Episodit
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Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa, Gary, and Laurel are convening to explore how AI is shaping their marketing strategies and tactics, and there's no doubt it will play a crucial role in the future of their work.
Hosted on Acast. See acast.com/privacy for more information.
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The promotional product industry is filled with diverse decoration methods that inspire creativity. Melissa and Gary are sharing their knowledge on traditional techniques like embroidery, screen printing, and transfer while also showcasing cutting-edge methods such as Direct-to-Garment (DTG) and Direct-to-Film (DTF). Their stories reveal the remarkable evolution of decoration and the endless possibilities for growth within the industry.
Hosted on Acast. See acast.com/privacy for more information.
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Puuttuva jakso?
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Gary and Melissa exchange stories about various topics related to the promotional products industry. They discuss key terms such as sampling, setup charge, Pantone colour, overruns, and underruns, which evoke a range of emotions and experiences for both of them.
Hosted on Acast. See acast.com/privacy for more information.
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Promotional products have often been wrongly criticized for their lack of environmental friendliness. However, this is far from the truth. In this episode, Melissa and Gary discuss sustainability and the promotional product industry's commitment to an eco-friendly future through sustainable products and manufacturing processes.
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Creating a SWAG box is gaining immense popularity nowadays. In this episode, Melissa and Gary lay out the essential steps to creating a promotional SWAG box. It involves much more than just placing products in an attractive box. They discuss the consideration of strategy and theme, mock-up and design, ordering process, quality control and storage, as well as fulfillment and shipping. These factors must be thoroughly addressed for a successful SWAG box creation.
Hosted on Acast. See acast.com/privacy for more information.
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The dynamic trio of Melissa, Gary, and Laurel are back with part 2 of their discussion, and this time they're diving into the world of Paid Social Media Advertising. They'll be unravelling the ins and outs of social paid ads, revealing how to choose the perfect one, uncovering the costs involved, and unveiling the key metrics to keep an eye on. They are sharing their real-life experiences and insider tips for running successful social media paid ad campaigns. Don't miss out on this – it's going to be an absolute blast!
Hosted on Acast. See acast.com/privacy for more information.
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Melissa and Gary have finally decided to dive into the world of digital marketing. They've invited Laural to join them in a lively discussion about social media and how businesses can use these platforms to build strong customer relationships. They're also sharing stories from both the user's and the account manager's perspectives while talking about some of the assumptions and pitfalls when using social platforms for business.
Hosted on Acast. See acast.com/privacy for more information.
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Gary and Melissa had a special guest, Jordan, join them for a fun and friendly chat about finding the right clients. They shared stories and discussed the essential characteristics and attributes they look for when working with clients. They even compared this process to dating and marriage! You'll love listening to their episode and discovering what they consider the most important criteria for building great relationships with clients. So sit back, relax, and enjoy the conversation!
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Gary and Melissa share their knowledge and insights gained from their experience and interactions with their supplier partners. They will dive deep into various aspects of the promotional supply chain, such as inventory warehousing, trends, supplier and manufacturer dynamics, customization production, and global and local logistics. Rest assured, you're in for an exciting and informative session.
Hosted on Acast. See acast.com/privacy for more information.
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Gary and Melissa provide an overview of the promotional product industry by identifying the key players: distributors, suppliers, and manufacturers. Furthermore, they draw upon their experiences to highlight the essential elements of a typical promotional project and highlight some of the challenges that distributors confront on a daily basis.
Hosted on Acast. See acast.com/privacy for more information.
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Join Gary and Melissa in this episode as they discuss the promotional products industry and their journey into their current positions. They will define what promotional products are and discuss the relevance of this industry while highlighting how it changes over time. Tune in to learn more!
Hosted on Acast. See acast.com/privacy for more information.
