Episodit
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Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.
On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.
Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Brat summer turns ‘very demure’: how brands can leverage viral TikTok moments
The future of affiliate marketing: AI, influencers, and beyond
What’s really happening in affiliate and influencer marketing?
Everything you need to know ahead of Google’s antitrust trial
Google vs. the DOJ day one: what we know so far
Hosted on Acast. See acast.com/privacy for more information.
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Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.
To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel.
Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential.
Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Everything I’ve learnt about performance marketing and why I’m choosing to ignore it
Budweiser Brazil is transforming songs that name-drop its brand into audio ads on Spotify
Why brands should be harnessing the power of fandom
Spotify’s ad marketplace expands to Asia and Latin America with AI
Hosted on Acast. See acast.com/privacy for more information.
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Puuttuva jakso?
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Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WFA) will see it close down the Global Alliance for Responsible Media (GARM), brand safety just got even harder to secure.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor Robin Langford (2:29), who takes us on a whistle-stop tour of the latest stories from across our news desk, with brand safety a central theme throughout. Touching on Amazon's partnership with Pinterest and TikTok, whether or not Google will have to sell part of its adtech business, and much more.
Also in this episode, Fiona Salmon (11:21), Managing Director of Mantis, joins us to discuss how X's lawsuit against the WFA led to the discontinuation of GARM and what the industry can expect with regard to brand safety and suitability going forward. In conversation with host Joseph Arthur, Fiona discloses why she thinks short-terminism isn't going anywhere, how Mantis is trying to help publishers get the most from their ad placements and why AI is the best path forward.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
‘It seems a bully has won’: Ad industry reacts to GARM’s demise after Musk’s X lawsuit
GARM to shut down following Musk's X antitrust lawsuit
US court rules Google’s search business broke antitrust laws: What next?
Amazon expands in-app shopping partnership to include TikTok and Pinterest
WARC: Brand safety tops advertisers’ programmatic advertising concerns
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Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the industry, leaving marketers wondering exactly what the future of data collection is going to hold.
Seeking to answer all the burning questions, this episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai, and News Reporter, Reem Makari (2:41), who join host Joseph Arthur to evaluate the news' biggest winners and losers.
Also in this episode, Mike Fantis (20:10), VP and Managing Partner of DAC Group UK, speaks to Joseph about the chain of events that led to Google's decision, provides an insight into what Chrome's 'user choice' cookie feature might entail, and outlines why regardless of the continued access to third-party cookies, marketers still need to be investing in alternative, first-party data driven solutions.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Google scraps cookie deprecation plans in favour of new ‘user choice’ feature
‘Their plan has failed’: Industry reacts to Google’s cookie u-turn
‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback
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From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12 months for the performance marketing workforce – but with the economy trending upwards, are conditions about to improve?
This episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai (3:18), who joins to discuss the findings from the latest IPA Bellwether report for Q2 2024. Together, Jyoti and host Joseph Arthur unpack all the top-line insights from a generally buoyant report and reveal some of the industry's early reaction.
Also in this episode, Jodie Clayton (18:48), Associate Director, Marketing, Digital and E-commerce at Major Players, joins Jyoti and Joe to discuss the state of play for the marketing workforce. The trio discuss PMW's recently released Workforce Report and Jodie lifts the veil on all things marketing jobs for 2024 and beyond – from how the economy is set to impact salaries and the opportunities across both junior and senior positions, to the incoming 'reskilling revolution' and AI's potential impact on the job market.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
IPA Bellwether: Marketing budgets revised up at strongest rate in over a decade
The importance of a trial and error approach: 17 marketers’ takeaways from the latest IPA Bellwether
IPA Bellwether reaction: 13 experts on AI’s tipping point, live events comeback and beating the cookie-free rush
PMW’s Workforce report: Average salary changes across 36 marketing roles revealed
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PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar.
Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology.
Duncan joins host Joseph Arthur to lift the veil on AI's potential when it comes to measurement, campaign creative, optimisation and more. An expert on data analysis and insight gathering, as well as a Cannes Lions veteran, Duncan explains why AI has become such a talking point in Cannes and how marketers' attitudes towards it are beginning to shift from aspiration to application.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
That's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024
Cannes Lions 2024 in review: 17 marketers look back at the festival that was
One minute in Cannes with: Relo Metrics
One minute in Cannes with: SS+K M&C Saatchi
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PMW's Cannes Lions 2024 podcast miniseries continues!
Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review, unpacking the biggest surprises, lessons and highlights from Cannes Lions 2024.
PMW Editor Robin Langford joins host Joseph Arthur once again, offering listeners a flavour of the festival from within the Palais itself. Together, they share their personal highs and lows and biggest takeaways ahead of next year.
Featuring even more insights from adland's best and brightest, including Rebecca Swift, Senior Vice President of Creative at Getty images, Tony Gemma, Global VP and Head of Yahoo Creative and Brittany Blanchard, EVP Digital Media at Media.Monks, the Performance Marketing Unlocked podcast has become the go-to show for hot takes on all things Cannes Lions.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Cannes 2024: Yahoo and Reddit launch products while Google encourages AI experiments
Cannes Lions Day 5: Putting creativity into context
One minute in Cannes with: Media.Monks
One minute in Cannes with: Channel Factory
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PMW is on the ground at Cannes Lions 2024!
Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.
PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.
Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representation
Cannes Lions Day 2: A walk on the wild side
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools
Cannes Lions day 1: back inside the blast furnace of global marketing
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Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.
Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
DOOH it better in 2024
“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, Veridooh
Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence
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Interested in flirting with an AI-powered large language model (LLM)?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.
Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".
Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
ChatGPT can talk, see and flirt in latest OpenAI update
Apple to integrate ChatGPT into the next iPhone upgrade?
Google is fully embracing its AI era
What’s really happening in affiliate and influencer marketing?
‘The most powerful performance marketing I have experienced’: AI’s impact on affiliate marketing
Hosted on Acast. See acast.com/privacy for more information.
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Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?
Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Will Google now expand its cookieless test to 10% of Chrome users?
‘Enough is enough’: Google’s cookie delay ignites frustration from the ad industry
Google delays cookie phase out until 2025
“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging
4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance’
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Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.
Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Co-op launches UK’s first convenience Retail Media Network
Morrisons uses AI to set ‘personalised shopping challenges’ as part of retail media revamp
IPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing’ discounts
Understanding consumer behaviour is key: 16 marketers’ takeaways from the latest IPA Bellwether
IPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024
What’s next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report
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With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce landscape is becoming increasingly impacted by AI technology.
This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.
Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.
We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Amazon Ads brings its AI-powered product image generation tool to the UK
Will the data skills gap hinder marketers’ ability to integrate AI?
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In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.
This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.
We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Schweppes first brand to land UK title ad buy for Netflix’s The Gentlemen
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It's all been building up to this.
Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead.
This episode brings you highlights from the event, discussed by the entire PMW team. We give you a recap talking through the best bits with clips from some of the best sessions.
As an extra special treat, we have also added you the entire session from one of the most exciting interviews at the event to the end of this episode: a conversation with the Marketing Director behind Steven Bartlett and the Diary of a CEO podcast, Grace Andrews. The expert at engaging community even reveals some secrets for the year ahead.
PMW's Editor, Robin Langford, discusses the true effects of the cookie deprecation spoken about in the keynote presentation from Quantcast. We also include a clip from a panel that discussed whether to in-house or outsource performance marketing channels, with the speakers fighting over whether social or search is more difficult!
The PMW team, Lucy Shelley, Joe Arthur, Jyoti Rambhai, Sam Johnstone, Celine Yaseen and Reem Makari, all recap their best bits and the outlook of the industry in this special bumper episode.
Clips include:
Alex Mills, Client Partnerships Director EMEA, Quantcast - on the conference floor
Patrick Zinga, Digital, Data and Martech Lead, Heineken - in a panel discussion
Grace Andrews, Marketing Director, Steven Bartlett and Diary of a CEO - entire session
Thank you to ALL our partners for making the event happen. Including Headline Partner Quantcast and Platinum Partner DAC Group.
The PMW Unlocked event was produced by Haymarket Media Group. A HUGE thanks to whole team behind it with a special mention to Linda Eckefeldt.
This podcast was hosted by Lucy Shelley.
~ Further reading ~
PMW Unlocked 2024: Top tips and tricks that brands and marketers might have missed from day one
PMW Unlocked 2024: It’s a wrap! Here’s everything you missed from day two
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The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?
This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.
We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities.
Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndrome
First episode with cassette challenge: Fat cat art, Hollywood villains and Wordle
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Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.
We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.
Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
How to be a marketer in 2024: PMW People Awards judges
How Domino's became the 'Netflix of Food'
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The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.
At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.
In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what it's like to be at the drawing board for a huge entertainment platform.
Hosted by Lucy Shelley, Multimedia Editor, PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
Further listening: Super Bowl special: the ads game – Attention Seekers, S2E9
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Who'd have thought you'd see Richard Hammond on a performance marketing podcast?
The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important.
DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an automotive media company, in-housing its content, publishing, production and marketing.
Richard Hammond, Creative Director at DriveTribe, joins the podcast alongside the company's Managing Director, Dave Murdoch to discuss the new face of automotive marketing and how DriveTribe is one of Hammond's 'better' accidents...
They reveal how to connect with communities, striking the right balance between data and creativity and how good thumbnails and titles drive performance. They explain the irrelevance of follower and subscriber numbers and why brands are looking for partnerships rather than campaigns.
To cap it all off, the DriveTribe duo attempt the PMW Resell Me a Pen challenge with the task of Hammond's beloved 'Oliver' – the Opel Kadett from the Top Gear Botswana special.
This episode was hosted and edited by Lucy Shelley, Multimedia Editor at PMW, joined by Joseph Arthur, Senior News Reporter at PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
Hosted on Acast. See acast.com/privacy for more information.
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Is marketing and advertising a creative industry or content factory?
Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.
We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley.
The deadline for the PMW People Awards closes on 25 January. Enter here!~ Further reading ~
Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketers
Marketing has lost its big ideas, will they come back? John Farrell joins the podcast
Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
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- Näytä enemmän
