Archetypes: The Stories Brands Tell
Latvia · Future Commerce, Phillip Jackson, Brian Lange
- Arts
- Society & Culture
- Visual Arts
- Philosophy
To live in this world we have to engage in the exchange of goods. To thrive we must take on the roles — The Archetypes — that weave our stories together. Brands fulfill purpose, meaning, and belonging for weary travelers along the way.
Archetypes by Future Commerce is a collection of those stories.