Episodit
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In this episode, Edem and Jabu sit down with the Founder & Chairman of the Professional Fighters League (PFL), Donn Davis, to discuss the highly anticipated launch of PFL Africa.
In an exclusive interview, Donn extensively explains the key drivers behind the PFL’s strategic expansion to Africa, the significant role played by PFL Africa Chairman Francis Ngannou in the formation of the new PFL regional league, and PFL Africa’s unprecedented ticketing and broadcasting model. Donn also touches on the PFL’s unique sports-season format, the $100m minority stake investment from SURJ Sports Investments, and the PFL’s proven international expansion model following the success of PFL Europe and PFL Middle East.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, Founder and Head of Partnerships at the World Freestyle Football Association (WFFA), Dan Wood, joins Edem and Shon to discuss the evolution of freestyle or "street" football, the strategies WFFA is employing to promote freestyle football across Africa and the efforts being made by WFFA to professionalise the sport. Dan also highlights how WFFA's partnership with Predator Energy and Fury Energy aims to unlock the growth of freestyle football in four key African markets through community-based initiatives.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes.
In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world should navigate personal branding in the digital era, and the common challenges athletes face when building a brand. Using leading olympians such as Simone Biles and Letsile Tebogo as case studies, Thomas breaks down why and how athletes should leverage personal branding to attract more commercial sponsorship and foster community engagement with their fans.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, NCAA Division 1 Official and Investor of Cape Town Tigers, Natasha Camy, joins Edem to detail her journey in basketball from being a player to referee and investor. Natasha discusses the main drivers behind founding the Referee Ready Academy, the social impact she has led as a BAL4Her Ambassador and the need for infrastructure development to accelerate the growth of basketball in Africa. Natasha also leaves a word of advice to young women trying with aspirations of entering the world of sport business or professional basketball.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala, joins Edem and Jabu to preview the third edition of FFA’s flagship event, Africa Football Business Summit. Brian recounts the key lessons he and his team have accumulated over the previous editions of the summit and also discusses the purpose and meaning behind this year’s summit theme “Unlocking Africa’s Youth Potential: Sports & Social Innovation At Play”, what differentiates the Africa Football Business Summit from other sports conferences in Africa, and what delegates can expect at this year’s summit.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, Founder and CEO of Seasoned Agency, Tommy Makhobela, returns to the podcast to share an insider view of launching a sports and entertainment creative agency in South Africa.
In an exclusive interview, Tommy delves into the formative days of Seasoned Agency, the company's partnerships with South African sports and entertainment figures and where he sees Seasoned Agency in the next 10-15 years. Tommy briefly recounts his recent exchange with Minister of Sport, Gayton McKenzie, and Seasoned Agency's interest in reviving South African boxing.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy.
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🗞️ In this latest edition of #AfricaScores, our partner newsletter, Ndeye explores the best practices from the NIL market that can be adapted to help African athletes capitalise on their own personal brands. Subscribe to receive #AfricaScores twice a month in your mailbox and get exclusive insights on the business of sports in Africa.-------------------
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In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and more details behind Omniaudio’s collaboration with MTN.
Africa Business of Sport Podcast is available to listen data-free on Omniaudio via MTN Play.
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In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by developed nations with established sporting infrastructure.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that the concept has been received from the global sports community, why he believes senior officials at the International Olympic Committee are seeking job opportunities with Enhanced, and the level of interest from media companies to broadcast the inaugural edition of the Enhanced Games in 2025.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA’s longstanding involvement in The Olympic Partner (TOP) Programme, VISA’s brand activation objectives at Paris 2024, how the brand is supporting athletes through Team VISA at the Games, and how the present sponsorship activation rollout will inform their Olympic marketing strategy for LA28 and Brisbane 2032.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for the Paris 2024 Olympic Games, and Toyota's post-Paris 2024 sports sponsorship outlook.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss the connection between the Olympic Movement and African Olympism, ProTouch Africa’s philosophy of empowering African athletes through digital fan engagement, the role of blockchain technology in supporting African athletes and the importance of brand partnerships in elevating African athletes on the global stage.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in Olympic sponsorship management and whether the IOC will renew a number of expiring TOP partner contracts.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
-------------------
⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
📲 Follow us: Instagram LinkedIn X
🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins Edem and Jabu to discuss the history of the global broadcasting of the Olympic Games, the strategic motives underlying the formation of OBS by the International Olympic Committee in 2001, the financial importance of Olympic broadcasting and media rights for the IOC, an extensive explanation of the complex television and audiovisual infrastructure required to broadcasting the Paris 2024 Olympic Games globally and the innovative ways that OBS will be deploying technology and artificial intelligence to broadcast the Paris 2024 Olympic Games.
----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since 1990s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC’s future global broadcasting model and the importance of a successful Paris 2024 Olympic Games for the IOC’s immediate commercial future.
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👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.
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⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
-------------------
DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC). -
This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.
In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Economy, Professor Simon Chadwick, joins Edem and Jabu to discuss the impact of the snap French election on France's ability to stage the Paris 2024 Olympic Games, the context of Emmanuel Macron's dual image in politics and sport, whether security concerns amid political instability in France and abroad ahead of Paris 2024 are justified, the role of sports diplomacy and soft power at the Olympic Games and the importance of France hosting a peaceful and successful Olympic Games.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).
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This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Managing Director of IOC Television & Marketing Services - Anne-Sophie Voumard joins Edem and Jabu to discuss how TOP partners ensured the delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's outlook for the LA28 Olympic Games.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast-------------------DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the views or positions of the International Olympic Committee (IOC).
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In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+.----------------👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.-------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: Instagram LinkedIn X🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
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