Episodit
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Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies.
When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast.
Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers. -
Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast.
Link building is already changing after many spam and helpful content updates.
In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. -
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Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened.
In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs.
It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. -
Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites.
Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. -
First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu!
Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites.
Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. -
Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized.
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Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media.
Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. -
Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business.
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Meet Julian Goldie who's a rising star in the SEO world. There are 3 things that I wanted to chat with Julian today and we covered AI content, YouTube as a content channel and using AI tools to automate more and more of your business.
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Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person.
Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions.
He is also the author of The Fundamentals of Brand SERPs for Business! -
Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally.
I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today. -
Should you start a podcast? There are enough pros and cons but the short answer is yes!
Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful. -
Should you consider AI when producing content?
Absolutely says Andrew Ansley of ContentSprout.ai -
Meet Jon Bruford who's the co-host of The Gambling Files Podcast. He's nearly 20 years into the iGaming space as a content editor. He's got a lot of content insights that would be useful for any affiliate.
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Meet Phil Fraser who runs the Business Sounding Board service as a business coach and is also the host of the Leeds Business Podcast. That podcast is amazing and I highly recommend you follow and listen to a few episodes of Phil's business podcast that talks about entrepreneurship and mentoring entrepreneurs.
Phil has run many affiliate marketing businesses with successful exits and he shares his take on not just what he does but common mistakes he sees business owners make today. -
Meet Olga Zarr who's an SEO consultant who is super into using AI for anything SEO related. Despite that, she does believe that you'll always want and need a human element in your content, in your affiliate sites.
Plus see what she had to say about Craig Campbell to start things off. -
Meet Steven Khanna who's a content creator and Head of English Markets at WhitePress®. Steven may only have a few years of SEO under his belt but he's got a great grasp of the current state of SEO including the numerous disruptions in Google search and the various Google updates that have rolled out and absolutely steamrolled a ton of affiliate sites.
What's the core takeaway of this episode?
1. There will always be evergreen content and link building strategies.
2. Digital PR is leading the way for success
3. There's a massive need for advanced affiliate tools similar to others in the market like Senuto for what they do for SEOs. -
Meet Fintan Costello whom runs The Gambling Files podcast and has had a successful career in iGaming leading up to an exit to the Gambling.com group. I took a page out of his podcast playbook and setup this episode without any agenda or planned questions and just talked. We covered a wide range of topics from affiliate marketing, data in the iGaming industry, investing, exits, M&A strategies and even how to create a good company culture.
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Meet Mark Wright who won The Apprentice show in 2014 and used the £250,000 investment from Lord Alan Sugar to create an SEO agency called Climb Online. 10 years later, Mark has sold his SEO agency for many millions of pounds.
There are many amazing insights from Mark in this interview. He talks about the value of the mentorship from Lord Sugar and shares his wisdom of being really good at one thing before moving onto other projects.
The key takeaway from this episode is how he had success growing an SEO agency and what helped me make more sales. That is something that many SEO experts struggle with. -
Meet Dustin Howes whom is the first person I think of when I think about affiliate marketing. Dustin has made a name for himself by hosting the Affiliate Nerd Out podcast, he runs Performance Marketing Manager which helps educate and train affiliate managers and he is also the co-founder of Affistash which is a tool for affiliate managers to help them prospect affiliates.
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