Episodit
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On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.
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This time on the Born to B2B podcast, Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.
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This time on the Born to B2B podcast, Liam chats with Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia. The pair delve into plenty of thought-provoking topics, from why prioritising the customer is essential to how Domenico’s interest in scuba-diving has shaped his business skill set.
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In this episode of the Born to B2B podcast, Liam chats with Kartik Rao, Strategic Marketing Director at Additive Industries, a revolutionary metal 3D printing company that counts top brands like the Alfa Romeo F1 Team and GKN Aerospace as customers. Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.
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In this episode of the Born to B2B podcast, Liam engages in an illuminating conversation with Stuart Devoil, Group Head of Marketing at industry-leading timber, panels and decorative surfaces experts, James Latham. Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.
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This week we chat to Jackie Rutter, a marketing leader at Analog Devices - the $13bn semiconductor giants leading the way in digital intelligence and human breakthroughs.
Jackie and Liam discuss her journey from technology expert to B2B marketing maestro, how tech can often be taken for granted, and the need to embrace AI as a useful marketing tool. -
This week we chat to Daniel Da Costa, Founder of Raspberry Ripple - a creative ideas factory seeking to ‘cut through the vanilla’ of subpar marketing campaigns.
Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.
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In episode 3, leading Communications Consultant and Executive Coach Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what’s the secret behind the staying power of Jaffa Cakes’ marketing?
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This week we chat to Helen Badger, Marketing Director at software specialists IRIS. Helen and Liam discuss her varied career in B2B Marketing, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.
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In the first episode of our Born to B2B podcast, Liam Bateman, The Think Tank Founder and MD, is joined by Robin Cordy, Managing Director at NBS, an integrated digital construction platform. Robin shares his expertise on navigating the digital marketing realm and the importance of authenticity in business. Tune in to discover how to change customers' perceptions, the transformation of NBS into a SaaS platform and the benefits of leveraging AI in marketing and more – Listen now!
