youâll have quality control issues and waste time. For example, when youâre at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly."
Listen Actively: "Listening is essential, though itâs something I personally struggle with. Donât think about what you're going to say next while the patient is talking. Use active listening techniquesâlike nodding or repeating back what theyâve saidâto show that you understand their concerns."
Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction."
Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process."
Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your treatment will help them achieve those goals."
Set Clear Expectations: "Patients get upset when they think things should be different. Whether it's your scheduling policies, payment expectations, or how treatment works, make sure everything is clear from the start. This avoids unnecessary conflicts. Clear communication can also help you groom patients into great ones."
Get Agreement: "Chiropractic care is a participation sport. Patients need to agree with the plan and commit to following through. Always make sure they understand and agree with what youâre recommending before proceeding. If they canât follow the recommended plan (like an over-the-road truck driver who canât make frequent visits), adjust your expectations accordingly."
Final Thoughts:
"Improving patient communication is a process, and every patient interaction offers a new opportunity to refine your approach. Donât be too hard on yourself if things donât go perfectly. Learn from each experience and apply it to the next one.
Thank you for listening to the podcast! If you know a chiropractor who doesnât listen to this podcast, Iâd appreciate it if you shared it with them. And donât forgetâif you need a better website, visit Rocket Chiro. Iâd love to help you out. Iâll talk to you on the next episode!"
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Chiropractors like to tell people that they are âa chiropractor who does something differentâ or that they âarenât like most chiropractors.â Iâm not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it.If EVERYONE is different, no one is different. Just something to think about.
Anyway, Iâm getting sidetracked.
The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because Iâve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities.
My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. Thatâs why Iâve always tried to focus on concepts and principles more than how I would specifically run a practice.
We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they donât try to do any of them. Either extreme is a recipe for disaster.
To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain.
Internal Marketing
Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice.Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do âjust happenâ there are things that chiropractors can and should do to ensure that as many referrals happen as possible.
This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people donât. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews.
External Marketing
External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors donât have many patients.External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor.
The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice.
When chiropractors are new, they should focus on marketing that is affordable and fast. You donât want to take big financial swings when you have an extremely limited budget. And you also donât want to focus all your energy on long-term marketing, when you need patients NOW.
Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy.
Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didnât know about your practice last month. Most of the time, that happens through some form of external marketing.
Retention Marketing
Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible.Iâm not at all advocating unnecessary care or patient manipulation tactics. However, people donât understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better.
Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesnât do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. Thatâs no good.
Conclusion
Chiropractors donât have to go about marketing their practice the same as everyone else. In fact, they shouldnât. Chiropractors are differentâŠnot just because they do different things within the practice itself, but because they are different people.A chiropractorâs personality, talent, and opportunities will impact which marketing strategies make the most sense for them. Chiropractors who ignore those factors when making marketing decisions are doomed to struggle with their marketing.
In summary, chiropractors should have at least one marketing strategy in each of the 3 categories. Most successful chiropractors have multiple strategies in each of the 3 marketing categories.
Ignoring one or more categories will result in the chiropractor having marketing blindspots that will most likely keep them from reaching their practice goals.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, âHere we go. One of these manifest your future guys.â
I know this isnât going to set well with a percentage of chiropractors, but Iâm going to say it anyway. The law of attraction is stupid. You arenât God. You arenât a little god. You donât create the world around you with your thoughts. You donât manifest anything.
ThereâŠI said it. It felt good, too.
Now, donât get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions.
If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I donât particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel.
A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the roadâŠpen to paper. If you want to change your life, you are going to have to work for it.
With that said, itâs easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit.
Thatâs why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits.
We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they arenât honest to themselves or anyone else about their situation.
They act as if admitting that they are struggling or saying that their practice isnât doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, âEVERYTHING IS AWESOOOOME!!!â
If thatâs something you struggle with, let me ease your mind. Your thoughts and words donât have that sort of power. You arenât GodâŠ.which is a good thing.
You arenât going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you donât know what you are doing and you have bad habits. Itâs not because you complained when you should have said something positive.
Lying is never goodâŠeven when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isnât fine, thatâs exactly what you are doing. My suggestion is that you be honest with yourself.
Donât think more highly of yourself than you should. Donât think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you donât know what you are doing, start learning.
The future, more successful YOU knows things that you donât currently know and has habits that you donât currently have. So work on that. Start learning new things. Start developing better habits. Thatâs how youâll become the person you want to become.
OHâŠand it doesnât hurt to have a good attitude along the way.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, âDo I really need a chiropractic website?â Thinking about that makes me feel like Iâm 100 years old.
For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still donât have a chiropractic website, but those chiropractors are the exception to the rule, not the norm.
In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, âDo I really need a chiropractic website?â to âI definitely need a chiropractic website.â
Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they donât necessarily understand why or how their website can help them.
Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often donât understand how. So most chiropractors get on social media without a plan, and most chiropractors donât really benefit from their social media efforts.
Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors arenât getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website.
Iâm constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they donât do anything about it. Theyâve had a crappy website for YEARS. Itâs like they just assume that websites donât work in their area.
Maybe itâs not your area. Maybe your website just sucks.
And if you arenât getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isnât helping your practice grow. Heck, Iâd rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI.
Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA whoâs out on the internet attracting new patients to your practice and helping them schedule their first appointment.
But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites donât show up on Google, and the process of becoming a new patient is clunky and unclear.
Chiropractic website companies arenât much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic.
It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websitesâŠand chiropractors everywhere are paying for them.
Why do they do that? WellâŠthe answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractorâŠotherwise, they wonât pay for it.
Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients arenât chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point.
Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you.
When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, âThank God. I found the right place.â
Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions.
So if your chiropractic website isnât helping your practice reach new people and helping those new people choose you, why do you even have it? Itâs pointless.
If you would like a better chiropractic website, I would love to help you. Contact Rocket Chiro and let me know that you want a better website.
If you prefer to DIY your website and you need some advice, check out my NEXT Step program. There is a section of the membership area called âQuality Websitesâ that covers everything chiropractic websites and SEO.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Iâm going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you.
Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you donât start taking steps to change it, thereâs a better than 50/50 chance you will fail as a chiropractor.
If you donât outright fail, you may be just successful enough that you donât quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. Youâll constantly be frustrated.
You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you arenât. But hereâs the thing, they arenât more successful than you because they get better results with their patients.
They are more successful than you because they know things about running a practice that you donât know, and they have good habits that you donât have.
If you want to be successful, have less stress, and help the number of people that you say you want to help, you need to start learning things about running a practice that you donât currently know, and you need to start developing habits that you donât currently have. Thereâs no way around it.
I donât care if you were the youngest person in your chiropractic class or you were the oldest. Time is NOT your friend. If you keep lying to yourself about needing help, you will fail. Youâre not going to âfigure it outâ with time.
The only thing that the passing of time will do is make you older. So stop thinking about doing something. Stop talking about doing something. START DOING SOMETHING. You desperately need help.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If thatâs you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving.
But I donât think that âSEO is importantâ is shocking news to most chiropractors. Unless youâve been living under a rock, you know that people arenât going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or donât find determines who their next chiropractor is going to be.
Although most chiropractors understand that SEO can be very valuable for their practice, thatâs about where their SEO knowledge stops. Sometimes Iâm shocked at the basic lack of understanding chiropractors have regarding SEO.
Itâs not that I expect chiropractors to be SEO experts, but itâs impossible to make good decisions about something that you misunderstand. Many chiropractors are in a position where they want to improve their SEO, but their ignorance about SEO makes them susceptible to dishonest SEO services.
Many chiropractors think that their chiropractic website company is doing ALL their SEO for them. (They arenât.) Other chiropractors are paying for expensive SEO, but they donât even know what is being done for them. Ignorance may be bliss, but itâs not helpful when making business decisions. SEO is no exception to that rule.
As I said, I donât expect chiropractors to be SEO experts. But I do want to give you some basic information that will help you make better SEO decisions when deciding how to spend your chiropractic SEO dollars. Here are 2 things you really should know about chiropractic SEO.
1. SEO is Just Relationship Building with Google
Chiropractors understand referrals, so Iâm going to talk about referrals to better explain SEO. When someone refers a potential patient to you, itâs because the referring person trusts you and believe you will do a good job. They have most likely come to that conclusion through conversations and personal experiences with you.The simplest way to think about Google is as a referral source. When someone goes to Google and types in âChiropractor near meâ they are asking Google for a referral. They are asking Google who the best chiropractor near them is.
The order in which Google ranks chiropractors in a search has to do with trust and proximity. The chiropractors in the area who Google trusts the most are the chiropractors who will rank the highest. If Google doesnât trust a chiropractor or is unsure about a chiropractor, those chiropractors will rank the lowest in the search results.
Google wants to give the best answer to every question that people ask. So if Google doesnât trust you and isnât sure that you are going to treat people well, your chiropractic practice is not the one Google is going to refer people to. You wonât rank well.
Thatâs why the purpose of good chiropractic SEO is to build trust with Google. But Google doesnât build trust through conversations and experiences the way that you and I do. Google builds trust through data and analytics.
Google looks at things like structured data, metadata, image tags, and internal linking. Google looks at backlinks, citations, website authority, and reviews. Google is constantly gathering data about a chiropractor to determine if that chiropractor is trustworthy. Building trust the way that Google understands it and communicating who you are and what you do to Google in a way that Google understands is what quality SEO is all about.
This is also why trying to trick Google with shady SEO hacks isnât a good idea. Is that how you would treat a person who you want to trust you and refer people to you? Hopefully, not. You donât build relationships with people by being shady and you donât build trust with Google that way either. Trying to hack Google is bad SEO practice.
The âsecretâ to SEO is that there is no secret. In order to build trust with Google and rank as high as possible, you have to do a lot of little things, consistently, and correctly (the way that Google cares about). If you do that, your website will build authority. It will demonstrate to Google that you are trustworthy. That authority and trustworthiness will be the reason you outrank the other chiropractors in your area.
2. SEO Is NOT Just Adding Words To Your Website
There are a couple different extremes when it comes to SEO. Some people try to make SEO sound so complicated that no one short of a NASA engineer could possibly understand it. Other people try to make SEO sound so simple that a knuckle-dragging Neanderthal could do it and do it well. Both of those extremes are incorrect.Any chiropractor who thinks they can just add a bunch of keywords to their website and rank well is living in a fantasy world. Google is NOT stupid. If there ever was a time when keyword stuffing worked, it was a VERY LONG TIME AGO. It doesnât work anymore. Frankly, if Google sees you doing it, it will undermine trust and hurt your rank.
Google looks at a lot of different factors to determine trust/rank. Some of the big things are your Google Business Profile, on-site SEO, online reviews, and off-site factors like backlinks and citations. I would argue that SEO is more complex than it is complicated. Itâs like an onionâŠthere are lots of layers.
If a chiropractor wanted to improve their SEO, but they werenât in a position to pay for managed SEO, I would advise them to do a few things.
1.) Prioritize Online Reviews
Reviews arenât everything, but Iâve seen time and time again that chiropractors who have 2-3x more reviews than everyone else do VERY well in Google Maps results.
Also, getting more reviews is something that any chiropractor can do. Yes, there are services and software that make getting more reviews easier. But Iâve seen chiropractors do very well without them.
2.) Get The Basics Right
I donât recommend it, but many chiropractors choose to build and maintain their own website. If you are on a shoestring budget, I get it. But if you can afford $125/mth, I would be happy to do it for you and it will be MUCH better than what you are doing.
With that said, if you are doing your own website, the bare minimum for SEO is you have to get the basics right. Your site title, metadata, image tags, and headlines should include your most important keywords.
Iâm continually amazed at the number of chiropractor websites that donât have the word âchiropractorâ anywhere on the homepage. Itâs baffling to me. Iâm even more baffled when I see it from a chiropractic website that a chiropractor is paying for. That should never happen, but it does.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractorâs perspective to either confirm or deny each allegation.
The 9 chiropractic objections were this:
Lack of Scientific Evidence Overemphasis on Spinal Manipulation Risk of Injury Inconsistent Training & Standards Scope of Practice Promotion of Unproven Therapies Cost & Insurance Issues Alternative to Proven Medical Treatments Association with Anti-Medical SentimentSo in this weekâs podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones arenât. I also talk about why chiropractors tend to be insecure and why they shouldnât be.
Letâs talk about it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. Heâs a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started.
While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesnât mean they know what they are doing.
I agree. A lot of chiropractors survive for years without ever thriving. They canât seem to get their practice to the level they want. They canât seem to put together consistent practice success. Itâs frustrating.
Over the years, when I speak to chiropractors like that, itâs obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the business they would automatically know how to run the business itself. Chiropractors are no different.
Chiropractors make a lot of assumptions. Many chiropractors assume if they know how to take care of patients, they will know how to run a practice. They assume if they do a good job of taking care of patients, they wonât have to worry about the business. Chiropractors assume that if they can just get through the 5-year mark or the 10-year mark in practice, they will be fine. Unfortunately, none of that is true.
If you are going to be a successful chiropractor, you are most likely going to have to own your practice. If you own your practice, you need to be a competent small-business owner in order to thrive.
No, you donât have to be the CEO of a Fortune 500 company. You donât have to know how to manage 25 different locations with 200 staff members. However, you do need to learn some small-business basics, and you need to develop some good small-business habits.
The future (more successful) you knows things that you donât currently know and has habits that you donât currently have.
Regardless of how many years you have been in practice as a chiropractor, if you want to help more people and make a good living doing it, you need to start with the basics. Be honest about your shortcomings. Start learning new things about running a practice. Develop better habits. Get help.
If you arenât sure where to start, check out my NEXT Step program. Itâs an incredible resource for chiropractors who are getting started and for chiropractors who have been out for a while but still feel stuck.
If NEXT Step isnât a good fit for you, find something else that can help you. We live in an age where information is abundant. If you arenât getting help itâs because you arenât looking for it. Thatâs on you. Itâs no one elseâs fault.
The last thing I will say is this. Thereâs a Chinese proverb that states, âThe best day to plant a tree is 20 years ago. The second best day to plant a tree is today.â If you have been out in practice for 10 years and you still arenât where you want to be, you canât do anything about the past.
Donât let your pride get in the way of your future success. Be honest about your situation and start making changes today.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors donât focus on patient retention as much as they should because it doesnât produce immediate changes in their practice like outreach can.
It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.
So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand The Power Of Praise
New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success.
So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them.
As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand Pre-Suasion
Pre-suasion is a concept thatâs unfamiliar to most chiropractors. The concept is pretty simple. People donât generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same.
If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase.
So in this podcast episode, I talk about the power of pre-suasion. I discuss why itâs important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand Consistency
Consistency isnât difficult to understand. Itâs not an exciting topic. A seminar for chiropractors about consistency isnât going to put a lot of butts in seats.
However, consistency is a foundational element of a chiropractorâs success. In fact, you would be hard pressed to find anyone whoâs is successful in any area of life who isnât being consistent in that area. Itâs VERY important.
So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand Authority
When I talk about authority as a chiropractor, Iâm not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted.
When a chiropractor has high authority, itâs like a cheat code for their practice. It just makes everything easier.
So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand Relationships
âItâs not what you know, itâs who you knowâ is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. Itâs no different as a chiropractor.
Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google.
So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why itâs important to be have patience when building relationships.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand Outreach
Often when new chiropractors get started they are starting with nothing. They donât have a bunch of people waiting for them to open. They donât have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch.
One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didnât know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If itâs not, you arenât going to make it.
So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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New Chiropractors Need To Understand People Management
One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.
Now some chiropractic coaches will lead you to believe that itâs normal for everyone to âstay, pay, and refer.â I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. Iâm not saying that NO ONE will stay, pay, and refer. Iâm just saying itâs not the majority.
Itâs important for new chiropractors to have realistic expectations of their patients. Itâs also important for new chiropractors to know that great patients are often the result of a good process. Great patients donât just fall out of the sky.
So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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