Episodit
-
In our latest book club discussion, we dove into Seth Godin's marketing classic, "Purple Cow." It's been on our radar for a while, and we finally got around to it. We've read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore. [...]
-
I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]
-
Puuttuva jakso?
-
"How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
-
John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
-
In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
-
Join hosts Paula and John Williams, author and youth pastor-turned broker Tom Lelyo; Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and Roman Sapelkin, an experienced aircraft maintenance technician and entrepreneur. This conversation explores the multifaceted world of aviation through the lens [...]
-
So, we typically do marketing to sell aviation products and services. But in the last two years, we've also been engaged to help companies find and retain great employees. Here's what we've learned. A lot of turnover happens because people feel like they aren't properly trained, supported and engaged. And many great future employees [...]
-
This discussion ventured into an enlightening discussion on "The Revenue Acceleration Playbook" by Brent Keltner. The book proposes an innovative approach to integrating sales, marketing, and customer success to streamline the buyer’s journey and enhance revenue growth. Here’s a snapshot of our engaging conversation. Beyond Departmental Silos John initiated the discussion by highlighting the [...]
-
In the vast expanse of large organizations, especially within the dynamic realms of sales and marketing, the essence of team cooperation cannot be overstated. The synergy of well-coordinated teams fuels not just productivity but also cultivates an environment brimming with innovation and commitment. However, the path to achieving seamless team collaboration is often littered [...]
-
We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your [...]
-
Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics? We'll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles [...]
-
How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but simple! Feel free to borrow or steal from our methodology - we've been tweaking it for ten+ years (and will [...]
-
From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI. [...]
-
00:52 Introduction to the Best Marketing Campaigns of 2023 06:26 The Three Key Elements: List, Offer, Presentation 07:49 Why do campaigns fail? Most common problems Major Campaigns Unpacked: 23:50 Prospecting Campaign: Continuous Engagement Strategies 28:26 Valentine's Day Campaign: Leveraging Seasonal Opportunities 34:15 Trade Show Event Campaign: Maximizing Impact at Live Events Evaluating and Improving [...]
-
✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John Williams, Gene Clow, of Great Circle Aircraft; and Dana Knight, a product director with eTT Aviation focused on innovative aviation [...]
-
Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best practices we've learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is [...]
-
Famous Ads from the Automotive industry The idea from this podcast came to me when we were driving across Europe in a very nice new BMW rental car. And John had the slogan from an ad spontaneously come out of his mouth. I was really surprised, because he’s in a demographic that is the [...]
-
In today’s aviation landscape, it's crucial to recalibrate our approach to conferences and events. The pandemic offered a pause, allowing us to break from tradition and reassess the value of these large gatherings. Notably, Gulfstream's absence from NBAA this year sparked discussions - a reminder that not all industry events align perfectly with every [...]
-
Exclusive versus inclusive marketing strategies. I’ve lived in Salt Lake City my entire life and have never been inside a working LDS temple. I was in Rome for two days and I toured the Vatican museums, including the Sistine Chapel. Entry into the Vatican Basilica itself is free to anyone. Two very different strategies, [...]